Episode 60 - Should You Follow The Trends?

Nicky Saunders  
whats poppin whats poppin whats poppin. Welcome to Nicky and moose. I'm Nicky, that's moose what’s up moose. and welcome to episode 60. this topic has been coming up a little bit so we're just going to make it a whole theme. Should you should you follow the trends should should you? Yes should you no? So we're going to be talking about, of course, Drake and Kanye Yes. Once again we are more of the metaverse talk, Adele, and was not Young Jeezy anymore is just Jeezy. Okay, it's just Jeezy these are the little topics that we got moose, how do you feel about it?

Mostafa Ghonim  
Hey, I'm excited for this man the metaverse is taken off. Drake and yeezy one more time. But this time, for better reason, at least a better cause. And we got a lil surprise. It looks like we gone be in the area. So I don't know. But yeah, I'm excited for this.

Nicky Saunders  
Let's get into this intro.

Jaymie Jordan  
Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand. I'm talking about Nicky and moose, bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders  
And you already know what time it is it is the review of this title says Where have I been? I'm not sure we've been doing this for 60 episodes. Feel me. But Bree is here. Thank you, Nicky and moose for consistently showing up to discuss in real time, the money moves, wins, losses and lessons within our culture as an entrepreneur, military spouse, and mom, I typically keep my head down getting after the impact I'm looking to make. So I'm a little late to the party. I'm grateful that you helped me keep the pulse on things, I otherwise be missing and offer gems that I can apply in life and business. Much respect. It's Bree

Yeah. So much focus. 

Oh, yeah, yeah, I was like, No, we're not. We're not doing the shout out to our day ones. I'm not doing the voice when it becomes super long. Let me concentrate on actually reading this right. So thank you. Thank you. To everybody who leaves us a review. If you haven't, go to Apple podcasts, or pod chasers are the two places that you can leave us a review. We highly appreciate it and shout out to all our new and day one audio listeners and viewers. We love you. We appreciate you. However, comma, moose. How are we feeling?

Mostafa Ghonim  
Man? Pretty good. Pretty good. It's been an eventful week. But I'm much better today than I was yesterday. I'm glad we were able to make some adjustments on our recording schedule. For those who do not know we typically record either Friday or Saturday to make sure you guys have this episode up and ready for Tuesday. And today we are recording on Saturday, as opposed to Friday. But uh, ya know, things are good, man. I'm excited. And yeah, I'm ready.

Nicky Saunders  
He's ready. I don't know what he's ready for.

Mostafa Ghonim  
A new decade episode. Yeah.

Nicky Saunders  
He's ready for the 60th episode. We go. There's a lot to talk about. As usual. It is a lot to talk about. I'm good. I'm Gucci. I don't really have anything going on this week. I promise you. I've been really big. But um, I'm not going home for Thanksgiving either.

Mostafa Ghonim  
Yeah, no.

Nicky Saunders  
I don't have anything going for it. My mom's really sad. I love you, mom. But, um, yeah, not going home. I'm gonna chill at home. Kind of do like some self care kind of vibe. Um, figure out what I'm going to eat because I'm not the typical like Thanksgiving person that really needs like the turkey and all that great stuff. Like I eat lasagna. For Thanksgiving. I don't necessarily go for the regular smeggler. So I may find something unusual to eat for Thanksgiving. I don't know how I feel yet people give me some suggestions in our comments of what I should eat for Thanksgiving. Because I'm like, I don't know. But I didn’t wanna leave my dog too

Mostafa Ghonim  
Fair. Yeah, I was gonna say whoever whoever got a, I'm saying a couple of extra chairs at the dinner table for us for thanksgiving let us know send an invite maybe we’ll show up who knows

Nicky Saunders  
Hey, you never that would be though, like

Mostafa Ghonim  
yeah

Nicky Saunders  
listen if we don't do that this year we may may have to do that one day I don't know

Mostafa Ghonim  
that would be fire. Yeah, who knows?

