Video

Nicky Saunders   
That's good Moose. That's good. That's good. Okay, so, next, next clip: picking projects, so kind of going to the same part of that strategic vibe. But let's see how Jennifer Lopez picks her projects.

Jennifer Lopez  
It's really about the quality, the quality of the projects, like I said, and and knowing which ones are going to have the best ROI. Right? And so, first, I have to love it, I respond to it. And, and creatively, the artist in me has to be singing, but also, you know, not taking on something that's going to take up seven months and yield this much. And then my whole year is gone. And then I have to like scramble to like make up you know everything you know the deficit in other ways and with a lot of other projects that I don't give me as much passion.

Nicky Saunders  
That's good. That's so good. That's so good. Yeah, sounds a LinkedIn for saying all those questions as they listen.

We're...

Moose start this off, because that I feel, I feel this one.

Mostafa Ghonim    
I feel good. Yeah, no. And literally, I think listening to it today is what kind of helped me reach a level of balance even with with what I'm currently going through, right? Because I have been at a place of man, how do you maintain that balance of where you give your energy or how much energy you give to it. I love what she says off the bat, she says you have to evaluate it. Yes, the creativity matters. Some of the things in terms of the project demands lining up with what you're passionate about. But also now taking a look at your the ROI. Meaning is the return on my investment in terms of and again, don't just look at money, the returns on investment in terms of my time, my effort, my energy, my sacrifice away from other things that are valuable to me, whether that be family for you, whether that be just quality time with yourself for things that you love to do. I think it really helps you put into perspective, you know, how who, where I should dedicate my energy, who I should even work with, like for those who are in a service based industry and you work with clients. It gives you an idea of what type of clients are you going to continue to take on, even if they're paying you premium dollars, is it worth the sacrifice, you know, to her point that you're making To make that money, so I love her approach to that, and definitely something that I will adopt as well moving forward, just because I feel where I'm at right now I can benefit from tremendously is like, all right, where am I investing my energy? And how much do I give to it is a great way to determine what projects what areas that I will I will continue to work with moving forward to what do you think? 

Nicky Saunders   
I think just cuz as being a creator, like this hits, because the the important thing, like certain key words that she said was like, yo, that I still keep that creative vibe, majority of creators just want to create, like, and sometimes we take on a lot, like, because we just want to create, and we're not necessarily always looking at the ROI. So that's a major shift that I think, artists, creators, anybody in kind of the creative field, can really hear and listen from, because it has to have a balance of I can still stay in my passion, I can still stay in my creative whole vibe. But if this takes long, what am I getting in return? Does it make sense? Can...Do I have to at the end of it, start doing pointless little projects, because I have to get this bag back? Right? I have to pay bills, the lights got to stay on. But I was staying. So focus on this one thing because they said, Hey, do this, and you'll get a certain amount, and you're doing it, but it took longer than what it usually does. And all these other things. And at the end of the day, was it worth it? You know, so from her saying that from even though now she's more in the business mind, she still has that Yo, I was, you know, I'm, uh, I still sing, you know, I still love to act, that creator vibe is still in me that artists vibe is still in me. And I have there has to be a certain kind of level of that in that project. Because I won't be interested. If it's not, but I have to be realistic of is this worth it? As far as whether it is time whether it is the opportunity, whether is the money, whatever it is, is it worth it to really bring do this project and really go all in on it. And that's, that's so important to creators that's so important to these different artists, because you can get just caught up in the creative mode. You can just like, Oh, this is, this is not about a bag. This is just because I love to create. I love what I do. And this is so amazing. and blah, blah, blah, blah, blah, blah. And then you get burned because you can't pay your car note. Or, you know, you really couldn't do the the vacation you wanted to because you didn't save up the amount of money because you were so focused on this one bag, one situation one opportunity that at the end of the day didn't really even equal up to your, your time and your investment in your creative ways. So I thought that was and that was so good. Because Yeah, that was just that was just needed. That was just needed.

Mostafa Ghonim  
Yeah, yeah, no, it's important. And I love in even in in for those who are interested in checking out that for interview. There's a portion on there where she talks about her realization that the creator is the main objective in a project, right? It's not the people funding the project. It's not people necessarily who are just running the business side. Now don't get me wrong. That part is important. And they both need to coexist. But you hold the key. Right. So I think that part in combination with what she's sharing there in terms of how she even picks about her project, I think that part is important too. Yeah.

Nicky Saunders   
 Let's get into the next... well I haven't done no air horns.