Episode 61 - Invest In Your Future

Nicky Saunders  
what’s poppin what poppin whats poppin. Welcome To Nicky and moose. I'm Nicky, that's moose What's up moose?

Mostafa Ghonim  
What up y'all?

Nicky Saunders  
And welcome to episode 61. Today's title is called invest in your future and we're gonna be talking about just that, right? We got some coin base and crypto talk in the NFL kind of vibe. We got spending $3 million on a YouTube set, release, confused some Black Friday talk and just a whole bunch of other stuff moose How are we feeling about today?

Mostafa Ghonim  
Yeah, I'm excited. I used to think that every week we had to like completely revolutionize the wheel. But I think sometimes when something is really important, you got to repeat it a few times. So I think this show is gonna be super important for people to tap in.

Nicky Saunders  
Alright, so let's get into his intro.

Jaymie Jordan  
Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah, I'm talking about Nicky and moose, bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, or more importantly, the stories behind the people and brands that you know love the most.

Nicky Saunders  
And you already know what time it is, it is the review of the week. We gone do Some a little bit different. We're gonna take a comment from our YouTube channel, right and bring it all the way back from when we used to do the Facebook Live days because somebody I did not reply to and I apologize so I might as well reply on the actual podcast said Great video and they're talking about actually the J. Cole breakdown. Great video. Nice break down, really enjoyed the channel. Also moose did a great job of breaking down and breaking down the building and numerical balance of building a brand. Shout out to everybody who leaves a comment or review if you haven't checked out our YouTube channel. Go check that out. subscribe all that great stuff. And of course, a shout out to all our new and vets of our listeners and viewers of this podcast. We totally appreciate you all that great stuff moose How are we feeling today?

Mostafa Ghonim  
Man pretty good. You notice it's we're recording this one shout out to everyone who's actually watching the episode and not just listening to it. We are recording in the morning, but not in the morning. But earlier in the day. We usually record at night. So we got some coffee to get this thing rolling. Feeling really good though man fresh off of thanksgiving. Didn't eat too much. I wasn't like typically yeah typically im the fatty at the table. But I didn't overindulge kept it pretty light. And I haven't. I think I told you yesterday I haven't jumped into the Black Friday specials just yet. I actually I did. But most of my money went toward investing not so much actually, like purchasing the consumer goods. I'm going to get to that. I'm not saying I'm an angel and ooh, yeah, look at me. I'm about to indulge in some, some consumerism, but for the most part, most of my stuff went towards invested Yeah, last night. Stayed up doing a couple of things like that. So yeah,

Nicky Saunders  
you gonna tell the people like at least one of the investments or we just like

Mostafa Ghonim  
Oh, I'm yeah, now we gone cover it on the on the episode. I mean, I've been talking coin. Yeah, come on. Boy. Coin base. Coin. Coin its early. You know. You gotta get you gotta get you got to get the jaw warmed up. Yeah, but a coin one. Coin one. Coin coin and coin base. Okay. Yeah. Crypto world. Yeah. So and you know, really, I've been telling you about the whole Metaverse concept. I'm really really interested in that. So well, yeah, we'll talk about it more for sure. For sure. Like in detail in the episode but yeah, that's a that's been where I'm at. So tell us about your your Black Friday. I saw you out in North Face that line looking kind of crazy. I'm actually surprised. You left your house. I was like, Oh yeah, definitely not leaving the house. And then when you text like Oh, I'm about to run over to north face. I was like, oh, that’s different.

Nicky Saunders  
Yeah. So okay, so Thanksgiving, I stayed home, right. Um, and for those people who saw our, you know, happy Thanksgiving posts, I definitely had the Oculus quest two on and was just enjoying life. actually didn't know that the Brazilian steakhouse actually delivers. So I had a fire meal I had Wow, fire meat like Brazilian bread, the the fried bananas, mashed potatoes, the flank steak, some other kinds of stuff. It was just fire, right? Um, however, yes, I did go out to Black Friday, I believe because the outlet is about like, two three blocks away from my crib. Like not really far. Wow. Right? Close close. Yeah, no, no, it's really close. So but still, the parking was crazy. I should have known then. Right? My mom used to always take me out for Black Friday and used to always see the crowds. And I was like, ah, not. And I'm not a shopper. Like, I'm one of those people that will like look at the like the wall. See if I like something and that’s it racks really like, I don't know, give me anxiety. Like it's really bad. It's like, Nope, can't do that. Do I see something cool? Boom. But I was like, You know what, let's go outside. Let's stop being the mini introvert that you are and have become. So let's go outside. Let's go see what's happening. And there was lines. And I didn't understand. Like I saw, of course I saw lines at Nike, you know, Under Armour, all that great stuff. Umm Tommy Hilfiger. So I was like, man, then they're not going to have no lines for a north face that it's not poppin like that. Long behold, they did because they were 50 and 60% off. I was like, oh, so yeah, I stood in line. I didn't really see anything that I liked. But hey, I went out. I went outside. Feel me, I went outside. I did want to talk a little bit more about Black Friday. Because from like a business thing. And we've had this conversation like with the coaches, because we were like, Okay, you were like, Yo, should we talk about Black Friday? And I was like, right, like, the planning of it. When to do it? How crazy you could look is like, I'll ask you this question. What, uh, what was the? What was the worst in you not to name names? Yeah, the name names. But what was the worst deal that you saw? And why was it the worst deal to you? Like I said, don't have name no names. But like, the one thing that you saw, and you're like, I'm definitely this is bad. And I'm definitely not getting it. 

