Episode 50 - From Behind Bars To Media Mogul With Wallo 267

Nicky Saunders: 0:59

whats poppin whats poppin whats poppin welcome to Nicky and moose, I'm Nicky. That's moose whats up moose?

Mostafa Ghonim: 1:07

What up y'all?

Nicky Saunders: 1:08

And let me tell you we have a special episode I mean We asked for it. I shot my shot. I said aye, Wallo I need you What's up? I know Nick I'm here like what's up boo and I will say no more Im not gona ask how Moose feels. Let's get into this intro

Unknown: 1:40

to kids from Queens cut from a different cloth

Jaymie Jordan: 1:45

now joining forces helping you to elevate your personal brand yeah I'm talking about Nicky and Moose bringing you a never before seen perspective into the mindset the mentality the behaviors the driving force, more importantly the stories behind the people and brands that you know love the most.

Nicky Saunders: 2:10

And you already know what time it is it is review of the week real quick I almost skipped this section because I wanted to go straight into this but I always got to show the love to the reviewers moose would have killed me So real quick catch up, or catch up. Okay. Welcome Sam for me is both to catch up on all main courses is a necessity unless you're a bomb cook like our bu bro D low. Maybe not. I'm so confused but Okay, maybe leaving reviews has been crazy to stay up with any point is Nicky and Moose are my timeless faves. A stronger spirit and human because of their consistency. I can't say that word consistency on these weekly podcast episodes hence, are just some hints are just a few major Whys of why I stay rocking with them. So log on and be elevated NYC style. You'll be grateful you did sheesh Oh, yeah, that shout out to everybody who leaves us a review. But let's let's get into this guest Wallo 267 This is major first and foremost. Thank you. I don't want to leave that to the end. Thank you for jumping on Nicky and Moose. We had to ask you to come on because if we're talking about branding, we're talking about business. Your story needs to be break down way more than anybody because you're the now right we were big on the before but you're the now so for the three people who don't know who you are three because there's only can you let the people know just just a little bit about you because I got questions

Wallo: 4:18

my name Wallo 267 a while to say my name was Wallo in the streets 267 come from a prison number let me know where I come from away and going back to my number was dg 267 in prison is also the area code of Philly 267 but uh you know, I'm a person did time in prison on Robbery firearm convictions came home 37 and just, you know, I went to social media. I told my story. I encourage people I push people during the whole time I was doing I was branding myself got my logo. And I just wore it everyday I could wear it i wore slogans everyday i would wear it and I just pushed it and people got used to seeing me everyday. And now I'm here I've got a podcast, number one podcast. I speak all over. I do all type stuff marketing for big companies, consulting for companies a little bit of this little bit of that I guess

Nicky Saunders: 5:19

little bit of this little bit of that. I'm starting. I'm starting. So go for it. All right. So you were you were locked up for 20 years, but there was one thing that caught me when you were in there. You used to watch commercials all day you didnt watch shows. You watch commercials. Can you break down? Why did you only watch commercials instead of the shows? In because I feel like that was research for you. But break down to the people.

Wallo: 5:57

You know as you get older you won't think about it right? But I don't know what was like, why that Big Mac no never look like that when I go into store like look on TV something aint right? So i use to look at stuff all you keep seeing is color. Why is he playing this rap music in a lot he put So to understand and I started just watching commercials we religiously, I sit back and write this, watch them write my little notes down or whatever and just be like, okay, it was only this this time I would count the time seconds it was on whatever it may be, but it was like, I was just fascinated by commercials in a because I was like,these people is making us buy this shit. And and then I realized that the commercial was the reason that the show was able to be on this network. Could they sponsoring it And they It was a bunch of deep shit. Then I start reading stuff and I read a read George Wallace damn good advice. One of the greatest greatest marketing man admin ever. They made a TV show Mad Men about him. I don't know if you ever seen that jawn? So it's always damn good advice was one of the hell of a books have a read. So I used to just watch and i and I understood red and i understood that red evoke emotion, certain colors as part of the brand. And that's why you see my logo red on my page, you know, I mean, you always see me like, a lot of times you'll see me red if I ain't got black on right, you know, like so little things. And I've started to realize that Oh, McDonald's ain't make that commercial a ad agency did they got paid that agency got paid the market this or create this commercial then they probably, you know, I mean, outsource some people to do it. And you know, this shit go and bang Yeah, commercial.

