Sept. 7, 2021

Episode 49 - How To Serve Strategically

Welcome to episode 49 of Nicky and Moose: The Podcast! Check out today’s episode as your hosts discuss what’s poppin’ with The Joe Rogan Podcast and Spotify, of course, the Drake and Kanye album rollouts, as well as what’s next for Verzuz.

Of course, they couldn’t forget to talk about the fam, Tobe Nwigwe as well as Terrence Martin. Grab your pen and pad and stick around until the end. You don’t want to miss this one!

What You’ll Discover:

  • Which is more important: influence or money?
  • Things to consider when your brand is sought out for exclusivity.
  • It’s ok to keep things simple but, what’s the meaning behind it?
  • The power of FOMO.
  • The importance of remembering that we are different.
  • The significance of work ethic.
  • What it takes to be a leader.
  • How to serve strategically.
  • Stay the course.

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Transcript

Nicky Saunders:

What's poppin! What's poppin! What's poppin. Welcome to Nicky And Moose. I'm Nicky, that's Moose. What's up Moose?

Mostafa Ghonim:

What up y'all?

Nicky Saunders:

And we are in Episode 49. And in today's episode we're going to be talking about, of course, Drake, Certified Lover Boy all that great stuff. Of course, we're going to talk about it, ya mean. We're going to talk about Joe Rogan's not as influential as he used to be, the next Verzuz and some clips that we just personally liked was far as Tobe and something from FAQ Podcast. So Moose how we feel about this episode?

Mostafa Ghonim:

Yeah, I'm excited we're features some of the family on this one, we got some of the fam on this one. Of course, anytime Drake drops, there's a lot to pull from it. So just just with everything with the rollout and what he's done on this, I'm excited for that. And another, another very New York, very New York Verzuz on the way so we'll see what's up with that too.

Nicky Saunders:

Get your pen and pad on this one, I feel is gonna be good. But let's get into this intro.

Jaymie Jordan:

Two kids from Queens, cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose! Bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders:

And you know what time it is is the review of the week. I just had to make this one. huge, because it's a lot so bear with me. What more can I say? And there's three fire emojis before that right? I must say I'm not a true podcast type of person. There's only a few select that I listened to because I'm careful with who I'm learning from and what's being consumed. This podcast brings you closer to the moguls and brands we all know and love with a perspective or business, personality and an architectural view of the marketing behind these personal brands and businesses. The way Nicky and Moose break down each guest and featured topics is unmatched Definitely a refreshing listen. I can't wait to see what's to come from these two.

Mostafa Ghonim:

Wow! I thought they had you at architectural. I didn't know you was gonna get that. That's not bad Nicks. That's not bad. Yeah that's not bad.

Nicky Saunders:

I didn't know either. I didn't know.

Mostafa Ghonim:

That's a good look. That is a good look.

Nicky Saunders:

I guess after reading out loud for 48 episodes 49 episodes...

Mostafa Ghonim:

Hey got some practice right right. You got some practice close to the 50!

Nicky Saunders:

Right. The person who doesn't like to read out loud at all. Now I'm like, only a bare minimum. Like, practice people practice. Practice I really hate reading out loud. I don't even know how I got this job. I gave myself this job. This is horrible. Anyways, Moose how are we feeling?

Mostafa Ghonim:

Man, pretty good. I'm noticing this Charlie Brown type shirt. I might as well make fun of myself before somebody gets me in the comments. So yeah, I feel very Charlie Brown...

Nicky Saunders:

They don't get you so bad. No, the only thing they ever do is call you

Mostafa Ghonim:

Really? Ok good. Colin Kaepernick. That's all they do. Yeah, that's the only thing they ever say. Yeah, I will say I'm glad that um I don't know I don't follow him as much but he's not as popular in the media right now. When he was like, you know at the height of his kneel, I think I told you I had people stopping me to take pics it was bad. It was

Nicky Saunders:

Really?

Mostafa Ghonim:

I kid you not. They would like run pranks on their friends and be like hey can I take a pic with you so that I can send to my friend and like pretend that I met Kaep? I'm like really dude? Like that's crazy!

Nicky Saunders:

I didn't know you were taking pics. That's

Mostafa Ghonim:

I would feel uncomfortable. I'm hey if it's interesting. gonna make for a good joke I uess I'll be down with it.

Nicky Saunders:

Oh, imagine if you had the hair.

Mostafa Ghonim:

I couldn't help with that part. Maybe on Halloween, but I couldn't help with the hair part. I was not blessed with the hair genetics.

Nicky Saunders:

You should have the jersey.

Mostafa Ghonim:

The fro?

Nicky Saunders:

Yeah and the fro! The jersey and the fro with the helmet. Oh, that'd be so fire. You wouldn't do it?

Mostafa Ghonim:

You know, I did support brand though? I did, I did buy one of his shirts one time so I did support the brand.

Nicky Saunders:

Oh, that's good. That's good. It's always good to support the brand. I see what you're doing. I see.

Mostafa Ghonim:

Let's get it.

Nicky Saunders:

But let's get into this episode. First one up, Joe Rogan. All right, first off, hopefully he's feeling better, because this past week, he went on Instagram and said he had COVID. So still alive people still alive. So please be safe, mask up, do what you need to do. I'm knowing too many people that has COVID now, I'm knowing a few more, which then delays how comfortable I feel being outside. But yeah, knowing a few more, but anyways, that's not the point. So, we were supposed to talk about this last episode. But we had so many great topics that we're going to talk about now. So there was this article that says "Joe Rogan, Confined to Spotify is Losing Influence", right? So they're basing it off of how many followers a guest gets, who's searching for him, the views and everything from YouTube, because they can't really see the numbers as far as Spotify, right? And this is where my question comes from? Is it more important to have influence? Or is it more important to have the bag? That's my question to you.

Mostafa Ghonim:

Man, and it's so interesting, because you got to look at what he had accomplished so far in the industry, right. And I was kind of like reading through the article a little bit for some of those who are listening and not yet watching the episode. But, you know, it's saying that, obviously, Spotify went on the hunt to become a big podcasting giant, and really lead the force in the industry. So it made sense for them to recruit somebody like Joe Rogan, and make him exclusive to their platform. Now, with a podcast and an audience as wide as that which Joe had. And I want to say that he had a ridiculous amount of views on YouTube, like I did, most of the times, I would listen to his show, it would be on YouTube. So I don't know what it is. And they're not sure podcasts either Nicks like they're like, I mean, I know the one he did with Kanye was like somewhere short of three hours or something like that. So they were relatively longer podcasts, and had some pretty bomb guests as well. I mean, I saw Elon Musk on there. And Kanye Tyson, I mean, he had a lot of big name people on the podcast. So I think that the change, I want to say when you tie yourself to a big company like that, you're likely going to you lose some level of creative control, whether even if it's not in the beginning, typically at a corporate structure, over time, they'll start to add restriction. So in the beginning, they're like, Oh, come on, come here, we'll be friends, and we'll be good forever. And you could do whatever you like. And then over time, they start kind of stripping that freedom a little bit. Because similar to what we saw with what's the company shoot the company that was gonna ban like adult content from their platform?

