Episode 25 - The Reward Of Being You
Episode 25 of Nicky and Moose, The Podcast is definitely a milestone episode you don’t want to miss! Today your hosts are covering the biggest events in the culture right now.
From Kanye West to DJ Khaled, and even LeBron James and Mav Carter, get caught up on the top stories from this past week. Also, make sure you’re ready to take notes. This episode is full of major takeaways for your brand and business.
What You Will Discover:
- Watch what you entertain
- The reward of being you
- The importance of team
- Finding the gaps and bringing value
- The significance of the “behind the scenes people”
- Be humble and ask questions
- Don’t disqualify yourself from the room
- The magic of being in the room
- Being a progressive thinker and taking away transferrable skills
- The consequences of changing your environment
Nicky Saunders:
What's poppin'? What's poppin'? What's poppin'? Welcome to Nicky and Moose! I'm Nicky! That's Moose! What's up Moose?
Mostafa Ghonim:
What up y'all?
Nicky Saunders:
And it is Episode 25 first off!
Mostafa Ghonim:
Milestone!
Nicky Saunders:
And on this episode we're going to talk about Kanye. We're going to talk about Khaled. We're going to talk about LeBron and his whole, you know, its just a lot like we always do, but we got to highlight some of the great stuff that happened this past week. Moose, how are we feeling? What do we think about this?
Mostafa Ghonim:
Listen, you know, we're big on ownership. This is one of those weeks that we see a lot of it happening. And the good and the bad, right, we see some stuff happening on both ends. So yeah, I'm excited to dive into this one.
Nicky Saunders:
Let's just get into the intro.
Jaymie Jordan:
Two kids from Queens, cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose! Bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.
Nicky Saunders:
And you know what time it is it is the review of the week. And this one comes from TJ. Says "Great listen! I absolutely LOVE this podcast! I enjoy listening to podcasts that talk about branding and Nicky and Moose definitely deliver. I love the breakdowns of different brands such as Jay Z, Kobe, the Kardashians, etc. This podcast inspires me to keep growing as an entrepreneur and allows me to learn..." It kept going but you get the vibe.
Mostafa Ghonim:
That's a good read. That's a good read Nicks. That's a good read. Good stuff.
Nicky Saunders:
I ain't go to New York Public school. I'm good.
Mostafa Ghonim:
You said hey Ima show off.
Nicky Saunders:
Yeah, no offense to those who went to public school, I love all y'all, but I'm a Catholic girl. My bad. My bad. No, I went to Catholic school all my life.
Mostafa Ghonim:
Wow. Okay, that's what's up.
Nicky Saunders:
Shout out to Mom. Hi mom. Yo, but, um, fir t off, why? Okay, I'm gonna ju t start off with this. I'm real y upset about this Kanye thin , and we'll get into it. But I m really upset how we always ha e to hear like a high and a l w about this person. Like, I m really really mad. I just wa t to get into it really m d because everybody knows. And f you don't know if you are a brand new listener, Hello, y name is Nicky. That's Moose. wo, I love Kanye. Okay. all ay, every day, all that great st ff. But there was a big announce ent this week. And they still ind of crapped on him. I don't get this. I don't understand. hy do we hate Kanye so much? Y s, he is different. I get it. I understand. We don't unde stand him. I get it. I unders and. Something something has to give at some point. some poi t we just need to let this man o. I mean, as well as, yo my man is going through a whole divorce a whole divorce. Can we not c re about that? Do we not want to care about that? We just ok y. Anyways, let me let me show et me show and let y'all list n to what I am talking a
Forbes:
On Wednesday, multiple outlets reported that Kanye West is the richest black person in America worth as much as $6.6 billion. The news comes after Bloomberg reported that his sneaker brand Yeezy as well as Yeezy Gap have a combined value of as much as $4.7 billion. The article also mentions an additional $1.7 billion in assets. But based on Forbes estimates, Kanye is worth less than a third of that $1.8 billion. The bank made some assumptions based on projected future earnings, particularly for Yeezy Gap which is yet to sell one item of clothing.
Nicky Saunders:
First off, I'm gonna do this sound and this sound at the same time. This is my thing. Let's do this. Can we just celebrate that somebody makes a lot of money? I don't care if it is six point whatever billion or a one point whatever billion it's a billion. Can we not? Like, can we not find every...and I get it because some people really take the title of the highest paid black person, I get it, I understand and so they want to give credit to where credit's due for the actual person. But come on like Forbes, what are we doing? Like, why are we acting as if we have to bust down everything about Kanye West? Even they did the Kardashians too with Kylie when they were like, okay, she's the first I don't know, millionaire or something. And they're like, haha, not really. Let me show you like, what what is the point of of that? What I Moose what do you think? I just I don't understand it.
Mostafa Ghonim:
Yeah.Yeah. So so from one side of it, I understand. Right. Of course, through our through our work with the flight assessment we we get there are a group of people who take pride in being accurate. Everything has to align. Cool. I get it. I'm one of those people, but not in this season, y'all. So the first thing I see wrong with this, Nicks is the labels, right? The label of the riches black... just stop right there. Soon as you say that we're just stop. I don't think this is the season for that. Now, of course, we do want to show like what they say black excellence and all of that, that's important. But I don't think that a predominantly white institution needs to be really taking on the responsibility for having to correct what's happening out there in this season, like just just stop because clearly, if he's amounted from zero, and we can definitely say that about Kanye, because at one point, it's not like he had any sort of financial wealth passed on to him. He started from zero at one point was in the hole, I think somewhere north of 35 million or something like that, and came back to where he is. Now, that in itself is a great accomplishment. If you have seen the track record that he's gone on with Adidas with Nike, putting Adidas literally back on the map to just compete with Nike. Don't be surprised when he does the same with The Gap, it's going to happen. Like I'm sure COVID the pandemic put some delays in there. But once that line is released, it is a guarantee it is going to go out the wazoo. So the estimate that you see with with Yeezy and Adidas I think that set, you know, a couple billion in this in itself. Absolutely. So yeah, even if he's not there, so I just I get it if if whether it's you know, accurate or not accurate, I just think this is not the season that we need to be going against one another, you know, for cross cultural references, especially when a label is attached to it, I just think is, is is below the belt.
Nicky Saunders:
And, and so I semi get it, because they said what, like, one point something was off of the the Yeezy Gap one, right? And, okay, we haven't seen anything from it. Cool. Right? But are you going to sit here and say that that's not gonna sell? Like, you might as well? Yeah, I mean, you might as well count that in.
