Episode 92 - 5 Secrets To Becoming A Thought Leader In Your Industry
In this episode of Nicky And Moose, our hosts break down the steps it takes to become a thought leader in your industry with lessons from Kia Henry of Faze Clan, Khaby Lame, Wallstreet Trapper, Missy Elliot, and Chris Brown.
We also have a great discussion about would you pay $19 million to have lunch with Warren Buffet and the signing of Logan Paul to the WWE.
What you will learn in this episode:
- Pushing Your Industry VS Your Brand
- The Journey to 145 Million Followers
- 3 Steps How To Get Your Audience To Buy Into Your Business/Brand
- Being Hot Vs Being Respected
- What Should You Post When Starting A Personal Brand
Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm
Nicky Saunders
whats poppin whats poppin whats poppin. Welcome to Nicky and Moose. I'm Nicky, that's Moose. What's up Moose?
Mostafa Ghonim
What up y'all?
Nicky Saunders
and welcome to episode 92. One step closer to this 100 And we have a lot to talk about. Yes, we're going to talk about Logan Paul going into the WWE. We're going to be talking about Chris Brown and why he doesn't post more. What's more important being at the highest or being respected. Okay, we're gonna be talking about Faze clan and their billion dollar to self right. More conversations high level conversations with 19 keys and more Moose how are we feeling about this episode?
Mostafa Ghonim
Yeah, I'm excited for this one. There's a lot of good gems there's like almost like a new era that we're introducing on this clip or this episode I should say from both a branding and business standpoint big money to like big new money. So yeah, I'm I'm looking forward to this.
Nicky Saunders
Let's get into this intro.
Jaymie Jordan
Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand Yeah, I'm talking about Nicky and moose, bringing you a never before seen perspective instead the mindset, the mentality, the behaviors, the driving force, and more importantly, the stories behind the people and brands that you know love the most.
Nicky Saunders
And shout out to all our audio listeners all our video viewers new and old we appreciate you and of course this is brought to you by Ecamm live the number one all in one live production software that Nicky and moose is only ran on like you see the videos you see the clips you hear the audio that's all done through E cam live the YouTube Live that we do it's all through there so if you want to be a part of became live www.Nickyandmoose.com/ECamm for your 14 day free trial you feel me? Well, let's start it off. Moose, how're you feeling?
Mostafa Ghonim
Man? Feeling excellent. It's been a really great week. Very productive. A lot of good energy. Funny story. I went to the doctor late last week, and I found out that I'm allergic to the craziest things you wouldn't believe them. I'll give you $1 If you can guess one of them.
Nicky Saunders
Why would I know what?
Mostafa Ghonim
I don't know.
Nicky Saunders
You already owe me a quarter. You already owe me a quarter
Mostafa Ghonim
but I was about to give you $1.25 like kinda you know, saying, you get you all right.
Nicky Saunders
Um.
Mostafa Ghonim
Crazy, Crazy.
Nicky Saunders
Something you eat or something you wear?
Mostafa Ghonim
Drink.
Nicky Saunders
Okay, okay. Yeah. Sprite?
Mostafa Ghonim
Coffee.
Nicky Saunders
What?
Mostafa Ghonim
I know, I know.
Nicky Saunders
Dont you drink coffee?
Mostafa Ghonim
Bro, I drink coffee every single day, sometimes twice a day. I drink coffee more than I drink coffee more than I drink water. Now, but she says some deep here's this. I'll just say this real quick. Because we got some work to do on the podcast. You're gonna be excited for this. She said just because you don't see any like physical issues with your skin when you drink them. Doesn't mean that your body internally isn't going through it. I was like, man, it's it's pretty. It's pretty powerful.
Nicky Saunders
So your dying inside?
Mostafa Ghonim
kinda of Yeah, well, I've been out of coffee for a week now. And I started you know changing up the game a little bit and I feel fantastic. So it gets gets Go Go see a doctor job and you just never know man. I've been drink. I'm telling you. I drink coffee more than I drink water. I love coffee. It's so like, I don't need coffee, but I love it. It's nostalgic to me. It just makes me feel good. That's true. That's true. I dont need it or nothing like I'm good.
I can get off of it anytime
Yeah nah i can like stop
Nicky Saunders
The fact that you said you've been off of it for a week shows signs of addiction because
Mostafa Ghonim
they caught me off they caught me. I ain't gonna lie. But yeah, go go check them allergies yall it's crazy the craziest things apparently addicted to or I mean addicted to allergic to but yeah, things are things are well, thanks for asking. How are you?
Nicky Saunders
Wow, I'm I'm not allergic to coffee. Feel me? I don't even drink coffee. We can chill together more now, because I don't drink coffee at all.
Mostafa Ghonim
That's true. That's very true.
Nicky Saunders
Dont do that,. Um, it stunts your growth. And I'm still short. That's what my mom always told me.
Mostafa Ghonim
Maybe thats why I havent gotten taller lately. Yeah.
Nicky Saunders
Yeah. But at least you grew. I did not. Okay.
Mostafa Ghonim
Yeah.
Nicky Saunders
And my grandma's short, my mom short, and they all drink coffee. So I was like, Okay, I'm beat this curse. No, I'm still sure. I'm still sure. So. But I'm Gucci. Um, I've been really excited about this whole little 90 minute sprint situation. Yeah, so. So for those who don't know, I saw something on Tik Tok, that's literally like, do a 90 minute sprint to increase your productivity. So what it is, is for 90 minutes, you already have your task list and everything like that, for 90 minutes, you turn off all your notifications, no distractions, and you just go in on the things that you have to do for 90 minutes. And then you have a 30 to 45 minute break. And then you could do another 90 minute sprint in a different location, just to change scenery, get your mind right. And you do about like two or three of those a day and see how your productivity increases. And I did that, like, two three days now. And when I tell you they're like, all checkmarks on my task list everything and more. I was like, Oh, I made the whole like on my phone that little focus joint shout out to Apple for allowing No, because they know I didn't know even when you put Do Not Disturb there's some things that could still happen. And certain people that could still call I erased everybody no one can call text me. If there's an emergency. Oh, well hear me in like 90 minutes I'm locked in and that that thing is Fuego. So if y'all haven't tried that 90 minute sprint, you guys should do that. Alright. But let's get into this episode. So moose sent me something. And I saw this actually a few weeks ago, Wall Street Trapper who we going to speak on a little bit later, actually posted this on his Instagram as well. But moose sent me this on. Warren Buffett set yet another record, one fan paid $19 million to have lunch with the billionaire at the famous Smith and how you say that?