Nicky Saunders  
Oh that'd be that'd be watch Dm’s gonna be like yo come to the crib here. That'd be dope. I think that'd be fire. But let's get into this 60th episode. And of course, we're going to be talking about Drake, and ye. Kanye West for those who don't know who ye is on Kanye’s Instagram as of I believe today, which is November 20. When this is being recorded, Kanye posted a picture saying free benefit. Larry Hoover concert performance by ye as well as Drake December 9 to 2021 in Los Angeles, okay. And we did announce on our What is it our YouTube Live show not YouTube live our live show. I don't want to just, you know, make it too right. But our live show that they there was a picture of Kanye and Drake with Jay Prince together, and the beef is squashed. And it was all for this possible concert now. There was a statement from Larry Hoover's son, right, Larry Hoover Jr. Kind of breaking down what this concert is and it's like performance. Ye By Ye, special guest Drake. Thursday, December 9 la Coliseum present presented by the Donda touring tickets are on sale on Monday, November 22. So by the time you hear this, it is already probably sold out because I do not feel like this is going to last more than a minute. Let's just say this. Now the confusing part and we said this, if it's a free concert, why is Tickets on sale, but I believe that they're probably just trying to monitor who has it. So it is is not going to be super chaotic and everybody's trying to get into the spot. But ye returns to headline live stadium performance first in five years with special guest appearance by Drake historic free Larry Hoover benefit concert to raise awareness and support for Larry Hoover in the cause of prison and sentencing reform. I believe this event will not only bring awareness to our cause, but prove to the people everywhere how much we can accomplish when we lay our pride aside and come together said ye. Bringing these two artists together for the culture and the cause of prison reform has been an honor said J prince , though my work with Larry Hoover and his family of through through my bad through my work with Larry Hoover and his family. I've had I've really had my eyes open to the plight to the plight of incarcerated people in this country and I hope fans of ye and Drake will take the time to do the same with ye Drake and J Prince united to advocate for my father to release we can take our plea for redemption worldwide and show that we are truly stronger together on behalf of any and everyone with loved ones wrongly or unjustly incarcerated free my father, Larry Hoover, Jr. Um, I'm for this listen, I'm super For this um, as far as the the reuniting of two bickering people. Rich people going back and forth. Now it's over. Thank you very sure. Yeah. Right. So um, um, so Ford is and of course, these two people in concert is amazing. Now, I'm going to be honest, I don't know too much about the whole Larry Hoover situation, to really say that this is a really good cause. Can't intelligently speak on this because the last time I checked, my man was a huge leader of one of the biggest gangs and hence why he has this particular sentence. Now.

I don't know Furthermore, so I'm not going to speak on it. But I don't know Yeah, I don't know too much, but for the simple fact that these two are coming together, I think that's super dope. I think it's great. Yeah. If it's free, even better. Yeah, me even better. I'm going to try to go. That is on my bucket list to see Kanye live. I've seen Drake thing like three times. I think I did. But Kanye I still haven't. So I would or gay. I gotta get used to calling him Yeah, yeah, that's cool. Yeah, it's gonna take a minute. But um, that so offered that alone. I think it's a good situation. What do you think?

Mostafa Ghonim  
No, I love it. I love it. I mean, for one, like I, I too, didn't know much about the Larry Hoover situation. But I think the second episode of the second part of that interview on drink champs was kind of helpful, because, you know, he had his son on there. Larry, who would Jr talking about it? And yes, and I think he shed light on that exact thing you mentioned, right, like, yeah, most people know him for that. And I actually remember the name through Rick Ross’s song right? So that's like how I remember it. But it was good to kind of hear his son talk about it. Like, yeah, we actually didn't appreciate that, because here's a man fighting for his life. And then the song kind of further pushes the image of him being this drug dealer. But what people didn't know is that he was also a great community advocate or activist, that brought people together that built the community the whole nine. So again, the other drug dealers, right, right. Everyone's gonna have their side of the story. Yeah.

Nicky Saunders  
Man I promise you this is no, this is no offense, I promise you is not I just like,

Mostafa Ghonim  
No, I feel you. I mean, I'm, I'm, I'm good. I'm, I'm for people getting a second chance. So I appreciate it. But I do think also, like, also, not that we want to talk about it on this show. But what would what happened recently in that whole sentence or conviction, whatever the case may be, to kind of see, hopefully, something like this in the system getting corrected as a great cost. Now on the flip side of it, for people who are not interested in anything, as it relates to you know, how the, quote unquote system is set up, I think just seeing Drake and Yeezy kind of make that kind of like, fix their problems and come back together. That also was a great thing. And a lot of people who, although may think it, some of it is like a little publicity stunt, or whatever the case may be, I think people are also going to, you know, gain a lot of inspiration from it. So I think is great. Now young people are going to get a lot of inspiration from it and see it. And this can probably be a heck of an experience I heard. They're probably the top two performers. I've never been to one of their shows, but every single person who I've talked to about, you know, either one of them performing in concert, and they always kind of rave on how they are literally some of the best so yeah, it'll, it'll be cool. I'm gonna try. I'm gonna try and get some tickets too. So probably don't yeah, let's get that. Uh,