Mostafa Ghonim  
Yeah no, mean, I think you'll see some stores that tend to drop a little bit of their price in one product, but raise the price of another. So it almost like evens out. So I think that's, that's probably one of the worst patterns I've seen. And then there are also some premium, like items or just things that are relatively expensive in general, that they're not going to expense them in a way that you're like, oh my god, this is the Deal of all deals. So like, not to say that's a little bit of saving is is better than nothing at all. But just for me, I'm just like, I think it's poorly executed when you make it a big deal. And you kind of hype up the consumer and think that they're about to save all this money and they walk in and they're like, oh, free shipping. You're like, what? That's that's what the Black Friday is about. So I don't I don't like the overhype of, you're gonna, you know, crazy deals, and then they almost lie to the consumer innocence.

Nicky Saunders  
So here's this is what I was, like, really big on this week is do you have to give a discount for Black Friday. And the reason why I say that is because like I was, I was big on like, Yo, not having like certain brands not necessarily having that, that discount like just, this is my price. I but I rereleased it, all that great stuff. So of course, I'm looking at Marathon, of course. Every year, I'm looking at Nipseys brand because they just happen to do something all the time for Black Friday. Now they release new stuff. And normally when they release new stuff, there's no discount on the new stuff. But even the new stuff, they had a discount, which almost I didn't. I said last year that it wasn't gonna buy. And I didn't right, but it almost got me because I'm like, yo, not only did you release new stuff, but you also honored the Black Friday sale. I was like that's pretty dope, too, which made me look at other brands. Like if you're not giving a deal, like I don't know what we're talking about, like Black Friday is for deals not necessarily for you know new stuff even though before I was like You dropped new stuff that like, you could do that. But I'm thinking from a model of if you release something new, cool, but the rest of the stuff got to be discounted for Black Friday as well. Right? So I wanted your take on, like what model as far as for businesses who are selling, whether its product or services? Like What model do you think would work? Well, based off what you've seen with Black Friday? Like, what what would people want to kind of? Consider next time?

Mostafa Ghonim  
Yeah, I think for a personal brand, especially, and I saw someone online who did it really well. And they pretty much this just stay true to their word. You know, like I said, we've talked about, you got to understand that how your business operations or how your business dealings almost train or engrave bad habits into the consumer. So if you say 50% off till midnight, and then you know, that you're going to do it for the weekend, let's say, right. And then midnight comes on into it, everyone is telling me to keep it going. So I'm gonna keep going. And it's more of like an attempt for you to gather more sales. I think really, what you're doing is like you're misleading the consumer. I've had this conversation with so many people, because I didn't want to just say it was like, my only thought process. But I think sales, the concept of selling should no longer really exist. I think consumers today are so smart. Like, when you like the Oculus, for example, we have already researched it. We know what you know, we know what we don't imagine you went into the store and somebody was trying to resell you on the Oculus. And I know my friend, like I already know what I want. I know what I'm getting, as a matter of fact, just answer my specific questions. And let me go. So I think the concept of overselling also is not necessarily a good thing. So staying true to your word, if it's 50% to midnight, like I saw Nipsey and marathon they are actually say marathon Rest In Peace to Nip But they they did that right? I think it was like 40% or nine and then 30%, or like they had it kind of split up. But they stay true to that. And I think that's something that us as people building personal brands or businesses, we really need to kind of pick up on those patterns and keep our word where our consumers, even just from a scheduling standpoint, based on some of these deals, you know, we're we're meeting the standard.

Nicky Saunders  
Yeah. So how do you because one of the things that is common is like, especially for personal brands, it's like they'll run to the Black Friday sale, and then they say extended for the weekend. And then Cyber Monday. Right. And it's like, is it really that? Like? I mean, I have I have my own experience with Black Friday with the sales as far as even with with deeper than the brand, like on some like, okay, Black Friday, and we had it all planned out for the going towards the weekend and Cyber Monday and I was like, kill it Black Friday. Just kill it. Like stay true to that. You said this is a Black Friday deal. Let's not extend it. Are we giving them extra? Are we changing the price? What are we doing? If not let’s kill it unless we're increasing. No, it's working. I don't care if it's working. You got to stay true to what you're doing. Like what what do you mean? So we kept it for Black Friday. And that was it. We ended it now. Clearly, there were some other issues that I'll talk about maybe in the show. But I'm so get the after show. But, um, but yeah, no, I think it is important, especially in that doesn't even have to apply for Black Friday. So that could apply for like when you do trainings, or when you do any kind of sale. Like, you know, this, this is only 100 left, you know, and then when the 100 is you you're still selling it and it's like Yeah, yeah, wait, wait, wait, wait, because then the people who bought it then that that limit and scarcity feeling for your brand has now left?

Mostafa Ghonim  
Yeah, yeah, you lose the exclusivity for sure. Me Sure. Like, you want the feeling and it happened to me yesterday, there was a course that I wanted to pick up and that was you know, we talked about it Tuesday and and sorry about some of the technical difficulties, YouTube or whatever wasn't cooperating with us last week. But you know, we were saying like trying to the reason why we had that talk was like, utilize most of your funds back into your business and your brand before you like spend on yourself not saying don't enjoy your money, but just try and reinvest back and there was a course that I was looking at and I was debating between I was like, Okay, I'm gonna get this one or that one. And it was a 50% sale or something like that. And legit when I finally made my decision and go to check out the like the discount was over with. Now, as you know, I'm saying as a consume your like a. But you know what, again, we talked about what you do or how you run your business trains habits with your clients and your customers. So now for me as a client and a potential customer of that company, when I see the the, I know it's not a gimmick, it's legit, this percent off until this number, get it or you lose out. So sometimes we think like missing out on money right now was a bad thing. But it's not because it can, it can actually train the habits of your consumer or your client for the lifecycle that you guys do business together as long as you uphold that standard. So yeah, and and I don't know what your take about this, but I don't know too many personal brands or small brands that can bring in enough sales to carry out an entire year, or enough enough sales to carry out an entire cycle of like, let's say, a season of life through just one weekend. You know, it's like, can you bring in 100 million on a weekend as a personal brand? I'm not saying that's impossible. But that's the type of money