Mostafa Ghonim
Wollenski
Nicky Saunders
Yep. In New York City. The proceeds from the bid will benefit San Francisco's glide foundation. So first off, shout out to the person who just chillin with 19 mil
Mostafa Ghonim
for lunch
Nicky Saunders
An hour , maybe two Yeah.
Mostafa Ghonim
Imagine when you could call 90 million lunch money literally. Like literally. That's hilarious. Yeah. Yeah, that's a little slow lunch, my little pocket change. 19 mil? You know, no big deal. Really cool. Really cool. But I did want to say That's right. I actually thought it was interesting, because for those who are listening, don't miss the lesson here. Right? There's actually a lesson tied to this. We'll talk to it really quick. One of the things I learned from actually Grant Cardone and one of his books, right, he talks about for people who didn't grow up with money, one of the easiest things that you could learn to get comfortable with numbers is to subtract zeros from big numbers until you get to a place that you're comfortable with. Right? So for those of you who are listening, and for most people, you probably can't afford $19 million dollars for lunch. I still want you to go through the practice of the exercise and think about, man, what is a number that I'm comfortable with that I would pay somebody to sit down and do lunch with? And who was that person? So if you can't afford 19 million, can you do 1.9 million? Can you do 190,000? That's still a lot of money. Can you do
Nicky Saunders
would it be comfortable? I don't know if I don't know if 19 mil was maybe comfortable for that person. That person probably had it, but not necessarily comfortable. Because, you know, I'm thinking the those people who pay for the mentorships and the coaching and everything and it kind of stretches them but it forces them to flip that information.
Mostafa Ghonim
No for sure. I mean, at their level. I think they're not even paying for information or anything they're paying for the relationship. I think the opportunity to sit one on one with Buffett and possibly strike up a business deal that 19 million can be worth hundreds of millions if not billions of dollars down the line, right? So I do believe that, but I'm just saying for for us as listeners, I do like the concept of being able to pull some zeros back get to a number that you're comfortable with Heck, it could be $190, you might be like yo $109 for lunch. That's still a pretty, pretty, pretty darn Skippy kind of lunch. So I'm just saying, for those of you out there who are listening, what's the number that you're comfortable with? Keep pulling some zeros back from 19 million. So you get to a number that you're comfortable with. And just real quick, ask yourself like, Yo, how much am I willing to pay? And who would I sit down with? I got my person. Nicky, I want to ask you as well, right? So I said, I actually said a few people, but I'm gonna go with this. Well, first, of course you you think you? I'm not gonna tell you to guess? I do that to you a lot. I don't want to make you guys wrong again.
Nicky Saunders
I make you guess wrong all the time. So im not gonna do it no more.
Mostafa Ghonim
I'm not gonna just do you like that. Yeah, and I'm not gonna do like that. So like, you know, but no math Carter, man. I actually think math Carter was someone who I would like to sit down and do lunch with you know, maybe for like $1900 Maybe? Yeah, you know. That's a that's a big lunch. 1900 dollars Little one hour lunch with math Carter. I said a couple names actually said math Carter, a rod. Who else? That's all it for now. That's all I got for now. But I would like to, to chop it up with them for lunch.
Nicky Saunders
Um, I would. Okay, two names. Come in mind. One. You could probably guess mine.
Mostafa Ghonim
When is the first one is the first one dead or alive? As you gotta tell me and I know exactly who it is.
Nicky Saunders
So. Okay, I didn't pick dead because Okay, all right. Cuz
Mostafa Ghonim
it's easy. It's easy. Okay, Kanye.
Nicky Saunders
Absolutely. Yeah. That I know you will never guess. Come on. Now. I want you to guess and get it wrong. Oh.
Mostafa Ghonim
So once you get this wrong now. Can you give me a clue like something? Or the filmmaker? filmmaker? No, I have no clue. Oh, Tyler Perry.
Nicky Saunders
No, no offense. No offense. Um, Steven Spielberg.
Mostafa Ghonim
Oh, that's interesting. I've never heard you talk about him.
Nicky Saunders
Right. That's cool. But more for understanding such from, like, back then. The importance of storytelling, and, like the success of some of his, you know, best work. What was his thought process of it and things like that? Because I think if you can break that down, everything else in this day and age is super easy.
Mostafa Ghonim
So cool.
Nicky Saunders
Yeah, I would have put some some books around there. I wouldn't do it for lunch. Yeah. Right. Um, but it'll probably be a quick conversation. Me I get straight to the point its not more, like I'm here for a specific reason, like, love to have the relationship but more I need my questions as so I can flip it. So I can't make this money back. Because you're not cheap, sir. You're not right. Right. Is what it is. But yeah, I think and for for the people who are listening or watching let us know who you would love to have lunch with and that you would put some money up for whatever your prices or whatever. But what who would you be like, Ah, this is little stretch. But I would love to just sit down. And and if you want to say Warren Buffett too cool. If you want to do the typical one. I know Jay Z was a trending one before like, right? This amount of money or lunch and certain people were like, Nah, I'm gonna take the money. I remember that. Some people are just like, Yeah, I'm gonna take the money. So it is what it is, but let us know. So this next one is pretty interesting, but I'm not very shocked. Let's just put it this way. Logan Paul has made recent news of signing with WWE. For those who don't know what WWE is, for the old school people of WWF right. He is getting into wrestling. So we already knew that. Logan dipped his toe with boxing and fought the best boxer alive to some, which is Floyd Mayweather. And he did make a like debut, I believe in like Wrestlemania, one of those big events, and now he signed with WWE. The amount of money that he's making was not disclosed. But we already know. There was a bag we already know there's
Mostafa Ghonim
Big money involved.
