May 25, 2021

Episode 34 - It's A Meme World


Welcome to Episode 34 of Nicky and Moose: The Podcast. Check out today’s show as your hosts break down what’s poppin’ with Chrissy Teagan and Nicki Minaj. Also take a look at some lessons we can learn from Soulja Boy. Trust me, you don’t want to miss it!

You’re going to need pen and paper, your favorite device, or whatever you can find to capture all of these gems! Check it out!

What You’ll Discover:

  • How to protect yourself now for your future.
  • Stay in your lane.
  • Adapting to the times.
  • The pros of repurposing.
  • The importance of staying current on the internet.
  • How to go viral.
  • The significance of being an early adapter.
  • How to become first in your lane.
  • Why don’t many want to do the work?
  • The need to show the receipts AND the systems.

Grab your Grind Gear from grindgearstore.com/

Transcript

Nicky Saunders:

What's poppin'? What's poppin'? What's poppin'? Welcome to Nicky and Moose! I'm Nicky! That's Moose! What's up Moose?

Mostafa Ghonim:

What's up y'all?

Nicky Saunders:

And we're on episode 34! And I feel like today is going to be a very fun, hilarious...I don't know, I just feel really good about this episode. We're gonna be talking about a little bit of drama with Chrissy Teagan just a little bit. We're gonna be talking about repurposing with Nicki Minaj and is Soulja Boy, the G.O.A.T of being viral? I don't know, we, we may have to break this down. Moose, how are we feeling about this episode?

Mostafa Ghonim:

First to do everything. It's, it's like, you know, it's like one of those school's almost out type episodes just gotta kick back and have a little fun. So I'm excited.

Nicky Saunders:

Exactly. Let's just get into this intro. So you see what we talking about.

Jaymie Jordan:

Two kids from Queens, cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose! Bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders:

And you already know what time it is. It is review of the week. And today we got "Killing it. I love this podcast, the flight assessment piece and how they go into lives of people we know as celebrities helps to bring a fresh perspective. Straight fire." Shout out to everybody who leaves us a review who listens, watch however you are listening or watching this podcast. I don't know how I said that like that. But hey, you know what I mean? We appreciate it. Keep leaving those reviews. We read all of them. We appreciate all of them. And let's get into this episode. So first things first, I found a really dope article. Shout out to CJ. And normally we don't go over these things right? But um, for my YouTube viewers, you see what we're doing. Our audio people put up an article of a "Florida man wins $1 million after both his truck and his wife's car break down". Now you may be asking, Why are y'all covering this? You don't cover lotto and anything. Look at the hat. Okay, look at the hat people. He's wearing an E.T. hat. He's wearing an E.T. hat. Shout out to Curtis Fuller I think this is named Fuller. Right? Um I just love the quote its like "'My wife's car broke down a few days ago. And two days after my truck broke down', said the Jacksonville man and new release in the news release of the Florida lottery." I think the whole point of this is that get the hat people. It's Limited Edition. Shout out to the Grind Gear Store, grindgearstore.com. And hold on.

Mostafa Ghonim:

Speaking of which.

Nicky Saunders:

Let me...you see the mugs? Audio people were taking a sip from our new Nicky and Moose mugs.

Mostafa Ghonim:

Actually, let me show you the backside of this too hold up.

Nicky Saunders:

Oh I got that too. I got that too.

Mostafa Ghonim:

You see me though? Come on with it. Let's go.

Nicky Saunders:

So shout out they got us some mugs. Shout out to the grindgearstore.com. Grind Gear. Appreciate y'all. I just needed to highlight the fam because who holds a million dollar check with an E.T. hat? That is crazy. That is branding.

Mostafa Ghonim:

Facts. You know I spoke this into existence like six months ago so you know I'm gonna celebrate this one a

Nicky Saunders:

Trust me I know. I know. Shout out to C.P., De little bit. e, and the whole Grind Gear fam ly. But on to more serious n ws, even though I want tha $1 million check. I'm just sa ing but Chrissy Teagan for those who don't know her, you may know her as John Legend's wife. You may know her as a model. You may know her as a super influen er, whatever you want. Got into ome smoke for about 10 years ago tweets. Follow me with this.