Mostafa Ghonim:
It don't make sense. Especially ...sorry, and I was gonna say the other side of it too, like, just look at The Gap stock price, they're already up, you know, I think from like, $18 or less, when they first made the deal, they're sitting at somewhere north of $25. So it's like, yo, that's gotta amount for something. Right? Like, it was it was that acquisition that kind of started that trigger. So yeah.
Nicky Saunders:
And, and I think if you just look at the pattern, like Yeezy and Adidas made a billion here, the Yeezy supply period made another billion something here. So if you look at that alone, those two things and now you have it with the gap, it's only fair to say that you're probably going to get similar results. I don't see why that's so far fetched to understand but at the same time, like give this man his flowers while he is alive. And what he's done with his his sneaker and clothing brand. What he's done with just even with land and you know, art and everything because that all stocks up into what you know, this this billion dollar regardless, this is six or one I don't really care, it's way more than me. So let me celebrate at least because it's way more than mines, and probably way more than mines and Moose combined. Okay, I'm just saying.
Mostafa Ghonim:
Safe to say. I'm not a billionaire yet.
Nicky Saunders:
No, no, no, no, no. No, not yet.
Mostafa Ghonim:
But you know, you know what I like too though Nick's, you know, and this is, I think the lesson that we need to extract from this for entrepreneurs because, you know, with with the way things are with the way the entrepreneurship space is developing right now and forgive me if I sound like your uncle for a moment or a uncle to the listeners, right, a uncle like an uncle, I should say. But, but you can see that there's a lot of the, you know, like it's becoming a very talkative space. There's a lot of he said, she said, My favorite part about this is that Kanye, when you go on his Twitter, he hasn't said a word. But whether you think it's six, whether you think it's 1.6, whether whatever you think it is, he hasn't entertained it, right. So I do think that there's a lesson to extract from that for a lot of entrepreneurs who are, you know, growing a brand or growing a business at a big level. I don't know that there's always a need to respond, you might feel differently, and I'm actually interested to see what you got to say to that. But I do like this Kanye right now of like, you know what, let me not even address it right now.
Nicky Saunders:
So I just think he has more personal stuff to really care about because
Mostafa Ghonim:
Agreed
Nicky Saunders:
Pattern-wise, let's just go off pattern. He is big at making sure you know how much it makes. Last time he they misquoted him...
Mostafa Ghonim:
Oh he went all out last time.
Nicky Saunders:
Yeah, yeah. No, no, hold on. Let me show you. Hello, billion. Here. I made a billion Hello. So last time, this happened with Forbes. Right? He was very like, this is what I am. And I'm out here with it. I just think in this time due to the divorce and everything and what he's going through, maybe proving himself at this point of his life is just not important. Right? But I'm not going to sit here and say if that wasn't happening, he would. He's just in a different level. And he wouldn't respond. No, he would. That's just Kanye. That is who he is.
Mostafa Ghonim:
I agree with you. But I do. I do think that there is it is important. Like, I always feel you give energy to something the minute you give your attention to it. All right. So like if every time someone says something bad about you, you got to start showing up and defending yourself a big part of your powers and being like, it's not true. Like, I'm out, like, you know, and I do think that there is a lesson to extract from that, but I am with you. I agree. I think I'm sure part of the personal stuff is taken away from it. But yeah,
Nicky Saunders:
Yeah. Shout out. Listen, Kanye, you may watch this. You may not. Somebody you know, who knows who knows you will watch this. Hello. Here's your flowers. We love you. You're a billionaire regardless, and that needs to be celebrated. But let's talk about somebody who makes me laugh so much. And that is, well. DJ Khaled has a collaboration with none other than Dolce & Gabbana. But the reason why I want to highlight this is because it reflects him so much. Like...
Mostafa Ghonim:
Oh to the tee.
Nicky Saunders:
And it goes back to his Snapchat days, it goes back to his Major Key album, and we're going to show all that but I just love how you can really just be yourself and you get luxury brands as collaborations. Like that's not that wasn't happening before, like social media situations, right? Because I'm I'm gonna say people because Khaled was a DJ, and a big hip hop person prior to Snapchat and all this stuff, right? But let's not front, like Snapchat did not blow him up. Period. Snapchat took him to a whole new level because they were like, Yo, this is Khaled? This is how we lives and everything like that? But let me let me show you what I'm talking about. Because I just find this really funny and cute.
DJ Khaled:
So one of the inspirations of this collection was this beautiful flower right here. So I made sure I made a jacket. You know what I'm saying? See the "We the best" logo. You see the tag, March 15 available worldwide. Khaled Khaled. Dolce & Gabbana collab worldwide March 15 in every store across the country.
Nicky Saunders:
So for for our listeners Khaled was showing his flowers right and how his flowers was the same flowers that is on his very now expensive jacket with the "We the best" logo that is now a Khaled and Dolce & Gabbana collab. And majority of his outfits are now with flowers and lions. I find that hilarious and if nobody knows this backstory, here's just a mini situation.
DJ Khaled:
Lion!
Nicky Saunders:
And, and, and right here, because you just went deaf for our listeners. This is a lion and Khaled doing his album cover for Major Key. And all it has is a flower and a lion. Yeah. So I wanted to touch on this one, because first off, Khaled is just amazing. He gets brand deals that just I don't know how, like he had an almond milk one. Like I don't know if you remember that he had almond milk, he has so many other ones but the fact that he literally has a whole clothing line based off his back yard, because every morning he would go and water the flowers and say "Lion" and and do this every single morning on Snapchat. That is what got him this deal. I'm so inspired to do something random every morning now with one of my weird voices and hopefully get a brand deal based off some equipment. And my voice I don't know. I don't know that so crazy!
Mostafa Ghonim:
That's so real. I feel like he took a page right out of Rick Ross's book with that. You know, because of the way he does the morning stories.
Nicky Saunders:
I think he was the original!
Mostafa Ghonim:
Oh really?
