Jan. 18, 2022

Episode 68 - Compete Don't Complain


Check out today’s episode as your hosts discuss what’s poppin’ with Lil’ Baby being all-in on crypto, this Bored Ape status symbol all the big names are into, Forbes Highest Paid YouTube Stars of 2021, and Logan Paul and Ksi’s sports drink collab.

Nicky and Moose also break down a few lessons learned from Snoop Dogg, a true vet in the game! So, grab your pen and paper and stick around until the end. You don’t want to miss these gems!

What You Will Learn:

  • Should you move all your money into the Metaverse?
  • How to view NFTs
  • Where to place value in your products
  • If you don’t like something, be the change
  • One of the conversations minority creators should be having
  • Areas in business where we should be consistent
  • Make what you have into what you know best
  • Figure out how to use your culture in your business
  • Reinvention anchored in truth and authenticity
  • The importance of understanding and mastering self
  • Entrepreneurship is an inside out job
  • Innovation vs mimicking

 

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Transcript

Nicky Saunders  
What’s poppin what’s poppin what’s poppin welcome to Nicky and moose, im Nicky That's moose What's up moose?

Mostafa Ghonim  
What up y'all,

Nicky Saunders  
and welcome to episode 68. And in this can't even talk in this episode we're gonna be talking about of course, the metaverse, but in little baby vibes, right? What is a board of an ape? Right? And why is everybody have one? We're going to talking about Forbes and the YouTube stars that got paid millions and millions of dollars more than we did. You know what I mean. Yeah. And, um, collaboration that can possibly get you paid these millions of dollars. You know, moose how are we feeling about this episode?

Mostafa Ghonim  
Hey, look, if you don't come from old money, then you got to figure out a way to get some of this new money. And this is it right here.

Nicky Saunders  
Let's get into this intro.

Jaymie Jordan  
Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah, I'm talking about Nicky and moose, bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders  
And you know what time it is, it is the review of the week. And we're doing a little bit can’t even talk today. We're doing something different, okay, we're talking to our Spotify people, all right. They have a rating system. And people have been giving us five stars. And we want to appreciate all our Spotify listeners or those who have the Spotify app that went over there and gave us a five star. We love you. We appreciate you continue to do that. Apple podcast people continue to leave us a review and pod chasers continue to leave us a review. We love y'all. We appreciate y'all and shout out to all our audio listeners. Our video viewers wherever you're watching it. We love you. We appreciate y'all too. But moose How are we feeling?

Mostafa Ghonim  
I feel so good. Feel so good. Continuing to ride the momentum. Things are going well spent some time with the fam today. Oh, it is brutally cold in New York by the way. You can say brick Yeah, it's brick and brutally cold. Yeah, it is indeed. Brick and brutally cold man it was like I want to say almost 10 degrees or so today. Wind chill of about zero there it was crazy cold I'm not one to typically complain about the cold but I'm like dang this is like disrespectful cold. But uh yeah, we managed to stay inside thank God for like cars that you can start from the remote or for your phone it that's that's a major advantage because you get to the car is already somewhat warm. So

Nicky Saunders  
people need to add that on that came with your car right?

Mostafa Ghonim  
Yes it did. Yeah,

Nicky Saunders  
yeah, that's that's that's goals people

Mostafa Ghonim  
a big blessing though, man. big lesson. It's so worth it in a winner if you live in a even if you live in a warm state, because you can do the same with the AC. Yeah, because a car can be brutally hot. But you're not feeling good about me. I'm really excited. And continuing to continuing to build the community based business model. I've been talking about that a lot. You know, not just not just happy that I'm good or we're good or the circle is good. But really being intentional about pulling people with us like yo, who can I Oh, you know what, come on. Just tapping people in like Come Come on with us for this ride. So yeah, man grateful and really happy to be on this new setup to I don't know if you could tell but I'm feeling kind of presidential. So a little bit more elegant and proper. I did this lighting setup by myself but thanks to Nicky for the camera and about a year and a half of coaching. Yo you know it's crazy. Okay, last thing real quick. I remember one of the first Facebook Lives that I did. Yes, I had a I had a clamp, light desk, you know somewhat like those dead light reading lights that clamp on to whatever your bedside so I remember when we did like a Facebook Live I was like yo I got no lighting and I look terrible. So While I was using my, my computer like a computer camera, and I clamped the light onto the side of like whatever I had right there, and Mid stream we’re live, it just goes And I like, freak out. Like, you're like, are you okay? And I was like, oh, yeah, no, that's fine. That's good. I'm just like, I'm just looking at that, too. This is like, wow, it you can't you can't start here day one. But you sure can get coaching and make some investments and learn and be consistent and work up to this. So yeah, I'm grateful for you, man. This has been a heck of a ride and I'm just excited about tonight. And I got my mug so

Nicky Saunders  
hey, listen, I'm I'm proud of you. I just want to say, I am proud of you. That's so that matters. For me, I have been getting in a routine of meditating in the metaverse me. Shout out to those who have an Oculus. This is not a sponsorship or anything like this. Um, we'll talk about that offline. But um, but um, I think I was No, the funniest experience. I don't know if anybody else has it. Supernatural is the app, right? And Tiffany Haddish is a guest trainer on the on this app right now meditating with Tiffany Haddish is hilarious. 