Nicky Saunders:

Only Fans.

Mostafa Ghonim:

Only Fans, right? Similar to only fan just like they start kind of pulling their or changing their model because they're like, oh, investors aren't backing us. So we got to make sure that we present them with what will bring us the money. So what I'm saying is, I won't be surprised if it was a similar approach that came from Spotify that restricted his creativity or restricted the type of guest he can bring on by like for some guests that are like exclusive with Apple Music, so they can't be on that platform. I can see that hurting the show where the viewership was just like, Ah, it's not really fun anymore. And then I'm always curious to think about like, how long can you do something even if it works like even if it worked, and it brought you to stardom, how long can you continue to do it without any level of innovation? Right without changing the content without that type of thing?

Nicky Saunders:

I agree with you on the innovation thing. I think maybe they thought okay brand new studio, because remember it he when he before Spotify, he was on a different spot. Right? And then they built just a studio just for him. Right? Oh, um, and it looked really dope, right? Really, fire.

Mostafa Ghonim:

He wasn't exclusive to any one platform before though, right? Like he was everywhere and then he went exclsive to Spotify. Got it.

Nicky Saunders:

So, you kind of look at since its the second Spotify only thing that we're hearing something crazy not crazy, but like somebody really speaking on, we don't know the numbers. But here's what we see from outside. And, of course the numbers are going to go down, you're not getting as much exposure as you used to, like the YouTube one is only probably just a clips, the full thing you got to catch on Spotify, right? For those people who don't rock with Spotify and just Apple Music or Apple podcasts and, you know, Stitcher and Google podcasts, like, they're not maybe they weren't such tribe members to come to a platform, they don't necessarily use too much. You know, I think maybe in the beginning when it happened? Absolutely. Let's hear it. But then they realized that's not really the way I listened to it. So I think when people make moves, because who's to say that some, some of our listeners may not, or may get an exclusive deal somewhere? Not necessarily Spotify. But yeah, there's gonna be a platform that's going to be like, yo, your content, your product, your service is going to be exclusively here. What are you good with that or not? You have to think of the totality of my brand awareness is going to go down. So I have to make sure that with those particular moves, I have to be very intentional with catering to those who are already there. Yeah. And I have to be okay. With the people that know me already, and not trying to grow. Like you should be feeling really good about the influence that you have, and you're not trying to do extra because now you're really trying to monetize. He made $100 mil for talking you know?

Mostafa Ghonim:

Right, yeah, no it's a big deal. It's a big deal. But I think of little things like, you know, I've been studying just like, the business of business, if you will, this week, a lot. And even on the marketing side. And I'm like, you know, it's, it's really sometimes the most simplest thing that can be the difference between success and failure. So like, in this example, I'm, I'm a, I'm a Spotify, loyal, right, just because of my playlist have been there for like five or six years. So I've just never bothered jumping on any other platform. And I listened to a lot of my podcasts on Spotify, not once has, and they will recommend like new exclusive podcast to me, not once has a Joe Rogan podcast been recommended to me. My point is, when you go exclusive with a network, you're banking on them to continue to push you. Yeah. Right. Like like this, like, oh, okay, as long as you keep me at the forefront, then I can, you know, keep the same listeners maybe attract new listeners so that I'm not on the decline. So like sometimes, that I would say one of the not so good benefits from an exclusive is that you got to hope that you can be the young star in that network's eyes forever. And how do you know that that's going to be the case when they they brought you on to be one of the leaders in the industry? Meaning that we're looking to get other leaders? So that's one of those things that, you know, you got to take into consideration as well, if, if you're someone looking to make a deal or offered that type of position, because it's like, I'm starting to call it someone, someone we spoke with this week's call that like the Chick-fil-A approach. It's like, you limit access to something that people want. So is that okay? Because you want it and because it's good, I'm going to limit access, you can only get it here or instead of giving it to you everyday, you're only able to get it a set amount of days a week. So it's like stuff like that can help. But I think it's it's got to take some unique measurements to be able to know how long do I run it this way? When do I start innovating, you know, and making some change?

Nicky Saunders:

I really think it's just a money situation. I think the only time You go into one spot is for, unless its a network, but a platform just only that, that's because of a bag. That's no other reason and I'm hoping he's perfectly fine with, okay, my influence is going down, that's fine, I'm still making this bag, because there should have been a way, an ideal situation that I'm thinking about is possibly being on Spotify but still allowing the content to go everywhere. But the premium stuff could only be on Spotify.

Mostafa Ghonim:

You know, and this might be slightly off topic, but I do think that we are at a point in time where mega brands or mega influencers, I would consider Rogan, one of those, like mega voices in a sense, where if you choose to go public with some of your personal choices, you can expect part of your audience to take a stance, like I think one of the most controversial and dividing topics in today's world is are you for the vaccine or not for the vaccine. And he's been one of those people that's been very outspoken on, you know, natural remedies, the whole thing and not being for it. And he's gotten a lot of heat for it, like even on it, when you look through some of the comments in the video of him saying, Hey, you know, I've been diagnosed with COVID I'm doing this, this and that. And the, the comments that are made toward him for that, you know, are pretty harsh. So, again, this is not about the vaccine or not being for the vaccine, but I'm just saying, I think some of the mega voices right now are dealing with extreme criticism on where they stand with some of their personal choices, which is kind of unfortunate. But I can see something like that also beginning to contribute to, you know, what they will call a loss of influence or loss of interest in some of the listeners, because it's like, oh, I don't like the things or the people you support. And as a result that I'm going to kind of, you know, take my time elsewhere. So I can see that contributed to it too. I know. I know. I'm with you. I'm with you. I'm with you. I don't even want to get into it. But I'm just seeing it. I'm like no multiple people, like another guy lost his live feature online, because he took a pretty hard stance on like, nope, this is what it is. And he wasn't trying to convince others. But you know, he made a big deal on social about yeah I lost my live feature pretty big. Another relatively big influencer. I think he got somewhere north of like 300,000 followers or so online, and it's like, oh, it's becoming one of those controversial topics where you could get kind of muted online, because they see that whatever it is, it's creating divide.