Nicky Saunders
Yeah, we already know that. Right. Um, now my question before I play the clip that actually intrigued me, right. But does this mean that boxing is just going to be left for his brother? Or is he going to Dibble and dabble because I feel that with this Logan is trying to be just the overall entertainer, right? Anything I could do, and but I'm athletic. So I think this platform would make the most sense of me showing my personality plus showing how athletic I am. I think it's a good look. But what do you think?
Mostafa Ghonim
Yeah, that's interesting. I mean, he probably just didn't want to do anything with boxing anymore because that, and he never really, I don't know that he fought anyone. That I mean, of course, he fought , Floyd Mayweather, but before that, I think he fought ksi, which was another YouTuber, so I don't know that it was like a run to do professional boxing, but it was like, Hey, let's do it for entertainment. I'm going to fight KSI who's another YouTuber? Oh, what's the next big thing? Oh, fight one of the best boxers alive, Floyd Mayweather. And then it's like, ah, yeah, so I'm with you on that. I think it's going to entertainment route definitely. Probably is a good fit for his brand, too.
Nicky Saunders
Yeah, so I found a clip that may explain why this is a good fit for actually both parties for Logan as well as WWE.
Logan Paul
I don't have a WWE fan base. And I think that's why they like me here as I'm able to I, I believe part of my value comes in bridging the gap between like, mainstream and this WWE world. And I can kind of do this a little bit
Nicky Saunders
I agree with that. I think that's a good look from a WWE standpoint, because it's like, alright, they have first off they have loyal diehard fan base, like, I know, 50 and 60 year olds who still watch wrestling. Like, I'm like, okay, you know, that I left. I left I left that world a long time ago. But there are people who still watch there's new people that watch it clearly. Right. Um, and I think this is going to be a good look for because he has 23 million subscribers on his YouTube channel on his YouTube channel alone. That's not including all the followings he have on other social media platforms. But he has a huge following base if we're trying to gain more people. Especially of his generation Yeah, let's and he already likes it. Why don't we Why don't we give him a contract? And then of course, like I said earlier, where you know, Logan is is athletic. A whole personality boxing didn't necessarily allow him to show his personality. Right? It didn't you can't create a storyline per se in boxing you can have it kind of in the you know, the the pre shows or the the warm ups of up to the fight where you have to create who's the good guy, bad guy kind of vibe. But WWE is all about storyline. It's it's all about that. Now for some people. Is it real? Is it fake? I don't know. I don't necessarily care. I'm just being honest. It's entertainment. Right. Um, but once again, this is also good look, because I remember I read somewhere that WWE was having like a whole bunch of layoffs from wrestlers. I don't know if you read that. Yeah, there was a whole like of like a whole layoff situation. So maybe it was making room for new people who Who's to say that WWE won't pull? The same thing is, let's say, record labels where they find the top social media, people, or athletes and things like that. And let's make them into stars. So I think this is a good look for both parties. And of course, we already know he's not moving without a bag. So they know for sure. Some have some interests with some
Mostafa Ghonim
big money involved. Yeah, yeah, yeah. And I mean, two lessons here. And I speak to this often, I always talk about the importance of brands, and businesses making moves to make sure that they extend the lifeline of their business, right, every business can only stay alive, but so long. So when you do things to introduce a younger audience, to your product, your service, your brand your business, what you're doing is, you're literally extending the lifeline of your business, because now younger people are going to be attracted to what you do, and they're going to bring it up for a couple more years, and maybe pass it down to the next generation. So that is super important. If you have a fan base, a following a customer base, a business, a brand, that is serving 50 60 70 year olds, nothing to them. That's like my mom's generation, let's just say that, well, the opportunity for them to continue buying and consuming within your ecosystem is very limited. But once my mom passes it on to me, and I pass it on to another younger generation, let's say a group of people that I mentor at a high school, well, guess what, then I just brought another maybe 20 30 years of bandwidth for that business. So I always say that I know sometimes it can be an intimidating when we look at the next generation, every every generation goes with this. Oh, I don't like their music choice. Oh, these people are a little bit different. Oh, this next generation is this. But they're usually more talented. Every generation gets better no matter what we say. I'm sure. You know, there are some people who are looking at our generation, like, man, these knuckleheads are not going to amount to nothing. Well, guess what? We're kind of doing pretty good for ourselves. Same thing with the next generation, they're doing phenomenal as well. So if you're a business or a brand on the sidelines, like wondering, how can I bring more eyes to what I'm doing? Consider bringing some younger people into your organization and what you're doing a part of the mix. The other thing is, and I would be interested to see this happen, the WWE has, uh, has done a phenomenal job of turning their wrestlers into movie stars. And I think that's where he's headed to I look at the rock, the rock, John Cena, you know, a few others who've made appearances from wrestling into movies. And that'd be interesting. I'm I can see that like, in his, you know, in his in his makeup, or somewhere in his future that I wouldn't be surprised.
I can see that happen. I don't know if he needed WWE to do that. But I definitely could see that.
Because it's television. Like, I mean, I'm not saying YouTube stars don't get TV deals, there's some who do, but it's not as consistent when you're working with TV. I think their production is still top notch. And they stream you to a little bit more, you know, more people that I don't know, I don't know what they did. I'm just saying like, this is kind of like my kind of guestimated opinion. I'm like, man, what if that translates into some form of movie stuff? Which, which would be cool, especially if he's in it for the entertainment.
Nicky Saunders
That's so this next clip, I'm actually excited about okay, um, the, the topic goes more on do we push our brand more or do we push being a pioneer of the industry more right so once again, I swear we say this every week set out to EYL for having some of the best interviews in the game. They were talking to one of the the members, exec members of FaZe Clan for those who don't know who FaZe Clan is is a pretty much a gaming team that is literally killing that industry and is worth a billion dollars and they make money from competitions to sponsorships to twitch subscriptions to merchandise to digital like crazy and the members the actual gamers. There's people who make like up to a million dollars just doing that right. And in in this interview, there was a really dope bar about you know, pushing the industry more than pushing your brand so no plate.