Nicky Saunders  
May may have made this a Nicky and moose. Roll Trip. Got it got to happen. Because, um, yeah, that's, that's, that's gonna be that's gonna be crazy. But let's let's talk more about this metaverse. Right move, send me this. I saw it a little bit. And I was like, ah, but he sent me and he's like, No, we got to talk about it. So they're making gloves. So it could let you feel what is exactly happening in the metaverse. Right so for our audio listeners, what we have on the screen is with their so called trial versions of the glove looks like and somebody actually, you know, messing around with a whole bunch of wires. It's really weird. But I just still feel that the pandemic kind of like groomed you to be inside and now the metaverse is a is here tonight we're gonna say is coming is going to I think come more to public probably in a few more years but it's here and it is a gonna make everybody stay more inside. I just, it's just gonna make if I can feel what is happening. Thanks. I know for for sure. Meta if you want to send me and moose a free one, so we could possibly do the podcast for you the quest in a in the Oculus. That'd be dope. Do the whole podcast in our little avatars. But Oh, see, see? And we're gonna have a live audience.

Mostafa Ghonim  
We'll be the first podcast ever to enter the metaverse.

yo that would be really dope.

Nicky Saunders  
So we're so I am getting. I'm getting an Oculus quest or whatever the thing's called. I'm getting it for Black Friday. That is that is it. It wasn’t that expensive.

Mostafa Ghonim  
Have you noticed? Oh my god, you know, it's crazy. And I know this, everyone goes through this but when we spoke about it, yeah, the ad for it popped up course on my phone like, minutes later so not surprised. But that's how I found out it wasn’t expensive.

Nicky Saunders  
Matas listening crazy. Oh yeah, I remember when they first came out you needed like a dedicated computer to go with it. I remember that. But now you don't necessarily need that. So I'm gonna get it. Um, and if I have to, if I have to purchase one for you to so we could do podcasting in a better fire that we set your own we could do it in like we do like in Paris feel me

Mostafa Ghonim  
imagine like in the craziest places like on top of the Eiffel Tower? Yeah, that's fire, that really does open up a whole possibility of creativity that’s fire

Nicky Saunders  
I'll be saying the whats poppin

Mostafa Ghonim  
This wasn’t planned yall. Listen, this really wasn't planned. 

Nicky Saunders  
You heard it first, we are going to be the first podcast to figure out how to record a whole episode in the metaverse. The first one and somebody is going to hear this and they're probably going to probably go and try to grab it. I don't care. I don't care. You're not going to do it as good as we do it. It's already in my mind. We're going to figure it out. We're gonna have glasses, you're going to have a whole podcast episode. And the crazy thing is probably put a beat behind a paywall. To get the to get the experience. Oh, yeah.

Mostafa Ghonim  
we don't do much of that. So I think is only right. 

Nicky Saunders  
yeah, it's gonna be it's gonna be so dope. But I'm, I'm just like, like we talked about in the last episode. I'm just so excited about what is to come even though it's a bit weird. I will say that to feel like some if I have five you actually feel that I'll never me personally, will never want to go outside I already Don't go outside as it is. Right, right. I'm just starting to go back outside here and there when it comes to travel. But if you're saying Aye No, you don't need to go into the window seat. No more to come see me. Let's set up our studio right here. Boom. 7pm. Just put your put your the goggles on real quick. And, you know, we could we could play fight real quick? Whoopty whoo. Know, that's wild Yo. I think that I think what is the come is something to really look forward to I know we've we spoke about NFT's I've started getting into it about my first one, or not my first one, my second one today tried to buy one earlier this week. And that craze, even though to the public has probably died out a little bit because not all the celebrities are jumping on like they were. But from a community standpoint, I've from a business model, it makes so much sense. So listen to how this happened. Right? So I was looking to try to get a meta thug , right, something that Chris Brown, actually advertised and I was following for a little bit they had, like 50,000 members in their discord or something right now. It sold out in 14 minutes. And it's supposed to unlock like different events and things like that, once you have that particular NFT. The thing is that they said in that same night, Yo everybody who's trying to sell it, sell it for two Aetherium. Right, for those people who don't know how much that is in USD, that's like $4,000 is one Aetherium. So that's like over $8,000 They said, Don't settle for anything less sell it for two Aetherium. So that already puts the demand super high. And then they said something about yo we're about to sweep everything that's on the floor and make the demand even higher. So the community really can build up the hype of these particular NF T's in which you can make a lot of money off of I thought that was genius to not allow the public to really control what the prices but allow the community and they get paid as well. I think that was amazing what they're doing in these different communities. I'm going in there, they're different discords and just kind of paying attention to the chats and things like that. So you know, not even on trying to do it myself just trying to just understand the language understand the world And it's like, oh, they move as a as a unit