Nicky Saunders:

It's, I mean, it's a sensitive topic. It's you know, it is what it is. I'm not gonna speak on it. Yeah, if you choose to cool if you don't cool. I am not here to say

Mostafa Ghonim:

Stay in your lane folks. Yeah, that'swhat either or. I'll say. Unless, unless you in industry stay in your lane.

Nicky Saunders:

Yeah. Yeah, that's... A shout out to Joe Rogan. He's still when you think of podcast, you still think of Joe Rogan. Until that changes. I mean, now there's other people up there. But yeah, until that changes, I think he is fine. But let's talk about Drake.

Mostafa Ghonim:

Drake?

Nicky Saunders:

Drake? I need that sound now. So the last time you heard us, which sucks, because I almost called you like, yo, we got to redo the last part. Because we recorded that.

Mostafa Ghonim:

I know exactly what you're talking about.

Nicky Saunders:

We recorded it before the Kanye drop. Right?

Mostafa Ghonim:

Yeah, yeah.

Nicky Saunders:

And so we were speaking on it like, and then by the time you heard on Tuesday, you're like Nicky, Moose, what are you talking about? Right? It dropped.

Mostafa Ghonim:

This totally didn't go down this way. Right. So sorry y'all.

Nicky Saunders:

Right, right. Right. Right. Right. Let's, let's give that to ourselves. We apologize. However, we are completely up to date. Um, Kanye dropped and Drake dropped. And yeah. Did you listen to both? Let's let's, let's have a fan moment before I get into a rollout moment. Did you listen to both?

Mostafa Ghonim:

I have. I have, I can't give my official scoring card just yet because I'm typically someone who, like certain music takes a while to grow on me. Okay, and I've spent more time listening to the Kanye album. So like right now I find myself leaning on that side, not because I necessarily think it's better. But I'm just like, Oh, I spent more time like, like listening to it. So I can't make an official judgement yet. But I'm a little a little surprised by Drake's approach. You know, I joked around with my text today, when I was like you asked me how I was doing. I was like, Well, I'm in my feelings. Drake dropped. And I was like, you know, because we're used to him having some form of Yeah, that kind of music. And especially with that title. I'm like, oh, Certified Lover Boy, oh it's a wrap. Yeah, he's definitely going to come and, and sing his heart out. But we didn't see none of that here. So yeah, I need I need a couple of days to digest a little bit. But um, but yeah, that that, that move that Kanye pulled and just said, Oh, nah I'm gonna I'm gonna race for the buzzer beater. Interesting.

Nicky Saunders:

So I have a conspiracy theory about that.

Mostafa Ghonim:

Do you? Okay,

Nicky Saunders:

I do. So this is what I think. Right? I think and I could be wrong. Like, he put out the album. But then posts saying Universal pushed out my album without my permission. Right. I think the record label Universal is smart. Because if he would have went head to head with Drake, he wouldn't have won. Wouldn't have won. So, why don't we drop it now? Get the numbers, break the records, get our, you know, platinum status, whatever he is at this moment, right. Let's get the numbers right. And then, you know, Drake is going to come out and we're still good, because we did our our launch successfully. I think that's what happened.

Mostafa Ghonim:

So you think they pulled a move on him?

Nicky Saunders:

Mm hmm.

Mostafa Ghonim:

Wow.

Nicky Saunders:

The the second that. Drake did that whole ESPN situation and hacked it and said that September 3, I'm dropping. I think that the label got nervous. I think the label got nervous. And they dropped it. They said, Oh, no, I don't care. Let's get this out.

Mostafa Ghonim:

I got a question actually, do you think that certain artists get to a level where their fan base is so in love with them that even if the music is not good, they're still going to support heavily?

Nicky Saunders:

Yes.

Mostafa Ghonim:

Do you? Okay, now, here's a big question. Do you think that's what happened with Drake on this album? Like, what's your take on the album?

Nicky Saunders:

No, I like the album.

Mostafa Ghonim:

Oh, Oh, you do? Okay. Okay.

Nicky Saunders:

I like that. So, okay. So, here's the thing. And I was talking shout out to CJ. Every single time a major person drops, me and C talk, right? We text. Um, I did this. I listened to the first two songs. And then I went and did the cheat code and went straight to Rick Ross and Lil' Wayne's song. Have you heard that one yet?

Mostafa Ghonim:

No.

Nicky Saunders:

Oh, that will listen to that.

Mostafa Ghonim:

That will change the game?

Nicky Saunders:

That will change...I call the album of the year off of that track.

Mostafa Ghonim:

Oh, wow. Let me see how far I'm into. Yeah,

Nicky Saunders:

No, anybody. And please, hit the reviews. Hit the comments. Whatever you need to do. If I am lying. If that Rick Ross and Lil' Wayne and Drake song isn't fire. That one is fire. So...

Mostafa Ghonim:

I typically listen, like in a straight you know in order. So right now I'm on Race My Mind. That's how that's how much I got into it.

Nicky Saunders:

No, I mean, I get it. Ideally, you're supposed to listen to an album straight. Yes. However, once I found that those two were on the same track, I went straight to I listened to the whole verse, right? And just because of my religion I cannot speak negative on that track. So So I Jay spitting was fire right? That's all I say. So overall I don't know if I could pick between the two at this moment. I think I will listen to Drake's more than Ye. Reason why is it's more on like just the entertainment kind of vibe where Ye is definitely on the God vibe. So you have to be in a certain mood and a certain season to listen to that over and over and over and over and over and over and over and over again. That's how I feel.

Mostafa Ghonim:

I'm on I'm um I'm with the God vibe a lot so I kind of I've been enjoying it that's maybe that's why I've been enjoying Kanye. But anyway, I guess that's summed it up because like I saw something on it actually came up like as a recommended tweet on our account for Nicky and Moose. If you aren't Go Go follow us on you know what I'm saying, follow us on Twitter Nicky and Moose. But a recommend tweet came up.

Nicky Saunders:

I like that.

Mostafa Ghonim:

For real, a recommended tweet came up and it kind of broke down a verse from Drake. And they were like saying, oh, he's getting at Ye, in this verse.

Nicky Saunders:

What the address one?

Mostafa Ghonim:

Let me pull it up. It was something about like him being spiritual like something like that. Let me see. Let me see. Hang on. Okay, here it is. It says...What song is this?