FaZe Clan Exec
I'm thinking about pushing gaming. I'm not thinking about pushing FaZe Clan. And when you're in an emerging industry and you're bleeding edge company, that's, I think the way you should think you need to transcend your own business trends. As far as thought process goes, transcend your own brand, and franchise and think about how can I push this space, right? So, and there's certain moves that when we make those moves and a lot of our quote unquote, competitors, they make they make more money, you know what I mean? Because we're unlocking and kicking down certain doors, and those are the moves I love to make.
Mostafa Ghonim
That's, that's good. It's like literally saying, which is actually there's a lot of truth in that your brand can only grow as big as the industry that it's in. Right. And and a lot of cases, when you think about that, the more that your industry market cap grows. And think about this from a financial standpoint, the more dollars you have to potentially eat up from that market cap, right. I think about for example, the metaverse while the big number that's roaming in the metaverse right now is $5 trillion. If it can get up to mass adoption, or to its potential in the next few years, it can get up to $5 trillion. Well, if you're a brand that's operating heavy in that ecosystem, then whatever percentage you take up of the market cap is your the money that you take home, right. So certainly if you're, if you're in a let's say, another market cap, I don't know something like and they say this a lot more. So with sport teams, when when they think about how much they're going to pay certain players. If they're in a small market that doesn't have a large, say TV viewing or fan base, they know that that person's career earnings are likely to be less just because the team doesn't expose them to a wider audience. So their their brain can only grow so much. So what do some players do, some players choose to get traded to big markets, so that they can get more eyes on their brands, especially if you're not a star player like LeBron James, or a Steph Curry that people are looking for you from every market. But if you're someone who's up and coming and you play for, I'm not too familiar with basketball, but if you play for like a very small market or fan base, then the chances of you actually making a name for yourself, were going to be slim to none. But if you get traded to LA, a Knicks, or you know, somewhere in New York, Miami, those bigger fan bases, you get more eyes on you well, that literally translating into this, this saying here that as the market cap grows, that grows. The other thing too, I think it's actually super respectable, because if you're truly passionate about it, then you gotta want the mission of what you're a part of, to supersede even yourself. So it reminds me of something that Elon Musk said, where he talks about, I don't care to be the first person or the one to build the best electric car, I just care that we as society take on or are more open to the idea of electric vehicles, because it's going to literally help our ecosystem. So he's like, even if I don't do it, like let's just say, I get it 60% of the way there. And then Ford or some of these other companies jump on and take it the rest of the way and they get everyone to adopt them. Well, I'm still happy even if I didn't do it. So I think there's a level of respect to say that to say, Yo, I'm willing to be a pioneer for the industry, not just my brand or my company. I'm willing to be a pioneer to get in to get it so, so much some so much eyes and so much attention that even if I'm not the person to get it there, at least I contribute to the actual completion of the mission. So that's, that's really dope. I like that thought process.
Nicky Saunders
Yeah, I think it goes towards Are you a selfish brand? Or selfless brand? Me Yeah. So there's, there's nothing so here's the thing, there's nothing wrong with wanting to be on on top wanting to be the number one in the industry. But if we're not paving the way for others, to do it better than us, or others to have it a bit easier than us then we're just here for self right and I love what FaZe Clan is doing. As far as like yo it is about the gaming industry period, right it's not it's not about FaZe Clan being the the in front of everything. When you hear gaming you you have to see FaZe Clan. It's not about that, per se, even though I didn't necessarily really understand the how big gaming was until maybe a couple of years ago. Right and all like kept hearing was FaZe Clan, say and I was like I don't even know what I remember, I don't know if it was this year, last year Snoop Dogg signed to FaZe Clan, um, more sports people, I think even LeBron son bronies on FaZe Clan, like, it's, it's being more common, you keep hearing about it, and it's like, okay, they're clearly a stronghold in gaming, but to say Yo, what we're doing is putting gaming on our back. And by doing that some of our competitors are going to see our gaps and make way more money. Because we've done it this way, they clearly see an easier way of doing it. And they're going to go that way. And that's fine. Because at the end of the day, what you can't say you've named gaming you, you still have to say our name. And so I look at that with, we're just building a brand and building a business like, are we just here for self and just wanting to make the most money and wanting to be known as just the top person the whole time? Right or the top business the whole time? Or are we trying to really when they say the name of the industry, not just that niche, not just, you know, this part of it, when they say the industry, they have to say your name, you know, and that's going to come with a lot of bumps and bruises that's going to come with a lot of highs and lows. And when you when you think such big picture, like sky's the limit. And you are almost known more for being the OG and I'm glad that I said snoop. Like, Snoop is one of the most famous people ever, like grandmas and babies know of Snoop Dogg. All right. He's one of the pioneers. Right of that particular era right? Run DMC, when we talking about hip hop, one of the pioneers? Have there been people on both cases has made more than snoo that made more than Run DMC Absolutely. has done things a little bit better. Absolutely. But when we speak of certain genres, certain industries, we have to bring up people's names. And when we're talking about hip hop, we can bring up Snoop for being one of the most famous we could bring up Run DMC for being the Pioneer. Right? When we think of acting, Denzel.
Mostafa Ghonim
Right
Nicky Saunders
Hands down, you know, one of them. And there's, there's more as comedians, you're thinking of Eddie Murphy, like you want to create a brand, but put the industry and that new form of, of innovation on your back and push that more than pushing yourself because it's going to have a bigger impact later down the line. Instead of just like, Okay, I was hot for this amount of time or, you know, from this era in this era, I was on the charts, or I was number one entrepreneur or I was on Forbes great. And then what and then what and so I'm all for pushing an industry bears major. We're gonna talk more about FaZe Clan on the after show. So if you are not part of the after show, make sure you join on Apple podcasts on the All Access squad little plug, little plug. Um, but okay. I may make it audible because it's something I said, but I try. I won't I won't. I won't you saw where I was going with them. He's saw where i was going with that. But I won't. Um, let's talk about somebody who doesn't speak. All right. Let's talk about somebody who doesn't speak who has about 145 million followers on Tiktok. Okay. Brand deals out of the wazoo. Right? And this individuals name is kabe lamb no kabhi Lommy. Like I already put his last his first name long. Kabhi Lommy. Some people say lame and I just didn't feel like that was right. I'm not calling him that. Okay. I respect you as a New Yorker. Yeah. Khaby Lame. Okay. Um, for those who don't know who he is, he literally reacts to some suspect life hacks that the internet has had, and has just blown up. Like in the past two years, like, two, three years ago, he was like a waiter. He didn't have any. Right. And so I was watching this video from NAS daily that covered him. And there was such a lesson in this particular clip that we had to go over. So this look, let's look at khaby.