Mostafa Ghonim  
unit. Yeah, yeah. Yeah. Nah it’s so dope

Nicky Saunders  
Takes community to a whole new level.

Mostafa Ghonim  
Yeah. Nah it’s So dope I, and I, we talked about it, you know, ironically enough, just before we started recording, like, I'm starting to kind of look at it and see like, what what's the meaning behind because I know everyone. And I think this is important, right. And hopefully this will fall in line with what we're talking about today. But I think it's important for anyone that you know, last last week, we ended the episode talk about don't reject things that are new, right? Because you can kind of miss out on things. It's no longer an excuse for us to not be exposed to new information. So but but I think everyone should spend some time just getting to the fundamentals of what some of these new trends are, like, what is metaverse? What is Bitcoin? What is blockchain? What is NF T's? Like? Just Just figure out the basics. So I kind of did a little bit of that myself. And I started understanding like, Yo, what's Defy? What's DOA, right? Or DL D O right now, like, I'm starting to understand all these things. And I'm like, yo, understanding the basics of why these things are important. And it helps you or what they're trying to do, it helps you make sense of why people are raving about some of these concepts, instead of being quick to reject them. So you're right, this whole concept of NF T's I think, is going to continue to take off more and more, because it's putting the community the power back in the community hands or the hands of the community, as opposed to the hands of corporate. That's literally like some of their slogans. So yeah, I'm really excited about it. And as far as like meta continue to, you know, to kind of enhance things and put things out and like really tease people with it. I think it makes sense, right? Like, we're not gonna see it show up in front of our eyes over time. Because the user us as users, we have to kind of get acclimated to it, right, like, start getting into it and start seeing some things that we enjoy and maybe recommending it to our friends and things like that. So yeah, it's um, but it just like this is just for the proof that, you know, it's here, like, like you said, it's not coming. It's pretty much here like, this is already Yeah,

Nicky Saunders  
yeah, Nike did a whole Nike land in Roblox. Yeah, yeah, fire. And yeah, there's more to come. So yeah, people. As we learn more about the metaverse, we will definitely make it a part of Nicky and moose. If it is that serious, we may have to make it a whole separate segment updates of the metaverse so we can all be in tune. Regardless of what age we are, we all at least need to know that this is about to happen. Because this isn't, this isn't going anywhere. This isn't going. But there was a huge, huge release. Finally, Adele, is back, she released an album called 30. And it has been highly, highly anticipated. I was looking at Adele stats real quick, right? You know how many Grammys she won? You know, you know,

Mostafa Ghonim  
no, enlighten us

Nicky Saunders  
1515 Grammys , nine brits, multiple billboards of global was that called a Golden Globe Award. It's she has a lot. She's done a lot, right. And so of course, it's probably a lot of pressure going towards this album and things like that. And especially with the new rave of, you know, artists trying to just break on tik tok and things like that. Right. So with, with being a music artist, you you got to pay attention to the trends, you got to pay attention to what's going to work, what's not. And she says something very, very, very interesting about tik tok as far as was she going to get on it? Was she going to make music for it? Things like that. So this is what Adele said.

Adele   
But it was like, if everyone's making music for the tik tok, who's making the music for my generation, who's making the music for my peers, I will do that job gladly. I'd rather cater to people that have like, or on my level in terms of like the amount of time we've spent on earth and all the things we've been through them. I don't want to ever I was listening to this record. It's bit too deep, but the 30 and 40 year olds that are all committing to themselves and doing therapy. That's my vibe. Yeah. Because that's what I was doing.

