In the world of content creation and social media strategy, Nicky Saunders is an influential voice who educates her mass following on growing their online presence with techniques that are organic and impactful. As a personal branding specialist best known for her skill in video editing, Nicky is the strategist behind the growth of motivational speaker Eric Thomas’s online community, increasing his Facebook and Instagram accounts from 300,000 followers to 2 million in a year and a half. Nicky is driven to help her digital community by not only giving them tools and resources that are distinctive from others, but to help them feel comfortable with telling their stories in a way that feels true to them.
Based on the results she achieved for Thomas and his team, Nicky was encouraged to start her own agency in 2018. She created Beastmode Digital (relaunching as Deeper Than The Brand), an online community and one-stop-shop for assisting speakers, authors, coaches, and entertainers with services like consulting, graphic and web design, content creation, and online course development. Outside of her agency and being head of media and online branding for Thomas, Nicky is a partner in several projects, including Social Media Examiner – a social media marketing resource destination – where she is an instructor in their society and helping to organize their video summit, and Thomas’s new program extreme execution, which helps coaches and entrepreneurs create six-figure businesses by teaching them how to tap into their strengths and identify how to be their best selves through a Flight Assessment. Currently, Nicky is the co-host of the Nicky and Moose Podcast, where, along with her co-host Mostafa Ghonim, they take an inside look into the world’s top personal brands and businesses to reveal the blueprint behind their success.
Mostafa Ghonim is a business consultant, speaker, and certified DISC facilitator. He is the CEO of Ghonim & Co., a boutique consulting firm that partners with CEOs, executives and organizations to improve their culture and performance, human-to-human. After spending nearly a decade working in the hospitality industry, Mostafa knows what truly drives understanding, connection, and culture shifts that have a lasting impact on individuals and organizations. He believes your ability to empathize with others is the foundation of healthy, high-performing environments.
In addition to his extensive leadership and customer service experience, Mostafa is a certified DISC trainer and keynote speaker. Mostafa has landed coverage in print and broadcast outlets around the world, including CNN, Fox & NPR. Mostafa has written or co-created multiple books in the “You Ain’t The Boss of Me” series.
Mostafa holds a bachelor’s degree in business administration from Alma College. He resides in New York City with his mother and aunt. In his spare time, he enjoys playing baseball and acting as a B-list food critic.