Nicky Saunders: 7:42

But was there a particular commercial that like truly inspired how you do your content now?

Wallo: 7:50

No, it wasn't no commercial because most of these commercials is hire productions. Well, it couldn't it couldn't really do me like No, I just knew that you only had a much time and I knew that from the commercial I realized about attention attention span. So when you see my videos and I was jumping off a roof or running over a highway, or coming out the hustle river wherever I was at, it was about I had to grab your attention immediately. So I ended up beginning the video on grabbing attention first you're like Yo, let's do laying on the ground with ketchup on his head? What is he doing? Now I made you stop because the time line in social media was a battle for attention. So my whole thing is like how can i battle with the girl that's Naked? the athlete the rapper and all these other all these other people that's got all these trinkets and all this you know gimmicks going on in life I got some for them aint nobody gone be coming down this timeline in the ghetto jumping off a roof ain't nobody gonna be laying on the ground acting like they got shot in the head ain't nobody won't be running across the hightway. So I said I got them they aint got to worry about it. I don't care if she Naked she aint gone, she aint gone, she aint gone stop traffic like im gone stop traffic I went across the E way and you see this 18 wheeler coming you know what i mean so it was like I got them so that that's what I learned. I learned that shit and like it didn't you know and I'm like all I need is this phone and the tripod its over the game over.

Nicky Saunders: 9:16

tag your it moose.

Mostafa Ghonim: 9:18

Yeah, well, I mean we had the I think it was cool just kind of even before this show you was chatting up a little bit just about your experience your outlook on creators and what they do and what they don't do. But I like what you said about everyday people or more. So the creatives, the graphic designers videographers being kind of like the Swiss Army Knife right? I like I like that analogy. But on the flip side of that you're still someone who can capture content like you said, You're a now person capture content post it now talk to me about just your your perspective when it comes to balance like yeah, you want to be organic, but you also understand the importance of having high quality branding, high quality material, you know, that the audience can engage with?

Wallo: 10:02

I believe some of I believe it depends on a platform like Instagram it's just a simple thing. But you know, it depends on you know, how much time you got if you got somebody right there. Um, me I'm like damn, okay, I could throw somthing on insta and throw it up. we could filming right now shoot it right here. Throw it up. I could do that or I could you know, do I got time to have somebody chop it up and edit it? No, I probably I want it out there now. Now if I'm ready to do some for youtube like I would have and I was with a game or when I was doing Where's Waldo ugly All right. Let me go shoot that and I shot every episode of them joints on my phone with a tripod. And I be like Damn, let me call Nick I need you to box I need you to put a presentation around this I need you to package this shit up. So my logo Come on the intro Come on, Where's Waldo at it pop up at the bottom of the screen my logo Alright bet. Alright, cool. Uh, its levels is definitely levels for content. And in it just about the placement of that content. You know, that's when you start talking about the packaging or non packaging of the product. You know what i mean, of that content. So it's levels to it you know what im saying in different places, you know, I mean, cuz some people might like you to see you here. But I think that could add value but I was talking to somebody yesterday, they say, Man, every time I did stuff got a camera crew and all this shit to do this stuff, it won't get that much traction. I'll see cuz you got to stand it on here. Most people is receiving information on here. Now if you go to Netflix, or even YouTube sometime they expected it to be more graphic orientated. But if it's coming through social media is come on they timeline, they just used to you see what I'm saying the highly professional shit might throw them off sometime. You know, I'm saying so. Yeah. It is about their feeling how you feeling at the moment and getting it out there immediately. You know,

Nicky Saunders: 11:53

was there was there a point where you did get all the camera crew and everything like that? And it just didn't work? Like you. You said, You know what, it's time to step up. And you tried it but then you were like, no, the best thing I can do is from my phone like

Wallo: 12:13

I bought Nick to tell you this shit. i bought, several cameras, man. I bought two three cameras, personal ones, I thought I was gonna be able to and nick will tell you like Ordered them for me. I always give them away on Instagram somebody else and shit. Because like, it's too much to bulky i dont need to get I need, I got two phones that all i need im like, take me he's got two phones put them in my pocket And I'm out of here, man. I don't want to be I don't want to be held down. You know. thats how that was.