Mostafa Ghonim  
She said, Yeah, I'm not gonna make music for the tik tok. Yeah. Yeah, no, it's dope, man. So first of all, let me just kind of give a little background story, or at least my personal experience with it. So I've always liked Adele’s music, believe it or not, and then Fun fact, her and my dad share the same name different spelling, right? So before. Yeah, my dad's name was also Adele, but he spelled his name without the E at the end. So that was always like pretty close. Yeah, well, that's crazy. But no. So here's some of the stuff that I learned about her that I thought was fascinating. And it kind of makes sense as to why she's going on this route. Right? For one, she wrote her debut single in 10 minutes. Right. So a super talented, like, artists like she's really into her craft. Right on top of that, she came up off of Myspace, right? So like, she was found through an independent regularly record label, because she put her music out on MySpace, and then she was picked up through there. So I find it super interesting that that was her career path. And she's not willing to make a quiet adjustment or at least be open to the idea of tik tok. Now, and the reason why I'm saying that, Nicky, is because MySpace has absolutely vanished off of planet Earth. Like, I don't know anyone who has a MySpace account or anything like that. Right. So while I think what she's saying makes sense, because she understands that her audience may not necessarily all live on Tik Tok. I think she's also making a huge assumption that people of older generation, the 30s or whatever, are also not on Tik Tok. Right. So that's just like a blanket statement of like, oh, maybe only teenagers are on Tik Tok, which is not necessarily true. Right? So for me, I'm like, dang, super, super huge fan of music. I love what she's about. The story's incredible. The bounce back, of course, there's a famous clip that E talks about where he mentions, or one of his mixtape speeches that he, you know, he mentioned her name and talks about one of her pieces, which I think is really cool. But yeah, for me, I find it super interesting that someone who came up on the platform that has that is no longer around, will make would make that statement in the sense of saying, Well, yeah, my audience is just not there. So I'm going to make music or focus on other places. You know, like, that's kind of how I translated that. So. Yeah, I don't I don't know that. I necessarily agree.

Nicky Saunders  
Yeah, definitely don't agree. Right. Right. Right. Right.

Mostafa Ghonim  
Yeah. But so super interesting. Yeah, that stands.

Nicky Saunders  
Yeah, um, I like, I like that she's going this direction. Because it's just what she knows that works, right? With the success that she's had. Why's why switch it up right now that there's pros and cons to that, right? When she came, Tik Tok wasn't so relevant. Right. Um, so she didn't need to concentrate too much on social media as much as people are doing right now. So she may not see the value in it. But also, she's not waving to just what's working at this moment. she's not, she's already established. Now. I think if this was going to be her first album, right, her first time coming out, she may have to pay attention to those kinds of things. But since she's already established everything she needed to do, she doesn't really have to prove much. And she knows that at least, her core audience is going to listen, regardless of any type of social media, any type of trends that are happening, right. So if she if you focus on your core audience, they're going to follow you regardless of wherever they are, regardless if they're on social media or not. Or if they're in the metaverse or not, and things like that. They're always going to come back to where you are because you've already planted the seed. So I can see why she's, she says then doing that and staying strong on it because she's established now. I do agree with you. I disagree. That 30s and 40 year olds are not on tik tok because they sure are they may not be active. They may not be the ones that are creating on tik tok, but for sure they're watching. Oh, yeah, they're I don't know a single person that isn't watching tik tok right. Now, if she has that type of song, that is, you know, will make a really good skit or make a really good dance. The kids are going to pick it up Regardless, she doesn't have actually have to intend on making a song for Tik Tok like some of these other artists. Her catalogue is so strong, and her music is so powerful that somebody is going to catch on to it whether it's, you know, of an older age or even younger age. They're going to pick up on it, and they're going to make it trending for her. So when you don't concentrate on the trend, you become a trend. That's really how you have to look at it, when you intentionally tried to be a trend you never are, you always miss it somehow, someway. But it tends to be when you're not concentrating on being trend on being viral on being the top of the top is when you actually become into that place. And, and people pick up to what you are doing easier. And they're, it's almost like a hidden gem for them. Like, yo, I can be the first one doing this. And then they do it. And then other people like I want to be a part of it. So it's it's a lesson to look at what Adele is saying. And you know, our next lesson coming up, as far as you want to stay strong and focus with what your intuition and what your your vibe is over what maybe people are telling you, based off what's happening right now. Because what's happening right now is what's happening right now, you're thinking of longevity, you're thinking of what's going to last longer if I cater to these particular people who I've been catering to, right? They've grown, they've grown old with me. So I'm going to cater to them. And as they get older, they're still going to remember my name, they're still going to remember my music, they're going to still remember the things that I've done and, and did for them and just serve them instead of serving the masses. Right? So she's thinking longevity, and she's thinking legacy compared to thinking of trending and viral illness at this moment. So I give, I give Adele props for that. Because I think that's really, that's really dope of her. As far as just staying true to who she is. Um, and we will see clear, I don't I think her numbers are going to be crazy. She's probably going to be number one on Billboard's for a while. She probably win more awards. So her strategy on this, you know, I think this is her second album, don't quote me. I'm not the super Adele fan, but I know this is another album. This is not her first. So I think this one's gonna be a success too. And we'll see what if she does become a trend in the in the future? Feel Me

Mostafa Ghonim  
Yeah, yeah. Yeah, for sure.