Nicky Saunders  
I mean, there's people, there's people who make like about a million, you know, million a weekend, yeah, a weekend, a million a launch or whatever, like that, you know, there's probably some that do a million a week, you know, I know some that do that. So it's like, it's, it's possible, I think, when you're looking at maybe the average kind of personal brand and what they're doing, you're looking like, of course, the the immediate goal is like six figures, you know, six figure launch, can you master that? And so, you know, but that does run run dry, like, like you said, so it is possible, I think it's just a matter of mastering that, that kind of flow cuz even with, with like us, I'm now honing in on more of the results than the price feel saying. So I don't want to do the gimmicks of okay, this is all equal all this up. And this is $4,000. And today, we're slicing just for summer, like, and I saw that on our page. And I was like, Yo, that's so disgusting. You feel what I’m saying. That's so disgusting. And so I want to focus more on here are what you're going to get, and this is what is going to do for you. Right? Because and that's for anybody who's like in that kind of like, educational, I want to teach to people and duplicate myself. Like what is the results that you're giving, instead of necessarily the gwap of stuff that you're putting in a pot and saying, Here, you're getting all of this, for this amount, when this is normally 1000 Over here, 3000 to get into this community, it's 500,000. like what?

Mostafa Ghonim  
right, right? I actually have a lot to say about That, I'll say some of it now. And I'll save some for the after show just because I know we got to get started. Yeah, but I want to remind just all the entrepreneurs, all the trainers and facilitators, and people who have done something successfully, and go back and say I want to give back to my people, please be mindful of your pricing. Because you can't take away from the very people that you're trying to help build up. Right. So when you are taxing these communities that you say you're trying to build up as a as a form of trying to help them get out. I think it defeats the purpose of what we're trying to do here. So I think just on this note of Pricing and Value, add and perceived value. And again, all these fancy terms. And that's why I'm saying the consumer is getting so good. Please understand that people know when they're being sold and oversold and even misled. So so there's no need for you to try and beef up something or make it something more than it is just like Nicky said right there, right? Like, I'm actually going away from that, like, let's not do the Oh, all of this is usually about 20 mil 20 million, but for today only you get it for 299 It's like, come on, even as a consumer you got to be thinking like yeah, what's the catch? Right? Like, what why are you not charging even half of that? Like, what what's it what's really happening here? So yeah, I think we are our community. Like look, we have some amazing gifted people and super talented folks who have brought knowledge to the world in ways that we probably would have never imagined possible before. But don't rob the communities that you're trying to uplift with some of these gimmicks like that's not that's not what it's intended to be, at least not in my belief.

Nicky Saunders  
Hey guys, I just wanted to touch on Black Friday real quick and some of the thoughts that I had with it, but those those again to let's get into this week's convo, big, big news, big big news that we don't really see very often so. Odell Beckham Jr. Right? Photos So don't know who that is that is a wide receiver from the NFL, right? He had just recently got traded to the Rams. And he is to take new salary in Bitcoin give 100 million 101 million were 200 Maybe I thought $1 million of digital currency to the fans. So first and foremost, that right there is it was done before with Aaron Rodgers, but only partial of the salary, he's doing his whole salary in Bitcoin, really putting towards the like, Yo, this is going to be the future. And it is said that he can make up to $4 million off of this kind of move by putting it into Bitcoin because if Bitcoin rises. You know, it is it is crazy now. When I, I'm not gonna lie. And Odell  I love you, because like you were a giant, and I still remember the catch, and I still have your jersey, so this is no shade to you, right? There's none. Um, I thought he would have made more. So when he said, like when they said, Oh, he can make up to 4.5 not not saying that isn't a lot. Don't get it twisted. I'm not saying that. But I think of Odell but then clearly, there's some stuff that has transpired and clearly with you know, moving from team to team, maybe this is where he's at right now. But I was like, You were you were the man. You You were you were the chosen one with how did we get to going into Bitcoin to make possibly the most of 4.5? I was very confused. But that's, that's neither here nor there. That's just me. Yeah. Um, and don't fight me. Nobody its just my opinion. But I thought this was really interesting. Because even now, I'm like, Ayo uh ayo E, hey, hey, hey, buddy. You want to give some of this situation to a to Bitcoin or Aetherium? Like, what? What are we doing? Like, I'll take this amount like I would I would be, I would be interested in taking some payment. And in some crypto I would now yeah. Now for the for the audience, definitely let us know, what you would do. Would you pull this kind of move? Would you put all of your salary? Would you put some of it? If so, would you how, what's the percentage? Like, definitely hit us, hit us up and let us know. But moose, what do you feel about this?

Mostafa Ghonim  
Yeah, no, I mean, it's a it's a really dope thing. Right? First off, you got to look at someone who's had career earnings north of 100 million. I don't know the exact number. But I would imagine, between contracts endorsements, like you said, he's one of the top receivers of at least the last five years despite of injuries. So he's got to have at least north of $100 million in career earnings. So for him to make this move now, very smart. Couple of things to make note of here, though, again, from a business side. Number one, the only reason why that number is probably what it is, it's because they're probably a little bit more than halfway through the season. We're just about halfway through the season. So that's not his full salary for a year. That's probably a portion of it at you know, with whatever was due for him for the year. So he just took the remaining and in Bitcoin phenomenal now, the roll out for those of you who didn't catch the video on his page, which what I love, and this is, obviously you're talk as well, Nicky know but I love the rollout. Because from a partnership standpoint, that announcement was made in collaboration with cash app, which lets you know that he also got a check from Cash App, right to make this announcement and take it so yes, he got a portion of his salary in Bitcoin. But he also got some money from Cash App, I wouldn't be surprised that that million dollars he's given away from fans was probably the exchange that he made with cash app, like, you know what, instead of paying me to, like, for a brand collab, why don't you just give away money to my people? Right. And, and, and call it like, I, you know, call like I did, and I'm not saying that he's like, no, no, no, no, no, it's a smart. It's a smart move about it. Yes. Like, yeah, if you want to give back, so I wouldn't be surprised. But I'm just saying from a business standpoint, like look at how some of the some of these deals are structured, because while some of us are not yet at that magnitude of like, you know, seven figure deal making, I think this is a way that we can get some ideas when we're collaborating when we are, I don't necessarily like the term bartering services, but just working together to kind of make things happen. These are some ideas that we can get for how to make something come to the table, right? It's like, you know what, alright, let's do this. So, those are just some of the ideas but I think it's a great move, you know, Someone like him with the amount of fame and stardom that he has to make a move like that and invest is in his own future. Shameless plug to the name of this episode. I think it's awesome.

