Episode 26 - The Marathon Continues
In episode 26 of Nicky and Moose: The Podcast, your hosts did not come to play! Nicky Saunders and Mostafa Ghonim fire off back-to-back lessons as they cover the Joe Budden Podcast, Issa Rae, and the late great Nipsey Hussle!
Check out this episode with a friend, colleague, or family member, and be sure to have a way to catch all the gems they’re throwing to help you to navigate in the business and branding world!
What You Will Discover:
- How to handle business and friendships
- The importance of checking in on your business partners/friends
- The payoff in working with what you have
- Proceed with caution when watching others
- The benefits of being transparent
- Understanding the difference between business/brand rules vs. your craft?
- Having a sense of direction with building a brand
- The importance of doing your homework when starting your brand/business
- What makes a legend
- What’s your park?
- How big of a role you play in the tech industry
Nicky Saunders:
What's poppin'? What's poppin'? What's poppin'? Welcome to Nicky and Moose! I'm Nicky! That's Moose! What's up Moose?
Mostafa Ghonim:
What up y'all?
Nicky Saunders:
And this is episode 26
Mostafa Ghonim:
Wow!
Nicky Saunders:
We're gonna be talking about, you see the hat for all my YouTube people. Audio people, I love you. Got the Crenshaw hat. We're gonna be talking about the late, great Nipsey Hussle. We're gonna be talking about did the Joe Budden podcast like stop. Where did they go? We're gonna be talking about Issa Rae and his eight figure deal. We got a lot to talk about. Moose, how are we feeling about this episode?
Mostafa Ghonim:
Another action packed week. But I will say this episode will literally sum up what we're all about: business and branding. So yeah, I'm excited to get into it.
Nicky Saunders:
Let's get into this intro.
Jaymie Jordan:
Two kids from Queens, cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose! Bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.
Nicky Saunders:
So you already know what time it is. It is the Review of the Week.
Mostafa Ghonim:
Review of the Week!
Nicky Saunders:
And this one's done is [Ezaha29]. Okay, and this one says "There's Levels to This: I'll keep this review simple so Nicky can read it on the show." Got you fam! "Both Nicky and Moose go in depth into what branding looks like. on a deeper level. This show challenges my thinking and is entertaining. love y'all and thank you (air horn)." That's how you know you watch and listen to this to this podcast. We appreciate you and we appreciate everybody who listens and watch this podcast and leaves a review. We love you keep keep on because I'm gonna keep reading them. I may mess up. I may not. We'll see. But anyways, let's get into this episode. First off, Moose. How are you feeling?
Mostafa Ghonim:
I'm excellent. Weather starting to warm up out here on the east coast. So it's getting nice.
Nicky Saunders:
Okay. All right. Yeah. I'm back at my four miles. I'm back at my four miles. No more chubby season.
Mostafa Ghonim:
There it is. Tan is loaded. The tan is loaded.
Nicky Saunders:
No. Listen, I'm going to Cancun and so I can't be chubby. So yeah, four miles. It will be.
Mostafa Ghonim:
Yo, that's hilarious.
Nicky Saunders:
But okay, so, so many things. And I can't really have like this whole. Let me just talk to Moose for three seconds. But we really don't have time, because we have so much to go over. So first one right. Now, everybody should know that I love the Joe Budden podcast, everybody should know, right? We've covered a little bit of it on the podcast, we definitely covered it on the live show. Shameless plug, live show every Tuesday at 8pm on YouTube. But there's something that transpired that not on a gossip tip, but more on the business tip that I really wanted to go over, which was Joe Budden has two co hosts. Well, technically like three, right, Rory and Mal and Parks. And these past couple of episodes that has been in the blogs and everything is that Rory and Mol are absent from the podcast. No longer do you hear their voice, and we're not very sure when they come back on. Now, personally, I hope they come back on very soon. I do not want the podcast to end. And this is probably a shameless plug for you to go check Joe Budden. But I've been a fan of Joe Budden for a very, very long time. And of the podcast. I think they've been running for like over five years or something.
Mostafa Ghonim:
Wow.
Nicky Saunders:
Right. Now, like I said, it's not more of a gossipy thing or anything like that. It's more of how do you handle business and friendship? And I thought it was cool to bring it here because me and Moose are friends. And so now this is almost like a real life lesson. On some Okay, we have a podcast. We're friends. Hello, if seven years down the line, if this doesn't align what's happening? Right? And for me, I find this timing so crazy. Because the Joe Budden podcast has been on the up for quite a while now, right, everything from having their own Spotify deal to then getting out of Spotify and kind of being a free agent to then creating this Joe Budden Network, and acquiring like two shows like they've been really, really moving. And then all the sudden, the thing that has been like the Foundation, which is the podcast is now up in the air. I'm like, yo, what is the disconnect? Right? What is the disconnect? So I found a clip that I really want to talk about. So this is Rory, one of the co-hosts of the Joe Budden podcast, and he did this episode prior to not being on these latest episodes. So don't think that he wasn't on and then he went into the interview, this was done before. But listen to this.
Rory:
If you having some problems with your friends in business, you can end the business and keep the friendship or you can continue with it and end both. Because the business is going to end because y'all are gonna fight and then you're not gonna be friends anymore. Podcasting is not my passion. I hate like the network that y'all are doing, I love. That's great. That's what y'all want to do. I don't. I have no passion in starting a bunch of podcasts. It's not part of my life. This isn't your passion. So I can't expect effort from you when it's not your passion.
Nicky Saunders:
Okay, so this is my thing, right? And I'll start off with this. Where...Why do you start a business with your friends? Like, why? And I think anybody who answers that is going to be like, have different answers. Right. But when I look and hear that clip, my major concern and even I was thinking about it with Moose was like, yo does he want to do podcasting. Like does he think it's cool for right now, but it's not really his passion? So if we was to build this out, this is not really his thing. Like, this gets you thinking from like, okay, is it a passion thing? Or do we just match in value, so that's why we rock with each other so, so great. So whatever we do, like, we're going to do it, like, prime example. Um, and this being a little transparent, he's probably going to kick me but I don't care cuz we're virtual.
Mostafa Ghonim:
She said can't kick me virtually. It's good.
Nicky Saunders:
But, um, the whole real estate thing, right? We've been talking about, well, he and another individual been talking about real estate for the longest, and I'm like, I'm gonna do it because you are going to do it. Like, that's not my thing. I'm not, I'm not with it. It doesn't excite me. I understand that is the typical way of growing to millions and possible billions. But I don't feel like I want to go that way. But you are. And I love you. And so let's do this. Let's figure this out. Right. But if it was to expand into something crazy, like if he's like, yo, we're gonna be developers, you see what Terrica does? We're gonna do all this. We're gonna have streets and everything. And I'm gonna be like...Where's the tech side? Is there any kind of tech situations? If not, I don't know. Right? So my question is, when starting a business, or event or anything with your friends, like, what is more important? Is it the passion or is it the values? And if you go off of the values, does that have a deadline?