Nicky Saunders:

I don't know. I don't know.

Mostafa Ghonim:

They got some curses in it so I'm going to kind of stay away based along the lines of...

Nicky Saunders:

Well if you listen to Episode 50 its not going to be a problem.

Mostafa Ghonim:

Right? Well, I guess we're preparing you for it in a sense.

Nicky Saunders:

You, you've been warned. Okay, let me give the disclaimer real quick, a little side note. Y'all know, on Nicky and Moose we try to keep it PG 13 at least PG 13 at least for the babies and stuff like just in case you riding in the car with the babies. This next episode... don't have the babies around unless you unless you with it. Like there's some parents that are like this how we speak. I'm cool with that, right? However, we shot our shot, we got the guest. And we just had a really raw conversation. And so we're big on our guests being who they are authentically are and I'm not going to censor that. And I couldn't anyways, it was too much. So warning.

Mostafa Ghonim:

Unless you wanted to listen to the beeps the whole way.

Nicky Saunders:

You know, like the early 2000 where it was like everything else. You couldn't hear the song, you just couldn't hear the song. It's horrible, but do you find it?

Mostafa Ghonim:

No, I think you're right. It is about the one with the address. Get that address to a driver at a destination. So is that true? Is that really towards him?

Nicky Saunders:

Yeah. He dropped his his address. Kanye dropped a Drake's address on social media and then erased it. Absolutely. Yeah.

Mostafa Ghonim:

Wow!

Nicky Saunders:

So but uh, let's get into the rollout. Y'all, let us know what you thought of the album's which ones do you listen more to all that great stuff. But um, I thought this rollout was genius. Okay, we we talked some of the rollout. But then there was more. So first and foremost. He dropped multiple billboards in different city is different cities, right. So the cool thing about it is he gave hints of who is the features through each Billboard and strategically placed the billboards where that feature lives or is known for the most, right. So on the screen for listeners, we have one that says, "Hey, Miami, the Biggest Boss is on CLB." Right? Which you can assume is Rick Ross. Right? Then in New York, you see it says New York gifts in pizza. And then it says, "Hey, New York, the goat is on CLB." Right? And then in Atlanta, it said Slime, Pluto, Savage, and Baby are on CLB and there was multiple other billboards that was placed. I think Houston had one. I know Toronto have one like, yo, the greatest rapper of all time, sign me and is going to be on CLB like how he strategically placed that for social proof is amazing. Because you know, people are going to take pictures and be like, Yo, I see the Billboard. Here's a you know, they're saying these people are on so kind of making it as a what is that a scavenger hunt kind of thing what's that thing called?

Mostafa Ghonim:

Yeah, yeah. Yeah.Scavenger hunt is right.

Nicky Saunders:

So making it into that, and having people put, you know, okay, you said the goat that could possibly be Jay Z. Yo, you said greatest rapper of all time or whatever, alive? That could be Lil Wayne. Yo, who is? Um, I think they was it a Smirk? They was like, yo, who's Smirk? Like, Nick was like, who's Smirk. I was like Durk, dummy. But whatever. Not everybody knows that. So I think that was really fun. And then of course, he dropped the album cover and officially released the date of saying September 3, Certified Lover Boy. Right, which is a whole bunch of pregnant emojis. So everybody was like, Oh my God, pregnant emojis. This is so fire. I thought it was so simple. This is what I love. Right? Let me let me go back to this that this is what I love. Because let me geek out from a content standpoint real quick. It always takes the highest influential person one of the highest to dumb back down content. Get me to dumb back down what we believe a release is supposed to look, like a product or service is supposed to look like content supposed to look like? Because all he did was put emojis as an art cover. Yeah. And so here we are thinking we have to have some crazy graphic, some crazy videos, all this great stuff, but it takes them one of the most influential people in the world to say no I'm gonna just do emojis. Boom, boom, boom, right now. The dope part about it is, of course with Drake. There's always a deeper meaning. Right? Some people just was like, oh, pregnant people. Great. Nope. So a shout out to Ebro Hot 97. Right. He said, according to the internets Drake is dropping Certified Lover Boy, an album about love baby making nine months after the expected release date. Nine months is a full term of pregnancy on Labor Day weekend, which is why there are pregnant emojis on the cover. Right. First off, it doesn't even have to be that deep. Now, I do remember the little promo video of the kid looking up in on January. He was supposed to release the project. Clearly, September makes nine months. Yep. I didn't even know. It was Labor Day weekend. I'm so like, when you live this life, you don't know how...

Mostafa Ghonim:

Yeah I had a meeting today and somebody said that. They said what are you doing for Labor Day? I said what? I yeah, totally didn't know. Right. Anyways.

Nicky Saunders:

So um, so the fact that something so simple, could have a meaning like that. And people don't even realize it. They just get so amped up that he's dropping a project. It it brings back the whole if we're going to do something like that, right. We can have simple looks we can have simple situations is the meaning be behind it that put some context to is the meaning that's really going to drive. how people perceive it. Like, oh, he's giving birth. Oh my God, this projects about to be fire. Like this is his baby. You know? It is probably not even that deep, right, granted. Yeah. Drake. I did love the album, okay, CJ thinks it wasn't up to standards, because you did not have a lot of bop to it like you normally do. However, I enjoyed it. I said it was the album of the year. But that's okay. That's my opinion. Until Kendrick drops, and then we'll see.

Mostafa Ghonim:

True. That's true. Yeah, no, he's known but but Drake is known for being a very meme-able artist, if I could say that. Like he's really good at creating those. Yeah, I think we just made a word.

Nicky Saunders:

We probably could look it up. And there is something called meme-able.

Mostafa Ghonim:

Okay. No. That's good. It should be. I mean, it should be yes. Yeah. It should be. I mean, it makes sense to me. So I'm with it. But no, I think he's been. He's been somebody who's definitely good at creating those moments. I think there was even a documentary on just how good he is about really getting the internet to rally behind him and do a lot of the heavy lifting. So we might have even talked about that when we did way, way way back. Shout out to those very day ones on the Facebook when we did the breakdown, where we kind of covered some of those those concepts where he...

Nicky Saunders:

Was that Facebook? I think that was on the podcast too.

Mostafa Ghonim:

It was on the podcast already? Okay. man feels like so long ago. Feels like so long ago, but shoot going on 50 that must have been at least a year ago.

Nicky Saunders:

We're almost at a year!

Mostafa Ghonim:

That's crazy!