Nicky Saunders  
Oh, it that and I had to look up actually. So he signed for a one, one year deal. So as of $4.25 million. And so according to the NFL, and so, the offer, the Rams offered him a 500k signing bonus, and a 750k base salary. So, yeah, this give a little, you know, little background on that, but I do I do like how Cash App is is now picking NFL players like you said, right? And probably going more into the sports world as far as bringing awareness because cash app, it also does buy and sell Bitcoin. Right there. I think they sell maybe some of the top coins or or just Bitcoin but for sure Bitcoin. Yeah. And they're like, Okay, for more people to be on our platform to do such thing. We got to get into the top influencers might as well start with some of these NFL players. So they did Aaron Rodgers, now they're doing Odell. So I feel like they're going to be trying to try to battle Coinbase, which we're about to talk about. But I think is a smart move from cash from from a more popular, if, if you're, if your favorite player is using it, you might as well as you know, check it out. Yeah, it's pretty, it's pretty dope. But kind of in a in a transition of we mentioned Coinbase, right. Moose gave me this really interesting clip from the standpoint of if we're talking about all this crypto stuff, like where, how does some of these platforms get built, but I looked at it from a standpoint of here is when you have a problem? And what is the solution? Like the clip that you showed, and we're that we're about to play? Was that simple to me? Here's your problem. Here's the solution. And the solution, if you concentrate on that is definitely going to get you to new levels and demands rather than trying to come up with stuff on your own. What is the problem was the solution, but I'll let you kind of introduce the clip. Grrihumr

Mostafa Ghonim  
Yeah, yeah, absolutely. I mean, and I think the thing that makes me most excited about this is that I'm very grateful that information is readily available to us now. You know, as opposed to maybe even 10 years ago. And I love more importantly, that our community in our culture is conscious enough, and aware enough to pick up on some of these trends and mistakes that we've made in the future to want to take advantage of what's or excuse me, mistakes that we've made in the past, to now want to take advantage of what's going to happen in the future. So I think this is just our way of doing our part to kind of like contribute to that. So I wanted to break down a few lessons in this clip, because there's so much to take away from it, in addition to what you said, right? Just a simple solution to the marketplace, put them at a $100 billion dollar market cap when they went public. I thought he was gonna drop some horns for that, okay. I'm just saying 100 billion would be for such a simple like, Oh, this is cool. But it's missing this, let me work on that. Because it's within my skill set, and boom, it takes off. Of course, there are some hurdles along the way. But I think that being the biggest thing, and more importantly, are starting to pick up on the trends of the future. And thinking about how we can position ourselves, right, we're talking about accepting bitcoin as a form of payment that's possibly position ourselves as key players in this. So I think there's a lot to take it take away from it. But yeah, well, we'll discuss a little further after the clip.

Unknown Speaker  
In the early days, bitcoins were lost and stolen, exchanges were shut down. It was a new frontier that was complicated.

Unknown Speaker  
And so I would start to think about how could this protocol be easier to use? How could I make something that helped it grow

Unknown Speaker  
to Brian set out to make a simple way to buy and sell Bitcoin in hopes of improving access and adoption?

Unknown Speaker  
Think about it. If you send an email or WhatsApp message or something, it arrives instantly. It'll go everywhere in the world. It's free. But we haven't seen as a financial system that works like that.

Nicky Saunders  
I was going

Mostafa Ghonim  
I love it. I love it. Yeah, so check this out. Right. So this is the clip that you just heard, is from the founder of corn base His name is Brian Armstrong. Now he was someone who used to work at Airbnb as a software developer, or just let's just call it a developer. And he noticed that one of the challenges that they were having was getting money across different platforms or different areas of the world, different parts of the world, instantly, because of exactly what he said there, right email, you can receive instantly messaging, everything was advancing. But what was the most outdated part of their business model, or this whole thing was the currency port portion of it, right, it took, you know, anywhere from three to five business days to just get a simple transfer. So it didn't happen at the speed of time. And in a way it was holding business back. So he goes on his journey of just kind of exploring, and then he comes across this concept of Bitcoin. And this is the first thing that I wanted to really highlight here. She wasn't the founder of Bitcoin. And I know we can kind of confuse that because we're saying, oh, coin base, he found a coin base. It's a solution for Bitcoin. No, no, coin base is a platform. Bitcoin is just one of the many cryptocurrencies and he provided a need to an idea that was widely growing an admission that he believed in. So when you listen to his interview, and and either with other interviews, like on different platforms, or even that video that we that we showed, he's really kind of explaining like, this is something that was founded by a person or a group, no one really knows by the name of Satoshi, I think I'm saying that right. And he was the founder, or they were the founder of Bitcoin, but they were noticing that the biggest problem there was security, right? It wasn't easy to get a hold of it, there were there were some fraud and things that were happening in addition to it. So they loved the idea of like, Man, this makes sense from a business standpoint, right? Like we're in a new world business model that needs these instant transfers to be able to get money across without having to go through all these weightings and hula hoops. But there are some issues. So he attaches his skill set into the back of something that is already growing, and he's believing it. So I thought that was like, from a business model for us out there who are not yet going or still trying to get off the ground, we don't have to reinvent the wheel, that we can literally tie in part of our skill set, something that we do really well into our growing idea, and use that as an opportunity to build wealth and grow our businesses. So that's the key lesson that I wanted to drive today, like, we can pick up on some of these trends. And again, if we're looking for credibility, the guy is now worth $6 billion, again, with a B since their company went public, and then 100 100 billion in market share, you know, just to that platform, so they're growing every day, but I love I love what they did there just to be able to bring it from nothing to this whole big, you know, idea now that that is giving opportunities for others to use the currencies or not use them, but at least trade them buy, sell make that a little bit more accessible, which, you know, is something that I think is super dope.