Nicky Saunders:
No, let's not even play, let's not even play. I think Khaled was one of the original people that set that up, not necessarily with products. But because Rick Ross would show it every morning, but Khaled had this thing every morning, he would go and do a walk and show the lion and watering the flowers. And now it's a product. Now, you know, now it's a collaboration. But I think Rick Ross saw what he was Nah it's dope on a lot of levels, though. Like for doing and was like, Hmm, maybe I should do this every morning. I show my breakfast with everything. Every single product that I have in the world. I don't know. Shout out to Ri k Ross. Hello, I know you're w tching. Not really bu example, you know, you're doing some really, really cool when you're getting hired in Superbowl commercials to act as yourself. Crazy.
Mostafa Ghonim:
You know what I'm saying like, that's so dope. Like, I forget what commercial I don't know if it was for State Farm or...something like that, he did a commercial for them for the Superbowl. And he was hired to act as himself like, you know, doing the "we the best" and you know, all of that. And I'm like all his famous slogans just like the and I know, we talked about it a lot, man, but just the reality of being you to the fullest degree. It's so rewarding in the long run. And then and then another part, and maybe you can touch on it too. But the consistency of it because like you said every morning. While it may sound funny, or to me, I don't think he's trying to be funny. Like, He really looks like Yo, I'm serious about the "Lion!". That's really his serious swag. Yeah. And whether people and I'm sure he's noticed people laugh at him and they respond all types of crazy stuff to him. But he continues to do the same thing. So like, I feel like as he goes through the noise and cut through the noise, where his consistency, people started to see the opportunities in that instead of making fun of him. So it's like I think it's funny because it ties back to you know, something you're you're really big on teaching which is the consistency piece.
Nicky Saunders:
Yeah. And just being yourself. It just like we...and the crazy thing is that his friends, like Fat Joe was like, No, that's really Khaled. Like he's really screaming "lion" when I'm facetiming him like, that's really who he is because I mean, at first you're always thinking like, Nah, that's he's super extra. This can't This is a joke, right? Yeah, but the fact that he has been consistent with it this whole time, regardless of the platform or whatever, right now, do I feel as if he is as big as he was when Snapchat was poppin? No, I don't. Sorry. Khaled I love you. But he's still making himself relevant and true to who he is just like you said with the Super Bowl thing. He was in movies doing the same thing too.
Mostafa Ghonim:
Right. Right. Bad Boys. Bad Boys 3.
Nicky Saunders:
He has roles. I think one or two he's been in one or two movies, just acting himself doing "another one", you know, so it's just like there's no need at all in this day and age to have two sides of you. Because you could just act as your true self and have that as a very expensive jacket in the near future. I really want to know how much that jacket is. This this is the only and no offense I'm not I'm not the flowery person I promise you I'm not. This was the only thing that had a lion on it and I was like probably pass on this one but I want to know how much it is so I could blame the price instead instead of the flowers. Are you looking it up?
Mostafa Ghonim:
Yeah I am. I'm looking for right now. Cuz I saw it and I know they said it's like a Mediterranean meets Miami or something like that. I was I was reading up on it. But yeah, I'm gonna check it out right now.
Nicky Saunders:
And shout out to his rich friends that go to Dolce & Gabbana and is like, Yo, I'm getting the Khaled one right now. I'm buying it Khaled like Okay, all right, rich friends.
Mostafa Ghonim:
Wow! You won't believe it. Matter of fact, why don't we do this? Why don't you take a guess first. And then we'll...
Nicky Saunders:
Is it a two pack? What is it? Is it just a jacket? What are we doing? Tell me what the item is.
Mostafa Ghonim:
Okay, so let's see.
Nicky Saunders:
I'm scared people.
Mostafa Ghonim:
It shows a tracksuit. Yeah, but let's see because you know they... let's see with these two... Yeah, no is both okay. So the tracksuit. So it's the jacket and the pants.
Nicky Saunders:
Tracksuit in totality. Okay, I'm looking. I'm feeling $2,010.
Mostafa Ghonim:
Okay, okay, I thought he was actually gonna go low, low. No, that's cool. Um, it's a little less than that. Take one more stab at it.
Nicky Saunders:
Okay. Okay. How much less? Like, am I hot or cold?
Mostafa Ghonim:
Nah you kind of cold.
Nicky Saunders:
I'm kind of cold. Ok so we're gonna go with, we're going with about I'm gonna say $1,200.
Mostafa Ghonim:
Wow, now you hot! Now you hot! $1,345.
Nicky Saunders:
Shout out to those people who just have money that just wants to spend 1000 some... I'm cool with this Adidas tracksuit that I have on right now. I mean, I'm cool with that. I don't know. See okay. So here's a really good question. Because we're surrounded by people who have a good amount of money, right? I'm not in their pockets, but I know they're very well off. They're doing pretty good. Right? And they are not buying the Dolce & Gabbana DJ Khaled collab. They're not doing that. Right. Um, and so my question to you, is when you get up to that status, do you feel that there is and it doesn't have to necessarily be clothes. But is there something that you're going to be like yeah, I got I got it because I can? Like this is because, like, I know why. And because I don't knock it. I know why hip hop artists and just people in the public eye do it per se, because you have to kind of show status, right? Even though some people don't It's still more glorified that, okay, you made it when you have this on and that on and this like, so I get why a certain kind of culture does that right, in a certain kind of genre. But is there something that you would get? That is like, all right, in this budget? I'm not, but since I have a couple extra and is, you know, maybe going to taxes anyways, shout out to tax season. Is there something like that?
Mostafa Ghonim:
Yeah, yeah. I mean, I'm definitely not the flashy type. So I'm always the one to have stuff and not even let you know I've had it. No, not a plane. I don't know about a plane. Unless, unless, like, yeah, business really goes to a whole new level. And we're traveling all over the place. Even more than but yeah, no, I think for me, I've always been a watch guy. I love watches. But, you know, like, classic gentleman's
Nicky Saunders:
You gonna buy a plane? watches, you know, obviously, there's a, there's a couple of there that I think from a collection standpoint, you gotta have a few, you know, just a couple classic looks. Moose is gonna geta Rolex! Okay, that's what he just said. I don't know if you caught that. But he's trying to play the politically correct. You know, from a collector's and investment standpoint, some things don't depreciate.
Mostafa Ghonim:
It is real though. It's real. That is true. They don't depreciate in value. That is true. They hold their value pretty well. So it will be good.
Nicky Saunders:
Yo, one day on the podcast, he's just gonna be like this...
Mostafa Ghonim:
See what had happened was...What time is it
Nicky Saunders:
Ah man the time. I don't I don't know. I look at again? my phone. Why are you not looking at your phone? Man!