Khaby Lame
One month. I got nine views and Two subscribers. Two subscribers? Yes, sir. But he didn't care. He continued to make videos. He did not talk. So everyone understood. He was funny. So everyone laughed. And he was simple. So everyone cheered.
Nicky Saunders
I don't know if people caught caught that and how simple. It was like first, let's talk about the journey. You hear the end result which is 145 at the moment that this is being recorded 145 million followers on Tiktok. He got a crowned the was the most followed person on Tik Tok. Yep, yeah, yep, the most followed. But if you heard in that clip, he had like two subscribers. He had 9 views. And the only thing he wanted to do was make people laugh. And, and he had that purpose. And he kept going and going and going in. And that's what people are not getting where it's like, okay, that beginning part for everybody is going to be very discouraging. And it's going to really weed out who's really here for this and who's who's really not like, some people are starting brands and businesses because they see everybody doing it. And they see that, okay, I don't gotta listen to people. Like I don't have to listen to my boss no more, I don't want to be told what to do. You know what, I'm going to start my own stuff. I'm seeing everybody successful on social media, I'm going to do this, and you're not understanding those first couple of months years are going to suck. You're going to not make money. I'm not gonna say you're broke, because maybe you make money somewhere else. You're not going to make money right away. Sometimes, you're not going to have the views the follows, you're not going to have the impact that you expect, just because you stayed consistent for four weeks straight. You know? It it's refreshing to see, like, his positive attitude, even when he spoke about yo I had like two views and like two subscribers, that was it. Right? It was very refreshing to see but then how his content is for those who don't know, like, literally, he just does reactions. And he does facial expressions. And that's it. He says absolutely nothing. He actually speaks a whole different language. We heard him speak English, but he speaks a whole different language and understanding Yo, I want to make everybody happy. That's global. Maybe I don't have to speak because that's already going to limit my audience. So what can I do that is going to make it have a more of a global impact that is going to be very simple and and shareable. Right? Like, what? That was mind. Yeah, that's mind blowing for me because I didn't even think about that. Like,
Mostafa Ghonim
Yeah
Nicky Saunders
Okay. If I'm trying to create global, a global brand, how can I communicate with every single person no matter what language culture you are, you're going to understand me this man said, I'm not gonna say anything at all. Absolutely nothing at all. I'm just going to react to whatever video I can react to. That makes sense. Like, so he could have been watching a Chinese video he could be watching a Portuguese video, he could be watching a Nigerian video, and he could have reacted, and it would have gotten the same impact because it's for everybody.
Mostafa Ghonim
Yeah.
Nicky Saunders
And I'm like, yo, we are not thinking this simple. We're thinking complex, and hence why we're limiting ourselves to what we're being exposed to, or who our audiences already because we overcomplicate and overthink everything and things can be just that simple. To below what it took him two years.
Mostafa Ghonim
Thats crazy.
Nicky Saunders
Nothing.
Mostafa Ghonim
That's crazy. That's crazy. Two years, and 145 million followers. That's crazy, bruh that's crazy. That's why we started last week. Listen, two to three years in this era is all if you can really hit you're fine. hit your mark, find your stride two three years is all you need Sky's the absolute limit. It doesn't matter where you are. It doesn't matter where you've been through, it doesn't matter what you've been through. If you can find your stride and just lock in two to three years, you will look up and be like, where am I to this is crazy. My guy is just that's all our videos. There's movement here. Like, it's that easy, right? So now I love what you said though, it is brilliant to say if I want to talk to this many people, whether it was intentional, that was his thought process or not, or the stars just lined up for him, whatever it is, when you think about it, the number of cultures, every every label that he's broken by not speaking. And this is a good lesson for those of us who think that the only way for me to be successful and get sales is I gotta be a speaker, I gotta be a good wordsmith or I gotta be talking all this deep stuff online. That's not necessarily true. My guy has gotten all of this not having said pretty much anything. But I also think about the way that he's able, he's also opened up his market or his the content that he can use because he doesn't care what you're speaking, right. Like, he's just looking for as those those life hacks like we mentioned. So it doesn't matter what language you speak. It's like imagine us doing the show. And using clips from all 100 plus languages that exist out in the world, finding clips is not going to be an issue at all. So I think that's another thing that happened. It's like, yeah, it doesn't matter what you speak. So I love that and it's like it's four takeaways that you can take from this don't give up. Don't give up because the two subscribers nine view nine views in two years translated to 145 million thats crazy don't give up like I know it sounds so cliche I don't even want to say it but don't give up. Like man imagine I was thinking like imagine you want to stop early imagine if you're doing the right thing, but you just stopped early. Oh man, crazy. Oh man. Don't give up. Don't give up and speak in a way that people can understand. Whatever that means for you. I mean, maybe you don't we're not going to be literal with the Okay, let's just point so that way we can talk to so many different cultures, but in the way that you are speaking to your audience and your customers and you're following right now can you do a better job of making sure they understand what you're saying? We can all get better at that so yeah, no, this is phenomenal clip. I'm excited to make some content off of it. That's crazy.
Nicky Saunders
Shout out to Khaby. stop making fun of me saying names wrong I just want to put that out there I always say wrong happens, leave me alone. Feel me, but uh let's get into his next clip part of the EYL network I'm almost about to say they need put us because as much as we talked about, but that's not the conversation. Part of the EYL network shout out to 19 keys and Wall Street Trapper they had high level conversations this past weekend, depending on when you watch this or hear this um, and Wall Street trappers said some really dope on that episode about decision making. That instantly I thought about yo this could apply for why people purchase your product or service. Why people watch your content, why people engage with your stuff. And it comes with three tips. So get your pen and pad because this is going to help your brand completely.
19 Keys & Wall Street Trapper
How you show them what you teach them going better a life, ego visualization in motion. Those are three principles that help people make a decision. egoless is, what does this do for me? How does it benefit me? Can you show me that? Okay, you can't cool visualization? Can you take me to a place that shows me visually that which is going to work? Or emotionally? Can you get that out me to cause an emotion that allows me to take an action?