Nicky Saunders  
And I think for, for me, like I said, it was just very simple. It was here's a problem. Here's the solution. And like, like kind of how I was talking about with the Black Friday thing. It's like, what is the results that you're trying to give? You know, people buy into results, people believe into results. People don't always necessarily believe or random idea is, hey, here's the problem. And this is what we can do to solve that. And what I've found interesting with with Coinbase is just some of the different moves that they have going on. Funny thing is that Adidas just recently tweeted, we're partnering coin base, probably nothing, which normally means it's probably something right. And with with you know, we we mentioned I believe last week, the week before that Nike making their moves into the metaverse where I'm actually curious about what does this honestly mean? Because if Coinbase is more of a platform to store crypto, right is this and here's where I'm going to assume or, you know, give my two cents. Maybe Adidas is going to come up with their own kind of token to where they're being you have to buy this token to purchase their merchandise in the metaverse right and you the only way you can do that is getting on Coinbase buying and getting their wallet to purchase that That's some of my ideas with why people would want to partner with, with, like a company like Coinbase, just in this whole Metaverse world that for those who don't know, like, you have to have a certain kind of wallet to purchase. Some of these things in the metaverse are some of these NFT's. And Coinbase is definitely one of those wallets and on top of like, Metamask, and everything, and I'm not to try and get too geeky, because this will go over some people's heads. But if these major retailers are starting to think about, I need to get my products and my services in the metaverse. They have to start thinking about currency as well. They have to start thinking about how do we receive payment for our, you know, digital products that are in this particular metaverse. So I love what Coinbase is doing. I love what you know, just of course, it seems like every week we're going to be talking about little bit about the metaverse here in there. So there's our little segment with that. Maybe we got a branded somehow some way

Mostafa Ghonim  
to think about it. Yeah. Know where it's going. Yeah,

Nicky Saunders  
ah, yeah, get in. Get get knowledgeable on this because this isn't going anywhere. This isn't.

Mostafa Ghonim  
Let me ask you this real quick. Actually, before we transition, I think this might be interesting. What is what are some ideas or maybe even some, some things that you think somebody who has a product or service based business out there small personal brand or small business? Or maybe even a mid size, whatever? I'm not trying to stereotype, but I'm just saying, for the people who are not like Adidas or Nike, what are some things you think that they can start to think about to position themselves to, you know, be like early adopters in the metaverse like, is it a matter of starting to consider? I don't know, we talked about buying land in the metaverse maybe getting some of your products, like how can you position it? Because my idea to it is with everything new, there is the yin and yang relationship, right? There's the good and the bad. And I would love for us to be early adopters. And people who pioneer good in a new world, right? Like we're doing it here. But in a sense, everybody is like yo, yeah, like I want good for the world. And I want to save the people. But I think doing it in a new way would be really cool. So I'm actually really interested in that. But I'm just wondering, any ideas from your front? Like for somebody who is listening to this? And they're like, Okay, this is interesting, but how do I get involved? Because that typically is taboo. Any ideas or things that maybe you're considering yourself?

Nicky Saunders  
Yeah, I think from From an easy standpoint, start looking into NFT's, right? The reason why I say that is because right now it is a more of a community base than anything like what we were covering before was some of these random drops really great art, or video clips, and people will sell one offs. And that was it. But now what's happening is that if you create a NFT project, which is like multiple, let's say, animations or art design, like let's say you if we were talking about before, when we were talking about the Bleacher Report and the basketball that they had created, you would be giving out multiple different designs as artwork of these basketballs, but each of these unlock a different type of access, possibly for your community, where maybe they are able to go into a special event, maybe they're able to get exclusive merchandise, maybe they're able to get a phone call with you or things like that, like NFT's if you haven't looked that into them, as far as maybe just you know, sticking your toe into it, you may want to look into that. We've talked about it kind of finding out more about this Metaverse and maybe starting to buy land into it right there are two very popular ones, which is the central land and sandbox. And those are two places where people are really starting to buy land. Now. Those are the two expensive ones as well. Right? So you can either go into that understanding that you're probably going to be spending right now a cerium is like Oh a little bit over $4,000 and they're going for three Ethereum so three times four do the math I can't do it because I suck at math but you get the point right? Um, and then possibly building a store out of it a mall out of it a you know, rec center or something like that, that goes towards your brand. There was one that I was seeing that did like a little arcade. And one of the thing was when you press on it because it was like, like a link like a hyperlink on a statue and it took them to their Instagram, you know, so that you may want to look into that a little bit more, but there's a lot of things that that you can do as far as preparing I would just I would get just those two topics without super nerding out. I'm really like okay cool or from a very simple consumer Stan base, get get the Oculus. This some type of VR headset. If you want to jump into there's rumor that Apple's going to do their little I were not calling it little but you know, there I wear to the virtual reality and augmented reality. So there's just a lot of stuff. That's that's happening that as brands and businesses that we just need to keep, like, be very, very like keen to it. Because even I was talking to Q yesterday. Shout out to Quincy Harris. He put me on his live. And I was like, Yeah, I'm chilling in the metaverse. He's like, it's gonna take me a minute to get into that. And that's how some people's mindset is like, Yo is going to take me like I'm not so used to that. I'm just getting used to this whole social media thing like now you want me to get into the metaverse and I'm like, we did and Isaiah definitely put it on the screen for for our social media people. But we were we were in the metaverse, right. We had a meeting.