Mostafa Ghonim:
Just my hand's been bothering me. What about you? You got you got I mean, you you you got an expensive taste though like you.
Nicky Saunders:
Wait!
Mostafa Ghonim:
You are okay. Okay. Okay. Pre-COVID. Let me say that pre-COVID you had a
Nicky Saunders:
How Okay, no
Mostafa Ghonim:
What?!
Nicky Saunders:
Jordans is not expensive.
Mostafa Ghonim:
When you have 100 of them, they kind of are expensive.
Nicky Saunders:
But their not bought at the same time.
Mostafa Ghonim:
Okay. I don't know. That's that's, that's interesting comeback, but
Nicky Saunders:
Okay.
Mostafa Ghonim:
Okay. Hold on. Hold on. What about what about the Nipsey collection? Okay, what about that? What was Wasn't there a couple of items that was like...
Nicky Saunders:
Yeah that was ridiculous. That was... but I slowed all the way down on that once I realized I was like, Oh, yeah, this is. This is this. You are trying to be a mid luxury brand. I ain't mad at you. But I'm not. No, no, I can't do it. So the thing is, like, I've calmed down on my sneakers. A lot!
Mostafa Ghonim:
You have. Big time I agree with that.
Nicky Saunders:
Shout out to sneaker app that makes that possible, too. Because even today, I wanted the threes that came out and it was not possible. And I'm really not trying to go back to like multiple screens in on Footlocker, Foot Action. I'm trying. I'm trying not to I'm saying to myself, God, you didn't want me to have these. If you did, you would let the sneaker app work for me. But okay, I get it. My money needs to go to. Let's put it into crypto. Okay, I get it. Yes. God, I understand. I don't know if he said that. But that's how I interpreted it. To find a reason why I don't get these sneakers. But um, I calmed that down. I'm not really big on actual like, the clothes that I necessarily wear. Shout out to everybody who does give me hoodies and every, like I have between grind gear and hoodies, and everything like that. I am good. I'm not gonna lie. Like, I don't have the only thing listen followers of Nicky and Moose, or Nicky or if you're a fan of E and you just want to support some of his team members. Listen to me real quick. Hold on real quick. Right? Um, I need pants. Alright, y'all give me, so many t shirts, and hoodies and I get it. Because normally when you start a clothing brand, those are the two things that you start with is a T shirt and a hoodie. Great. So Right, right, right. So you're like, boom, let me give that here. This is great. I love what you do. Absolutely. And please, I'm not saying don't send those I'm saying me and Moose need pants. Okay, me Moose need pants and socks. Socks are good. You know? Socks are always needed. You know, laundry, always eat some up somehow. There's always one that goes away somehow, some way. So I'm just, you know, putting that out there. We're not asking for the Khaled collaboration. We're not asking for Louis, or anything really expensive. I just think some joggers and some socks are just fine. I'm just saying, but, um, to go back to the question, I'm gonna buy a plane. I want a Drake plane.
Mostafa Ghonim:
Yeah, yeah. I'm with you.
Nicky Saunders:
But this is the crazy thing. Right? Now we're going so off topic, and I don't really care right now. But we'll come right back in three seconds. I don't want to jet. Do you see me? Like, I don't want that. Like, unless, and I'm so dramatic. Like, I will stay in coach for the rest of my time. Right? Or that plus one, that whatever's plus from coach.
Mostafa Ghonim:
Comfort Plus.
Nicky Saunders:
Yeah, yeah. But either or, because all I need is a window seat. And I'm fine. Because I go to sleep. Like, I'm small. That's a great thing about being small. You don't need that much space. Like shout out to those people that need like all this leg room. I'm five, two. I don't I don't need that much space. My knees doesn't hit the seats. I don't need anything. Just give me the window. I'm good, however, its going to be coach or a plane. That's it. There's not going to be in between it's not going to be like. Right? It's not going to be like coach and then first class and then a jet. And then No, it's going to be coach and a plane.
Mostafa Ghonim:
I love it. A whole 747. No jets.
Nicky Saunders:
That's it. That's all I do. That's all I do. But let's get into this next major, major, major announcement, this is more for a Moose situation, because I didn't know what this all meant. Um, Moose if you want to set this up. I knew you were excited. I was like, I don't know what this means but here you go.
Mostafa Ghonim:
This is huge. There's so many things to attract from this, but let me just kind of first share the news. And then we'll play the video and then get into it. But of course, and um, and we talked about a little bit on Tuesday, there was a new move made in the ownership space, specifically sports, sporting teams, LeBron James, and Mav Carter. are officially owners of the Boston Red Sox, huge!!!
Nicky Saunders:
I'm not sure how huge that is. I'm not a baseball person, but he is a baseball person. Why is this...actually let's go into the video and we're gonna go Why is this huge? So he could school me cuz I'm just like, well, granted, I understand owning, like, part of a team period is huge. I don't I don't even think it matters of what sport it is. I think that's huge for anybody. But let's get into this video.
LeBron:
You know, as far as the the Red Sox, you know, obviously a historical franchise. And, you know, we know the history of the World Series championships, they've, you know, brought back home to Boston and the players that come through there and the legacy that they hold, and that in that area. So I think for me, and for my partner, Maverick, to be the first two, you know, black men to be, you know, a part of that ownership group, in the history of that franchise. I think it's pretty damn cool.
Mostafa Ghonim:
Pretty dang cool!
Nicky Saunders:
Which it is, it is.
Mostafa Ghonim:
Pretty dang cool.
Nicky Saunders:
But Moose lead this one off.