Interviewer:

Celebrity Chr sty Teigen now getting a tas

Nicky Saunders:

So, um, I wanted to talk about this because this is the pros and cons about being an influencer, right? Because e of the less cancel cultu e. Multiple retailers dista cing themselves from the forme model and pulling her cook though I am not approving the tweets that she's done, right, are line, after several star ling accusations of cyber bull from a long time ago, and how they're labeling it as cyber ing from the past resu faced. One example reality star Courtney Stodden claims that the former model sent abus bullying, I believe the person that she was tweeting was like, ve tweets and direct mess ges when she was only 16 year only 16 years old, right? So clearly the person now is about old, with one shocking priv te message were Teigen all gedly told Stodden to commit sui ide. 20, 26, or something like that, right? And she went in, she was like, Yo, I hope you get a dirt nap. Like the craziest things. Now, this was 10 years ago. The...how do I want to put this? I don't like the cyber bullying. I just don't...like its 10 years ago. Do you not have a PR rep or somebody on your team to may just like delete some old stuff? Like at a certain point, once you reach a certain height, don't you have a team to comb through your stuff? Granted, the easiest thing to say is like, yo, Mind your words, don't say anything crazy on your platform with thoughts of, you know, becoming a celebrity, becoming a superstar, becoming people who will check on your stuff. We've seen things like this before with Kevin Hart, and all that great stuff with you know, the LBGT community and what he said in the past and how he had to go on a whole what you call it? Whole sorry, run, what is what are those called apology tours? He had to go on a whole situation about that. She has to put out multiple statements as well. But the thing that bugs me about this is she got dropped from major deals. Like she had a I think what her cookware was on the verge of like signing something. And they dropped her quick, fast in a hurry because of things that have been 10 years ago. So we have to look at is, you know, how do we protect ourselves from this? How do we protect ourselves from maybe the things that we may think in our mind, we use social social media to kind of just like, you know what, let me get this out. Let me you know, let me go on this rant. Because especially on Twitter, countless of celebrities have used that for rants, but a lot of them get dug up later. So is it safe to say that, you know, maybe just chill out on the rants? Maybe just keep that to yourself? Like we're just in a different time. And yes, I could I can honestly say not once again, not downplaying what happened. I do believe those tweets were very offensive. And if you didn't look them up, because I'm not repeating majority of them, because they were just crazy. Right. But if you didn't look them up, go look them up. Right. Those tweets were considered cyberbullying, clearly. However, to sit here and say that in 2021, and on that we are not in a more sensitive time. I mean, we have to acknowledge that. Some things that were could be said prior to years ago, is no longer but is it fair, when a time that not necessarily that it was accepted, but it kind of got blown off that it get keeps getting brought up in more sensitive times. Is that fair?

Mostafa Ghonim:

Well, the thing that thing we're her is that honestly, she kind of brought it like to herself, because if you follow her on Twitter, she's always used Twitter as a platform to go pretty crazy, right? Like, I think people probably didn't say nothing because her most recent bashes were towards Donald Trump. And I think everybody was taking swings at Donald. So like, there wasn't really tripping. But it shows that she has a history of this. And now she just got caught. The the bigger issue with it is, it's just not her lane. You know, like, there's nothing specific to her like, it has nothing to do with cooking. Nothing to do with modeling, nothing to do with growing her brand. So that's like one of those things that I think you know, you often speak on, it's like, yo, when it comes to branding, stay in your lane. Yes, we want to see your family. Yes, we want to see a personal side to you, we want to see all of those things that make you you. But for the most part, do it within reason and stay in your lane. So I think she had, you know, she had it coming for her because if she did it back in the day, and still had you know, from time to time, she's pretty vocal, especially on Twitter, I think that's what you know, brought her into this mess, which is unfortunate, but you got to have discipline.

Nicky Saunders:

I'm with it. I just it's unfortunate to see some of these things being brought up. And you're losing major deals for stuff that you've done 10 years ago, 15 years ago, 20 years ago, but like I said, I think once you if you have the mindset of that I'm going to get big, this is not just on a viral situation, this is literally my line of work kind of thing, then I would have to say, you have to be mindful from the jump of what you do, you have to be mindful, as far as you know, even having a team that could possibly check you. You know, there should have been people who possibly deleted just some old stuff. They have services to where you could delete your old Twitter joints, especially when you're like you see your success going, delete all those tweets, like stop, delete some of the pictures that you have on some of these social media platforms have, like invest in that, at some point or take the time to do that, at some point. We keep seeing things like this over and over again, at what point will they you know, that's a business. And they may have like that, like a just a group of people who will comb through your social media, and delete anything questionable have meetings with you look, these these are things we found that you want to keep these are not this is the pros and cons of that. Someone cash me out a check.