Mostafa Ghonim: 12:48

let me talk to you about this, because I think one of the things that also goes unnoticed, and we talked about this briefly as well, just kind of people falling short of either their on their work ethic, or maybe not fully capitalizing on their potential. So I love quotes, and I was looking at some of the stuff that you wrote, and I came across one of these things, you know that you that you set out there, you said if you could run a gang, you could run a company. If you can write a rap, you can write a book. If you can film a street, a street fight, you can shoot a movie. So don't just take over the block, take over the world and stop selling yourself short. So a big focus on personal brands go for it.

Wallo: 13:25

I didn't write that. That's something I reposted now. Okay, but that's real, because of you going up. If you Google movie shot on iPhone, it's movies on netflix that was shot on iPhones. So there's real if you shoot it, if you shoot a street fight you, like if you could run a block you can run a copany, all that shit is real you see what I'm saying its just about an energy transfer, you got to be able to change that energy of document and dumbshit to document something that was substance that's going to add value to you, your family or your community. And that's all its about you can hustle a bag a bag of coke. You could sell a T shirt. you know what i mean so is is different, you know, different ways of seeing it, but I believe that man you got to you got to do energy transfer, transfer the energy of being doing dumb shit to energy, a dope shift is going to add value. You know, and that's what it's about.

Mostafa Ghonim: 14:21

Yeah, so talk about I guess more so because like when I think of the word personal brands, I focus more on the person first and I'm like, yo, there's some development that needs to happen to the person before you can be a brand right?

Wallo: 14:35

see like with me I think what make my shit raw is that I'm not perfect I don't know shit. But if I feel like cussing I'm gonna cuss If i feel like slapping my girl on the ass while we walking down the street. I'm gonna do it. I don't like like, the perfect shit. It ain't gonna work it aint gone last. Because that's not real. It's cool for a while but it'll fade out because it gets mundane and to get boring you'll be like oh yes, I'm perfect. I got it. I don't do this don't do that. Do it. That's not real life because in real life do you cuss who don't cuss on the planet. The pastor cuss the man cuss like so we'll be having everybody Trying to be. So my thing is related was like now Wallo is Wallo Wallo Crazy wallo do him.

Nicky Saunders: 15:32

so I'm gonna ask this. What When did you know it started working? Like you came out? You did these videos. But was there a particular video a particular gig whatever it was that you know. Okay. There we go. I got it. It was just a matter of time.

Wallo: 15:56

I think it started working for me. When people used think I was crazy. When I used to hear back from other friends be like whats they name was talking about you wallo went crazy in jail Wallo this wallo that im like oh yeah this shit work because the reason I say it was working because I knew I had more time to develop what I was doing because if they think you crazy You don't even got to worry about nobody jumping on what you doing you dig I'm saying so it was like our bet because wasn't nobody out to the great thing about what I started doing I aint see nobody out here doing what I was doing wasnt nobody running down on the fucking street or jumping up nobody was doing that you know just the you know how can I say candy coated medicine nobody was doing that. My shit was like I had to do that to grab your attention to give you some shit that could add value to your life nobody was doing that on the tip that I was on so it was like for them to say that people I'm getting back yeah he crazy yeah I got something game time because the people that have some is never going to be digestible at first people not gone understand it people will call it crazy weird whatever you know i mean and that's what this shit is about.

Nicky Saunders: 17:11

So you you literally was like oh they call me crazy its its its a go its winning like

Wallo: 17:20

I was in jail when he was calling kanye crazy

Nicky Saunders: 17:22

yep

Wallo: 17:24

I seen it everybody great they call crazy

Nicky Saunders: 17:30

well first of all you're not gonna speed past and like you didn't just say what you just said. Yeah, bring that back.

Wallo: 17:37

You don't mean to sound like you they said I'm crazy. I'm like yeah, bet I gotta This is gonna be

Nicky Saunders: 17:45

when Okay, sorry moose but when did you think the same people that said how long would the same people that say you're crazy is like yo that's the man like he got it look what he built

Wallo: 18:01

I convert all the naysayers I convert all of them whenever they say something in a public a private I be always i convert people because at the end of the day people jump on what they people they look look look up to jump on when they see favorite artists with me or repost me or shout me out of whatever they bow out a Hall of Fame athlete you know what I mean basketball players its like this boy man, cuz I'm just doing me a flexible nobody. That's it. That's a big difference. I'm not flexing on Nobody you know