Mostafa Ghonim:
Yeah. So this is this is huge man. So of course, you know, you talk about the first black owners to own, you know, a part of that that group, right. FSG I think it's their network name. So they get a 1% stake at the table of the Boston Red Sox. Right. Now, here's why it's, it's a big deal. First off, Major League Baseball, like their overall net worth, has grown by about $5 billion dollars in the last few years. Right. So like, the entire league was worth, like, you know, $1.7 billion, or something like that. At least that's what they were averaging per year, with the exception of COVID year. They're now trending upwards of $5 billion. So that just shows you like okay, there's a lot of potential here. There's a lot of retired players. You take the A. Rod for example, Derek Jeter in a in a in a position of leadership or ownership with the Miami Marlins. There's a lot of retired big name players. Modern day players that are now in ownership and management positions, who understand what it's going to take to shift the game to compete with the NBA. Right now the NBA is dominating by a landslide. So I think for them to jump in this early, you know, right at the cusp of the breakthrough, and then ride the wave, they're going to get a tremendous return on investment, which I think they put up about $70 million for that stake. But still, it's huge just to get a seat at the table. So there's so many different ways we can break this down. But the first one Nicks, I want to talk about and I definitely want you to jump in on this as well, is partnership. All right, partnership. We talked about Yeezy or Kanye's evaluation. And it's a partnership with Adidas, we talk about, you know, LeBron, and this move right now, but it's a partnership with Maverick Carter, as well as, you know, the Boston Red Sox, and another team that they also have ownership of which is a soccer team Liverpool. So there's just, you know that that combination of bringing other people in with you. Yeah, I definitely want you to take on that. Because I think that's that seems to be a part of the secret sauce, people that you don't even see like, behind the scenes, people who you might not even have heard of. They they're really making stuff happen for some of the people on the front lines.
Nicky Saunders:
I mean, it always takes a team, right? It always takes other people to get you to where you need to be the cool thing about LeBron, is that where whatever decision he makes, like, there's somebody who is involved, like in all the deals, and that's Mav Carter, right. And it's, it's crazy to see the the places that he's making these deals, not only with typical stuff like Nike and stuff, but like, with the with the school, like the whole thing with the school. Now he's in baseball, and of course, the conversation of well, when are you owning a basketball franchise? Like, how did that happen? He's like, Oh, no, in time, and it's coming really soon. I really think that with the whole, Uninterrupted and just highlighting at least as a whole, I'm not going to be surprised that he's going to partner with every type of sports out there. Period. Like I see. I wouldn't be surprised if he touches football. I wouldn't be surprised if he touches. I don't know, hockey's like, just in totality. If this is saying that I'm more than an athlete, then he's going to bring that to life with his crew. I mean, he has the the agency taken care of with what's his name, Rich I think.
Mostafa Ghonim:
Rich. Rich, Paul,
Nicky Saunders:
Yeah Rich, Paul. So the people being represented as taken care of. Right. And I think with like, as far as just total domination, him and Mav are going to do that. So but finding that person that sees that vision, and then also partnering with other people that see that vision to was always important, because if it doesn't align, it's like, this is going to be short term. But the way LeBron moves is always strategic and for a longer period than we understand. Right? Everything from even how he moves with the teams that he selected. And now he's at LA, but he's at LA for reason, right? To now, even this move like I showed it to you, but I was sitting back and thinking like, what kind of what reason would you own that? Like, what? What is going on? That you would own a baseball franchise? Besides, there's a lot of money in baseball. Clearly, like I still don't understand how these baseball players get paid so much. Like a whole gwap like you get really, uh, you hear we're used to hearing the basketball players get paid and they're like, oh, okay, right, boom. And then you hear baseball players get a gwap of money for like a year. I'm like, what?
Mostafa Ghonim:
Yeah there's big money in baseball.
Nicky Saunders:
Wait, they they get banged up and physical and all that gray stuff and you run and you...and I'm not downplaying it. That's not what I'm doing. But it's like and then even with football. Like football you could die.
Mostafa Ghonim:
Oh, for sure. For sure. It's just a longer season. Yeah. Nah baseball is a longer season. So I think it gives the opportunity for teams to make more money, you know, 162 games just in the regular season, not to mention playoffs and spring training. So that gives you a lot of opportunity to turn revenue, you know, tv deals, the whole nine. But you know, one of those secrets, though, cuz you mentioned, it's got to be more than just the money. I really think it's relationships, you know, because the other part of it is, we know when we did, of course, and shout out to throwback to our Facebook episode days. We did we cover LeBron, and we know he has ownership in a soccer team, Liverpool, now the ownership group that he's involved when involved with to, you know, to be a part of that, that franchise are the same owners that are also involved in the Red Sox. So I think Yeah, so when I saw that I'm like, Oh, okay. There's definitely a relational currency that's happening there. Well, okay. We partnered on Liverpool. Now, you know, I can't get in the NBA, because I'm playing. Once I'm done. Maybe I'll circle back here. But where else can we do business together as like, Okay, you got...with, you know, the Red Sox? And it's like, so I think there's definitely that that's another part of the magic that I'm seeing there that I'm like Okay, that's really, really cool to see. And that's why I said, partnership, right? Like, let's start thinking about how we can come together and combine some of our geniuses or build relationships. Because some of these biggest evaluations, you might hear the number, okay, well, the Red Sox are worth $3 billion as an organization, but he owns 1%. Like his, you know, and I really want people to start thinking about it from a different way that when you think of ownership and equity and, and collaboration 1% of 3 billion of courses gotta mean something right? It rather than having 100% of whatever your six figures is, because you're running on your own. So I think the the season of partnership is definitely going to show itself in a new way. You know, moving forward.
Nicky Saunders:
So okay, so what's your thoughts on because now this is this baseball, like this... I don't know their background with baseball. Regardless, I didn't know their background with soccer either. But, you know, um, I don't know their their thing with baseball, like how, how do you place the the right people? How do I word this? What do you have to do to make sure that you don't look like a Dodo in these new baseball streets? Like is a whole new Ward room now? This is, this is you, you the king in basketball. No one's gonna step on you on this one. But this is this is baseball now. Um, so So what is your thoughts with that?
Mostafa Ghonim:
Well, so from what I know about baseball, baseball players are probably some of the worst athletes when it comes down to branding and marketing. The game just does a terrible job of branding and marketing them. Right. So what I know and there was a season last, you know, probably five or six months ago, I've watched every single Mav Carter interview that was on YouTube. No exaggeration, right? I was really big on studying the man that's working with LeBron, and I really learned a lot about him. And we talked about it before we started recording tonight where we talked about, he's big on value. And I think as he entered the space and said, Okay, well, what do we have? Yes, we have relationship. But we also have, you know, with Uninterrupted, and their film studio, they have an opportunity to tell stories and really bring life to the game. So they may not necessarily understand baseball, but I think they're going to really start looking to build a relationship with some of the players now that they're involved at an ownership level, and start streamlining more athletes into what they're already doing. So that's something that I wouldn't be surprised to see, that'll bring value to the game of baseball that'll bring value to the team and the organization as a whole. And really start like I said, if if baseball is gonna stay in the race, because and I this come coming from someone who claims baseball as his very first love, as well as a huge baseball fanatic. Baseball is a boring sport to watch. It's not fun to watch. If you play it, you understand it a little bit differently. So they're doing things to spice it up. So I think long story short, involving some of the athletes and starting to You know, just do some things from a branding and marketing storytelling standpoint, it's going to bring a tremendous amount of value to the game.