Mostafa Ghonim:
That is, you have no idea how powerful of a question that is for anyone. That's such a dope question. And it's so real though. Do you pick your partners based on mutual passions? Or do you pick your partner's based on complementing values meaning you know we believe in the same thing we see life the same way we value the same things and maybe we bring value to each other that you know the other person doesn't have so it's like okay cool we complement each other's you know styles that's cool. Wow! Wow! Yeah...
Nicky Saunders:
Ideally, we would want both ideally.
Mostafa Ghonim:
Of course oh sure for sure.
Nicky Saunders:
Perfect scenario which no one ever really has right perfect scenario. But because then also what came into my head is not only do you have to worry about like passion and values you also have to worry about work ethic as well but that's a whole different because...
Mostafa Ghonim:
There's a different thing.
Nicky Saunders:
That's a different thing at that point but just between those two based off the clip like what's, to you to you, what's more important?
Mostafa Ghonim:
I believe values. I'm going to go with values. I think values are still more important because when two individuals can number one be mindful and respect each other's values meaning the things that you know are important to them you know for the most part your relationship is going to be rock solid. Now if if the values are there you're likely to compromise on passion just like you kind of did. It's like yo I'm not necessarily feeling the real estate game but because we do share value in multiple other businesses or multiple other areas then cool I'll compromise being that this seems to be one of your passions similar to me on my end even like with the NFT space, it still seemed like shoot forget it. Even going alittle further back, Clubhouse. Alright for me it was like I don't know but then i'm like but hold up, Nicky really is passionate and adamant about this. I need to, even if it's from a supportive standpoint let me just explore and see what it's about. So I think when you value each other and what you bring to the table, it's easy to compromise on the passion meaning like okay I'm going to go and step into your world to see what that's about and similarly you know at some point you'll step into mine and we'll kind of do things together but if it's never going to be that way, and this is the situation where you know with with the JBN and their podcast right it makes you wonder like okay is Joe equally as excited about maybe some of the things that the the fellas are pursuing away from what is happening under his umbrella or does he only want all of their time effort and commitment being tied to you know what seems to be his baby? So I can see some issues with that, but I will say from a partnership standpoint and man is this a good question again I gotta give you credit for you know bringing it up or coming up with it but yeah if if the values are aligned I feel that you know it can be easy to compromise on passions especially if you're stepping into each other's worlds. But now i don't know if you would say the same thing because...yeah I don't know. I'm actually curious to know what would you say? What would be more important to you?
Nicky Saunders:
So it's such a struggle because for me I'm like, I don't...when it comes to something new, I don't want to be put in a scenario of already thinking when can this end. You see what I'm saying? And so I know that, from something that I may be passionate about, that if that person doesn't feel as passionate about it, I have to instantly think of what is the end like where's where's this end. Like when does it so i can continue to make this mutual because I may be passionate and this person may be supportive because of the values so I have to keep it somewhat neutral and be like we're only doing this for this long, here are the results we could possibly get by doing it this long, and if we go longer this is... like I feel like I have to be at that point with it
Mostafa Ghonim:
So let me ask you this, and this probably playing a little devil's advocate. Do do partners have to be in business together in every business? You know what I'm saying? Like okay they started the podcast together, they did the network okay great. So they're partners in that business.
Nicky Saunders:
Right.
Mostafa Ghonim:
Is it cool let's say you know Joe was like okay bet, I'm gonna go in NFT and then the other two are like ah, I'm not gonna go in NFT I'm gonna go in whatever, TFN and it's like, is it cool that that happens or what's the boundaries on that?
Nicky Saunders:
So, I think if there's still an understanding that everything comes to the pot, you know, like, you don't have to do everything with me. But like with you, I feel comfortable that you are at least knowing certain things. Like there's certain things that I'll go to you and be like, okay, what's your thoughts? Boom. And then I'll run with it and then I'll come back to you. Okay, this is what happened. And it's not necessarily I need you do any kind of legwork. But but at the same time, I don't feel...this is gonna sound all mushy. Oh, my God. I don't feel comfortable doing much without you. This sounds really mushy. Okay, hold on.
Mostafa Ghonim:
Let's go! We got Nick showing emotion on a podcast! Let's go! Wow!
Nicky Saunders:
Yeah, anyways, I'm going to try go back to my thug life. Um, so...
Mostafa Ghonim:
I'm gonna go back to the thug life. Hey, thugs cry, too. I love it.
Nicky Saunders:
Yo! So at least for me, like, if, if it's something that you're like, Nah, I don't want to, I don't want to do it. Even though for me, I said that about real estate. I was like, No, I don't want to, go somewhere. And now it's like pressure, pressure. But I'm like alright fine. Alright.
Mostafa Ghonim:
Yeah.
Nicky Saunders:
Like do this for, like, take this. I don't really want to do much. But I fully support it in this kind of way. Right? You have all of that? Just leave me out of the rest. Right? And even with this podcast, it's like the tech side. Like, I don't put you involved with that. You're like, Hey, can I help and you're like, but at the same time, please don't ask me this part. Right. But at the same time, this makes me look at things as far as when, as friends in business, how often do you do a tempt check? Like, how often do you sit down and be like, okay, here was a milestone like for them? They they got out of Spotify. Okay. Boom, is everybody still on the same page? Cool. We're gonna do a network. Is everybody still on the same page? Cool, boom, there's other things and, you know, like, or is there enough time away from each other? Because, you know, now we're spending a whole lot of time. And where's the balance? Like, how often do you do a temp check when working with friends?
Mostafa Ghonim:
Yeah, yeah. I mean, I do think from a communication standpoint, there's got to be certain code words that you use when you're about to...
Nicky Saunders:
Pineapples?