Nicky Saunders:

October makes it a year, I think, because we dropped October 5th or 7th? I gotta look it up. It's one of those two. So we got to...

Mostafa Ghonim:

I know our first official podcast episode was the Floyd episode.

Nicky Saunders:

Yep. It's the Drake is the fourth episode.

Mostafa Ghonim:

Okay, so he is on the podcast. Okay, got it.

Nicky Saunders:

It was on thepodcast, there's a whole breakdown if you want that, if you want to go back to Episode 4.

Mostafa Ghonim:

Go check that out for real. Yeah, no, but I remember that. Like we were talking about how he's just really good at creating those moments that go crazy on the internet. And even if you think about like him using those billboards, he's not just doing the album. Like, naturally, everyone has a bias for the hometown kid, right? Or the hometown gal. So like, if you're walking to through Times Square or someone in New York, and you're seeing you know, that slogan for the goal, and you immediately think Jay is like, Oh, I'm gonna go listen, because I'm I'm a New Yorker, I'm probably a Jay Z fan. So I'm gonna go check that out. So I think the fact that he used the like that home crowd kind of energy to it to get people interested in wanting to check it out. And you're more than likely going to listen to more than one song. Right, but I mean, I saw what you posted on the accounts today broke records in, I think less than 24 hours right?

Nicky Saunders:

Apple and Spotify after I posted that. Spotify, then posted that it was the most streamed album in a day.

Mostafa Ghonim:

Wow.

Nicky Saunders:

I'm really not surprised that people have been waiting for this album. It does have really good features. I was talking to the guys and they were like, Did you find it funny that it had Jay Z and Travis Scott? Back to back? Do you think that's a coincidence? Do you think that's being petty? I was like Drake is petty through the whole album. It doesn't like does it matter? I'm still saying Oh, what is a look it up there was this one petty bar that I want the shirt and I put it on my I put it on my stories. And I said followers like Hello, I need this shirt. Whoever could get this shirt. I don't know where this shirt is at I need this shirt and somebody was like I got you give me the size. I was like small. Hello, please. It was a hold on I'm gonna tell you right now is like I don't Oh, here we go. I don't miss let alone miss you.

Mostafa Ghonim:

Right. I seen that.

Nicky Saunders:

What? I need that. I don't miss let alone miss you. What I will. I will look at somebody dead in the eye and say that. Oh I would.

Mostafa Ghonim:

Savage mode.

Nicky Saunders:

I need that shirt. He made a shirt of it. I don't know where his merch is. Somebody let us know, where the Certified Lover Boy merch is, because it's very important, at least in my life, okay. At least, at least in my life. Like, like I said, the the rollout in itself is just social media friendly. And which is why it's done so well. Because it's, it's so out there. Like, we've been looking forward to it. Now the ESPN one wasn't necessarily social media ish, except for like, from a TMZ vibe. Like Yo, he released it on ESPN. Right, right. Right. Right. So that alone? Yes, right is unusual. And, and I think, as we're seeing some of these artists, like, of course, Khaled is always going to be the king of rollouts for me how he does things and how it's like, almost done album is 90% done. We're like Negro. Hello, when, when when is it going to be done Oh, its done? Yes. And I had I'm a live before this literally asking yo. And we could get probably into this part, like in the after show. But is it smart to make your followers Wait, like we waited nine months? For Drake pretty much longer than that too? We just waited nine months till he officially announced it right. And then, you know, Kanye was we just wait forever for Kanye. And, he had a run for president all this great stuff. So it's like, we know we're not on Drake and Kanye vibes yet? And I mean, we as listeners, not just me and Moose. But what how do you how do you look at this? Like, do could we do the same thing? And I came to the conclusion of you can, but only to your community, only to your tribe members. You can't do that in totality. They can, because the whole world is their tribe members.

Mostafa Ghonim:

Right. But even with them, I think at some point is going to run dry. Like that's a trick that they like, the like shoe listeners are gonna be like, Ah, I'm over it. Like how long do you keep doing this? Like I think even with, with Kanye, like the third time that he did the same move, it was like, Okay, come on now. Come on now.

Nicky Saunders:

No I think we complain. And then still listen.

Mostafa Ghonim:

We're still we're still gonna listen. But I'm saying if you were to come back and do the same thing on the next album, it'll be like, I don't know. Like, it's, it's, it's a bit much. It's, I mean, the first, the first time you did it was cool. The first time was cool. I was like, oh, shoot, that's kind of clever. Like he's like really saying like, Nah, I'm not gonna do that I just said was the listening party. The second time. The third time? I'm like, Oh, come on now. Okay, personally, I mean, I still listen to him. I don't know. I'm still gonna listen. But I'm just saying like.

Nicky Saunders:

There's still going to be people who show up. There's still people who are still going to complain and still going to listen to it the second that drops. It's just it's it's one of those things that you don't like to wait, but you know, you're going to anyways.

Mostafa Ghonim:

And in a weird way it is it is like a reverse psychology on the FOMO part because its like, you don't want to not pay attention and then it does actually drop and you're like, What it dropped? You know? Like, I think that in a sense, it is it is FOMO we've talked about that for sure.

Nicky Saunders:

It is. So, go listen to Certified Lover Boy. Go listen to Donda. Let us know which one you like more, right. But let's get into the Verzuz talk like we always do.

Mostafa Ghonim:

Represent for the city.

Nicky Saunders:

It has been released what the next battle is. It is another New York vibe kind of thing. And it is Fat Joe versus ja Rule. Live from New York. Tickets going on. This is a slight promo. I might as well we always talk about them. Tickets go on sale September 7. I don't know when when...

Mostafa Ghonim:

Oh the day we drop.

Nicky Saunders:

Oh, right now it's on sale right now.

Mostafa Ghonim:

If you're listening to this today...

Nicky Saunders:

If you listen to it on Tuesday, September 7, now, if you listen to it, like on the 13th it's not it's not on sale. It's gone. But it's a September 14, which is a Tuesday. Um, how are how are we feeling about this particular battle?