Mostafa Ghonim: 18:47

man I'm looking and I'm I like to study right like for me, I understand everybody does their thing. That's what makes them you or makes them them. But I know what makes me me right and this slide yo intimately getting to know something study and learning. I don't think there's anything wrong with being a learner. I think there's actually a lot of beauty in that. So I'm kind of studying your story. And I'm like, man, 20 years in jail. Two years after getting out, or at least in the last two years, really a tremendous amount of growth. I mean, the podcast, everything kind of took off. How was it for you being able to stay like, just focused and disciplined? Because, like, I like what you guys have done with the podcast where you're able to get the artists to speak to the younger generation and really show them another way up. And I love that. But I think even for yourself like it could have been easy to get distracted or be like man from where I was to where I am now. 18 months in 12 months in I'm good now. But I think you kept you kept riding that wave. And its created this the storm that can't be messed with right now. How were you able to stay disciplined during that during that time?

Wallo: 19:57

Because it's like, like, Well, me a lot of people know, I like to chill more than anything. Like, you know what, a lot of times you might see me on the ground with gill doing a video I'm in the back laying down on the couch chilling. Like now i like to be chilling. I don't really care about like, I'm not I'm not I don't care people. I'm not trying to how can I say buy people's attention. I'm not trying to worry about that. I'm not caught up in the things. I'm happy and I won. I won once they let me out of prison I won when I wake up every morning. So it's like, I just enjoy creating, like, you're not some people like they like to say I want to I want to go on vacation. I want to go No, I enjoy creating. I enjoy buying some equipment and doing some shit with it and making them work for me. And that's my excitement. Like when I'm done shooting or when I'm done doing something. That's all I care about. Im not worried about. Some people want to go like if you if y'all knew how many parties are turned down how Many tours I've turned down they'll be like, dang, I'm cool. I get my interview. come on Well, let's go to strip club tonight. No, I'm going to the hotel. Take me a nice hot shower. And I'm going to watch youtube or some shit on my mac book. Gill might go with yall, you know what i mean because he already live that rapper life but i'm i'm gonna be at the jawn probably go get me a meal

Nicky Saunders: 21:34

so the podcast right huge Why? Why the podcast and did you know off the out the gate that it was going to work because it felt like the very first episode. It was like number one second. Number one was barstool.

Wallo: 22:00

I didn't know. You don't never know. You just push it like me. I'm gonna keep I don't give a fuck. What happened? Yeah. I know this one thing I know. If you could do some for a month, you do it for two months. You could do it for two. You could do it for four. I'm gonna type of person. that know, you just got to do that shit. And it's gonna pop it might dont pop. It might don't pop the first six months, but it might pump pop that seventh month. So my whole thing was like, come on, because we gone do this shit. You know, I mean, and it was like, game time I did some research look some shit up. And it was like game time, you know? And it wasn't no thought to it.

Nicky Saunders: 22:39

How? Barstool like how. How, like, I think a lot of people want to know cuz podcasters even ourselves, like you, you got a major deal. It was all over. If people could, you know,

Wallo: 22:55

see what you got understand is about like this game is about to be honest with y'all. This is about audiences. and It is about having an engaging audience. Like, you see our People is a different type of people. And they engage with us, they fuck with us. And, you know, when you have a big company, like a boss, you can see what's going on in the backend. You see what's real and what's fake. And he was like, man yall motherfuckers is like, the real deal. You know, we met with them. You know, we had the same time we was talking to Spotify. You talk to the boys. You know me, Courtney whole look him up. Yeah, we talked to the big boy directly he call our phone directly. So we talking to him, that we talked to them, you know, it was different things, you know, ownership was really important to us. And you know, at the time, you know, barstool really understood that we own our you know, they understood ownership. And we're gonna retain it so that, you know, we came back we went up to New York, and they came back to Philly, set down with us in a restaurant we negotiated the deal right there took us five minutes. And it was game time. walked away, we shook hands. And they've been our partners ever since.

Mostafa Ghonim: 24:20

thats dope, thats dope. speaking on the podcast, of course, there's been a lot of big name guests on there. We've seen a saw a clip of you hanging with nip rip to him before he passed. I'm sure that that was

Nicky Saunders: 24:31

are you gonna steal my question. Oh my God

Mostafa Ghonim: 24:34

not what I'm gonna ask. Okay. I'm just saying, I'm just saying out of all the people that you've met with, I think you can recognize real energy but what piece of advice you think stood out, maybe or something that you learned or heard from all of these different people? What's the one thing that stood out from you from the variety or like, you know, the many different folks that you've met with?