Mostafa Ghonim:
It could be pineapples. Go with pineapples. Take some pineapples if it is this, that's what it is. But there's got to be a code word that let you know that Okay, we're friends right now. Okay, now I'm about to switch into the business world, let me... aye pineapple. So that way, there's at least a mental switch for someone to know, okay, this is not the friend jokey stuff, this is like legitimate business stuff, so that emotions aren't hurt. And I think that's one of the things that people may not notice. But if we're just mixing in, you know, everything together, there are times where a joke, whatever it is, or like it just goes too far, and then it's taken personal and then the next thing on the agenda might be discussing, I don't know let's say a negotiation or business deal, then you're taking that and carrying it into this conversation, and there's some baggage there. So, and that's one of the rare incidents with friends where the two mix and that's why I think, you know, people say often don't do friends don't do business with friends and family it's for those reasons, because the personal is often mixing it with the with the business side. But yeah, I definitely think there's got to be some like lines around communication. But lastly, you know, I think twice a year minimum of twice a year its like yo, let's just let's let's catch up, you know, let's do something, nothing tied to an agenda and I think we do that. I don't want to say twice a year, but it's cool that we have conversation time to time. Its just like didn't want nothing just checking in and it's like no agenda, just dialogue. And it helps to you know, air out and see where things are at.
Nicky Saunders:
What I do love what he said it was like, friendship still comes first. Like, regardless of anything like this, the friendship is going to be here. So I'd rather have the business stop then anything. Like I'm not, I could lose the business. We can make 19 more of those like if you make one you can make another one right and so I do like that he said you know we'll we'll end the business to keep the friendship because if you don't then you have the chance of messing up with both because i do believe and I don't know if I've dealt with it, I feel like there were certain times I felt it (not with you) um but like that as as we go along with certain things and there wasn't necessarily a temp check, the resentment came in. Like I started to find every reason I... this is when I know I'm fed up. I find every small reason to like not like where I'm at at that moment and then I'm like yeah and it's like okay hold on. Like we get mad that the person didn't call when they said they were gonna call back. We gettin mad... like the littlest things and I'm like oh I'm starting to resent and it's starting to build up so something has to change or I'm just overall going to think you're ugly human being and I may stay a little bit but you're still overall ugly human being and our friendship and our closeness can never be the same. So, first off, we hope that clearly you guys get back together and all that great stuff and the podcast still keeps going.This, like i said, this was not a gossiping thing. This is just literally like our life like this is a conversation that needed like other people have or are even thinking about starting a business or venture or something like that with their friends and it's like what's what's important or what's a realistic understanding when going into business with your friends? I think that's what it was.
Mostafa Ghonim:
Yeah, 100%!
Nicky Saunders:
So let's talk about this eight figure deal. What? Eight? Issa Rae inks an eight figure film and television deal with Warner Media. Crazy! Crazy, crazy ,crazy! And if people do not know kind of like how this all started, I got a clip for you.
Issa Rae:
I've been doing this for about nine years. Well, my my the first Youtube series I ever created was in 2007 when i was a senior in college. And then Awkward Black Girl is the series that kind of defined me and launched my career and that was in 2011 but I had two other ones before that one. The same types of black movies were coming out with the same types of type of humor and it was frustrating and I was voicing that on my blog and I remember one comment was like, you complain so much why don't you make something? And that like...I was like oh well okay I will.
Nicky Saunders:
So I really like this just because she legitly started with a web series. From from filming in her car with a friend who didn't know nothing about filming anything right to an eight figure, let me pull that up, an eight figure film and television deal. That's crazy! That's insane! I don't and what I love about it
Mostafa Ghonim:
Yeah that's insane. is that people think for you to get started you need the lights and the camera and everything to be noticed and her her web series got noticed off of what she was working with, off of her experiences, off of how she really was an introvert and she's just trying to tell the story of how you know black people always looked at as the extrovert and the life of the party and everything like that when in all actuality she's honestly an introvert and there's times that she is kind of feeling a little bit awkward. And so telling those stories, other people related to it was like oh my God, let me send this to somebody let me...it wasn't the best quality. Like everybody go, after you watch and listen to this Okay, after, go look up the Awkward Black Girl web series that she...still is st ll up, right? And you will se that the quality is trash. Th quality isn't the greatest co pared to Insecure and co pared to all the other stuff th t she's been doing. But she wo ked with what she had. And wh t she had made her eight fi ures down the line. I'm just sa ing, I'm about to turn this po cast back to our phones. For real, for real, just to have a better story. Nah that's real. That's real.
Nicky Saunders:
But But what do you think about it? Because I could go on but then we will never finish this podcast. So...
Mostafa Ghonim:
Man, I, you got to give credit to people, you know, when you think this is easy to give it to bring a lot of your attention to the money and to pay out right now. But the things that are overlooked is someone doing something because they truly cared about it. Someone who stayed true to themselves for this long. And you can see her like really trying to highlight like, even before this one and did that seemed the interview was what maybe a few years back, it seemed like?
Nicky Saunders:
Yeah, I think it was the first time that she was on The Breakfast Club and stuff like it was a bit, it was a bit
Mostafa Ghonim:
Yeah, so it's like even that she's telling you ago. yo even with this one, there are others that I've done, you know, to show to show and highlight the body of work. And I know, that was the theme that we were big on. So it was always dope to highlight people who have an extensive body of work, who started with nothing, but they were just early adapters and like, yo, let me try something. And that's why I think it's so dope like right now not to take away credit from people, but people who blow up now, you were able to Google something, you were able to watch somebody else's video in the editing video in like, okay, cool, I'm gonna do this and pitch it together still super credit to you. Like, I still think that's phenomenal. But the fact that you know, the people that, you know that Issa's, and the Nipsey's that we're about to cover again today. It's like, No, these people did it at a time where this wasn't being done. This was like, Oh, this is what's happening with the internet? Oh that's dope. Let me take this and do this with it and see how that is received. So I think that's what I always find so amazing about some of these people who just let their creativity flow. And they don't necessarily know what can happen down the line. They're just like walking by faith, almost. And look what happens. You know, eight figures.
Nicky Saunders:
Eight figures, people. We just wanted to highlight that because it's just, it's amazing to see, like, she said, when did things start?
Mostafa Ghonim:
2007, 14 years ago.
Nicky Saunders:
And we're in 2021. And then people are thinking Yo, why haven't I blown up yet?
Mostafa Ghonim:
Wow. Uh oh! Uh oh!
Nicky Saunders:
That's, that's another podcast for another day, people. That's another but you you saw the rev up. You saw how I got up. I was ready to go. But let's get into the the main point of today. Now when this drops, especially the video part of this, it will be the anniversary of the passing of Nipsey Hussle. Right. He died March 31 2019. Right. And so if anybody has been part of day one of Nicky and Moose, or even me period, y'all know there's always going to be an episode of just Nipsey because there's so like, he was such a forward thinker. Like everything from how he did his brand, how he did his store, crypto, he was talking about crypto back then, right? The owning stuff, owning his whole block. There's a lot of things that even till this day, I'm still learning and I think I've watched all the episodes, all the interviews, everything like that, which is crazy, because when I was looking up stuff for this episode, there was somebody somebody dropped a new interview that was like seven months ago. I was like Hold on, you're cheating. Where was this earlier?