Nicky Saunders  
So I had to bring in not necessarily a wildcard I was watching this interview right of formerly known as Young Jeezy. Um now just Jeezy because all the young people drop the young once they get old. Right.

Mostafa Ghonim  
I love that. I love that.

Nicky Saunders  
So Jeezy who, you know, had had to look it up, according to to the internet. You know, net worth 100 to 20 million, right? Give or take, right? Not only from the music, but from real estate. And from some of his ventures, he has like a sports drink. He has his own marketing agency, you know, things like that. So he's worth a good a few mil feel me

Mostafa Ghonim  
Yeah, couple few Yeah.

Nicky Saunders  
And so you know, I'm thinking if if a person who from from the South because I mean he has a really true like cult following, right as far as when we talked about him when in the verses and things like that, like everybody loved the Jeezy and Gucci battle and because of the the history it had and things like that, but just as far as his fans, just remembering some of the old songs again, but I'm like, what makes him so great, right? I like I had to break it down like he is one of those like people in the south you can't you can't deny is one of the top so I was watching this interview and he said something that really intrigued me as far as his mixtapes and what people were doing at the time and what he did was clearly different. And he believes that's what created his success. So this is get into that clip.

jeezy   
And I just remember tricking them see me down I was just laying like, what are you doing with these mixtapes Jasmine like I'm giving them away, he was like man that’s the biggest mistake you ever made in you life, giving your music away. And I'll stay here today to say, that businessman in me to get here where I’m At told me back then that was going to be the best decision I ever made. Because right now today, I can stand on any stage and do those same songs because I built real belief in the people who really rock with me because I gave them what I had. And that goes back to when my grandmother always told me if you ever want somebody to do something for you do something for them first

Nicky Saunders  
Thank you, Grandma, feel me. Thank you, Grandma. Grand Grandma will steer you in the right direction and make you a lot of money. If you pay attention to Grandma's advice. I'm just saying. I'm just saying shout a shout out to the grandmas out there. Feel me, if you are a grandma or soon to be a grandma or thinking about in the future that you will be a grandma I guess I don't know.

Mostafa Ghonim  
I kind of knew something told me something told me this was gonna get a little funky when you started heading down that path. So I just, I just turned my head away just in case. I don't know why I just knew like, you know, you do 60 episodes with somebody you start picking up on when when things might turn for the  interesting so you start

Nicky Saunders  
you gotta you gotta give props to the Grandma's alright. You gotta okay.

Mostafa Ghonim  
Oh, man, I love it.