Mostafa Ghonim  
That's gonna be funny. I was about to say That's hilarious.

Nicky Saunders  
Right? And, and boxing with Tiffany. Haddish is definitely way more hilarious because meditating. She has to be a little bit more serious. But you can still hear, like the ratchetness come out. So it's like, oh, this is distracting. I need to do another one. Because this is hilarious. It's like, but I think I was out. I was in Egypt. I saw the pyramids. I was in temples. She had me meditating in this really nice green area of like, lot of mountains and everything. It was really dope, right? That's my that's my whole thing. I try it. The goal is 10 minutes in the morning, 10 minutes at night, you know, in order to have 30 minutes in the morning and 30 minutes at night. Trying to reach that one so I have a full hour of just like calmness. Today. That's my God.

Mostafa Ghonim  
That's good. That's awesome. That's really good.

Nicky Saunders  
And then my little boxing little bit afterwards.

Mostafa Ghonim  
Box. Boxing was fun. I almost punched the kitchen counter yesterday, but it was a it was a lot of fun. Yesterday did a free one. Not yet. No, I just did the one that was like on the on the on the platform or on the software itself.

Nicky Saunders  
I haven't even done that one. I went straight to supernatural and crit so you need to know. Yeah,

Mostafa Ghonim  
come on. Yeah, let's see what time we wrap up tonight. It's a little late. But

Nicky Saunders  
listen, a shout out. Shout out to moose because he finally got an Oculus. Finally got an Oculus.

Mostafa Ghonim  
Finally unbox the Oculus.

Nicky Saunders  
That too, we had him in the the co working space and he was like, oh my god this was talking about

Mostafa Ghonim  
it was fine. It was fine. Absolutely.

Nicky Saunders  
But let's get into this episode. So real quick, fast in a hurry. I'm lil baby. Okay. Now. He went, I want to say a little bit viral for a statement that he made this past week or depending on when you're hearing this, right? Where he's not going to be carrying cash no more. He is doing everything in the metaverse pay him in crypto. And that is it. Right? Um, which is very interesting because throughout these past couple of months, little baby literally has been making moves with buying NF T's investing in crypto platforms and things like that, but let's get into the clip and you will know exactly what I'm talking about. 

Lil' Baby  
I stay in the metaverse from now on. This cash these bookbags of cash I got. I’m getting rid of all of that, that’s over with. I don’t got no more cash. Ain’t walking around with cash no more. That’s over with, I'm flexing a whole nother way. I put thousands in this other company called moon pay. Moon pay is how you transfer your crypto into like real money. it was 7% Yeah, cuz the fee is like a big the biggest NFC, like four names. That's the biggest series

Nicky Saunders  
so, um, first off, are you going to put all your money In the metaverse Moose?

Mostafa Ghonim  
I don't know about all. I don't know about all I may? I don't know, at least at least not at the jump. You know, I'm a little bit more of a still traditional nonetheless. But I mean, it's just it's just got to make sense. I think if it's safe from an investment standpoint, by all means, I think me investing into the Oculus was a form of being open minded and progressive, me investing into crypto and exposing myself quite a bit towards crypto, not just ETFs and traditional stocks. I took bigger positions this Well, not this year, because this January, but as of even dating back to November of 2021, to bigger positions there. So slowly but surely starting to make more stern kind of positions as it relates to crypto and metaverse. But I don't know about all, you know, it's got to take a couple years before I slowly slowly start converting, but I think we're headed there, I really think that the the flex of the future is going to be digital, it's going to require that a lot of your assets are going to appear in digital form. And things that you probably can't wear physically, or touch physically, but you can experience in that 3d format. So I think that's where, where we're headed. And someone like, you know, for for anyone who is of that status, of course, little baby or someone with large sums of money, I think it makes sense for them, especially as they because I don't know that they're moving all of their money again, you never know the full details of something. But you can you can look at a large transaction or a large, what we call it a large transfer as an investment, and just say, Well, look, even if I lose it all, it's okay. But if it works, especially in some of these companies that he's talking about, if it works, you're talking about and we mentioned this in some of our previous episodes, being an early adapter into a space. It's like us having the knowledge and the funds when the internet first came out. So they were finally in position to to take advantage of an era that Jeff Bezos capitalized on and you know, some of these other people Steve Jobs absolutely crushed it. We're in position to do the same. So yeah, long story short, I think it's a good move for those who are, you know, very well financially backed and, and can expose themselves a little bit more than, you know, some of the the younger guys who were taking it day by day.