Mostafa Ghonim:
Right. Where does this come from?
Nicky Saunders:
I pride myself off of watching everything and a few like a week ago depending when you watch this, they even did a new book about like kind of a biography of of Nipsey Hussle and it is really really good. Really good but it starts off very heavy. It starts off with like Lauren London's speech when going into the Staples Center at the funeral like yeah, that was heavy. That was heavy. But, let's get into this first clip, because we talked about Issa and the whole working what she had. And of course, you know, Nipsey had kind of the same story. So let's get into that.
Nipsey Hussle:
Work with what you got man. I was never a rapper. I was always a hustler. And why I say that is that you could watch what other people doing, and its on this level of the game, and it start poisoning your process and you want to skip steps, you know? When I didn't have a deal, you know, we did mixtapes. That's what we could do, you know what I'm saying? We could buy some equipment, pay a producer to use the beat and put it out, instead of saying, Oh, I can't do nothing. Let me go just rush to somebody for some help. Work within the realm of what you got access to and that was mixtapes. And when I didn't have the internet, or no fan base that cared, we was out the trunk with it, you know. And so I just believing being, you know, embracing what you got around you, you know, and as your resources grow level up, but it's never no excuse to not work.
Nicky Saunders:
Now y'all can understand where some of my content comes from.
Mostafa Ghonim:
That was a bar.
Nicky Saunders:
Listen, you know, what was the best part for me was? It was the whole poisoning part. Like, as we listen, and as we watch other people, we're thinking, we're doing research, we're thinking that we're growing and things like that, but some of it depending on how much you take in could be poison to your brand and a helpful part of it. Right, because now, we're, we're consuming too much. And we're getting into that whole now I have to copy it. So instead of getting into an innovative mindset, you're getting more into a copycat mindset, you're getting more into, like, okay, they've been doing it like this for so long. If I want the same results or higher, I have to do that. And to be honest, if you look at what you have, it's different than than what they have at the moment. This is where he was saying like, yo, you're going to skip steps, just to try to reach where they are right now. And you're not really appreciating the the simple things that you have, because maybe that's what's stopping them from getting to the next level for them is because they're not looking at the simple stuff. And taking advantage of it. He had bought some equipment, sold some mix tapes, with what he had, then he came up with that whole $100 mixtape when no one else was doing it. Right, he could have went a regular path. And he didn't. The the crazy part about it is like, he literally called his album Victory Lap, because it was kind of that last lap off of being independent. Right? He was like, yo, I've worked with what I had for an, like, stretch that joint out to exactly get what I want. And now I needed the team, I needed to take a take advantage of the marketing. So now we're ready for that kind of partnership. And so this album is going to be called Victory Lap. Right? But taking advantage of the different levels and stretching it to position himself for a partnership and not a record deal. That's something that is we have to kind of study because we look at it as like, Okay, I need the machine. And in any industry, right? We look at it as like, okay, maybe just give this up so I can get the machine. I you know, maybe give up this percentage or give up in the in music, it'd be give up my Masters, but in like just regular stuff that we do, maybe give up this certain amount of percentage give up 50%, 70% Some people have, you know, just so I can get in the machine. Because by myself, I may not get those looks by myself, I may not get those different kinds of situations, right? But he said Yo, I'm gonna go the long way and use this and this and this. And now we look back and we're saying Yo, that's the true blueprint instead of the record labels because if you look at it now, the record labels are actually not needed as if it was before. So if you already have the baseline of kind of doing it yourself when certain things start to crumble or or are not needed as much as before you have the leverage that we you wanted from the beginning. So I'm like this is the problem with me watching Nipsey, I look at my current situations and be like I could do this all by myself!
Mostafa Ghonim:
You're out of here! Everybody go!
Nicky Saunders:
Gone! Go! I don't need this! It's gonna take me nine years but I don't need this. I'd rather have 100% of this than to give y'all...this is why I can't watch Nipsey too too much... Like in a whole day like i was listening to the
Mostafa Ghonim:
Turns you up! book, watching the interviews, clipping this stuff up and I'm Yeah and I think what was really cool about Nip like I'm not doing this event tomorrow. For what? For this? This not...no! What?! And then I go back to reality like no. Stop it! You're just super influenced. The marathon continues. Yay! too is that he popularized the idea amongst his fans and his community base.
Nicky Saunders:
Yep
Mostafa Ghonim:
So there was a there was a time where because he openly spoke about his decisions what he was doing and the way he was moving, people started to rally behind him and say yo we don't want you to sign. Matter of fact we'll pay, we'll support, we'll do whatever it takes to so you don't have to sell out and this could be our thing because he was taking the information and bringing it back to the community. So I think that's the beauty of also being transparent, being real and really sharing your story to your community or your tribe, because then people start looking for ways to support you beyond what is necessary or what is ordinary so that's one of the things that as I was listening to his interviews, I was like wow! There are times when you know people are asking him questions about aye we you know when jay bought the $10,000 worth of mixtapes, we're sure that wasn't just, while it was a nice move, I'm sure there was some intention behind it that was there anything you know coming off of that and how did you know your fans respond? And he was just like you know of course they gave a little heat but for the most part is because they wanted to support the movement and keep it going the way it was but it's just cool to see the loyalty that he embedded in people to want him to stay the same which is awesome.
Nicky Saunders:
I'm telling you, you're gonna watch and listen to this episode and you're gonna quit your job I'm just saying.
Mostafa Ghonim:
I'm ready! I'm ready to do it Nipsey style.
Nicky Saunders:
He was like look, all I got is a paper clip, this is a work with what you have, I'm gone! Bump you and your nine to five lifestyle!
Mostafa Ghonim:
That's hilarious! Done! Sick of this!
Nicky Saunders:
Done! I'm done! Keep it, keep your little paycheck!
Mostafa Ghonim:
Right, right.
Nicky Saunders:
Please don't, listen, don't don't say Nicky and Moose. I don't want...okay I need you ready. I want you to leave when you're ready. Just just not now if you're not. I'm just saying. Actually...
Mostafa Ghonim:
Yeah, let us help you get there first. Yeah.
Nicky Saunders:
Random, random question. Super side note right? Should everybody leave their nine to five at some point? I say no.
Mostafa Ghonim:
I say yes.