Nicky Saunders:
So, I love that you said that because, um, what I, what I got out of it is that even though like LeBron is the face and everything, like there's people behind the scenes, that's going to make sure this is going to go. Right. Right. And the great thing is that there's one person just and you already mentioned him, that is always behind the scenes that is making sure that LeBron's name stays very, very relevant. Right. And that's Mav Carter, and I think on on this episode for for the remaining one, we wanted to make sure that like you get kind of inside the head of some of these behind the scenes people, because that's really what's moving this train. Like, you have talent, but without the behind the scenes people, talent is just talent, like and to see how LeBron has become such a powerhouse, and has certain moves like this one and certain deals. And like how, even what he's done here has now affected like, what his kids and stuff like that. And they're set up based off the relationships that him and his team has made. And just like I said, a total domination in the sports world period. I think what was it two weeks ago, now he's going to get into Hollywood, already a little bit with what he's doing with Uninterrupted with how they're doing stuff. But of course with Space Jam, right? That's really like, he's, he's the face. But the driver has to be Mav. The driver has to be Mav, right?
Mostafa Ghonim:
Absolutely.
Nicky Saunders:
And so the reason why I asked like, okay, you're in these baseball streets, like what do you? What do you do now? Like, there was something we watched the an interview of how the, like, friends, just regular people who were just chillin at the crib or whatever, understand all these different industries that they're getting into, like, how do you become one of the leading people, but you're brand new, like you're looked up to, but you're nervous, you're, I don't know, I've never done this. But I'm going to do it and I'm going to figure it out. So I wanted to play a clip of him kind of explaining, like, what he does when he's in these different situations that is new, but definitely deserved for what he's doing.
Maverick Carter:
I would be very nervous, I would I would do it. But I'd be very nervous. But I instantly do what I did when I got that job. I surround myself with amazing minds and thinkers who are specialists who know what they know. Get those people in the room and start talking about how this is our we all have one mission, which was really help LeBron, and make sure he was set up to be successful in everything that he wants to do. So we had to be a team and then turn it over to them and just sit there and listen, and be a sponge and soak it up. And then put all that together. But I was learning from all the experts that worked with us.
Nicky Saunders:
First off, this is where the lesson really comes in. Like really huge, and I really hope you guys like caught it. But of course we're gonna break it down, of course. But um to make it super basic for, for how I would normally explain things, ask questions. Ask questions.
Mostafa Ghonim:
Yep!
Nicky Saunders:
That's pretty much what he literally just said, how we got into these tables, how we have certain positions, how we are known now to the world is because we surrounded ourselves with the experts and asked questions, right? There was no prior there was no like, I can do this. Like he said, Yo, I was nervous. But I'm going to make sure the top people are around us that can guide us that can consult with us and make sure that in these first couple of steps, we're doing it right. And there was an interview and I know Moose can go more into this but Where he was saying, yo, in the beginning stages, like we didn't know anything about ownership. It wasn't until like, Jay Z in the early stages had us just around, not necessarily like walking us through everything. But he had us around, and we were picking up and I was asking questions, right. And then they figured out the whole ownership situation, right. And we'll get into it, hopefully, in the next clip, like Mav was working with Nike, before he was an intern. And he was asking questions about how they ran things and how they marketed things. And so when it was, was time for LeBron to say, Yo, I'm about to sign with Nike, and I need you here with me to figure this out. Like he already understood it, and still surrounded himself with the right people. My question to everybody is, are you surrounding yourself with the right people, so you can position yourself to dominate like they are? It's so important to look at your circle. Its so important to not have so much pride for people who are doing it a little bit better, and asking them, you know, how did you get there? Like, is this working out for you? What would you do different? How does that like what systems are better? What are not? Right? And if if we just look at just even that particular part? I even sit down I'm like, okay, yep, I had pride on that one I had...yep. I didn't ask. And especially in my pilot ways, shout out to those who've taken the flight assessment, flightassessment,.com, flightassessment.com. But even in my pilot ways, I'm big on like, at times, y'all not asking questions, I'm just gonna go. Where this is why you need to have somebody on your team that has no problem asking questions. That because you're going, you still don't need that person that's just going to go, right. But there is always going to be another person that's going to give you the answers. Because they've already done the research, they've already asked everything that needed to be asked. So your journey could be a little bit smoother. Right? And I feel that though, I'm not sitting here saying that those two never made a mistake, because they asked all the right questions or whatever. But I do feel that their road to domination is a little bit quicker and noticeable. Because of that they asked the right questions that they have a person dedicated to make sure that we have people around us that I can ask the right questions. Like, are you just having people around you just to have or are they people that you could honestly learn from? That's like, that section right there. I was like, Oh, no, we got to talk about this one. We
Mostafa Ghonim:
Yeah, nah, its big its big, because you think got to. about even when he admits to being nervous, but he still has, you know, the confidence to not disqualify himself out of the room. I think that's also very important. So you know, of course, I'm a big, big, big a big part of what we do through our training, just talk about awareness. And awareness really is having the knowledge to know what you don't know. Yeah, that's a big part of awareness. A lot of people think, well, awareness is just me getting to know who I am and what I like, hat's part of it. Getting to now what you're good at, that's art of it. A bigger part of it s also making sure you're indful of what you don't know nd what you're not good at. So hat you have strategies in lace keyword before, you're in hat position, so that you can ct and move accordingly. So I ove that he's admittedly elling you I was nervous, yeah. ut when I got in the room, I urrounded myself with the xperts and the right people who ad the information, and I let hem lead the way so that I can earn and, and kind of put our pin to it, right? They're big omponents, of course, of torytelling, and marketers and ll of that stuff. They take ride in it. So they're able to dd their element you know, as dd another layer. So I think hose two pieces are so ritical, and it really is a ood reminder for many of us, ind of like you said all of us, ou know, to to know that it's kay to not always have the a swers. A big part of it is r ally having the courage to go f nd out the answer when you d n't know it. And also asking f r help or taking time to go f gure it out when you come a ross a situation that you are n t familiar with. So I think t at's huge man is a great time t highlight this situation, e pecially with the success that t ey're having, because I think p ople are going to be more a cepting of the fact that, o ay, I don't have to have all t e answers now. Right? This is l ke a great way, you know, for u to showcase that. So yeah, t at was good.