Nicky Saunders  
I agree with that. I think. I think it's smart what he's doing. As far as taking the metaverse serious. Even my mom shout out to mom, she's like, I really want to invest in the metaverse, I think this is going to be the thing. So you got to help me, right. I was like, Mom, I gotta, I gotta know myself. What we do, right? I don't want to steer you wrong. Well, when you find out right. Um, so the fact that I don't know if I agree with putting all of it in there, or whatever the amount I do believe, at least that he's seeing it and he's seen the importance of it. I think that's pretty cool. Now got to talk about board board apes. Everybody's buying this. This monkey, this ape, right. Changing their, their profile pics. And it's like, their gwap of money. Okay, so we're talking about I think the bare minimum right now is like 71 Etherium. And for people who don't know what that means, that is about $267,000 The crazy thing is these JPEGs to some right. Used to be $190 all the way in April. Yeah. Yeah. Wow. Yeah. Wow. So let's kind of talk about why is it even worth that much, right? And it goes with two things. It goes with who has it? And community, right? So, we have people like Jimmy Fallon, Eminem, Post Malone, DJ Khalad, Timberland, gunna, and he even got a tattoo future, Steph Curry, Shaq, Snoop, like celebrities after celebrities into keep picking it up, because now it's more of a status symbol. Right. Also, they have not only like, from a NFT standpoint, you get access to other airdrops of other NFT's that are going to be worth a lot. But they have exclusive events for board ape holders. So if you have one, you can be in a party with everybody I just named. You know, so it definitely becomes like, if you sell it, you're selling your network act, access now. You see what I’m saying? Yeah, so when you're, when you have something like this, is now look that like, all you are part of an elite society, an elite club. And so where some people may pay so much to be in these masterminds, or go into these parties and things like that, you're now paying for something that you can clearly show ownership in. Like, the the crazy thing I read. I read something he said, you can download a JPEG of aboard ape just like you could wear a $10 Rolex knockoff. Right? So if people are getting confused with like, Yo, why would I pay so much for? For picture? Right? We can ask the same thing of why would you pay so much for a watch? Why would you pay so much for this type of bag? You know, when you buy it? From Chinatown? status symbol, right. So now everybody's trying to get their hands on a board ape. Now it's a big deals in headlines when somebody else new has it. So like, the fact that we're seeing the importance of digital ownership, and it now becoming a status symbol? It's game over, to be honest with you. Because if if a picture of a random monkey? Yeah. Like that was $190. Before. That's the crazy part about this in April.

And so this, this does a few things I get out of this. It's like, okay, if this is, this is kind of where we're going. There's, there's two ways you could look at it, like, you can look at these NFT projects in a very early stage, right? And look at their utility and look at their access and see, you know, what has the most potential or you could hold on to some money and see that something is a is going in a great momentum and may have to pay, I don't know 234 $1,000 $5,000 For a particular NFT that could then go higher. That's how people are looking at it now of with these NF T's because it's like, it's not just the art anymore. It's what else can it do. Now, if you got into those projects, where it's like, just the art, you know, it's like a gamble. But more and more of the celebrities and the influencers are getting into the NFT game from a collector standpoint. Like, I was doing research on Snoop and Snoop has a not only has a sandbox like whole mansion in there and has already released his own types of NF T's but he also has an amazing wallet. Like I said he also has a board ape I think he has a few right and he continues to collect different ones. So, it's, it's something we definitely we keep saying this, but it's something we definitely have to really pay attention to, as far as, like, what are NFT's from a collector standpoint? Like maybe I can't collect the Mona Lisa. But what is the Mona Lisa of NF T's? You know? Maybe I can't I don't have the vintage Louis Vuitton. Right. But I can get something almost as valuable. Like, I think they're doing Birkin bags in there. They don't they just sold um, man, they just did a Hennessy, one that I think was like 200k in itself. Wow. So like people are, are doing some really major things with these NFT's. And I love that You know, a little baby is like I got one. And he he actually like, Um with the Atlanta people. Like he got one then gunna got one and future got one. And probably a couple of other rappers down there got got one Because yo, if lil baby got one, that's crazy,