Nicky Saunders  
Yeah, back back to the episode. Okay, I'm back. I'm back. I'm back. I promise you back. So let me so here's the thing, right heres the thing I'm I'm big on serving, right? I'm big on serving and listening to grandma , but I'm big on serving. And I'm really crying this is the bad part about um , I'm really crying. This is horrible. So, um, um, this is where you, you have so much belief in what you're doing. That its not about money, that money is going to come regardless. Right? So what he did was okay, this is the era of the mixtape and where everybody is selling their mixtapes for probably 5 to $10 at the time, I believe, right. He was going to Magic City and giving out all his mixtapes, he would go in different places in in Atlanta and just give out the mixtapes in, in order to build a huge fan base. Right? And not because they bought a product and not because they, you know, bought into something they genuinely had to take this man CD, pop it in, in their a CD player, right? And listen to it and realize like, Yo, this dude is dope. And he gave it to me for free. I can at least give him a listen, I can at least go to his show. I can at least buy his merch. You know, when you do things for free. It's it's that level of reciprocity. Yo, you did this for me, I at least could do this, where there's not a level of reciprocity, when they buy something, I get what I like, I bought it, this now goes more into I deserve this. I deserve this quality. I'm expecting this quality, where there's not necessarily a level of expectation when you do the free stuff, right? And it could probably convert a little bit better than just going by me buy me buy me buy me, right. So from a young age, he already had that mindset, just from lessons from grandma of like, okay, if I want the people to listen, what am I doing for them? What am I actually giving them instead of supposedly my art is my art. And you should listen to me because I am a rapper. There is so many people who want to be rappers and back then it was harder to be a rapper. You know, you didn't have SoundCloud, Spotify, social media, you had to literally sell out of the trunk. You had to go to these different clubs and things like that. So when when he's looking back at it and he said Yo I till this day, I can perform these particular songs, and people are going to rock with it. probably harder than anything, because they were given that in a time where they were sold that so We look at that, as far as, you know, some of the things that we're doing as a brand and a business, what can we do to serve to people? So, shout out to CJ, he always uses the teriyaki chicken, you know, example of, you know, you go to the mall, you always see that, that person giving out that free teriyaki chicken, because you got to give samples, people will buy into the whole meal once they see what it actually is, feel what it is. taste all that great stuff. And once you get it enough, you're like, Yo, I gotta, I gotta get I gotta get me a plate. I'm not even gonna lie. Even me, I'll go get me chicken teriyaki over anything. Well, unless Chick fil A is there. But if Chick fil A is line is a little bit long, I'm going. Chicken Teriyaki all day.

Mostafa Ghonim  
yeah. Yeah, it's good. 100%.

Nicky Saunders  
So I really, I really appreciate somebody of like, his status saying, if it wasn't for me giving out free stuff. I don't know where I will be. But that was the, one of the I saw what Gucci was doing. I saw what you know, did he was doing I saw, like, all the people of my era ti what they were doing and how successful they were with that. I'm gonna go this way. And I'm gonna create my own success. I'm going to do what I need to do to build my own empire. And for that, it's, it's worked out. And I mean, 10 $20 million later, feel me, right, right, right. What Can I get for free right now? What can I do? I mean, shout out to the podcast, because, you know, this is what we do. Right? Like, what else can I do? Like, but

Mostafa Ghonim  
yeah, yeah, no, it's, it's a, it's a powerful word. And seriously, man, for whoever missed out on our live show last week. Please go back and check that one out, right, because like, if you remember, last week, we talked about evaluating the cost of free. And we talked about it from both the personal side, as well as obviously, both the brand and the business side. And what I love about that side of things, or about that particular live is because we dive deeper into that exact thing right there, right, like for some of us, we have to look for ways to better expand our services, you know, and, and, and figure out ways to go against the grain to get people's attention. Because at the end of the day, that's all of what we're fighting about. Now, on that episode, I was kind of talking about during my preparation, or even just the way I've been studying lately, I'm learning the biggest difference between people who are wealthy and people who are not. And the main difference is that people who are wealthy don't look at money as something that gives them value or validation. But they look at money as something that they can use to acquire resources, right? Opportunities, create opportunities, upgrade their equipment, like they literally use money as a resource, as opposed to letting money use them in a way. So so it all goes back to your point, Nicky, like, if that's the attachment that we have to money, if all we think about is money, if we look at our craft as an opportunity to make money. And yes, I'm not saying that money, money is bad, but I'm just saying, What if our attachment to money, or we're so obsessed with it, we can't see some of these other opportunities to be like, You know what, you're actually good on the money because at the end of the day, this is just a tool, this is just a resource. As a matter of fact, if I can show that I'm willing to hold off in certain in certain cases, I'm actually going to do more with it, right or get more of it. So I love this approach, because it really does kind of validate that principle that we talked about, the wealthy don't chase money, they simply use money. Alright, so I think that leaves room for all of us, like Man, if you hit a wall, that's clearly because maybe we're not utilizing money to the best of our ability, right? Like I'm at that point now where I'm like, maybe I need to start investing a little bit more and more training and more education and doing a little bit more free and you know, because quite frankly, it happens to everyone you you get a nice little run and you think this is going to be the thing that holds you over people other people catch up or trends change or things happen and then you got to adjusting and get yourself back going so no I can't argue against that. I think that's a that's a phenomenal word. Shout out to grandma for for the nugget

Nicky Saunders  
Feel me now, um, there was this bar that he said in the same interview that made me like, Oh, my God, like and I wanted to share it with with you and the audience because it just If, it flipped, even like how I may sit at a table kind of thing, like it just opened my mind. So let me let me play that clip real quick.

jeezy   
Everybody around me was pretty much dead in jail. So to me, I understood the consequences of what I was doing was death or jail, I don't want either. So that entail, for me to be smart, that entail for me to be a learner that entail for me to be a listener. And that entailed for me to go into a room and be able to just play the position of, you know, a follower, and not let everybody know that you're the head of the table.