Wallo: 24:57

its a lot but when you talk about nip because at the time me and Nip, Nip, Nip was on Where's Wallo? I did Where's when I was doing wheres wallo because Where's Wallo was before me and I was with the game. see what I'm saying that was before that was before. That's before me when i was with the game, you know, so it was like, I was shooting that and it was like,

Nicky Saunders: 25:18

Well, everybody he shot that on the phone you can YouTube that

Wallo: 25:23

got wifey on here she called me

Nicky Saunders: 25:26

Hey, wifey.

Wallo: 25:28

im gone call you back. I'm on the jawn, babe love you. So on phone and nip was special. And I'm gonna say something about it. I'm learning a lot of different things from different people, everybody, but what nip gave me was that no matter who it was that walked in that room. he respected everybody from the person that was bringing the pizza to the person that was opening the door to drive in the car. And he gave them attention. Let them in the eye, you alright? cool. That was nip and that was so. And that was something I always carried with me like, damn nip. You know, I mean you get that then you get like you get with people like Kevin durant, and you realize that Kev is real humorous. Like he got some jokes, he'd be like, could you just always me lay back serious but no kev got some jokes with him you know I mean, like he really got to me about not having no game and all this shit you know me like he really got some you know, but it's like and then you get with somebody like mayweather to be like, Yo man he really appreciative of being able to be on the platform. His story you told the way he wants to tell it aint nobody trying to you know drop nobody, you know, handle landmines on it You know what i mean everybody got a different situation. And we with shaq we tripping out and there's so much business information coming up. Do you think it is the sports? No, check bringing that business shit out? Yeah,

Nicky Saunders: 27:04

I mean, whole because,

Wallo: 27:07

you know, because, you know, when we do our thing me Gill was so good about us. We pull in different things out of people. You know, we in music, I'm going for the business shit. like gill might talk about the life the last week and we won't get some laughs and like, different shit about the industry journeys he have. I'm going in about do your masters? would you go to be independent today? What you doing differently? What's the importance of a manager? Do you got a camera man? He only owes you cuz I'm I'm getting information that the person that's coming up, thats watching this shit to use. I'm getting this person to give up the game. million dollars worth a game about an industry that everybody want to come in. So I'm gonna say I get him. I'm gonna get that information from them during my questioning, that's gonna add value to you, even if you're an athlete. Even if like, you know, if you go back and you look, Ice cube basically did a masterclass on our show. about screen writing, right? Yep. That's what that shit is about to me. So yeah.

Nicky Saunders: 28:15

So I remember a conversation, like the first time I talked to you was with Nick, and you emphasize the importance of that everybody is a media company. Right? I want you to break that down to the people because I don't think people truly understand that just with their phone. They literally have a company, the content that they put out the the platforms that they're on, and if they understand how to monetize it, is a whole different level. But that that conversation like changed everything, I think that's one of the reasons why we even started the podcast, but talk talk to the people why why you feel so strong, and why even people truly consider you a media mogul. Because you have that mindset of you are a media company.

Wallo: 29:09

Because when you look at it is like, all you need is this.on , here, I go right on here. I can first think of the name, read, look up the name. If nobody got it, I get an LLC, I could trademark it. I could do all that. Whatever company 2021 company media company, then I could take this phone, I can shoot me whatever I want to shoot. I can record music on here. I can record podcasts on here. I could do all this shit on here. So everybody's walking around with a media company in the pocket. But they just don't know how to set up the infrastructure to be able to monetize off that. And everything I'm doing here. I could put it on YouTube, and go on Patreon and create a paywall and put it behind that and monetize that shit. Just imagine if everybody seen that and understood that. So now there's like if you understood that, understand that this thing you got in your pocket that you might use to go on social media, you could be using this to do different things in your media company simple.

Nicky Saunders: 30:21

go ahead moose because you know I had like three more questions after that.