Mostafa Ghonim
Man, I like that. I like that. That's so simple. And this goes to show you how much thought goes into getting people to believe in what you're teaching them so that they can be successful. I think this is especially for people who utilize trainings teachings, you have students that enroll into your programs or whatnot. And you're wondering, well, why are they not getting the type of success that they have? Or how can I get them to experience more success? Or how can I get them to better believe in this, you might be doing something that you know, works, it's worked for you you believe in it's a proven concept, a proven model, but you're having trouble duplicating that in them, or getting them to realize that that too can happen for them, you got to realize, and I always talk about the idea of humans being the most selfish beings on the planet are the most selfish in general, because we treat everyone like we are. So I automatically assume that if this is how I got it, then this is exactly how you need to get it. Well, the reason why I may have found benefit from something may be different than how you may find benefit from it. I may benefit from it financially. Maybe you don't care about money like that, like Nickys not someone who's necessarily going to move on money ever, she's does not necessarily hear interest. So if I'm trying to persuade Nicky on why this will work for her, and I'm using money as the only shiny object or the only valuable outcome from it. So they're going to be interested. Well, why is that because I'm trying to use what has convinced me to try and convince her with it. So be mindful of that, that not everyone is going to respond to the things that you care about. You got to really pay attention to the minor details and what makes other people really tick or make them want to give more or try harder, whatever those things may be. So I like those three, they're super linear, very simple, because you can't force your answers into every one of those lines, or every one of those principles, you have to almost put them out there and think about the people that you're working with, and say, I wonder what their answers are to this question. So that I can so that I can be more intentional on delivering that to them, or showing them how those desires can get fulfilled through what I'm doing here. So yeah, phenomenal. Shout out to Trap for that.
Nicky Saunders
Okay, so let's break down the three. Right? So from a business standpoint, your ego, right? How would that translate in your world?
Mostafa Ghonim
Well based on what he said, He's saying it showing people that clearly what's in it for them, right? Like, how do they benefit? How do they get better? Am I getting better financially? Am I able to save more time, effort and energy based on my involvement, or my learning of what you're teaching? Am I going to be able to pass this on? Right? Maybe I it's not necessarily for me, but it's for other generations, family members futures, am I gaining health. So one of the things that I would think about here is think about what people care about, or even think of Maslow's hierarchy of needs, right? Those seven needs, that's the most simplest way. And if you think about those, you're gonna, for the most part, cover one of the drivers that people care about, or their moved by, like that's, they want to see one of those things, whichever is highest for them. And if you can figure that out, then immediately and you can speak to it, so not only figure it out, but you can figure it out and speak to it. That's how you're gonna get people to pay attention to the ones that I often go to is how can I make someone more money? How can I save them? Make them or save them money and time as well. I think those are the easiest for most people. They're pretty cool with that. Like, yo, if you're gonna give me something that can be convenient, so I save time, or something that allows me to make more money so it pays for itself, then that's a no brainer.
Nicky Saunders
And I'll talk about it from from a branding and like content standpoint from from an ego stamp. point, like, your content, your whatever you're selling to of your brand is like, why do I care? Like, why do I care about this? And in the first couple of seconds that they see your stuff has to be? What is it in for me? No, no storyline, not. Anything else? What what is it in there for me that I care about? And if you get that right now you got their attention. Right. So then it comes to the other two stops, which is one of them is visualization. So from, from your world, what would visualization be like?
Mostafa Ghonim
Yeah, I think it's showing them what's possible. A lot of times people will use the history of their lives to almost use that as proof of what their future will look like a lot of people while they may want different, they just don't believe that it's literally possible for them. So you have to be an example of what what this transformation or outcome that you're promising, what that actually looks like. So of course, you got to be a walking example of that, you should be able to show others that. And sometimes you may need to create some form of destination trip, I've talked about this with some of our community members, where I said, I took clients literally, on an excursion to show them the experience to take them through the lessons and the thought process that I needed them to embody in their work. So I couldn't necessarily go in their workplace and show them, okay, here's how it's gonna work. Because I don't know nothing about how they do their work. But I can take them somewhere almost neutral, that gets their mind. And then they can go home and be like, you this was like the Mr. Miyagi trick, like it literally created this, you know, wipe on wipe on wipe off type thing for me. So yeah, I think you've got to be able to get people out of their current moment or out of their past and literally create a new future for them.
Nicky Saunders
and from a branding standpoint, we got to see what the transformation is. Whatever your point is, and we already got from the ego standpoint of what is it for me in this. But then how do I see myself? After dealing with you? Or , how do I see myself with what you're offering? Like? What is the huge transformation? And can I see myself doing this? And the easier you break that down visually, that we can see whether from, you know, a male, female, nine, non binary from cultural situation from where you location, money, tax, bracket, all that, if I can see me in this content, and I could clearly see the transformation. And I know you're speaking to me, and makes all the kind of sense to me. Now, last one, was emotion. What would you say about that?
Mostafa Ghonim
Yeah, so off the bat, people don't really sustain, they may start, but they, they're rarely going to sustain something that doesn't trigger them emotionally, that they won't feel some form of connection to. So I don't know that I don't believe that you can make people care unless you're introducing them to something that they didn't know about. But that's something you got to help them find. So it's not something you give to them, you got to help them find you got to think about what do you what do you need to share? What do you need to almost remove or uncover or help them to discover so that they can find something within that maybe they just kind of put a lot of dirt over and moved on because life forced them to. So lastly, that's the that that emotional connection is what's going to help someone stay consistent. We know that there's nothing on earth that can happen overnight, that that magic pill or any of those things, they don't exist. But for everything to work, you're what they need to work right or the involvement, they have to they have some things that they have to follow through with as well. But for that to happen, there's got to be an emotional connection. So I think brands and businesses need to be intentional, specifically, from business standpoint, to at least from my end, you got to you got to remove barriers out of their ways so that they can discover something that they may have overlooked, where they can be like, oh, shoot, I care about this in a way or I now see this in a way that makes me care about it in ways that I've never cared before. I got to take it seriously, more seriously this time. And that's what actually helps to follow through. And it's connected to the other two points as well.