Mostafa Ghonim:

Somebody listening to this podcast is going to run with that and be like we got this thing cooking.

Nicky Saunders:

Yeah, just that's all I ask. Just, give credit where credit's due.

Mostafa Ghonim:

I'll tell you what, that's not that's not something that's really talked about. And it's, it's important, you know, because to your point, if you have the intention of going big, or just having a large following, and that's a desire of yours. We see that the downfall with a lot of these big name celebrities or influencers is that they typically catch on too late. And then they got to come back and say, oh, shoot, I'm sorry. That's not who I am anymore. But if you can avoid that, and clearly save yourself money in the process, because every single person has lost something. You mentioned Kevin Hart, you know, he was threatened to I don't know, when he got kicked off the Grammys or something like that.

Nicky Saunders:

He was supposed to host the Oscars. And unless he apologized, like again, or addressed it again. He wasn't he wasn't going to be able to host it. He said I'm not going to, you know, address something from over God knows how many years ago that I've already apologized for. So, yeah.

Mostafa Ghonim:

Yeah. So that, you know, it's just like, you still end up losing something, it ends up coming as a chink in your armor. So it's like it I like that though. I don't think I've ever heard somebody say that, you know, like, be proactive. And if you have the intention, just start cleaning up right now.

Nicky Saunders:

Got to do it. But let's get into a rapper that I love. I do. Just happens to have the same name as me. We both from Queens. I just don't look like this. Shout out to Nicki Minaj. Um, we I meant to to talk about this last week. But you clearly heard last week's episode we had a lot to talk about. And we actually went over in time. This week. I wanted to go over Nicki Minaj re releasing her mixtapes finally on streaming services, right? So we got a clip of her talking about it and I'm going to break down why I wanted to bring this up because it's definitely a blueprint we need to pay attention to, especially if you've been doing your craft for quite a few years.

Nicki Minaj:

I have never ever in life put my mixtapes on streaming services. As you know, a lot of people have done that, and I've never done it. So what we're doing tonight, is we are putting Beam Me Up Scotty for the first time ever on streaming services. There might be like two or three songs that didn't make the cut for whatever reason. Um, but But yeah, so for the most part, the whole the whole tape is going to be on streaming services now for you guys. I wonder what's your What was your favorite Beam Me Up Scotty song?

Nicky Saunders:

First off, as I just love Nicki Minaj. I just... I don't audio people I don't know if you caught that. Video people probably didn't. You just heard the chains just clink clink. Like that was taking over. Like, I was like, Okay, all right. I'll just rock my little one chain too. But anyway, Moose, what did you think about the re release kinda like...Nicki Minaj was known in the very beginning for mixtapes, like a lot of earlier rappers. For what they've done for the free mixtapes, I think actually, at her era, they were selling it for like $5 or something. But the fact that when streaming came out, and she didn't put it out like other people, and and now years later, what do you think is about to happen?

Mostafa Ghonim:

This is this is one of my favorite things to see where someone who has had traditional success, adapt to the times of the new era, right? So Nicki Minaj I'm sure she's went platinum and got all these types of crazy awards for her success doing it the traditional way, right? Just press tours or touring and all this type of stuff right now probably caught a little bit of social media, but I think for the most part, not I wouldn't compare her to what's the other girl's name Meg the Stallion. I feel like she's more of like a social media era artist. Nicki was just before it right. But to see her kind of like, catch on to the trend. So you know what, let me come back and try something new. I love it. So I love to see.

Nicky Saunders:

I'm surprised you mentioned Meg before Cardi.

Mostafa Ghonim:

That's a good point. That's a good point. Because I just remembered that one time that I was singing that one song and you were like, Whoa, why are you singing Meg the Stallion song? And I'm like, No, no, that's not that song. You remember. I don't know if you remember. We was like...

Nicky Saunders:

Oh my God. I don't even remember the song. Don't worry, about it. I don't remember the song. I know it happened. He was singing so so innocently.

Mostafa Ghonim:

Yeah, it wasn't her song.

Nicky Saunders:

Okay. All right. Well, no one knows who it was though.

