In this video, Nicky And Moose dive into the comparison between being a business owner and a content creator, and which path to choose for success. **Join Deeper Than The Brand's Content Creation Course Bundle: https://www.deeperthanthebrand.com/
We explore the challenges faced by content creators who have amassed millions of followers but struggle financially due to the lack of direct monetization from views alone. We discuss the blueprint for success in the Creator economy and the importance of having a business tied to your content.
Join us as we uncover the truth about social media and the misconception that the real money lies in brand deals and views. Instead, we reveal the most profitable way to monetize your account or following is by establishing a business on the back end. We share insights from successful creators who understand the significance of directing traffic towards a business that can exist independently of social media platforms.
Discover the key ingredient to longevity as an influencer or creator—earning the trust of your audience. Brands partner with creators who have both creative skills and the ability to move the needle in selling products or highlighting important causes. We emphasize the importance of developing a business to have more control over your income and avoid relying solely on brand deals or platform payouts.
Full Episode 139:
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About Nicky And Moose The Podcast:
Nicky And Moose The Podcast is a weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics and thought process of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!
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