Nicky Saunders:
Hmm
Mostafa Ghonim:
I yes, I'm gonna be honest because the, when you get there right like when you've when you've established whichever your endeavors and quite frankly we've talked about this entrepreneurship isn't for everybody but if it is for you if you're like yo I don't have it right now, but it is for me I'm just gonna keep doing my thing with the nine to five until you get there. I think the biggest part or the best part of of the switch is that you're not just like fixed into working between the hours of nine to five. You can work from nine to two, take a break come back seven to eight, ten to two. Like however you want to do it and I think the beauty of the freedom and flexibility is not to say you're going to do less work, you'll probably do more than eight hours of work but just the freedom behind it that's the part that I think is the best but that might change because with what's been happening right now, everyone's like yo maybe people don't have to go into work anymore. So I'll be surprised to see how the new generation spins they're like yo why quit my job when I could have the benefits or whatever through the job and I still got my you know stuff over here. So you never know how that's gonna go cuz you don't got to necessarily go into a job right now.
Nicky Saunders:
I'm gonna say no, because I feel like you could create for those people who want that stability, right? I feel like you could create within the company. What do they call that thing? Intrapreneur? Right.
Mostafa Ghonim:
Yeah.
Nicky Saunders:
I feel like the major, what do I call because I don't want to call it a lick. That's not...I don't want to
Mostafa Ghonim:
That's true. call it that, that New York situation. But, um, I think the real come up is when you can get a percentage for the things that you do. While, you know, establishing yourself. And some people don't want that full stress of everything on their shoulders, payroll, all that great stuff, blah, blah, right And some people actually lik their nine to five. So I thin
Nicky Saunders:
And you're going to make people very broke and we're in a, in a wave where it s like, entrepreneurship, get i , own it, do that. And I'm like yes, but that's not for every ody. depressed. By doing that feeling as if they have to have all that weight on their shoulder. There's still ways to have an independent vibe within a company. So, I'm just saying I'm giving different perspective. But Okay, back to it was like the super side note thing. Tweet us with your opinion and everything like that.
Mostafa Ghonim:
Yeah what do you think? Let us know. That's a good question.
Nicky Saunders:
Um, okay. So let's talk about branding.
Nipsey Hussle:
One of the best pieces of advice I got was like, you know, Big Bob told me like Hussle, Don't ever look at yourself as a rap star. You'll confuse yourself. It's no definitive rules. If you look at yourself as a brand, its rules, its rules to creating the power brand. If you follow the rules, your brand become powerful. And if you don't, your brand, lose power, rap ain't no rules other than make good rap. It be all type of flying and its kinda confusing on how to become like a rapper. But if you want to become a powerful brand, it's a clear cut path to that.
Nicky Saunders:
I'm gonna get you to start this one off.
Mostafa Ghonim:
Yeah, yeah, that's real. That's real. And I think it can be spun the same way for, you know, when we first entered, or at least speaking for myself, when I first entered the speaking and consulting space, we were so attached to the idea of being speakers and speakers and speakers, and we just want to speak, we just wanted to speak, that you forget, you're actually running a business. So it was that same concept. It was like yo Yes, you're a speaker. But that's one of the services you provide. In reality, you're an entrepreneur, or you are a business. So it's that same mentality where when you look at yourself as a business, you move accordingly, you move differently, there are certain boundaries and principles that you follow, because you don't want to just violate or mess yourself up trying to run after this facade, or this idea of what you think it looks like. But on the flip side of it, there are principles and rules that you can follow to build a sustainable business. So I love what he said here, because it's like, yo, the same thing for branding, which I'm sure you know, you could speak a little bit more on, but that that that's powerful for him to know, like, and you think about how he was able to stay so disciplined, it's like, if those are the type of gems he's working off of, it makes a lot of sense.
Nicky Saunders:
Like, when I hear this, it's, I instantly think of like a creator, like anybody in the creative role. We have to think about it like, this is why creators struggle, because they don't think like a brand and a business they think of I just want to create. And so that's why sometimes we hear about the struggling artists and kind of vibe because you can't grow, just staying in that creative vibe just to create because how are you going to promote? How are people going to get to know you? What are the connections that you're making to get your work out there? Like, what is the work that you're doing to get you to be more of a household name, instead of just within your desk, and your computer and your iPad? Right? And of course. He was talking about rappers because, as well, they're their artists and their creators, creators as well. So from that standpoint, you're only there to make music. Alright, I make music cool, but you still have to promote yourself, you still have to get on the radio stations or the podcasts and things like that you have to put your stuff on these different DSPs and things like that. Like you have to become the brand, you have to do deals like with like little Yachty with Sprite and like Migos with I think Popeye's or something like that, like you have to get outside of the box to get the money, as well as the brand awareness. When you start thinking like a brand, and some people get it, and some people don't, some people don't really understand the power of, you know, being a brand. Some people think that it's just that cliche kind of vibe, like, Okay, I got to create a brand, I got to create a brand. But like Nip said, there are certain things you have to do to become a power brand, he is a power brand, right? Nike power brand, right, Diddy power brand, right? Because they did certain things, that is kind of the foundation of branding and making them a household name. You can't just be that dope in your craft, it has to be a bit bigger. It has to you have to have the right people and the right connections and be on the right platforms. And you have to think of it a little bit outside of the box. And once you start doing that, you'll find time to still get in that creative vibe, to do what you really love to do. But for that, for that freedom, you have to create a brand. You have to.
Mostafa Ghonim:
Yeah, yeah. Yeah, I like that idea, though, just that that. Because it's true. Some people I think they they run into the idea of a brand, without really having a true direction for it. It's just like, Oh, well, everyone's doing it. So let me just slap my name on a hoodie or a T shirt, and say, This is my brand, where if it kind of like push those boundaries, again, it's like because it's true. Like you got to have that sense of direction to know what you're building, there are so many common mistakes when you're looking at something from the outside in. And I can't tell you even from my experience, you know, when when you're building off of what you think it's like, versus working from the inside, it's a totally different game, there are certain concepts that you learn about, there are certain reasons that you know, but I thought you put more energy into this concept. You know, it's like, no, that that's not what it's about this is you know, like, but again, and for every industry is different, like I'm sure for an artist is going to be different than for a speaker or an entrepreneur, all of these things is going to be different. But that's the point of really wrapping your concept or your idea or your brand into something tangible. So that you know, no matter how the market shifts, and you and I spoke about it just last week, is like when the waves get the content space has shifted over the last six months, especially it's way different than what it was a year ago. But some of the many of the people who we know that have stayed consistent and have not pushed too much or have embraced it. But staying true to their core, they've continued to grow instead of just kind of like fall out of the picture because, you know, they couldn't keep up. So yeah.