Mostafa Ghonim  
right? Yeah, opens it up to a bigger demographic, I mean, the big entrepreneurship lesson that's wrapped in there, though. And, of course, I'm going to speak to one of your favorite people, I feel like nip was so ahead of his time, because this is showing us that you don't have to place value in the physical item, or the product that you're creating. You can you can allow that to be a means of exchange. It's almost like an ID, if you think about it, like your driver's license. That's what the NFT represents. But that Id allows you access to those, like you mentioned, specific networks. So yes, while I can print it for 10 bucks, that's not where the value was stack, the value is stacked in being able to network and connect and gain access to these intimate gatherings or unique elements that that specific NFT is presenting. So I think that's a big lesson for some of our entrepreneurs who are listening to this, you need to start thinking about how can I place the value of what I really bring to the table, not just in the physical product that I'm trying to sell, but attach something to it, that it's going to create a bigger value or a bigger exchange down the line. And it actually enriches the experience in the process. So yeah, I think that's that's something that we should definitely take away from this as well. Because if you're uncomfortable, or you're not in a financial position to take advantage of something like a board, ape, not to mention, there are other price points that you can enter it, right. There are obviously a ton of other projects that somebody can, can support or invest in. But you can think about seeing how this trend translates to your business, and how you can make those moves there

Nicky Saunders  
Thats facts. So if you're going to go by board ape yacht club, NFT, just understand you're about to spend a lot of money, a lot of money. Alright. Let's get into this next topic. Forbes put out there. I think it's like 1010 people, right? Um, highest paid YouTube stars of 2021. And, of course, Mr. Beast is number one. We've gone over him. I think one or two times so far. He's made $54 million. Right. But the person that I really wanted to talk about when it comes to this list is number six. Who is a seven year old. Right? Making $28 million dollars.

Mostafa Ghonim  
That's incredible

Nicky Saunders  
beat Ryan by the way, Ryan's still on the list, but I think he's number seven. So this chick is was her wasn't nest Nastya Nastya sounds horrible. But that's her name, um, is seven years old. And actually has multiple brand deals, merchandise and NFC. He collection and did something interesting that I didn't know YouTubers were doing. So there is this company called spotters, that is buying up creators rights to their old YouTube catalog. Which sounds very music industry ish, because we've gone over that with like, Tina Turner and a few other people, right, just buying up their catalogs. And so now, they're saying, Oh, we don't have to only do that for music, we could do that with creators as well. And do the same thing. Like if it's under our possession, we are going to be able to distribute and get the deals and the licensing that you deserve. And I'm like, Oh, wow. So, um, first off, can I say, I'm not wrong? Where if we look at how the music industry does it, it is somewhat of a blueprint and a model of what personal brands and creators are going to have to face. Um, or facing right now. Right. So that she and as well as one other person on the list, I think the one above her, right, you had a really good deal. And they were saying it was like, they give you a large sum of money in order to expand your your business. Right? Because on this list is not saying, This is how much you're making from YouTube. Altogether. This is YouTube, this is brand deals, this is merchandise, this is touring, this is whatever other businesses that you may have, um, who is it? Jake Paul is number two, with 45 million, and is not because of YouTube, he actually barely posts on YouTube, unless it has to do with his boxing. But he made 90% of his money from boxing. That's good. So what Forbes is saying is like, look, you can start on YouTube, you've made probably a good amount of money on YouTube. But really, we're looking at you as a complete business situation where, you know, what are your other businesses? What are your other streams of income, that we could say, you started here, and you've grown to so much bigger, and let's give you this kind of title. And the fact that a seven year old, like, has made $28 million is just crazy to me. But I don't want to. And the reason why I'm kind of already stuttering is because I don't even really like this topic. But I before we recorded this, this podcast, I did a real highlighting some of the creators that made this mount of money, like 54, all the way down to 28. Mil is not light. And so the fact that you can come up with an idea and make money from it, I just want to celebrate. But however, of course the topic that is still running in my comments when we're recording this is there are no creators from the YouTube level. And as well Tik Tok came out with their list as well. That look like us. There's no minorities on the list right? Now. I'm not going to still make it about that. But it's obvious, super obvious. And my response to that is more of we just have a lot more work to do.

We really have to be the change of what we see tomorrow. What we see next year's charts or standings, where we see the following year, we have to make it a new normal. And it's there still stuff we have to do. Maybe we have to talk to brands directly. Maybe, you know we have to take more ownership in certain things. Maybe we should fight more on, you know, on these recordings if they have it wrong. Let's show proof Kanye fought for his. Kanye was like, hello, I'm a billionaire. Let me show you these receipts because clearly, you're not going to take me serious press room. That's right. So I'm not trying to, like, not really talk on the topic like that. But it's more of it's really about how do we fix this?