Mostafa Ghonim: 30:25

Yeah, now you spoke you spoke about you said in this game is all about audience, right. But you also told us before the show you ain't got time to do a masterclass so maybe I could pull one out of you real quick and maybe a couple minutes here. what's what's what's the short version of Wallo's masterclass. on how to reach and grow an audience in 21

Wallo: 30:45

you got audiences you got community. A lot of times audiences they sway. You got to try to build a community community is your people, your diehard people that's gonna rock with you. You know, I mean, they go they want they go, you know, is it different between the audiences Between a community its a difference between fans haters all of that shit is necessary to win. you need you need a good you know it depends on how many followers you got but you need a good 20% to be haters you know what i mean because haters are marketers hate is your marketing team they're gonna go tell people about you and why they don't like you. And if you got something good going on when they go tell the people they don't like you and the people go back to your page and you got something to land on they gone start fucking with you. You I mean, then you gone need like a real audience 50% of people gotta be I mean community 50% of the people gotta be community then the rest can be a part of the audience because audience sway you know the audience for for some of these artists is from two years ago. Tomorrow is going to somebody else audience now but when you think about community a tyler the creator got a community j cole got a community

Nicky Saunders: 31:57

yeah

Wallo: 31:59

kendrick lamar got to community kanye west got a community some of these other artist they just got audiences because the community is the people if you go quiet or you ain't putting it out and out of nowhere you come up with you know, you put a documentary out or you put something out on its gone go to number one because your communities never leave you. your apart of their life so they're gonna keep you there forever. You know, its people thats just like they you know, they love Metallica. They got a community. no matter when they drop, they're going on tour they shit gonna sell out Oh my God, because you know, it connects certain people not to connect people with memories and you could build a community like even when me you know as people that got memories with me when I help them get through a moment or they seen a video so that's a memory that's gonna live with them forever. You know? So when you it's different you build a community you just got to be you everyday you got to get them somebody they can Hold on and not something thats a wave a lot of people have audiences but a lot of them audience be waves. They be omits. you see what im saying

Mostafa Ghonim: 33:05

thats good Yeah.

Nicky Saunders: 33:11

thats a bar, um, okay, we're gonna get another mini master class based off our conversation. podcasting. Okay, you have a number one podcast and people have been trying to get on the charts forever wanting to start a podcast talk to people real quick about how to start but how to monetize as well because I think you flip just content in audio so perfectly that it it makes a bag in 2.3 seconds

Wallo: 33:46

um, with a podcast first you got to have an audience or community of people who's going to push this stuff because everybody now if you got people is gonna push this first of all it only take a couple 100 dollars to start. You get a zoom recorder or you can do it on your phone. depends on you. You can buy some serious equipment. I mean some serious equipment

Nicky Saunders: 34:06

is that four or five cameras right there

Wallo: 34:09

yes four of them, big boys. big boys. Yeah. or you could shoot on your phone get a zoom Recorder off Amazon shit is real and inexpensive. Then you got to pick what what platform you want to use? Do you want to go with a buzz product give you all the data wherever city thing and they put you on a platform it's just like distro kid from music. The way you can monetize quick and we was able to monetize from the rip is get some sponsors. find companies in your community can be a small business because a clothing brand it could be, it could be anything gas station, we have funeral homes, we had hair companies, we had trucking companies. We had a towing companies. We had all types of motherfuckers that I would just find we will find

Nicky Saunders: 34:58

so you went local first you didnt go for the big boys.

Wallo: 35:01

Yeah, well, no, because I was already doing commercials for people. car dealerships. You know, I mean, Springfield, Hyundai. So you know, you see all that. Now, when we talk about charting is a battle with yourself. A lot of people see when they beat yourself when one of your first highest shows will be your first show cuz it's not going up against quiet shows. Yes, it go higher when you did more numbers in shows prior, though. That's so you're battling with your averages. You see, I'm saying and that's how you get go up on the charts. You just got to be consistent. Some people can beat the charts up because they put so many episodes out that it pushed out because they is the consistency. Like we only do 52 a year, once a week. But you got other people that's gonna do two or three a week and I mean to us as oversaturating we don't want to burn the people out. Id rather let you look to me every week. The biggest shows in life. It was only once a week. Yeah, cosbys, Jefferson, whatever you was watching, you know what i mean, so I'll just be like We cool once a week.