Nicky Saunders
Yeah, and this actually made me shout out to B.Simone random, she made me she recommended this book, The Untethered Soul, right?
Mostafa Ghonim
A great book
Nicky Saunders
Started listening to it, right? Really good, but they were speaking about like how all our senses if a movie could figure out how to engage all our senses, oh, it's a rap, like, whatever the movie would say we would have to do, right? So when I think about these three words, like the ego, the visualization, the emotion, right, we hear it, we see it, and then we feel it. Right? We just don't have taste, right, don't have that. But to have those three senses, like taken over based off our brand and our content and products and services, like it moves us in certain ways. So if we feel some kind of purpose with this particular brand, with this particular content, oh, I'm for it. If I feel happy if I feel maybe anger to the point where I need to make a change, like what this is literally saying from a decision making standpoint, is I'm trying to attack your senses in order to make this decision. And if we could think from a branding standpoint of how do I trigger people's senses and direct them into the way that I need to? Its game over I can get my audience to do whatever because I'm getting there their sound I'm getting their their feelings I'm getting their what they're seeing if I can figure out taste it's a wrap like figure that out like Oh I bet but can we at least lock down these three senses for our audience to move the way we want them to move so I thought what trap said was spot on and how he was speaking on it was in one way but how I received it was oh, this is going to be a game changer for people who are building their empires with their brand because if you can if you can master the decision making in that standpoint, you won't struggle
Mostafa Ghonim
Can’t be stopped.
Nicky Saunders
Yeah
Mostafa Ghonim
Yeah can’t be stopped. Yeah thats real.
Nicky Saunders
So shout out to 19 keys and Wall Street Trapper. Now we're gonna go over on this on this on this episode, because we got two more clips. Yeah, we're going so you here for it. You're here for the long ride with this with this one. So next clip is going to be from none other females song writer Hall of Fame. The first female to receive the Michael Jackson music video Vanguard Award. Okay. None other than Virginia’s own, Missy Elliott. Um, and first off just just a legend, but I was I was watching some of her interviews. First off, it was her birthday this past week. Or depending on when you hear this or watch this. It was it was a birthday recently. And I'm like, Yeah, we never really covered Missy. Right? We never show love. Yeah. And Missy. Like, I used to love her music videos, like her sound with tin was just so unique. And in one of her interviews with sway, she spoke about, you know, like, what's more important, being on top or being respected? Right? We always want to be, of course, when we hit the top we it's like a drug like how do we stay there? Right. But she says some different and so let's go over.
Missy Elliot
That's one of the things I think because people think that she's gonna be hot forever. Yeah, you won't be hot forever. You will. You may always get respect. Yeah, if you done, right. But you won't be hot forever you i dont care at 80. You might not have no joint on the charts. But when you walk in that room at 80 If you do right, then people will always respect you
Nicky Saunders
So I almost aim for the respect more than being on top. Ya mean? I think that's, I think that's how I'm moving lately. With my own personal brand. I love that. Even if I don't get to the top top of the game, I'm like, some famous people favorite person on Instagram right now. Ya mean Like, I'm highly respected in some of the rooms that I go to. And my name is being said, in plays, I think I was going to be, you know, so I totally agree with this where it's like, you want to be, you want to work on being respected. Once you're on top you it can only go down at some point, you may have a amazing run, you know, you can have an amazing run, but there's still going to be somebody who needs to take that spot. Right? Whether it's for innovation purposes, whether it is just a timing purpose, you know, there's, there's going to be that. So it goes back to the whole pioneer situation like, Okay, I'm no longer on top, but I'm very respected in this game. Like, you can still mention my name, and it still brings warm and fuzzy or like, Yo, I remember this time, like oh, like, and the respect carries way longer than possibly your, you know, you're on the top of whoever charts are top of the game. Most followers, this that and the third, because even like with khaby, he passed somebody, that person, I think it was Charlie, right? Um, she was she was on top for a while. But somebody's going to pass her And so now it's more of what have I done in the game that allows me to still be very respected and keep these relationships? Because the relationships is what's going to keep me on top. It's not necessarily my work per se, or like my manual work or what got me here. It's really yo what have I done for the culture, the industry, the people involved? Like? What am I really? Once I'm on on top, How do I stay in people's mouths? How do I continuously be on the top of mind and I'm, I would say, being respected and that's, that's my, my goal in the whole thing. I run off respect, you may not. There may be other people in front of me And I'm cool with that. Let them be in front of me. Im some of your favorite, famous people, a content creator, I promise you I'm the I'm like the best kept secret to some of your favorite content creators, some of your favorite celebrities And I'm cool with that.
Mostafa Ghonim
Yeah, yeah, no. 100% Truth is, I think, you know, there's a difference between the two. It's like, when you're on top people respect you because they have to, like your number one, right? When you're respected, respected, people respect you because they want to, it's because you've earned their respect. They like you, they know that you're someone who operates out of integrity, and you have good character. So they respect you because they want you they're gonna look out for you, they're gonna want to create opportunities for you, they might, they might defend you when you're not in those rooms. We've talked about this in the past, right? So there's a difference when you're on top and you're getting the attention and the respect, it's because they have to, you can't, if you're not a whatever type of fan, but they just won the championship, you're going to show them respect because, well, heck, they just want a championship. They just prove that they're the best this year, but you may not always respect them. So yeah, I think there's a huge difference but I love that, you know, this idea of us competing. I think it's going to wear out more and more especially as more people realize that the only reason why you're not where you want to be or you're not where they may be, is because of you anyway, so they didn't do nothing to you like whoever this other person this other number one is that you feel like you have to come compete against or tear them down. It's not because of them that you you are where you are. It's because of you that you are where you are. So I think as more people begin to realize that the more that people are going to get away from competition, and I'm not saying Oh, you got to collaborate over competition, I'm not saying that the context of what I'm saying specific to this is, is us operating in a way that we value, our self respect more than being on top. Because of the number one spot only brings you respect, it's almost a forced respect. It's not true genuine respect. So there's a difference between the two for sure.