Nicky Saunders:
And like one of the people that we've talked about in the beginning of our podcast episodes, Rick Ross is a prime exampleof a power brand. Like Of course he started with rapping, right? But even with all the different brand deals he has with Bel Air with now Rap Snacks, he has a beard oil, he has a Wingstop he has so many different brand deals, to the point where he is literally renting out his house for Coming to America 2 and making money off of that is crazy. Like it's just bigger than it's bigger than rap. Like, if you want that stability if you want that freedom, and of course in a financial way too, it can't just stay with what you started with. It always grows into something crazier, like if even if we look at E, it starts with speaking but it grew into something so much bigger. Like here's my question: do we instantly prepare ourselves when we say okay I'm ready to be a brand for the different branches it could be or do we concentrate solely on the craft part first and foremost?
Mostafa Ghonim:
Yeah I and truth be told it depends on the person because I don't believe that a lot of people do enough homework before they get started. They just hear someone says man you're a phenomenal singer you should really like, you should sing. Make your own album. Just do it.
Nicky Saunders:
You don't necessarily need the soundproof. They got blankets.
Mostafa Ghonim:
Right just hold it over your head. You can do it. And it's like man I wish you would do a little bit more homework just to know what are the different parts of it what are the different elements and you know we've talked about the importance of vision and yes it may sound mundane or you've heard it before but it goes back to something very tangible. You know when when Nip is talking about some of the different opportunities he's had and he's had to pass on a why because it didn't match the vision it's like oh I have a very specific idea of what it would look like for me to work or sign with a label and I don't know that many people are willing to do that you know. I was listening to another epic interview with him on The Breakfast Club and they asked them about Rick Ross and he was like Rick was actually willing to do it but the people at the label couldn't sign off on giving me the type of strategic partnership that I wanted. But there's a vision right? It's from the start of it, as an as you learn and as you grow it's okay to adjust and expand your vision, but don't just start because someone gave you a compliment or said hey you're really good at this just go for it. It's like man well you really set me up for failure because I might like you said leave my nine to five or make a move that isn't really calculated because I wasn't well enough educated on what what else is coming up next.
Nicky Saunders:
Agreed. If you haven't noticed, this is gonna be a long episode.
Mostafa Ghonim:
We're going the distance today. Yep.
Nicky Saunders:
Okay actually I forgot. So Moose, marathon or tech? Which way we're going?
Mostafa Ghonim:
Oh marathon and then tech, yeah.
Nicky Saunders:
Okay so y'all just listen to this.
Nipsey Hussle:
I just looked at the situation like it's not a sprint this ain't overnight. I've been doing this for a while you know? I had padding up in the corner of my bedroom sleeping on the floor recording mixtapes myself running to the Pro Tools in like 2002, 2003. I was stapling posters me and my brothers all through the city in '04. It's 2011, we still doing it. And I'm young you know just cuz we started young, but I don't expect it to be overnight. But I've seen progress that we've made and I know I'm further I'm closer to where I'm going than the where I started. If I stop now, I got further to go backwards than I do if I just keep going you feel me? So know it's a marathon we gonna stay down.
Nicky Saunders:
Okay cuz I was gonna go into full rant mode and so first off I'll say this right I'll say this um viral moments happen overnight, legends don't. So every person that we have gone over in some way shape or form whether it's in the "What's Poppin'?" segments or whether it was in the breakdowns in the very beginning everybody spoke of a journey and in Nip's you know kind of language spoke about the marathon right? And a lot of people especially in this era has think that yo when is this going to happen to me? When is it my time? What's going... like and if you look at that video or listen to the video, he was naming years 2003, 2004, this is 2011. We're in 2021 right? Clearly he passed in 2019 but he was saying yo I'm a little bit established but i'm nowhere near where where i need to be and so he knew for even back then like yo I, this is a lot more to come. This is not going...like I see a little bit of success and I could probably chill back. But I got certain things that I want to happen. And so I have to keep going. And I'm cool with how long this may take. And because of that, his kids are good. They have a seven figure Trust Fund. Right? Um, his his mom is good, his grandma's good. Like his businesses are still running. I'm still buying Marathon Clothing. Still, yes, yes, I know, I know. I said, maybe a few episodes, I would stop. But they keep dropping really great stuff. But they have, and once again, with the whole power brand, like they have a dispensary, and they're dropping new cannabis every single week, it seems. They have new shirts, new, um, new sneakers dropping every single month or something. And after he passed, so we look at whether it is content, we look at growing a business, we look at, and we're like, Okay, um, you know, in a year, I should be making six figures. That is, I've heard that so many times, like, Yo, I'm projected to be six figures. And this that and the third, if we do this, like, I'm cool with the big dreams. I'm cool with that. But then those people who say that are the same people, they get very discouraged and very frustrated that is not happening in the time that they did, that they wanted it to be, right. And some stop, some are no longer consistent. But if you already have the mindset, that, yo, if I want to be a legend, this has to this has to be a journey. If I want to be a legend, I have to be in it for the long run. If I want to be a legend, it doesn't matter what obstacle that comes, I'm all in on it. Like it doesn't matter what happens, I don't care if I be go beyond broke, I don't get no followers. Like the, I can't go in because COVID hit for the second time. And now I can't get into my building this then the third, like, the pandemic crushed a lot of people. Crushed a lot of people and it was done for them. And not saying that you can foresee something like that. But that's just part of this marathon. How are you going to adjust and keep going? And so when I look at that clip and when I hear like the the definition that he has with the marathon, right, it's like I almost think of it like this is this is going to be for a while and I'm here. I'm okay with that. I'm not trying to be some of these viral influencers. I'm not trying to be that nice, that great trend that had millions and millions of views and then you don't know where they are. Where is the person who said hide your kids hide your wife? Where is this person? I just want to know, I don't know where this person is. But we we want that viral situation. But then that's it. That's it. So even if you had that viral situation, are you ready for when it hits to last longer?
Mostafa Ghonim:
That's the question. Yeah.
Nicky Saunders:
For it not just to be a moment before it to be an era?
Mostafa Ghonim:
That's huge! That's huge. No that's big. Nah that's big. And and it's so much easier said than done. I get you with that. Like I'm I'm with y'all on it like yeah, to say I'm in it for the long haul. It's it's easier to say that than to live it on a daily basis. And and this is where you got to really love it. This is the part of it where you got to enjoy the process. And again, that's got to be up there with the words that you said are like played out in 2020 or 2021. Where it's like enjoy... I know it gets annoying, enjoying the process. But it's so much true man like if if you don't find something that you are you know truly enjoying while you're working it, building it and developing it, it's easy to get distracted or it's easy to take the big check now and close the door or to sell out or to do the things that you said you wouldn't do one compromise because it's like kind of how we started with this episode dude is like it was really not my passion so we got paid what's the point of keep going like i'm not necessarily interested in growing something even bigger because they're not passionate about it. So, it sounds simple but it's a lot easier said than done you know that's the part that i think like you got to give him credit for because he stays true to that process for since '03 up until 2019 you're talking about 16 years. And ever since like he definitely was a gifted human being because I always remember that that interview of him being super young yeah he's like so what are you going to get with your money or something like that and he's just like oh we're gonna invest in real estate and stuff.