Mostafa Ghonim  
I love that. Move incognito 

Nicky Saunders  
sheesh play the followers, so they don't know that you're the head, go ahead.

Mostafa Ghonim  
No, I love that. I mean, look, at the end of the day, at some point, it's gotta become about making your move, instead of proving who you are, or what you can be the other people. like once, once you once you once you become certain on your role on your being on your abilities, is it's not so much about proving it to other people. It's like that, that that, to me is probably the greatest sign of like, being selfless, right? Like you've established it so much so that you can be in a room and have the ability to lead, be the leader and call the shots and be like, actually, let me just be more of the let me pick, let me pick the follower route or the follower role in this particular situation. So I think it's as powerful. And I'm sure that led him to get some form of entail. That wasn't available to other people, right? Because because I've always said it, like, if everyone wants to be a leader, then we won't have followers. And it's almost impossible. I'm not saying that we shouldn't be leaders. But there are more followers than leaders is really what I'm saying is short. Alright. So like if you spend more time in that, in that group, especially if you know what you're doing, I think there's a level of information that you can get from them that you won't get if you're only hanging with leaders.

Nicky Saunders  
I see, that's good for me. Like, you can't, you can't hear what you're supposed to hear or what you're supposed to gain out of that day, if you play too much of the leader, because people are so focused, like, on not necessarily being like head honcho kind of thing. But you know, leading the pack, making sure the vision is out there making sure the direction is there. But we have to sometimes sit back and learn to and listen to, because we can gain so much from everybody who's at the table or everybody that's in the room. Regardless if they have a leadership position or not, there's something we can still learn from everybody from the librarian, the janitor to the the cop that gives us the ticket, like there's, there's things we can learn from everybody. Right. And when he sit there and said, like, you know, I’mma be at the table and just be a follower. It just allows him to receive more than he is he has to give, right? That doesn't necessarily make him less of a leader that doesn't necessarily make him look, make people look at him down or anything like that. It's more of how open minded can I be within this particular meeting, or in this particular, you know, place that I'm in? If I'm so focused on being the head honcho, I may miss something, I may miss my next deal I may missed the next move I'm supposed to make that can actually make me a couple 1000 A couple millions depending on who you are and what you are receiving. And it made me think like, man, um, let me fall back a little bit, you know, let me and to be transparent, I think because we're in many rooms where we do have to sit back and just listen. So when I'm finally in a position to be in a table and lead, I don't hesitate but to do that, but Sometimes, now I'm looking at it like, Nah, like, maybe you were in a position to follow and continue that pace because you learned a lot when you been on that receiving end number you don't have to say so much sometimes you don't have to do so much. And you gain more. Whether it's knowledge, whether it's opportunities, when you just play the follower position, rather than always being the one that gives it out. Because then you're not in a position to receive. So um, yeah, yeah, that bar for for me for some reason, like, hit different. I was like, bumped. Not not to say that. Okay, the whole I got to do this because I could like go to jail or die. I mean, clearly, I can. That's that's important too. But right. To say Yo, is not is not super needed to be this. You know, leader 24/7 I'm here for this. Yeah, no, it's powerful. Yeah, I'm just but, um, this is all brought to you by E cam. You see this, you see how this is doing it for audio listeners. When you go on YouTube? You will see how this is. Our whole podcast is produced on E camm, which is a Mac only software. Right? And so if you want 14 days free of trying out, E camm go to Nickyandmoose.com/ecamm e say AC EC A M M, and start your 14 day trial. Follow us on Nicky and moose everywhere. Join our live show Tuesdays 8pm. Eastern 7pm central yup, five five Thank you. Why do I always struggle with this 5pm West Coast time. But moose final words?

Mostafa Ghonim  
Yeah, man, as you know, they say some cliches are or some things are just cliche. But I've always said that some cliches are worth taking to the bank. So I just want to remind you of something right? Remember this, that the light always comes after dark and really what I'm saying is that there's no nighttime where the sun hasn't risen the next day. So instead of worrying and stressing about the things that you can't control, focus on your process because no wishing or worrying will make the day come sooner. i There's a process to it. So formulate your process.