Me, Carl, Isaiah, Nick, Jose, and Jose and Kurt actually dialed in. And so they saw us. But we were able to go into the whiteboard, share it, share our screen, work with our computers. And we had our own office was decorated. We saw like smoke come out of this like, like event and everything. It was just really don't. And, and the experience was like as you move your head, if they're next to you, you hear them louder than if it's on your right. So it's realistic. So if Nick is on my left, I'm hearing Nick, louder. And I'm hearing cars on my right. Absolutely. So Wow. You know, that's really cool. It's going it's going to change. I showed it to E, right. And I was like, Look, this is gonna save on on planes because they want to do a whole retreat. I was like, well, we just did. We did our meeting in the in the metaverse. So Metaverse, you tell me how that works out.

Mostafa Ghonim  
Yeah, let me say this real quick. For those of you out there who are still on the fence, forget your like, openness. Are you feeling weirded out about this idea of a Metaverse but if you're more of a practical business person, alright, let me say this to you never pass up on an opportunity to make your brand or your business younger. Right? And that's what this is doing. And the reason why I'm saying that shout out to my client turned friend, his son, his son is 11 years old. You know who I've been going to to get most of my REIT like my understanding about the metaverse hit an 11 year old and 11 year old young man is the one who's teaching me about the pros and the cons. And he was telling me he was like, he was like, you know, I think there's a lot of opportunity for it. But people have to be careful because they can get such a high experience in the metaverse that they'll be fed, like you can buy food, but you won't actually feel the nutrition. So like it can mess with people's minds. And I'm like, yo, the fact that an 11 year old child understands this so deeply. Yeah, that's an opportunity for us to make our brands and our businesses younger, which then extend a lifeline of how long we're on this earth for. So again, I know it's a little crazy for some of us, but just consider it from that fact alone.

Nicky Saunders  
Yep. And that put it for those who are who are who are watching. And if you're listening, I'll tell you. I got the picture of the crew in the metaverse right there as you see over there. Sorry. Yeah, no rice soup. And see me in the blue hat. I'm there rocking it out. But yeah, this is this is just what it is and just get ready for me. Let's talk about from a creator side. This I found this very interesting. So this was trending a bit where there is a YouTuber called Mr. Beast . And he created a real live squid game set that had people compete for $456,000. Now, the reason why I found this very amazing was because he spent $3.5 million on this particular set that so every game of the squid game, which I fully haven't seen in its entirety, I saw a little bit of it. The main character annoyed me. I couldn't watch it fully. I'm sorry. But clearly everybody loves a squid game. Right? Did you watch it?

Mostafa Ghonim  
I did not know.

Nicky Saunders  
See, well, at least I saw part of it. But it's this is not about the squeaking. This is about he had all the games that was in squid game and gave prize money to it. And it took him two point no 2 million to do the set and to produce it, and $1.5 million for gifts. I thought that was crazy. I thought that was amazing. And with Mr. B's, he has about 78 million subscribers on YouTube. He makes $3 million, about $3 million between YouTube royalties, sponsorships merchandise, you know, those kind of brand deals. It's. So I was like, Okay, you spend a month's worth on the set. But what was interesting, I'm like, yo, there has to be some lessons that we can learn from this dude. Because if you're making 3 million a month off of YouTube, I believe he's about like, 23 years old. I believe he looks old. But I believe he's dead. Right? Well, what can we learn from just a how to how to grow in your in your lane, as well as how to grow your brand. So I found this clip. For anybody who was interested in YouTube in growing that or just any type of like, content wise, this is I found this interesting.

Unknown Speaker  
There got monetized I was like 15 or 16. But ever since I got my first YouTube paycheck, I just always spent it back on YouTube was that because the belief was distribution is the most valuable thing. I just want to be the biggest YouTuber I could be like, if you want to be a YouTuber, if you're watching this, right, like and you're thinking the scale of 10 years, like if you literally are grinding and you're obsessed, and you're just everyday studying and, and learning you surround yourself with smart people and you just work like hell to be honest, for 10 years, like, there's probably a good chance you'll make it. But if you do that over the course six months or a year, I don't know, you know, but that's why like, I like to think over a span of a decade, a lot of people are very short term sided. But as long as you're innovating, adapting reinvesting I think if you do it intelligently, like you have a good odds of I don't know.