Nicky Saunders:
Land and stuff yep.
Mostafa Ghonim:
You know? Yeah! It's like how are you on that wave or that just that stream of consciousness at that age you could tell he really was destined to be something different although his upbringing you know wasn't necessarily the best or he made some decisions that i'm sure he wasn't proud of, you know he still brought himself back so to stay consistent throughout that entire time you know for us building brands and businesses right now we really got to take a look in the mirror and say man can I can I really stay in the lows and the highs of this and not ride the roller coaster of being so emotionally up and so emotionally down? One day I want to go, it goes well I'm trying to stay. It's like can you really stay with it and that's just a question that we got to ask ourselves and keep answering.
Nicky Saunders:
And I know for a fact that fear has to play a part of it like oh yeah the fear of when this is going to end, how long is it going to take and things like that. What's crazy was, and I had a random like I was taking my walk and I had a random random thought, like I was passing by every single time I go on a walk I see like the skate the skate park right? And you see all these kids, I'm going somewhere people. Don't be like Nicky like why are you talking about skating? You see all these kids like skating no matter if they're like seven or they're like 20 something right? And they fall and they get back up, and they fall and they doing all these crazy tricks and I'm thinking like like what keeps them going? Cuz skating does not look easy right, skating doesn't look easy and it's like yo they lost the fear of messing up right? And regardless of the age they get this this skateboard and they continue to go up these ramps and falling back down and everything like that because what they want to do is perfect that some way shape or form so they get hit that that trick and they could show all their the people in the park. So, the fear is gone because those ramps are very like...I've seen I'm not going to do...I have the fear of busting my butt and never getting back up. That's not going to happen right, but skateboarding isn't for me right? That's not my thing. It's their thing and I almost look at it at the standpoint of like how could we get so focused that it's just about mastering the craft right and losing the fear of how it looks and how many times I'm going to mess up and things like I don't care how long this is going to take. I'm going to hit this trick, I'm going to get up this ramp and then hit it about five times and I'm good. Like how do we lose that fear right with our business and with our content just like how a five year old wants to hit an ollie or whatever the thing is called like how to how do we do that? And you almost look at and i'm big on it like always looking at how kids just don't have that fear in anything that they do. They'll run up a tree and we're like oh yo so the way my back is today is it may break right? But they will go with no fear and I think if we was to just have that kind of same mindset with everything from our brand and our business it doesn't matter how long it takes we know we're going to get it, we know that this is going to be accomplished and everything that we said we're that we want to do, based off what we've seen and what we want to do, is going to be accomplished because i'm so focused on this thing. And there was no distraction because they're in this park so what is our park for our business? What is our park for our brand that keeps us in that mode as well as surrounded by other people who are trying to perfect it? That's a whole other thing. Get me out of here. Get me out.
Mostafa Ghonim:
I like that. I like that. What's your park yo? That's a good question yeah. What's your park? Where you practice at?
Nicky Saunders:
I saw and I was like I made that into a whole like yo I am so intrigued because i'm seeing all these different ages keep busting their butt every single time they try to hit a trick! Some hit it, some don't and like they look at each other and they try to mold it into what they can do and every single day they come back. Every single day they do the same thing over and over again until they they perfect it then they're on to the next. It's crazy like the little things!
Mostafa Ghonim:
You know is dope about that and i'm willing to bet the reason why they're so dedicated to that? Small skate parks don't have any place for fans. You feel me? It's like you don't gotta perform for them. You're doing it for you and and the people who are doing it you know who know what it takes to do it. That's crazy because as I'm as I'm thinking about it I'm like yo so much of this practice or this process is really like getting whatever is in you into a real world manifestation. And and many of the people who stumble is because you're trying but you just keep like did they like it? Did they buy it? Did they compliment me? So you keep looking into the stands and it's like with some of these skateparks, they don't have stands. They don't have room for fans. It's only space for people who are doing it or trying to do it just like you so they know what it's like so they fall and they encourage you and you fall you encourage them because they're doing it with you and they know what it takes.
Nicky Saunders:
I told you this was gonna be a great episode! Yo we did a whole lesson on skateparks!
Mostafa Ghonim:
Skateparks! Let's go!
Nicky Saunders:
Okay let's get let's get into this last clip. I'm really excited about this one because this literally explains and really says that we are all in tech in some way shape or form we just don't understand our value in it. So listen to this and we're gonna break this down.
Nipsey Hussle:
Any one of these billion dollar platforms, a lot of value comes from the people of influence that utilize the platform. And those people are never involved in the business. There's a certain dollar amount for every user on an app. If you wanted to go sell your app, if you got 10 users, there's a certain number of dollar amount the value of your company is based on users times as dollar amount. So when you got 10 million followers on Twitter, the value of Twitter is a certain dollar amount times your 10 million users plus the other 10 million plus the other 2 million plus the other so when Twitter goes to get evaluated as so and so billion, the model is a eyeball monetization, attention monetization model. And who's the reason that they are paying attention? The celebrity, the artists you know saying? But for us, it's like a marketing tool to stay in contact with your fans. Yeah that's cool. But to y'all, y'all in a whole different business. We are very valuable in the tech world you know i'm saying? Because we have influence.
Nicky Saunders:
I can go so many different ways with this. I'm gonna let you go first on this one.