Mostafa Ghonim  
Well, yeah, I mean, I agree with you, Nicks, I gotta start here. Eventually, we're gonna have to stop guilt tripping, every single time this conversation comes up. And let me be very clear, because I don't want people to think that I'm not for the culture. I'm not supportive of minorities. I mean, I think we've made it very clear about what we represent and how much we care for our culture and our people on this platform. But my point is, every single time we we make that the key issue, we are responding to a trigger. And triggers are in some shape or form connected to unaddressed trauma. Right, so that's us going back to a situation that we haven't been able to resolve for centuries. And And notice, the other community, I'm just going to call them the other community. The other community never comes on our platform and says, Hey, how come you're not representing my people on your platform? what why is there not representation of us on here? Because they're busy building their own. So I think the conversation that we should be focused on instead is, Hey, what is it about Maybe black owned and minority owned companies that are not paying creators enough to be a part of that list? What is it about management, black owned and minority owned management companies are agents that represent incredibly talented and creative, gifted individuals of our community, that we're not able to position them in spaces to attract the same level of money. Now we've seen some people take the this path on their own, you got to give an incredible shout out to Steve Stoute, Maverick Carter and LeBron James and dare camp, because they're taking it into their own hands between United masters, and I think is called Spring Hill attainment of spring hookup, between what they're doing. They're just amongst themselves. They're saying, You know what, we're not going to have this conversation. We're going to build the company, we're going to build and scale the platforms that eventually when we invite our talent, the only conversation that's left to have nicks is, are we as minority owned companies that have the platform? Are we going to compensate our own people fairly and equally, so that they can make these lists? So that's the part of it that I would that I would say, that's the conversation we need to be having? How can we have more of these ownership dialogues to create and put ourselves put ourselves in position that we're not guilt tripping every time, and then we can just simply go out there and compete. not complain. But we can go out into the marketplace and compete.

Nicky Saunders  
Yeah, I think and shout out to we, we've spoken lightly about them fan base, and Isaac Hayes the third, he spoke on it. And I mean, fan base is black owned. So like, of course, he's going to speak on, you know, black creators and minority creators, not necessarily making the list. But I like what he's doing because he created a platform, or that's not going to be the problem here. So I'm not sitting here saying there isn't a clear unfairness that's happening. However, I'm more saying like we, we just got to be the change. We just got to we, we got to make sure that this doesn't continue to happen, or we just take our talents somewhere else. If we don't like these particular platforms, where will we be appreciated? Do we create our own and support our own? Yeah, so I will say this and this may not be A very popular thing. But if you don't like, what tik tok put out and don't like what YouTube put out, then jump on fan base and be the change. You know, come on, go where you will be celebrated, instead of continuing to kick and scream at a place that doesn't necessarily acknowledge you. If it's such a problem, but nine out of 10 times the start right there. Yeah. Why? Because the audience is there, they're not going to go. It's not everybody. But some people are not going to go. Where, yes, the beliefs are great. The purpose is great. But the audience isn't there just yet. So if you have such a problem, go on fan base, go on go on a platform, that is a looks more like us. And that's perfectly fine. But until then, find another way to create a solution, figure out and I put it on my post, where I was like, this is an issue. But let's look at the blueprint that they're laying out. And let's, let's apply it. Let's figure out how to go all in on merchandise, all in on brand deals all in on these different particular deals with the with, you know, with spotter, you know, and those different types of companies. Let's go all in on NFT's let's go all in on other different events, touring. This, let's go all in on that, to the max understand our analytics for you, too, in order to create the retention that we need in order to create the niche audience that we need that can get the max AdSense. So when numbers pile up, we're at the millions. We're at the 28, the 30, the 40, the 50, we're at that. But if we're not doing all of that, can we sit and complain? Because we're sitting and complaining, and we can't even name a a Creator, who is supposed to be making that much right now. We're just saying there's there needs to be more black creators or minority based creators. But who are you speaking about in directly? Like, that's all I kept hearing was, there where are the black creators, which one? So so we can all fight But your not saying which one? You're saying black creators? Were their receipts? And do they even want to be recognized? Maybe they don't want to be recognized. There's a we think about the Grammys and stuff like that. There are a bunch of artists that don't want to be recognized with the Grammys because of the politics. That's a good point. There's some people who don't want to be recognized because of politics, or I don't necessarily need to be on these particulars. I know what I do.

Mostafa Ghonim  
Right. Right. I mean, I could just imagine people from our community say I don't want the IRS knowing I'm making this much money. Yes. Off of Videos, come on. Yes. Like I'm not in fact, I don't want people in my community knowing I'm making this much money. Right. I think that there's some truth to that. But I do want to say this too, as well. There is a lot of information out there, that we can no longer be lied to or misled. Just by listening to this clip alone. Or if you just read or consume any level of content, you're giving the game every single time somebody out there is willingly and openly sharing you are sharing with you their blueprint, which automatically is putting you ahead of them because you can no longer be lied to or misled whenever you're dealing in business. So just pay close attention to what this young girl did, by almost diversifying her portfolio or her income streams by partnering in so many different areas. So yes, she is a YouTube YouTube star was probably first maybe blew up on that platform. But think about how many other revenue streams came from the from from leveraging that one skill set or that one platform so This should really inspire us. And I know that it's boring, and sometimes can be mundane, But I'm challenging a lot of us to make 2022 One of the thing, one of one of our goals should be being consistent in boring things. We talk about consistency all the time. But let's be consistent in boring things. One of those things being business fundamentals, by understanding operations, understanding finance, understanding business development, because that stuff is boring. It's not, it doesn't have the same type of attractiveness and appeal that marketing and branding has. But you know what, that's the difference between somebody landing on number one in that list and not being mentioned on it at all.