Mostafa Ghonim:

I mean, I think Fat Joe deserves to be on that platform. Interesting choice that his opponent is Ja Rule. I will say that it's an interesting choice, nothing against him. I don't really haven't really looked into him. I was ever really a huge fan. But I think Fat Joe has done. Yeah, I knew, like, a couple songs. But I can't say that I'm like, really, really into Ja Rule. Now, again, I'm gonna just speak to what I know. And I'm gonna say that Fat Joe. And we covered him a couple episodes ago, but just what he's been doing as of late, and what did what it kind of brought up for us to dive back into kind of like, you know, the moves that he did to be able to share resources with Big Pun all the things he did there. I think it's a great, it's a great timing, to be like, you know, what, yep, let's bring him on. Because that viral moment that he created, about the price going up, and everybody and their mothers just started using that tagline. And using that video, you know about about, it's time to start taxing people differently, especially if you've had your moment. I think that moment almost created this moment for him. So I'm just really excited to see a Fat Joe on the platform. And of course, I think he will be interesting to see what the catalog is like, sometime, I think we every single one of these Verzuz, a lot of us have been surprised like, Yo, I forgot. You had what this is. I used to love this song. And surprisingly, that might even come from Ja Rule too. So I'm not going to fully go on it. But I'm just saying, definitely for Fat Joe, I'm excited to see that performance from his side and see how he does.

Nicky Saunders:

For the sake of time. Yeah, I'm not going to say you're bugging off of Ja Rule. Because...

Mostafa Ghonim:

I didn't make no comments I just said...

Nicky Saunders:

But it sounded like you weren't too educated on all the hits that Ja Rule honestly had. Granted. We all know 50 Cent killed his career, we know this, right? And at a certain point, you look at Ja Rule, because of that situation, as a low key lame. Sorry, Ja Rule. That was what it was, you know, perceived to be, and then turn actions afterwards. With the whole Fire Festival. It's just not great look, however, I'll do this. I'll just name a few. I just name a few. What I do question is do both of them have 20 songs? I do question that. But if you got "Always on Time", right? You got "New York". Right? You got "I'm Real" with JLo? Right?

Mostafa Ghonim:

I remember that one. Yeah,

Nicky Saunders:

Yes. "Put It on Me". I'll just name four.

Mostafa Ghonim:

Yep. I'm, with that. I'm with that.

Nicky Saunders:

This is tough.

Mostafa Ghonim:

I don't know. I mean, and I'm not just judging the music catalog. I know that's what it's about. But yeah, for me, I'm kind of looking at like, you know, the overall career, the brand, the person.

Nicky Saunders:

No you can't do that. It has to be about the music. "Holla Holla" is a instant win, its an instant win. Now, unless it'll be hard if you put like that, and "Lean Back". That's a little bit hard. But they have songs together as well. So this should be very interesting. But I bring up of course, the Verzuz part because there was something interesting that Ja Rule said in an old Drink Champs interview, right. And, like I said, we sometimes count Ja Rule out and I completely understand. But I think what he says in this next clip really speaks upon how do I put this, it really speaks upon the when you start, like your brand, you start what you love to do, and the comparison game, and what do you do? Like how do you go around that? Because it's real, it happens. Um, and we just got to figure out What to do? So this is how he his take on it.

Ja Rule:

You can't fit in when you stand out. I was a young kid, not seeing myself as Ja Rule and being influenced by hip hop. So yeah, I went and got tattoos, like everybody else is getting tattoos. Mother******* rockin bandanas. I was rocking bandanas. But what I wasn't realizing is I'm becoming Ja Rule. So now Ja Rule is gonna be looked at and scrutinize different than just the kid that's on the street, emulating his favorite artists right you understand I'm saying?

Nicky Saunders:

That first bar. It's like, I don't know why hit me. Because it's so simple. Right? Right. It's so simple. But I think we confuse influence. And our true selves sometimes. Like I feel like we tend to always try to fit in. And the way he played is like, because you stand out because you're different. You can't just mimic the other people, we're going to make fun of you. So he was referring. For those who didn't know he was referring to being compared to sounding like DMX and Tupac. Right? And how he was speaking on that drink champs interview was like, Yo, I love DMX. That's my friend, right? Fire a rapper, who doesn't love Tupac? Of course, I'm influenced by hip hop in general. So I'm doing all these different things. But because I'm different, they won't allow me to be influenced, they want me to be different, they want me to, to stand out the way that I do. So when I am influenced now, I'm getting made fun of I'm being called lame, I'm getting called a copycat. Whereas if I was just a regular regular person is not copying its being a fan is being you know, inspired. It's, it's, it's nothing different than any other person rockin the tattoos, the jerseys hat to the back. That's fine for regular smegular. And I believe I wanted to go over this clip, because certain people needed to hear that they stand out, you know, certain people need to hear that, you know, you are different. And you're actually dumbing yourself down by letting the inspiration of the culture of whatever your culture is right. Take over and downplay what makes you stand out. And so then people are going to call you a copycat, people are going to say, yo, you're the next this you're the next that, like you don't particularly have your own name, you just a copy of that particular influence or that particular person. So for me, I'm just like, we have to remember, we're different. We have to remember, when we're starting our brands and businesses that we came up with the idea that makes it different. Yes, there's models that have been successful that we can look at, and kind of study and research. But we have to remember our core reason of starting something which was to be different, right, which was to fill a gap within that particular industry, not necessarily to rock or do the same things, because we won't ever truly surpass those who stood out in that industry.

Mostafa Ghonim:

Yeah, yeah, yeah. Especially those who started it. I think, you know, for anyone who kind of runs and starts with a trend, like they become the face of that. And immediately, you know, he's right. And like, well, I empathize with what he's saying. I think what I've learned, and what I've seen, and how it's been emulated from a successful way, is if you are going to be influenced by a specific culture, take the inspiration from it, but you got to make it your own. Right, like, like, you got to add your twist to it that people can be like, Oh, man, I appreciate the creativity. Right. And, and we talked about Tyler, the Creator a couple a couple of weeks ago, and that's somebody who like when you listen to his interview, he's telling you like, hey, I too, am super hip hop, like I'm absolutely influenced by the culture. But I also recognize kind of like my own uniqueness. I'm someone who likes eating croissants and waking up at seven in the morning, like, you know, he's just like so him, that me personally, someone who did not listen to his music or never listened to his interviews, I actually sat down and listened to the entire hour and was like, Yo, I can appreciate both, like the audacity, like, just the aura of really, truly being every part of you. So I think I think when I look at, you know, this clip, which I do, I definitely understand. But it's it's a lesson that unfortunately, is learned too late, because, you know, we had a big dispute or really just the dialogue. Early, early days on the show, when we talked about J Cole kind of stepping aside for not wanting to be a leader on that BLM thing. And it's because I feel like that's the difference between people who can see themselves clearly for who they are. And they can separate from who others want them to be as like, okay, now I get that this is who, who I'm, I'm supposed to be but if that's not me, I'm not going to head in that direction. So again, while I empathize with what he's saying, you know, I just feel like it's probably one of those things where, you know, the bus left you and you didn't really catch on to what was really happening, and how it kind of hurt your career in that sense.