Nicky Saunders:
I, I know I struggle sometimes asking questions, I'm not even gonna lie, I struggle with that, because I'm just like, ah, like, at least for the type of person that I am. I'm not gonna, shout out to my pilots, I'm not gonna say this is every pilot. But for me, right? For me, um, I just, I want to figure it out on my own. I want to figure it out on my own. But I know that there are certain situations that take so much longer, because I want to figure it out on my own. And because I'm not asking questions, some things can be taken care of in 2.3 seconds, and here I am spending a whole month on it. But I got it. Like, for me, I have this feeling of, I figured it out on my own. And I could duplicate it, right? For some reason, when I ask a question, I feel like I'm taking somebody else's formula. And I don't want to do that, right. But watching this, I'm just like, Nicky, stop it.
Mostafa Ghonim:
Nah that's dope that you admit it from your end too though. Like the way you just described, it's not like you're not asking questions for, you know, the sake of arrogance or pride. It's like no, but you get a rush out of figuring it out on your own. So its for good reason, which I think is really cool. So I think even the way that you're describing that now that that's just you know, it brings knowledge to other pilots out there allow Okay, you know that that's a big part of it. And that's good, too. But maybe when the stakes are high, and I'm thinking the way Mav is ooking at it like Okay, LeBro couple billion, okay, let me yo know, let me move accordingly So it makes sense. Yeah
Nicky Saunders:
I get it, I get it. But there is one clip definitely want to do before we leave, which there's so many layers to this. It's Nike, it's intern, is nine to five kind of vibes like, just just listen just you'll get it.
Maverick Carter:
Loved about Nike, I never even thought about that. Because it wasn't a thing that that I thought about at the time was their ability to storytell with athletes the stories and the way that they articulated the who the athletes are and the authenticity of the athletes and and that's what led you to buy the product, and they offered me a consultancy. And then when LeBron turned pro, he was like, you have the information you split the time you've been to Nike, you've been inside. I'm going to say with Nike, I want you to go work there. I've already worked it out for them to hire you.
Mostafa Ghonim:
It's a good referral to have. It's a good referral to have. Like...
Nicky Saunders:
How did you take that? Because, like I said, I took it in like three different ways. But how did you take it?
Mostafa Ghonim:
Yeah, I think it's the magic of being in the room. You know, when you're finally on that campus, and you grew up, someone who was an athlete, so Mav played basketball, was teammates with LeBron, went to college and ended up leaving college to get the intern at Nike. You probably grew up, you know, a sneaker head fanatic about sneakers. And you think that Nike is really good at designing cool sneakers. And then you get in the room and you're like, wait a minute, it's not so much about the sneakers. The key ingredient here is the ability to tell the ability to tell stories. So I think that's the magic of being in the room that when you're outside of an in an industry, and you're just admiring what you think it is whether it's because you naturally enjoy what's being produced, you're a consumer of the product or service that's coming out of it. You don't always know the key ingredient, the special sauce that makes that thing tick. So I think being in the room, it gave him that foresight. But you know, and we talked about it in a previous clip, much of what they've recreated has come off of we know the big piece of it here is using people who are marketable and not using them in a bad sense, but positioning people who are marketable or helping to tell their stories, the more we can give the voice to the athlete and take away the media, you know, his tendency to kind of shift the narrative or displace us, we have more power to do so. So yeah, that's the first thing that stood out to us, like man, the magic of being in the room. You can figure out a key ingredient of something that you can duplicate everywhere you go. And we've seen it in a lot of their businesses so far.
Nicky Saunders:
Yeah, I think for me, right, there's there's probably three ways that I looked at this. One is, I loved how he broke down Nike, like I, because I think we all look at Nike as a place where you can get sports apparel, you get sneakers, you get shirts, hoodies sweats, all this gray stuff. So you can go on your, you know, athletic journey of whatever it is right? Or just to look good either or, but the way he was like nah, its not products, it's the stories of these athletes, and how they've used them to go to the next level, like the Olympics, like the championships and things like that. And that's what sells is the stories and not necessarily the products, right? And I'm like, man, like, I already know how important storytelling is within branding, but I never broke it down to where that was Nike, right? And the crazy thing is I read Shoe Dog, right? And for those people who don't know what that is, its a book by the person who did Nike, right?
Mostafa Ghonim:
Phil Knight
Nicky Saunders:
Yep. And the even the book was so concentrated on the shoe. Right? And the journey of building the shoe and making Nike work and things like that, where I didn't hear the the storytelling of the athlete. I didn't hear it through that. So when he said that, I was like, Man, that makes sense. Because then I think of the Kap situation, right? I think of, you know, when the Olympics are on, and you see everybody rockin Nike, right? They're not selling anything. They're actually promoting that everybody's going to the Olympics, and they're wearing Nike and you almost want to represent whatever your country is proud, by wearing whatever they have, which is Nike. You know, it's, it's crazy when you think about it like that. The second way that I got out of it was how important it is that your internship that your nine to five skills transfers to your entrepreneurship self.
Mostafa Ghonim:
That's a good word, Nicks.