Nicky Saunders: 36:02

Make sense And I know you inspired earn your leisure I was watching their their interview and they're like, Yo, I talked to wallo Like we started our, our podcast through the phone. They recorded that thing through the phone. Simple mics and they'd like, top in the business. podcast charts

Wallo: 36:27

cuz you gotta go like like even with us. earn your leasure, we got into the game like early but late. cuz you know, Joe been doing it a lot of people text home alot of people been doing i think ice had one nory have so you had a lot of people doing but we got in early on this generation is moving now this movement of podcast. We we like to we became like the early people in that that right now generation. Yeah, the people that push you know what i mean so it's like you have people that is doing it, man, you know, so it's like, you know, it's just a push Cuz you know, you just got to do it. That's it.

Nicky Saunders: 37:09

hearing it go ahead moose.

Mostafa Ghonim: 37:13

taking a break from the serious in business talk for a moment of course, you know, we rock wit. We et heavy and I know. I think QVC told us that you guys all connected recently. But I think working with him so closely one of the things I'm always fascinated by is when he hears a response maybe from somebody he meets out in the street, and he'll be like, Wow, I can't believe he got that through a video or she got that through a video. What's maybe an encounter you had with someone and they told you a story about you know what? What maybe something your message? that your video did for them. Is there any stories that stick out for you like Yeah, I remember so and so I met in this city

Wallo: 37:53

its a lot you'd be surprised. because it'd be so many and I see so many people even even the people we interview the celebrities and all they be yo I needed that video I be like oh my damn you know, because and then it be the people that let's see this what you gotta understand. Everybody. Everybody thats not liking dont mean they not watching thats not following doesn't mean Oh, you know I got more people that's following then people that following i literally got more people thats following thats following. So when you go when I go to my analytics, right insights, and I look at my here you go. My interaction, and let me see. look at this see for in the last 30 days. If you look like, look at this.

Nicky Saunders: 38:47

Yep, the non followers.

Wallo: 38:55

look at them impressions.

Nicky Saunders: 38:57

44 mil? 44 mil for audio people Sheesh.

Wallo: 39:05

so if you got all these people following its just different.

Mostafa Ghonim: 39:10

So it's nearly more than double then those who are actually following

Wallo: 39:13

and that why i dont be tripping about my followers. Because there's more people following me then people that following me. Because you see the people that hit it. So it's like, I dont be tripping. I just do me. So when I somebody run up on me, I dont be like, Do you follow me? They be like, yo, man i dont even follow you. But I love your shit. And I be like cool,

Nicky Saunders: 39:35

right And that's the most important part that as long as they following the message, as long as they following the brand,

Wallo: 39:44

somebody will send it to them, thats all that matter.

Nicky Saunders: 39:49

I want to bring it I want to bring it back real quick. So there is a way you do your content is almost like fearless, right? It's just like, I don't care what people say. Like, like you said I'd jump up from the building have ketchup on me doesn't matter. Right. Where do you think that kind of stems from? Like, where? Where do you come from people on social media care? Like they that's why they do what they do is like, I care what the feedback is. You are like, Nah, I'm gonna do what I do.

Wallo: 40:26

Like it's not love. And we got to understand that everybody's not gonna like 7.8 billion people on the planet. You dont need everybody to win. Why should I care? I was in jail. The guards used to come to my cell somedays strip me down. Strip search the cell. I didnt care about that shit. i mean, it had me not care anymore. It's like if i go through that humiliation. What you not liking the post gone mean to me. What you not following gone mean to me what you say you don't like me going to mean to me. I've been to the bottom already all this stuff is happiness whether you commenting good stuff or you not commenting or you commenting bad stuff, it all help me. it help the algorithm. So you know, I just be just like fuck it. Fuck what they think of me.

Nicky Saunders: 41:28

thats so hard for some people though.

Wallo: 41:32

that's what push that's what makes me so different. You know, so I'm cool with it.

Mostafa Ghonim: 41:40

man wallo this will probably be my last question man. And I think Nicky said it in the beginning but for us we started this as it was almost kind of like a mistake. It was a joke for us right pandemic, we was like, man, watching the last dance, let's start doing breakdowns on some of these teams, some of these brands, some of these businesses, and we'll make some dumb. And it was during a time where a lot of people were losing their lives, of course, you know, with COVID and whatnot. And we was like, yeah, this is great. We can give people flowers while they're still here. Like we don't even got to wait for them to pass on, we can just give them flowers here. So obviously, this is our token of appreciation to you and given you your flowers for just being a stand up guy. But in my Yeah. My last question. I'm, I'm just curious to know, you know, having gone through all of this, where you're at now again, very, very present, very authentic, very real. But what keeps you going, what was that thing that you feel is the, the thing that you're working toward now, or more importantly, is just the thing that's keeping you moving day to day,