Nicky Saunders  
See what you did there. But let’s get into this next topic, which is still connected. So the Paul brothers are clearly on this this list and like we spoke about, there are different ways how these creators have gotten on this list from the different businesses and different streams of income. Now, Logan Paul, actually teamed up with somebody who used to be his rival. So in the beginning of these influencer, boxing, celebrity boxing days, right. Logan Paul had two fights with another YouTuber called ksi. And I think he actually lost the last one. Right. And the crazy thing is, they made a drink together. Prime sports drink right. Now, which I think is genius. And hear me out with this. And I wish I would have paid attention. Is this since his brother, well, both of them are doing great now. But his brother's definitely doing amazing. Is this something that they're drinking during the fights?

Mostafa Ghonim  
Huh? Little product placement I like that.

Nicky Saunders  
You know what I'm saying, like, I could see, because they were somewhat of the beginning of that celebrity boxing situation. And since Logan just fought, Floyd, I mean, whoever he fights, next is probably going to get numbers as well. Is this something that Okay, on top of us being in boxing now and being in sports, let's have a sports drink. And we can sponsor our own selves and make a lot of money because all eyes paperview, everybody is going to be looking at this particular prime drink? Yeah, I think it's genius.

Mostafa Ghonim  
It’s a very good move. I mean, and you don't have to etch too far back or stretch your imagination too far back, we all saw the numbers that came out, as it relates to Kobe Bryant in the body armor, investment and how that translated for him. So for any athlete, especially high level athlete who's on the biggest stage and has that much attention on them, and can get into the beverage industry can figure out the development and the distribution channels to get them out to the masses. I don't think you can lose a lot of people and I believe that clip talks about it end up getting branding deals with some of the bigger companies to Gatorade and some of these other companies. But if you choose to go down that path yourself another person that comes to mind, Dwayne Johnson, he launched his energy drink. And I think he's doing incredible numbers with that. So my point is for some of these big name athletes who are able to figure out the distribution and the development channels, it's a really great industry to be in because we're always drinking something. I mean, you know, like, boom

Nicky Saunders  
what? For my audio listeners, he just picked up his cup and drink something so it's 

Mostafa Ghonim  
Not just any cup Nick's not just any cup. This is to show you

Nicky Saunders  
for audio listeners it has his name says moose and it’s a Nicky and moose mug that's not available anywhere else.

Mostafa Ghonim  
Thank you so much. I just need to know specifics.

Nicky Saunders  
Like it's not available anywhere else. But um, so we have a clip that I found very interesting, as far as, okay, he's a YouTuber, like, he's getting into the sports, drink industry. But I think he sees the gap and how to kind of beat the Gatorades in the world. So let's get into it.

Jake Paul  
Understand, we made a better for you drink that taste better. Yeah, so why would we not overtake Gatorade eventually it has to be like a I don't know what it's like a consumer and like cultural shift regarding hydration beverages that like we have to lead.

Nicky Saunders  
so so the reason why I picked this clip out is because bump that it may tastes better that's really an opinion. Right? But him understanding that him and KSI has culture, right? As part of their advantage where Gatorade may not have culture, they just been so in the game and have dominated for so long with every sport that it is going to be hard to tackle. But if you make it more into what you know best, and for Logan, that's more of the influencer kind of way. Then you may have a chance of the newer generation bringing that into their sport, bringing that into what they're doing. Or maybe what they could kill is like this is the drink for gamers. You know, this is the drink for the metaverse. Like, this is what they're bringing, like while you're playing in the metaverse. This is what you're doing. Like, there's different routes that they can definitely dominate that can then, you know, transfer into what's happening with Gatorade, but that's understanding what he has to offer and what they have to offer as a as partners. Right. So it's it's not because I know and you could speak on it, where when it comes to products and services, a lot of people lean on is better is the better one. It's great, you know, bump what they've been doing for years. This one's although this is a better thing. And sometimes it's not even about better. Yeah, what's more convenient? What's more, what's more of a status? You know, what's, um, what's the easiest thing to do is way more important, then necessarily. It's better? I think there's a bunch of products. I think the prime example is the of course, the Battle of Android and iPhone. Right? You know, what is the better phone? That's up for opinion? Right? But what's the most convenient? You know, what gives you a certain kind of status? I saw I mean, like, like, people definitely when it comes to dating, look at to a certain kind of way when you have an Android. Right? Like, right, I'm not trying to text you with the green bubbles. Like it's not, it's not my vibe right?