Nicky Saunders:

Facts. So, listen, first off, I love this particular person. He is going to be in the Transformer movie. I think he's on his third child. I think they think that he's there. Yep. they're at number three. Amazing team talking about Tobe.

Mostafa Ghonim:

Nwigwe

Nicky Saunders:

Yes, sir. I ran over this interview that he had with Nell about when did you know it started to work? Like when did you know everybody was on the same page? And I know, in our lives, we YouTube Live not literally lives, right? But in our YouTube lives we have that question of like, the team conversation.

Mostafa Ghonim:

Sorry, I just understood what you said now, like the live show, not like our life. Sorry.

Nicky Saunders:

I didn't want to sound deep, you know, in our lives, because its not really our life.

Mostafa Ghonim:

Listening to Drake, you got the play on words happening...

Nicky Saunders:

I see what you did there. We always get asked about the teams and how to build one. And when do you know that person is the right one? Do they take the assessment? flightassessment.com Slight plug. flightassessment.com Right? Um, but Tobe went in on when did he know that Nell got it like when if y'all don't know who Nell is that's his producer. Like he is very one producer like Nell produces everything he doesn't go to other producers like other rappers that's no shade that's just what he does. Right? So here's a quick not well, here's a quick story

Tobe Nwigwe:

So I was sitting over there with her for like hours upon hours. Then after a while I was like alright, me and Fat about to leave. We about to go home. And she was like alright. But in her mind like when I said I was leaving then everything is over. I was like no no, I don't think you understand. Mind you she's pregnant at this time. She was about five months pregnant or something like that. And I was like yo, No, no no. We're leaving this beat still needs to be done. I need to have it by tomorrow morning. And she was like no no no I don't think you understand. I need to get my sleep, I'm pregnant. And I'm like listen. I understand it all. You pregnant you gotta rest. I feel you. The beat needs to be done or I'm gonna have to get a beat made somewhere else because I'm not going to like make an excuse for why I didn't do what I said I was going to do and like she like puffed up and everything like well alright dawg alright. Whatever then. When Nell get mad she don't get extra feminine like... she turns into Debo. Nah alright! That's what's up then. Bet alright! No, no you good. You go ahead and leave big dawg. I'm like alright, I'll leave. And she did all that and it looked like the very next morning first thing in the morning before she went in the school because she was a full time teacher teaching English. Full time teacher English and coaching the basketball team came first thing in the morning andgave me that flash drive with that beat done. And once she once did that I was like alright cool. She get it now.

Nicky Saunders:

First and foremost, Tobe do not flag our video. I know, we grabbed it from your YouTube, and it was a really long clip, please don't flag this. Tell him not to flag our stuff. Second, um, it's always good to see and hear like the beginnings, right? Because who you look at the dynamic of you know, Nell and Tobe then you think that was instant that happens. They clearly saw the vision, whatever it is, there was no question of commitment, there was no question of dedication. And then you hear like, yo, she was pregnant, like, some people in Tobe's position would have been like, you're right, you're pregnant, don't worry about it, we'll figure this out. But he was so committed to the mission of, I got to be consistent, I got to do what I said was gonna do. Either you with it, or you not, I'll go somewhere else. And the level of ownership is what really got me with this its like, Nah, you can't go nowhere, like, this is mine. And I can't let you go. So you know what, I'll stay up. I'll do this, you'll get in the morning. And I'll still do my regular teacher stuff. And you that's the type of things that though, sometimes is rare. When that happens, you can't let that go. Like you can't, you got to, you got to really put value on to that thing, because that's the kind of work ethic that people like, wish for. Right? Because there was no situation with, with money or anything like that. It was like, Yo, I need you to do this. No excuses. And some people would be like. So that's, that's why I wanted to show that and for the people to hear it. Because it's like, you got to, you got First off, when you're in a position like that, you gotta have commitment like that. Two when you have a team player like that, you gotta hold on to it. You got to cherish that one. And you'll know then when in situations like that, there's like, yeah, that's a keeper. That's, that needs to be on the team.

Mostafa Ghonim:

I mean, at the end of the day, that's why that's why the startup hustle is so hard. And that's why being a leader is so difficult. We know, I think everyone wants to be a leader, or very few people want to take responsibility. So when you look at, you know, that conversation, I first want to kind of speak to Tobe's part. Now, me personally, I mean, I don't care who you are. I don't think that that's the right approach. Right? It's like, you always want to be mindful of how it said, but of course, they put it in a joking matter. So I get it. But that's why leadership is hard. Not many people can manage their emotions, and I'm sure he and Nell are the best of friends. I mean, if you look at their relationship now they had history. You know, when when we were with them in Dallas, a couple months back, Nell's husband was telling us that they all actually met in high school, all three of them, like they were all friends in high school. So I'm sure they were friends at that time. My point is, though, that's why that's what makes leadership hard is that you got to remove your personal emotions aside, even from a situation like that, where you might truly care about the person you you might actually see they have a point. But you're mission driven, like you said, and you have to put all of that aside, even if it hurts, and you're almost putting the entire relationship at risk its like, Oh, I'm gonna go this far. And while a lot of people say they want to be leaders, I don't know that many people can manage that type of situation like that. And it's moments like that, that can make or break a relationship that can make or break a team again, your approach. You know, Tobe, we know about his personality. He's a certain way it works for Tobe. So I'm not what I'm trying to say is don't mimic what Tobe did just know that if you aim to be a leader, you're going to get to that point where you to have to make a decision. And you got to know what your approach is going to be like, because that's the difference between someone who can lead and someone who, you know, unfortunately can't get it done.

Nicky Saunders:

That's good. That's good. And small plug. Reason why I put Tobe in here because he just got announced that he will be a speaker at 120. 120series.com Okay. Atlanta 25th 26th of this month, September this crazy Yo, that's crazy. Right, even Speedo, Moose will be speaking. I'll be speaking. Tobe will be speaking, Inky, Pinky Cole and of course, E. And Mal and you know, the regular smegulars.

Mostafa Ghonim:

I'm sure the whole gang? Yeah,

Nicky Saunders:

Yeah, yeah, yeah. They'll be speaking. They'll be speaking. But our last clip. I know we're going a little late, but I like this one. Okay. So shout out to the FAQ podcast. Q and Fuzzy. They have they have some great guests. amazing guests, right?

