May 9, 2023

Episode 136 - He Turned Content to Keynote Speaking | The George White Story

Episode 136 - He Turned Content to Keynote Speaking | The George White Story
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In this episode of Nicky and Moose, special guest George White joins to discuss how his upbringings have created and generated success in various ways. 



What You Will Learn


  • How to create content consistently.  


  • When to repurpose content.


  • How to monetize your voice. 



George’s Takeaways


  • Turn your pain into power. 
  • Use upbringings as a source of motivation and direction. 
  • Find your avenue & lane in 
  • Stay true to yourself  
  • Have a longevity mindset with your actions. Think ahead!
  • “Trial and error is your content!” Use your experiences as teaching pints for others.
  • You create longevity by being intentional. 
  • Find out what works, and keep pushing forward! Take advantage of your breakthroughs. 
  • Money hungry sacrifices the vision. 
  • “You can’t spend time watching someone live the life you want.”




Will-Set Mindset



  • Passionate
  • Perfecting your craft
  • Not being content 
  • Investing
  • Chasing the gift
  • Pursuing everything that God has for you. 




Content Scheduling 



  • Build platform with consistent posting. 



  • Create content months out at a time. Twelve to Thirty-six months in advance. 



  • Pay attention to the analytics and trends before they happen. 




Ways To Monetize Your Voice



  • Speaking Engagements 
  • YouTube
  • TikTok 
  • Voice Overs
  • Apple/Spotify Stream Royalties




Beat Selection Process For Videos



  • YouTube or Beatstars


  • Instrumentals with no copyright allows you to monetize videos on YouTube. 



Three Book Recommendations 


  • Change Your Brain, Change Your Life by Daniel Amen. 
  • Business For Dummies. 
  • Criminal Justice Books. 



Listener Perks

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2) Deeper Than The Brand is a content creator community that prepares you for success in a building and sustaining a successful brand. Head over to to learn more and get started today!

3) Striving to be the best we can is an on going journey. Having the blueprint of ourselves makes that goal more sustainable. Head over to to learn your personality superpower and how to use it for successfully.