Mostafa Ghonim  
 Different on my phone. 

Nicky Saunders  
Right, But if you if you make it convenient if you make it a status situation, it that changes everything. So from a business standpoint, right. When people are starting out. What do you what do you recommend them as far as focusing on when it comes to the strengths of that particular product or service? Because like he said, My strength is changing culture with this, you know, yeah. So yeah,

Mostafa Ghonim  
well, what I think for a lot of people who are listening to this right now, one of the things to double down on is exactly that point, that we might think that cultural competence, or being culturally relevant and knowing about what's in what's dope was poppin or what's trending, we can downplay that and think, oh, that's just something that I enjoy. It's a hobby or it's, it's, it's not that big of a deal. It is a bit of a, it is a big deal, because corporate has no idea what culture is like. So they're always looking to become culturally relevant by collaborating with people who looked like us when people who are us, and they utilize that information and move at scale. So I think if you're just starting, definitely think about how can I utilize the cultural relevance or the cultural competence and knowledge that I have, about my experience, my upbringing and my people in my community, and tell incredible stories, use that narrative to tell incredible stories that can connect with the masses, or can attract people in a different way. Because it's not so much about changing the person's opinion, or the you know, the client base or the customer base, changing their opinion about going from Product A to product B. But maybe, like you said, changing how they think about it, that changing how they interact. So it's more so changing consumer behavior than changing a consumers tastebuds. I don't know that I can control the taste, bud. But if I can think about ways that I can make simple adjustments, or get them to see it differently, shift their perspective about how they behave and interact with this type of product. And they consider my product, again, ahead of what they were accustomed to. That's how we can start making major shifts down the line. But I think the first one that we often undermine Is Our Story. We just think like, oh, but it's my story. Nobody's interested in that. Or it's what my community Oh, that's important, because that's going to connect with other community members. And of course, it can attract others who are just interested in what your experience in your background is, like.

Nicky Saunders  
This is true. And then the last one, the last last clip that we have. I wanted to get a lesson from somebody who's been in the game for a long time, very long time. And has been relevant for a very long time. Snoop Dogg. So shout out to to wallow and Gilly million dollars worth the game. They interviewed Snoop a bit ago, right? And one of the questions was, you know, how do you? How do you been in the game for so long? Like, how are you still here? Like, what? What did you concentrate on? What did you do, right? And here's his answer.

Snoop Dogg  
This is all I do. And I love doing and I like I've grown into understanding mastering myself. And once you learn how to master yourself, everything else comes easy. And I think that's what's wrong with the industry right now is too many people trying to be like somebody else instead of mastering themselves. If you could just master yourself, and figure out who you are, and why God made you then the world would be a better place because it'd be a bunch of original individuals walking around instead of so many people sound alike and look like, and that's no disrespect. That's with all due respect.

Nicky Saunders  
So I really love this message. Because it's like, if you're really trying to stay in the game, it shouldn't be hard. Because there's no one like you. Like you really focused on understanding your true walk. Your true talk, your true purpose, you know, and with that, you have created something that is a unique experience each and every single solitary time. And when we look at Snoop, he's reinvented himself so many times to stay relevant, but it's all still true to who he is. Right? There just may be some switch up as far as what is happening during the current time, whether it is maybe a current artists or a collaboration that's going to get him to further audiences. prime examples, the Martha Stewart situation, right. I was very confused. I was like, wait, what? But looking into that interviewing people. Yeah y’all should watch that one, that was a really good one. He was like, Look, she was looking for someone to expand their audience into a more urban situation. I was looking to expand my audience, we both needed each other, we actually talked, and we had actually lot of common like, it was a really cool vibe to where we created a unique and needed partnership. You know. And that is a whole nother side of the collaboration of like, not necessarily collaborating with people in your industry. But collaborating with people who have separate cultures, separate ethnicities, like traditions, like that type of audience that you normally would never get in front. Never like, no one would think Snoop would ever get in front of a Martha Stewart audience. Yeah, you know, nor did we think Martha Stewart would get in front of some hood people that, you know, Snoop attracts. Right. Didn't think that. But it but it worked out. But that wouldn't have worked out. If Snoop wasn't true to himself, and was in like, he could have conformed into exactly what Martha Stewart wanted, like, or was used to, and it would never work. Because she wasn't looking for a her or someone who she's already collaborated with. Right? And vice versa with Martha Stewart. So like, I know, we've preached about like, just always knowing your true self. We've we talked about the flight assessment that we're bringing up a little bit more recently, I've noticed that it sort of flight assessment, flightassessment.Com. Yall know the vibes. But, um, but really, maybe focusing on this quarter of understanding self. Because when you understand self, then the business sides work so much easier and smoother. The branding side, runs so much smoother, because you know, who you are. And you know, what you have to offer, to the workplace to the industry, to the world is not anything that we've seen or heard. But the the normal problem that we've even figured out is that sometimes we downplay what's unique about us. And so when we downplay it, we can't really necessarily master it, because we're not putting true value to it. And we have to look at it like, we can't just selectively identify gaps,