Mostafa Ghonim:
Yeah yeah that's so dope because I've never thought of it that way. Literally, literally. I've never thought about like I understood the the use of our content to bring and keep people on the platform. I've gotten that piece of it, but to literally think about us as almost tech entrepreneurs or tech contributors into the tech space because of our embrace of the technology or the platform and how we are able to innovate and use it and create trends and create lifestyles and do so much on these platforms, I've neve thought of it that way. So literally up until I've hear this clip, you know, and hi speaking that way and being abl to conceptualize these things you can see why he was s grounded and, and so headstron on saying, if I'm going to sig I need a strategic partnership if we're going to do this, it' got to be like that. It make sense. Because not only has h built himself and created, yo know, a following and a loya fan base, people who want t rock with him wherever he goes he now understands the blueprin behind the blueprint, or h understands what's behind, yo know, that cover page, the rea depth of the book, and it' like, no, this is the real game And if we're going to win, need to contribute out of tha this way. So it makes sense why, you know, he's thought about having the first smart store where every item or every clothing item was a piece of content or had a piece of content tied to it. I was listening to another one of his his interviews and the way that NFT rollouts are today, I feel like many of his rollouts were that way back then. So it was like someone who was just so far ahead of his time, who was interested in packaging experiences, packaging messages and stories, whether it be not just in music form, but in clothing form and other different types of ideas. It shows you that he really understood it at an intimate level. And he was versatile with his knowledge. So we talked about him understanding tech, understand understanding crypto, understanding the music, business, understanding branding. So it shows you where you've often heard, well, you're a jack of all trades and a master of none. True, but that's if I'm trying to be a master in all of them. But if I understand that these different elements or these different different lanes contribute to the development and the well being of my brand in my business, then absolutely I need to open my ear to Okay, well how does that what teach me about that? So I can understand how this affects me here. I'm or I'm going to use this platform. How can I take some greater insight from that so that I can utilize it for my well being down the line? So yeah, brilliant, man. I
Nicky Saunders:
The thing with the thing with this is like, our influence has so much power, that I think we only wish to have the word influencer, but not truly understand the power that means for it, right? And what prime example and shout out to Swizz Beatz and Tim for what they did. They understood their influence. They understood what they did with Verzuz and how many people it brings in and what kind of artists, they could bring and everything like that, to where they got equity on to a platform. If they were going to say, Hey, we're going to be on this platform, and you get right to what we're doing, right its not about brand awareness anymore. I got that. I've done the legwork. You know? Now it's about I'm bringing this audience to your platform. There has to be something with that. There has to be some kind of equity there has to be. And that's why also when it came to Clubhouse, there was a whole bunch of problems in the beginning, where they had an evaluation of like, what a
Mostafa Ghonim:
Couple billion. Yeah.
Nicky Saunders:
Like their first one. And it was because a whole bunch of minorities were creating buzz and making that poppin' like majority of these social media apps, and no one was getting a piece of the pie. And just like how Nip said, yes, it is a tool for us to connect with our people. It is a tool to to bring new people into our world and everything like that. But you have to make certain benchmarks of to when is it more of a brand awareness tool for you? And then when is it more of just you being the cash cow for them? We even like, at some point looking at some of these platforms and being like, Is there a true benefit of it? like is this just here to bring in new people? Or is this a model that we see where it's not only brand awareness, but on a monetizing kind of vibe as well. And then, even later down the line, if there was something new to come up, and we know that we can bring this type of audience, what are you going to do for us, sir, or ma'am? And at some point with your brand, you have to think of it like that. Right. And I love how he said, like, yo, we're all in tech, we all are huge. We're a huge value in the tech world. And of course, he was talking about, like hip hop, and, and artists in general. But to be honest with you, there are a lot of influencers on these different platforms, regardless if you rap, sew, speak, consult, whatever you do, you have an audience that no matter what platform you go on, they're going to follow. And as that grows, that means your stock grows. And as your stock grows, when there's new stuff, that means you could possibly demand certain things, whether it's special features, let's let's go from a bottom kind of thing. It doesn't always mean to be a bag, but other tools and resources to help you grow. Or it could be the the idea of equity. He did before he passed, because he understood the whole crypto thing, he invested in this company called Follow Coin. Because he was like, Look, I can bring attention to crypto, I can, with my audience with what I do, and they understand my role in the whole business and investing kind of vibe, I know if I was to go behind this, I can bring in people. Let's partner. And they're like, okay, cool, because of the influence and the tribe that he's already built. So at some point, we can't keep being on these different platforms, and just be happy, we get reach and happy, we get views, and comments and everything like that. At some point, if we grow such a strong brand, we have to understand that we're going to seek for something bigger. And if you're not, there's a problem. You're not really in the game for what you think you want to be in the game for, you're just there to be kind of passive, and I'm cool with that. But if you are really trying to grow this power brand that Nipsey said, we have to grow the influence and then leverage the influence. So it's not that they're only using us, we are leveraging this relationship now. Because we're giving them all the money. Us being present is stats for these angel investors. Us bringing more audience to these platforms or creating new audiences. They're looking at it like I have these particular users, they don't even know you by name, these particular users that have about 10,000 followers, or 100k, a million I have these the amount and the attention on them based off how much they create content, they create content every single day. So that means in a whole week, the this their followers are on this app for a certain amount of hours. That all plays in, that all is money to certain people. To us, we don't see it. And so we don't see it as money. But to these people who are investing, these people who are running these apps, that's all money. So at what point are we going to switch into that kind of mindset, instead of just being stressed and frustrated about how many followers and views that we have? I'm just saying.
Mostafa Ghonim:
Yeah, that's big. That's big Nicks. That's a good word.
Nicky Saunders:
Listen, we said this was gonna be a great podcast.
Mostafa Ghonim:
Shout out to the great Nips.
Nicky Saunders:
Listen, and we're not doing so bad in time. Lookat this. Look at this.
Mostafa Ghonim:
Ok I see it one time. Yep.
Nicky Saunders:
So look, I at least for me, every year y'all know, around this time, you are going to get this energy. Okay? Granted this past couple of episodes, I'm not gonna lie. The energy has been amazing.
Mostafa Ghonim:
Fuego! Fuego!
Nicky Saunders:
But this one right here! I'm saying this one right here, please share this with your friends off top. Leave the review off top. That's, that's all I'm gonna say. So, before we end it, Tuesdays 8pm, YouTube, okay, we go live. It's a whole vibe. We've been loving it lately. Moose's new favorite thing is the lives. Okay? He adores it. So definitely come through on our YouTube channel. Nicky and Moose. Right? 8pm Eastern, 7pm Central, 5pm West Coast time. All right. Um, but before we leave, Moose, final words.
Mostafa Ghonim:
It's only right that I close in, you know, something that Nip said. And, nd one of the themes and let me ust kind of set it up and tell ou why I think this is mportant. One of the themes for 021 we've been telling everyone hat we're working with, it's ime for us to develop what I'm alling independent thinking, ight? The opportunity to listen o information, listen to a iece of whatever music, omething that you're looking to ain inspiration from, and be ble to separate where you are, nd where this person is. So you an extract what you need in the pecific moment that you're in. ight? Really think for yourself n the information and say, kay, yep, I can use this right ow. Nope. Let me store that in he bag for a time maybe down he road where I'm ready for it. nd he lets you know, and he aid anything in excess is a iability. All right. Anything n excess is a lot of built in a iability. So too much nformation liability, too much earning liability, too much ction and little learning iability, right? So we put you n that position that you got to tep outside the box from time o time and be able to think for ourself and figure out man what s right for me, and what can I ish off elsewhere and just use t for pure entertainment?
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