Wallo: 42:34

it ain't really about a thing that I'm looking for. I know that, uh, you know, the fire thats in me, that you see is my brother got killed, that I carry with me a day. It's like, Man, you know what I thought about I said, Man, I don't really care about too much shit to be working on. I just know, I grind and I know I got other things I'm gonna do, I don't tell you what I want to do when I'm going to do. And this is like, a wake up everyday. That's what I'm working on to wake up everyday for another. If I get, you know, 40 if I get 30 out this jawn, if I get another 40 I'm 42, if i get 40 I'm cool with that. And I'm working on that. You know, that's what I'm working on. More importantly, to wake up for 40 more years. I think I'd be cool when I leave. You know what i mean because we all gonna leave. And that's something I think about all the time. So when I leave, I'm happy that when I leave. i Ain't gonna never leave. Because what I'm doing is gonna live here forever gonna be alive. If I expired today, I dropped today, I'm gonna be here forever. I left enough on this planet to be here forever. Know, and it might be appreciated more, you know, 15 years from now I die and im dead, it's gonna be like, Yo, this dude was, you know, how it goes this dude was, you know, dude was a genius So its like, that's what I'm working on to wake up for 40 more years.

Nicky Saunders: 44:05

Let me ask my last question. I don't think I could top that one. But I'm gonna gotta ask the question for the people, right? Um, as far as personal branding, you've done it all. You've done the merch, you've done podcast, you done the YouTube, you've got the million followers. If somebody was starting or trying to just start all over? What is the order that you feel? People should start with? Like, we already know you're going to say with the phone, but like, where does the podcast fit in? Where does like the YouTube series fall into? If you were to just start with a whole brand new person?

Wallo: 44:47

First you just got to start. It depends on what platform you'd like the most. you can start on YouTube or you start on Instagram, but wherever you start, you got to start. Instagram is real easy to build up quick. But YouTube is too I guess if you got some real good shit everyday. But I just think YouTube sometimes got to be more organized. On your Instagram, you could just start that shit probably setting it up and just go but I think we should focus on YouTube. If you focus on these three at the same time, YouTube, Instagram and Twitter and you get them Jawns cranking, I think to be able to have 2, 3000 followers on each of them platforms. Oh you fucking winning. You know, I think people to me. Then you get 2000 organic, you know, people on Instagram, Twitter, and YouTube. Oh, you rockin good. 2000 each jawn that's interactive, with your shit. You're gonna see it grow. Just say damn taking this bitch to 2000 once we get it.

Nicky Saunders: 45:54

Where do you go? Oh, I think I think we lost him. I think we lost At least we got the last question. you know what i mean

Mostafa Ghonim: 46:08

we got it in

Nicky Saunders: 46:10

Listen. Oh, here he comes. Here he comes. I think we got him. I think we got him back. lets see. Let's see. Let me see if I get him. hold up man. There we go.

Wallo: 46:24

my macbook died.

Nicky Saunders: 46:30

the battery.

Mostafa Ghonim: 46:32

Yeah

Wallo: 46:33

yeah but uh yeah you know so it's just just like that's all its about you know just figuring out the platforms that you want but them three you can never lose with them three

Nicky Saunders: 46:50

I want to say wilo we appreciate you thank you for jumping on Nicky and moose and and being honorable with the request. you know what I mean being honorable for the request this absolutely and we want to end it off with your final word. Normally we do moose final words, but whats the final words you got for the people?

Wallo: 47:15

The final words is live your fucking life you know this is your journey. You're not a nobody in that race doing a no race for nobody but yourself. That race is just you. You on the track you in the arena by yourself focus on that dont be looking on the side and we looking on that side. Don't be worried about nobody else. The race is your race, define that race whats the destination? What type of energy you gotta use during the race? but its your race but at the end of the day, live your fucking life man. When I say live it I'm talking aout live it all the way out. You know, you don't want to be a person in the graveyard. You know? Sitting there like damn, I ain't do what I wanted to do. Can't go back out there. I can't go back outside. I'm done. And I didn't even do I everything that I wanted to do. I put everything that I wanted to do and everything that I wanted to be on hold just to appease other people, man. So I tell people live your fucking life and that's the final word.