Nicky Saunders  
So, clearly, I'm the, the part that really intrigued me was the finance part. Right, um, that everything that he got, he reinvested into it. And we clearly see that even with the squid game thing now. Mr. Beast, like, gets, I think on a on a regular, like 15 million streams. Like, there was one video that had 152 million, like, is not like, numbers, right? And his whole thing is, like, all I wanted to do not necessarily be the most paid YouTuber, not necessarily, you know, have this done in the third he just wanted to be the biggest YouTuber. And so he invest reinvested everything he had, in order to make better videos. So he could be known as the biggest YouTuber. And it teaches just from whether it's a branding or a business side, if you're wanting to be the best, are you putting back not only the money but the energy every single time? You know, with a I believe he puts out a video I don't several several videos a week, right. And they continue to get better like he buried himself in under under the ground for like 50 hours or something like that. He was in a confinement for 50 hours like he does these random things as well as give money away. So he gives one of the biggest prizes was that he gave a person 500k for just being in a circle for 12 hours, right? So he's doing things intentionally to get people's attention. But in order to be the biggest YouTube star, now, he doesn't have the most subscribers, but he is in like the top, I want to say top five of YouTube subscribers. Now, I did also like that he said a 10 year span, he did a dress like yo, if you thinking that this can happen in six months to a year. Okay, cool. But if you are thinking as of long term of 10 years, and I think 10 years is one of those like, I'm happy mediums or something like that, because shout out to Ian, the Master Investor, he says invest in 10 years, you'll see results, you know, he with, you know, his 10 to 20 years kind of concept. And so when I'm, I'm looking at it, I'm like, okay, of course, we would want to grow certain amount of numbers, whether it's within engagement or sales. Before a year, like we're seeing people do six figures, seven figures in a year, all you know, but if you already go to a 10 year span, and you're studying, and you're reinvesting and you're innovating yourself over and over again, right? That is now what you may have made, if you did it the you know what we see the microwave, wave kind of situation right now, you could have hit a good lick for a year or two. But is that going to last 10 years. Whereas if you go with a mindset of I'm going to do this for 10 years, you're instantly lasting, because you're instantly trying to do something new, you're instantly taking that dollar and turning it into $1.50 and reinvesting that dollar 50 and turning it into 350. And you're continuously piling it up and piling it up. So not only from a creator standpoint, but just from a brand and business standpoint, I think that 10 year formula is something that we should pay attention to where he said, yo study, reinvest re innovate. think there was one other thing but those are three that I got that I'm like, Oh, yeah. Why am I even holding some of this money that I have? For real?

Mostafa Ghonim  
For real? Yeah, no, I love this clip, man. And thank you for bringing to light because I think it's it's it's like really a reminder for us like, Yo, find that thing that makes you almost go crazy. But you don't care that people think that you are, you know, like, we really got to do that. Because like when you first set it like, oh, he spent three and a half million dollars on a video. I was like, Oh, my man is crazy. Yeah, but listening to him talk about it. He is totally fine with you calling him crazy. Why? Because that is his dream. Like that is his goal. He I was reading some stuff on him. And he's saying, you know, he's living his dreams of being a YouTube star, the vision that he had as a 13 year old as a teenager. So I think that's something that we really got to respect and appreciate. But I love what he's doing. You talked about reinvesting. And just from like a number standpoint, you you and this is why I always say don't be so worried and caught up in the magnitude of someone's what someone's doing what he gave away. 500k. Man, I don't even bring in 500k How can I give away 500k? Well, he put 3 million in in a video. I can. It's like, look, listen to what he's saying. If he's, and I'm just listening to what you're saying. And and this is how I want other people to translate it. He makes $3 million a month. That's $36 million a year. And he put about three and a half million dollars into a video, which is 10% of his yearly income. Can you have you and that's my challenge to you have you put in 10% of your yearly income back into your business? And that's why I said this Black Friday, right? Or this holiday season? Let's call that because Black Friday might already be over by the time you listen to this. Have you invested back into your business before you spent on consuming things? Right so I think that's a great lesson Nixon. Yeah, that's so dope man.

Nicky Saunders  
Nothing that's a whole formula right there. Some people are like, I haven't invested 3% Or have invested 3% or long you tell me 10 That's crazy. Um, but there's this. This last clip that I love. And I've I've stated several times, not only on this podcast, but even on my stuff, where when we're thinking about expanding we're thinking about, you know, growing and scaling our brand sometimes As we think about new products, and new services instantly, like, you know, for example, if we were McDonald's going to think of Casey Yeah. Instead of necessarily doubling down on my burgers, I'm going to do a Mick Cassidy. Yeah. And let's see how that works. Right? I want to, I want to reach my, my Hispanics out there and see how this works out. But sometimes, it's not a matter of creating something new, it's a matter of going global. So he did something really interesting with his channels. Instead of creating now, he does have like a gaming channel and a philanthropy kind of channel because that's what he's about. But he, he also has different languages for his original channel. And so this was the concept about that

Unknown Speaker  
started dubbing. You can overplay clips, I don't care, our videos in Espanol. And

Unknown Speaker  
you hire a voice over actor to play a friend

Unknown Speaker  
of mine. We actually got some celebrities in Mexico. And so my main channel is 60% American and like, whatever the UK is, like 10 15%. But on my Espanol channel, it's 1%. American. It's literally a whole new audience. No way. Yeah. So these are people. Like, I'm literally number one trending in Mexico with videos that I uploaded two years ago.

Nicky Saunders  
So I want you to take first before I go,

Mostafa Ghonim  
Morales, so do so dope. I just looked up his nationality. I'm like, oh, maybe he's like some form of Latin descent. Right? Or he speaks Spanish if that's like, you know, that's the move he made. And it says Mr. Beast, American Wichita, Kansas, us, right. It's like, No, he is not at all any of those things. Right. Absolutely. So I think I think it shows the genius of like a business mind. And I think just someone living in America, you probably have to notice that the latin community is extremely large, right? It's like, they're, they're very present and very active in the US. So for a way to want to expand your business. And you know, there's I'm a huge fan of diversity. It's like, that's a great move, like, and I love that he's pulling clips from two years ago, like he's not, you know, they're quite saying like, Oh, so you're reproducing? No, no, no, no, no, he's like, No, I'm just pulling stuff back from two years ago, and giving them opportunity. And it almost reminds me, almost like a Drake of Drake concept in a way because, you know, in some of our episodes, when we cover Drake, we talked about him getting heat for like, not using the island or using the Caribbean culture, but not putting them on. And he's like, nope, every time I go into an island, I put artists of that area on. So the fact that he's using people from Mexico, right, like, like, he's using people of that area, to kind of help bring awareness to it, I think is genius. So I love that. Okay, let me expand, but I'm giving back to the people who are helping me expand and kind of taking it to a new level from there.