Mostafa Ghonim  
right? That's good

Nicky Saunders  
You know?Like, we have to look at all that the industry has an all that it doesn't have, and what are we give to that? Big or small? Because even the small has an audience that needs that. And so, I'm, I really like and, and really want to, to hone in on mastering, like, self. Right? We've we we do that we preach that all the time. Whoopty Woo. But there, if we continue to hear it from these amazing people who are standing the test of time that are like timeless, Snoop is timeless. Yeah, that's real. And we've heard it over and over again. There still isn't a level that for me, at least say that I can say that I've mastered it. I feel comfortable. I feel confident. Right, showing up the way that I am in who I am. But there's still probably a different level that we're not seeing that actually attracts the types of collaborations, businesses. positions, he created a whole new position in Def Jam. Right? It was like a, like, creative, man. I don't I don't want to just say creative consultant. But he literally said, a really dope way of mentorship. Nice, huh? Pretty much, that's what it is. i My role is to help the newer a newer artists to create unique music, learn from my mistakes, make sure the originality is still there. You know, I've got like, I'm molding the creative side of artists as that may be lacking in this day and age. He made that up. Why? Because he knew he, he took all his experiences. He saw what he can offer, and then he gave it to Def Jam. Im like you can't, you can't do that unless you are truly in tune with self. How can you help others if you don't know who you are? Like let’s have that conversation. We want to impact everybody and teach everybody and but we don't really know, our true self, our full potential. In, in this world, and in, in our careers, let's just this is go from just a light standpoint of our careers. Because if we truly understood we would be out of here. The people who really understand who they are, are out of here. And it's a selective few, it's a small percentage. So there's still more work. I'm just saying

Mostafa Ghonim  
that's a good word. That's powerful. Next, yeah, that's powerful, man. I mean, I've always looked at entrepreneurship, and even just for creators who are listening to this business people, but personal branding, however you look at it, it's really an inside out job. I know, I know, because it's heavily marketed. It's heavily curated, or it's heavily posted, right? Like, we got to record it, and we got to document it. So because of those things, we think, Well, I gotta focus on the outside. No, it's an inside out job. When you work from the inside out, you establish a strong foundation, that no matter what happens, you can always come back to solid ground and not lose sight of yourself worth your values, your beliefs, your confidence in the good days and the bad days. Because we don't want to just protect against the bad days, we want to protect against the good days, too. Because for for some of you who've experienced some level of success, you'll notice that success can change you and not always for the better. Some people like to say, Well, money will make you more of who you are true. But you can be exposed to a different group of people, and they can show you success in a new way. And the arrogance might start coming out of you a little bit more. You lose sight of that humility that you once had, you know, I came on this platform was kind of transparent on myself. And I said, Man, you walked a little further than you're accustomed to walking at a speed that was maybe faster than what you've been accustomed to walking at. And you didn't take nobody with you go back. Right, success can change you too. So we're not just protecting against the good days. But the bad days, we're protecting against the good days, too. It's about protecting against both of them. So the best way I can translate what snoopers saying is innovate. Don't Mimic, like, yeah, you once you know who you are. It's easy to create new, it's easy to try things that haven't been tried before. But when you don't, you'll what you'll find yourself doing although you think you're innovating, you're more so mimicking what others are doing, what others have done, what others are trying to do because you're trying to complete yourself, or complete the missing pieces of you using somebody else's style using somebody else's approach. And it's just not clicking, it's just not in alignment. So yeah, you know, this is one of my favorite topics, but you definitely, definitely put it in some good perspective nicks.

Nicky Saunders  
Well, that is the end of this episode. Follow us everywhere of course, on Instagram, Facebook, LinkedIn, Twitter. Twitter's been poppin lately, shout out to y’all for Twitter and of course, watch. Listen to our live show. Tuesdays at 8pm. Eastern 7pm Central 66655. Okay. 555 PM. West Coast time. I always mess up eventually. But moose final words. 

Mostafa Ghonim  
Yeah, I think I got to go back to the foundation on this one because the man has to be ready. Before the money comes. The man has to be ready before the money comes. The woman has to be ready before the money comes because if there is no strong foundation, they're not going to treat you with what you can't be trusted with.