Mostafa Ghonim:

Oh, yeah.

Nicky Saunders:

But there was this guest, Terrence Martin, that was a rapper and a producer. But he said something about working with Snoop that hits personally, for me, I don't know about you. But personally, for me, it hit me very well. And I think it's a lesson that we spoke on personally. But hearing people in the industry, I hope this hits somebody else. As much as it hit me so

Terrence Martin:

Because I did a lot of the music all Welcome to the Chuuch. I wouldn't he wasn't paying me nothing for the beats. He would say my name in interviews and he would just boost me up and I could always go to his house and we just got so tight. And it was it was a dream. It was I never, I never you could ask any of them. I never caught them chasing money from Snoop. You can't ain't one time.. DNA I've called saying, I need this. I need that. It's it's always been an honor and a privilege to give that man music so he could say something on what I did. So the world could hear not gonna change my life off of that. I've never pressed any dot, anybody, anybody they never been. It ain't never been that with me.

Nicky Saunders:

So let me give some backstory real quick. So he was talking about Snoop. Alright, he gave Snoop a whole bunch of beats. And Snoop was like, this for me? All me, right? It's all me. And my man served. And Snoop was like, yo, who do you want to be like? Quincy. Boom, hold on. Quincy. Go talk to go talk to my man real quick. Here are you on? Who else you want Dre boom, Dre talk to him? Like we some people look at money for these particular opportunities. Yo, I know how big of a star you are. I know how big of an influencer you are celebrity you are. So you could afford it. Not saying Snoop couldn't afford it. But sometimes you have to serve to get opportunities, past a check. And I'm not saying do this for everybody. But if there is somebody who impacted you in some way, shape or form or who has the potential to get you as certain tables that you couldn't do by yourself, at least in the time, a desirable time that possibly is your prime. What would it really cost you to do something that you truly love for free for them? Right? You hear these stories from time to time I'm not saying is super often right? We both of us have have lived similar stories like this. And I literally today as we're recording this its E's birthday. And I literally texted him like Yo, I appreciate everything you have done and the people I've met connected with, you know, literally still to this day, if you say, Nicky, we're going somewhere, I'm going. So. And I said, Because of you, I am a huge part of who I am. So I hear this and I'm like, that is one of the keys of being successful in your lane is by those people who have impacted you, those people that that serve the world in some way, shape or form, if you go serve them, that's going to open doors, way bigger than a check way bigger than that monthly, or annually income that you can have. It's like to talk to Dr. Dre. In his case, Quincy Jones, in his case, that's invaluable. But if I would have asked for a check, I may not have been able to get that call. At all.

Mostafa Ghonim:

Yeah, yeah, yeah, no, that's definitely one of the most strategic things that you can do. You know, when you're just finding your footing, one of the things that I think people often kind of question or a little confused by, is okay, you telling me to do work for free? I've been doing that. And I'm not where I am. Why? And I'm always big on this, like, man, check your motives and your intentions. Alright, anytime. Anytime you find yourself in a situation where you're listening to somebody stories, or even listening to some of what we told you about how we found ourselves in these positions. And your like, okay, bet I'm gonna do the same thing. And you're not seeing any traction doing it? It's likely because although on the exterior, that's how you're moving, the inside of you is not really biting at the idea of why should I be serving them? What did they do to deserve my work for free, you know, those types of intentions, I don't know what it is, man. But people can sense that energy. Right? When you're looking to kind of put your you know, get an upper hand or position yourself in a way that you appear in more of a power positions. Like when you arrive at a level, like some of these, you know, like, even like a Snoop Dogg. When you arrive at a level like that, you know how many people I can only imagine how many people are pulling on them, right? Like it's, it's so stressful, to have to constantly weed out and measure people's character to see if they are good hearted or not. So to walk into a space like that, and not get caught up in the limelight, and the potential opportunity that you can land as a result of being connected or any of those things, but just simply aim to be a good person that's looking to add value, you will be surprised at the level of value that you will then sometime or someday your career start to reap as a as a result of it. So that's the thing that I've just kind of have always recognized. Like I appreciate stories like that. But I know the backstory because I guess just because we we say that message we know that that's one of the the secret strategies in the sense. But I think a lot of people struggle to not see it all the way through. And the main reason is just because of intentions.

Nicky Saunders:

Facts. Just a quick, you know, quick little video because I think they hit personally to us. So I just wanted other people to see it. But listen, thank you for pretty much reaching the end of the podcast. Real quick, please go follow all our social media platforms. And I have let me see if I can pull it up real quick. I have a real special announcement. Stay here with me stay here with me as I look it up because I should have been way more prepared. But you know, of course not. Why would I right? Um, shout out to Isiah. Reason why I say that, um, Isiah is one of the main reasons why you're seeing Nicky and Moose as far as on social media. He handles majority of the edits he does S2S Podcast, he does the morning videos. And he just released a course that I felt like we should say on our platform, because without him y'all, wouldn't really know of Nicky and Moose from a visual standpoint, maybe from an audio ok shout out to my audio people. But um SoloCreatorPro.com/onedayeditor. And I'm gonna have it up on the YouTube and make sure we clip this part out. Clip this part Isiah, thank you.

Mostafa Ghonim:

The number one or the word one?

Nicky Saunders:

So it's SoloCreatorPro.com/onedayeditor. He did a course of how to edit such videos, as you see on social media, right? And this is for two people who are solo one team man kind of vibe, right? You know that content is important. You have no clue how to edit these videos, Isiah iterally does a step by step of ow he does it in Adobe Premiere ro. So go check that out once gain, SoloCreatorPro.com/o edayeditor. I had to do th t for my guy, because he does a lot for us. And all we coul do is share our platform. But oose final words.

Mostafa Ghonim:

Yeah, the one thing that's been on my mind lately is, and this is probably a message for those who are maybe not happy with the pace or the speed that they're moving at. And you're getting to that point in your journey or in your plan where you're like, Okay, what's the shortcut? Like wha 's the quickest way for me to et up out of this position? N w, here's what I've discovered to be the quickest way, he quickest way is the right w y. The quickest way, is the ri ht way. Because every time you t ke shortcuts and you think that by cutting corners, you might et to your destination a lit le faster, you're going to f nd that you're actually tak ng yourself a longer way to et there because guess what, you re gonna have to circle back nd actually do it the right w y. Anyway, so for those of you ho are a little bit frustrated I just want to drop an encourag ng word and say, Hey, stay he course just know that he quickest way is the right w