Nicky Saunders
Like that. In our next clip, we have to talk about Chris Brown himself. He's on his 10th 10th people. studio album. He's been pretty much on the low for the past two years, and dropped his 10th album breezy. And the question that even I had at one point was like, it was Chris Brown, showing more on social media, you almost kind of expect certain influencers, celebrities to be like, Yo, stay active, like, we need to know about you. You've been gone for like two years, what's up. And he's been active recently, with interviews just because his albums dropping and you see more of his house? Have you seen it? It's like, the artwork is so crazy, right? Um, but he was recently on big boy. And he explained why he's not really showing up on social media. So let's go over that.
Chris Brown
And I can tell that my I can tell my fans this now, like the reason for that, and I'm sorry, you guys, but like, I want yall to remember why yall like love me, you know what I'm saying this music and why I creating the songs that we do. And the videos the magic that I'm trying to bring that back. I feel like if I talk about what I ate in this morning, or hey, I'm driving this car, it's not gonna be it's not cohesive, it's not gonna be healthy. So the music that I created just the food that I want to surplus the world with.
Mostafa Ghonim
Yeah, no, I mean, you know, me, I'm always gonna.
Nicky Saunders
Yeah, dont post at all! Dont, you dont even have to. Im so for it.
Mostafa Ghonim
I always, I always I always advocate for for things like this. I mean, and Chris are super, super respect to him like to, I always think it's one thing to not do something because you can't. It's another thing to not do something because you choose not to Chris Brown. And I mean, you got this guy is super talented. I mean, let us not forget that this is someone who was getting compared to Michael Jackson, The Michael Jackson, he can sing, he can dance, he can act. I mean, he's incredibly talented. So when you have that many gifts, and you can have some level of focus, and just that level of maturity, as well, coming from him, considering all that he's been through in his career, to say, Yeah, I chose not to distract my audience from what it's really about. That's phenomenal. Like, I know, some people are gonna jump to the number side of it, I'm thinking about the self work that went into it to say, you know, I'm so good in here, that I don't need these likes, and these notifications to keep popping up on my phone to feel relevant to feel needed to feel valuable. So I think that part of it has to be highlighted for all of us, we have to really recognize the importance of this being in an inside out journey. Meaning that what you create on the outside is only going to be a reflection or as good as or even as valuable as what you recognize about yourself from within. So I see that completely there. So even with some of the decisions that I've made about how I want to utilize social media, because I understand the power of it, but I also understand how detrimental it can be if not used and channeled correctly. So I was someone who I feel misuse social media or allowed social media to use me in a way that wasn't so healthy. So that's why like, the only way that I can gain some level of control was to say, alright, let me cut it off. Do this, and I'm gonna come back with my own rules. That's that's the that's the truth from the internal part. I feel that as someone who is often bound by rules when I can control the rules to some level of capacity, I have more success with it. And then, you know, I do. Like I said that that part about just not distracting your audience though. And that's not as super strategic on a business and to say, no, let me keep you. Let me keep you focused on the main thing. The main thing is, the music is what's going to is what you've known me for. It's what puts money in my pocket is the art that you appreciate a mind. So let me not show you anything else and give other whatever lifestyles or products or services free promotion, let me keep you waiting so that when I do come back, you know, something specials come in. So that rollout I think, is pretty cool. And we all seen it when someone goes away for a while. They triggered the I don't know what sense this is, but the nosiness of all humans, and they're like, Oh, what was he doing? What was he up to? Now? What was she doing? So I'm sure he's utilized that attention and channeled it in a way where it's like, no, yeah, what I'm doing is this album, go check it out. You know, So that's, that's pretty smart, too.
Nicky Saunders
Yeah. And I'm not mad at it. Because I always say, to the point of like, if we google you, if we look at your content, at this moment, what do you want to be known for? And even though Chris has put his stamp, when it comes to the music, he's still very in that same mindset, like, I don't want to put anything out there that would make people question, what do I do, or what I'm about, or have I gotten too big headed, or anything like that, like, I want people to know that I'm all about the music, this is who I am, this is what you loved me for, this is what you came through. For us all that really matters, I think it gets very tricky, when you are known for something and you sometimes put too much of the personal in there. And maybe he didn't honestly know how to balance it. Right. And I do also believe that, because of some of his personal past situations, he knew the way he got over those personal past situation was showing the work was out working everybody in his industry and staying like elite in his game. So he probably goes about it in that standpoint to have, alright. Some people have already gotten a glimpse of my personal life. And when they do, they make so much judgment from it. Or they come up with their own conclusions, which you what I want you to conclude on is my music. That's all I want you to base me off of. Now, what I've, who I've dated, who I've not what happened to my past, none of that I want you to base me off of my music. And so when you kind of flip it to yourselves, it's more and I'm For it, if you could balance it, please do. Please show who you are and what you do. Because that makes a a holistic kind of personal brand. Right? That that truly embodies, like, why we love you. And we know you are super dope at this. But some people just don't know how to balance that. And they're not right or wrong for it. This is what's working for Chris Brown, and he's being open about, hey, look, I want to only show you the music. I don't think you care or should care how many cars I have, what painting I put up in my, in my house, how many clothes I have or anything like that. Now he does show his kids here and there, which is dope. Um, he has an NFT project that I had already launched or is about to launch. Right. So still about the business. Yeah. And he's fine with that. For those people who are growing their brands. It's more of what is your balance? If you have balance? If you don't have balance? That's okay. What side are you picking? But if you have balance, what is your cadence? What is a healthy cadence for you that makes you feel that you can still be you, but you still are an expert in this particular industry. So I'm super for that.
Mostafa Ghonim
Big fact I like to counterbalance it don't don't do it
Nicky Saunders
Facts. So follow us on all social media platforms. Make sure or you get into that free trial that 14 day free trial with Ecamm live www.NickyandMoose.com/e camm for that 14 day trial. Moose. Final words.
Mostafa Ghonim
Yeah man don't create problems to every solution and call it hard work. Don't create problems to every solution and call it hard work. Some people they're naturally gifted at finding a solution to every problem. Their mind automatically goes to that. But some of us we prioritize our ego and being right over the solution. So don't create problems for every solution and call it hard work.
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