Nicky Saunders  
Again, I'm gonna state this real quick. Any male and female, right? We need to one one male, one female, who speak Spanish, or any other real language, but like Spanish, we'll get we'll pick some of the top one Spanish. What else is popular? Italian? Italian is a popular, French

Mostafa Ghonim  
popular. Yeah.

Nicky Saunders  
I was gonna say French would be really French. French is cool. Chinese Japanese, like but definitely Spanish. First, let's go Spanish first, right? Because we're Queens people, and there's so many Spanish people in Queens. So male female, who wants to kind of like, one take over for me and take over for moose for some of these episodes will give you the episodes. And that I think that I think that's genius. First and foremost. Right? Yeah, um, the fact that now he is trending over in the Spanish countries for something that he did two years ago, when we're looking at always trying to recreate something recreate like, No, let's use some of our stuff. And how do we go global? How do we reach new audiences? Because we really haven't reached the billions of people in this world. Like, we're focused on maybe our city, we're focused on our state. We're focused on our country. But there's several the countries that we haven't necessarily touched. There's like, and maybe we've touched a little bit about it, because maybe they understand our native language. But what if we were to really communicate with them in their language? What would the fan base be then what would the impact be then? What would the interaction And then, you know, to where? Now if, if, if Mr. Beast wanted to create a video out in, you know, in Mexico, he could and it would be super receiving, you know, there'll be people probably lined up to watch it because they're so they know now of Mr. Beast. My question is, do they know you? You know? Do they know? Does the Spanish community know you? Does the the Asian community know you? Does the Italian community know you right and not those who speak your native language but those who honestly speak their native language. And if we haven't touched the global aspect of our brand, there's still a lot more work to do. There still not more products and services to do? How can we turn our programs our products or services into a different language to attract other people? You know, you're looking at some people have courses, some people have ebooks, some people, you know, have t shirts well have you turned a t shirt into something Spanish? Have you ever tried that? Like if we had the shout out to Eve, we turned to the E. green shirt into Spanish? How would that do? Great. You know, um, and reach out to those people. And this is where it's, it's crazy, because he said his stats of you know, I got 60% us but I got 1% of Spanish, right. And now that I'm reaching now that I'm doing this particular thing, where I'm now translating it into Spanish, now I'm trending. So all these people are new, because over here, in my other channel, I only have 1%. But over here, I'm making 1000s and 1000s of views over here off of a brand new audience that didn't even know who I was. Right. Alright. And that help? Yeah, that can only help. So now I'm like, Are you going global? If you're not going global, do not right now. Think about creating something new. Because all you need is a bigger audience. And creating new products isn't going to make a bigger audience and sometimes just going to only cater to the ones that you have right now.

Mostafa Ghonim  
Yeah, yeah, shout out, shout out to all those people who are familiar with the concept of blue ocean strategy. It's more of a business book or whatnot. But I love that idea. Because, you know, it's maybe in our society and our culture, everyone's big on competing. Yeah, but but like some, some of the business people, they don't like competition, they want to dominate. So so if there's a lot of competition in the American YouTube space, he kind of applied his own blue ocean strategy. So oh, you know what, let me not stress let me go into a completely different market. And I don't want to compete with you know, the youtubers of this, this area, I'm gonna go and, you know, almost build and dominate in a completely different space. So, yeah, it's, it's cool, man, I love it when we break down kind of like the science of this because you start to really see the patterns of things that we can do. You know, like, I've talked about it with some of my own stuff. I'm like, Man, when I, as I relaunch, I want to utilize every skill set, and I want to lean into the deepest parts of me, my native language is Arabic, I speak it fluently. I can be a little bit rough around the edges, but with practice, I'm sure it could work. And I've seen some other like trainers and educators who do that, like on their YouTube channel, they'll have their English videos that goes out. And it's probably like their main bread and butter, but they have a playlist of their videos translated into their native language that's available back for their communities, you know, in different countries around the world. So I'm really fascinated with that idea. And I think yeah.

Nicky Saunders  
But oh, do me a favor. Go check out our YouTube show, or live show, right? Every Tuesday. 8pm, Eastern 7pm Central 5pm 5pm 5pm by five by 5pm West Coast time, I always mess this up. I apologize and go follow us on Nicky and moose everywhere at Nicky and moose And moose final words.

Mostafa Ghonim  
I'm going to give a I'm going to I'm going to use final words as a short story this time because I think it's going to be fitting so give me give me like 60 to 90 seconds on this clip. Alright, so I've talked about how I upgraded my equipment over the last few weeks. And I had an iMac that I bought in 2016 When I first started my hospitality business and it was bought for that reason about Two years ago, this iMac almost went entirely dead on me. I mean, it would power on, but it would take, you know, anywhere from five to 10 minutes just to be able to press like a safari button, right. And when I was upgrading, I used that as one of my trading options. I was like, You know what, I'm gonna actually trade it back, I have no use for it. So as I was backing everything up, I signed out of my iCloud account, and that thing became a rocket machine. I'm like, yo, where was this performance? You know, over the last two years when I could still use this desktop. So I'm sitting there and then Robell sees like, Wow, are you sad that you're going to like kind of give it away? Because I'm not gonna lie part of me at that moment. Like anybody out there who's giving away something that you know, is still working, you're like, damn, maybe I should keep it like, forget the trade in value. And then I sat back for a moment, I said, You know what? No, I'm not sad, because it's served its purpose. When I first bought this computer, I bought it so it can help me build this hospitality business so I can be exactly where I am today. And it's done that like it's served its mission already. So my word and my challenge. And my reminder for you this week is Stop hanging on to things past their purpose. Stop hanging on things past their purpose. If you invested into something, if you have dedicated your time to something and in your vision, it was dedicated for something specific, once you reach that line landmark, and once you reach that finish line, let it go