Nicky Saunders:
He literally interned with Nike, and learned everything that he could right. And you heard him he was like, yo, it, I left it. And I went back to consult, right? They hired me to be a consultant to then, hey, LeBron was like, yo, you're already in it. Boom, let's let's do this together, to then even with the media company of Uninterrupted, it's storytelling. Like it, but he learned all that through Nike. And sometimes I think we we actually downplay or not really pay attention to our, what I would say past life, right, of the nine to five or the interning and everything like that, because it may not be exactly what we're doing now. But there are a lot of transferable skills that we have to recognize, and actually kind of still craft in a certain kind of way, because it began here it was a seed here, but it's now growing with our entrepreneurship ways. Right. And I love that he, I don't know if he noticed that rave, but you clearly saw the journey, you clearly saw the connection of like, it only made sense. But it still makes sense after the Nike deal. Like it didn't stop there. Like the storytelling continues with everything from when he did when LeBron did The Decision, right? When they did shows like The Shop and what they're doing with LeBron's son and the team and you know, documenting that whole journey, right? Um, it's, it's amazing to see how skills from earlier on is still relevant right now. And so like I even look back like, Okay, my work ethic really comes from my Navy days, from doing all these different jobs. all at the same time, that now when I'm doing what I do now with, with E and the team, that I'm doing all these different jobs and it doesn't faze me, like my work ethic where I, I don't go to sleep until certain things are done is because I get it from the Navy, whereas like, yo, you don't go to sleep until, you know, this watch is over. Right? And so you have to kind of connect what you've learned your work ethic and from past life, and and now. What I call past life, the nine to five kind...Now, if you're in the nine to five, or as an intern right now, pay attention to the skills pay attention to what you're doing. Because you could probably use that and flip it to create impact and make money down the line. But I think if you, with Mav, he he figured out what that was, which was storytelling. He figured it out. He's like, Yo, I didn't even know that storytelling was a job. That's a whole job. Right? And he stuck with that he recognized it. And so I think if people were to recognize what that skill, what that what that thing is early, right, and not even necessarily formulated in its in its full entirety at first, but just know like, Yo, this is special. I don't know what that is. But what they're making me do here or what they're doing. This is special, I need to pay attention to it. Because I didn't even know that was possible. Pay attention to that. Write it down somewhere. That's what I would say. I don't know.
Mostafa Ghonim:
That's big man. That's huge. That's huge. Yeah, I mean, a big part of it is you got to be a progressive thinker. You know, you got to be able to see the good out of any bad situation so that you can use it down the line. because like you said, skills are absolutely transferable experience is absolutely transferable. knowledge and information is also transferable. So if you're in a situation that is not most ideal, really think about it like man, how can I empty the bucket and really figure out? What can I take from here, so that I can use it elsewhere? I've done it. Right. I've mentioned Wall Street. I mentioned the hospitality industry. I've been in multiple spaces baseball. And look how it s kind of serving on this episo e in ways, but that that that's a portion of my life that h s helped me, you know, be t e person who I am today. So yea , no, it absolutely is importan . And those and something abo t those, like low low moments li e the ones the embarrassing job , the ones that you kind of wi h nobody would see you in that n w uniform and you kind of y u know, like you're doing the mo t to hide it. There's a lot f lessons in those if you real y can have the you know that t e foresight to see and be a progressive thinker and sa , Man, what can I extract fr m these moments? There's so mu h that you can build out of tha . So I love that you bring th t up. That's definitely a less
Nicky Saunders:
I'm just saying. But look, look, look. Did you follow us yet? Did you have you followed us? Have you followed us on Instagram? Have you followed us on Facebook? If you're watching this, you're either watching this on Instagram, Facebook, LinkedIn, YouTube, you're following us somewhere. So we appreciate that. But follow us everywhere else. We're there. We're live every Tuesday 8pm on YouTube. Which I think we're both having a lot of fun on. I don't know why there is a difference. It just feels different. I don't know what you think it just feels different on YouTube.
Mostafa Ghonim:
Nah 100% the energy is dope. I don't know what it is about YouTube. But the YouTube energy is really really cool. So and and and also the recordings get stored as part of our channel immediately after so I think it's like, you know, a double win in that so I really like it. Yeah.
Nicky Saunders:
Yep. And and don't think we don't love you listeners. Shout out to Uganda. Uganda. Listen, listen, we may be visiting you next year. The way the world is working out Moose may be out in the streets.
Mostafa Ghonim:
You better watch out. Happening soon.
Nicky Saunders:
Listen, listen. We may do a world tour and its about to be crazy. Don't take my word. I'm just exaggerating and being a full flight attendant at this moment. Don't mind me. We may get into that on Tuesday. I don't know I'm just super happy like that. Okay, real quick before we leave I'm gonna make you question your friendships. If if your friend is not willing to throw stacks on making sure that you could go wherever they go, they're not your friend.
Mostafa Ghonim:
That's right. Talk about it.
Nicky Saunders:
I'm just saying don't don't have those nah we're just cool. Like we can do all these different partnerships. No! If their livelihood if they're them not being comfortable is not there, they're not your friend.
Mostafa Ghonim:
Yeah, that's real.
Nicky Saunders:
Question your friends like hey, so if I was to get into a situation like how much do you have on it?
Mostafa Ghonim:
Do you at least got five on that? Talk to me. Do you?
Nicky Saunders:
Do you have five please let me know. But anyways, most how you felt about this episode you good?
Mostafa Ghonim:
Phenomenal. Yeah, I think what you know, we're introducing the community into new parts of the business world, the sporting world, we're getting into the ingredients. And man I hope this to just be, you know, serve as a blessing and an encouraging lesson for everyone to wind down like, oh, wow, okay, this is a piece that I can extracted and do here because this stuff that we're doing, you know, like I said, a few months back I was heavy in Mav, you know, in studying Maverick Carter because I was like, Man, I'm in a very similar position. I feel like I'm working closely to what appears to be also a flight attendant talent like what can I pull from it? And and we're pulling back or circling back and doing the same with you all so yeah, now this is, this is always a good thing to do.
Nicky Saunders:
This was a great episode. I'm just gonna say it. You don't have to say it. I mean, I would love for you guys...
Mostafa Ghonim:
Short and sweet. Short and sweet.
Nicky Saunders:
Well, no, we're still doing the same amount of time.
Mostafa Ghonim:
Short and sweet. The way described it. She said you know, great episode.
Nicky Saunders:
It was a great episode. I still think the Khaled the Khaled one is my, my favorite, like, cuz he's so such a funny, normal guy that you gave him a camera and he blew up, like not saying that Khale wasn't already like, known fo his music, but he blew up wa more because of social media then maybe his albums. I'm goi g I'll put that statement o t there. If somebody wants o disagree with me, you know, h t my social media up. I'm cool with that. But I really think we know Khaled for who he is, becau e of social media, an not necessarily because o his albums. Because of social m dia, we went to his albums, a d we were looking forward to more music and more forward t the collaborations, whether it's artists or whether it's br nds. And I think that was just dope. I'm not gonna get more int it. I just think it was dope But look Moose, final words
Mostafa Ghonim:
Yeah, yeah, I read something this week, man th t said, "If you can't change he people around you, change he people around you." Right? his episode was big on the eople in your in your corner artnerships and collaboration. o I really just want to say his. growth has to happen in our mind before you see the hange in your bank account, ight. So if you can't change he people around you, change the people around you.
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