Mostafa Ghonim:

Yeah. But, yeah, but but I'm just saying like, you know, if if that came a move from a Cardi, or Meg, I would be like, Oh, yeah, that's normal. Like they really blew up in this era. But Nicki Minaj had more of that traditional success to see someone adapting with the times. And I think a smart on her part, she's recycling something so she doesn't have to recreate something new. So we've mentioned on the podcast multiple times, don't be afraid to test things out. And it's a brilliant way to test on something you already have created. So you don't put the effort into something new. And it doesn't really get the reward that you want, or the hit that you want. So it's smart to re cycle something that you currently already did, and then just put it out in a new format to see what the responses so I'm really a big fan of this move.

Nicky Saunders:

I agree. I agree. I would have to say that I think this is the beginning of something bigger. The reason why I say that is because Nicki Minaj has been absent for a little bit. A shout out to her she has an amazing baby boy, right. I think its called Papa Bear. Like the cutest chubbiest kid I've seen right. Um, and then clearly with some family issues between her husband, and you know, the passing of her father and I think some situations with her brother. There's just been a lot of things that's been going on with Nicki Minaj. Right. So what better way to come back and let's start off with something light. Right, let's do let's re release my mixtape. Let me put Some new songs let me put the biggest artists on my mixtape, aka Lil' Wayne and Drake. right let me let me put them. Let me put them on real quick. Let me get about 80k on my first week but to sit here and say that new music isn't coming out I I can't say that I don't believe that this is the start of a rollout. I can't sit here and say that this is a strategic financial move of first let me feed the people right, get money off of the mixtapes that I didn't make money off of before. I didn't take advantage of the streaming services before with my mixtapes. And back then mixtapes were good to tour with. I put the music out, I get known, right, and then I go on tour and make my money now I can make my money off of streaming with my mixtapes. So she's taking that angle, while because people been asking, where's Nicki Minaj we've seen countless of female artists pop up in her, you know, in her being low key because of her pregnancy and her first kid. So we have people like Cardi, we have Meg the Stallion, we have City Girls, we have a bunch of other famous female rappers that have came out, right. But now she's like, let me come back to the scene. Right. And if you've seen her social media, new pictures are coming out, like you saw earlier. Right? Um, she's rolling around in what we assume on her big in her big mansion with the, with a new car playing some music, you know? And I just think this is something that we can look at and be like, what do if I have something new coming out? Right? What do I have in, you know, in the archives that I can bring back that clearly was successful at the time, bring back put a new wrapper on it. Not literally rapper like the artists but like, kind of just giving it a new look and a new feel. Add some two new three things right onto it, and rerelease it. So the people are aware that I'm back, the people are aware that, you know, I'm being present again. And so when I do drop something new, this isn't, this isn't new. Right? This is now I'm starting to stay in people's faces, and getting you to know who I am again. Because maybe some people forgot, maybe some people don't understand what I put out before. Let me do that, you know, a shout out to Verzuz. Because they've made you know, old songs and you know, all goodies come back to life. So now we're already in the mentality of Let me check out some old songs. Let me check out old catalogs and and listen to it. So maybe she's doing her own rounds of like, Yo, check my back catalog catalog before I drop something new. So I think what, what Nicki is doing is clearly showing us a really dope way to repurpose, whether it's content, whether it is products and services, give it a new vibe, and feed the people make a few bucks while doing it. Right? Um, maybe, you know, go on other platforms and get on some new features, whatever it is, like I think she's going to start becoming more active. Which, you know, we're looking forward to because anytime Nicki Minaj does something it's always entertaining as some way shape or form. Right? You got to give her her flowers like there was Lil' Kim, Foxy Brown and Nicki Minaj. Oh absolutely. She got bars, she's from Queen.

Mostafa Ghonim:

Yeah she's talented. She's a very talented artist. I listened to the to the mixtape once again. Of course the new track with Drake in and Lil' Wayne is definitely a banger, of course, but I'm looking forward to what Nicki Minaj is going to do. I really am. But that's just me. Now let's get into some fun vibes. Um, because Okay, backstory of where this is coming from. So I went on IG live this past week and was talking about the importance of going viral. And like, Are you prepared, right? And then this particular name came up and I was like, man, at the end of the day, I don't care what nobody says, Soulja Boy is the king of viral. King right? So this kind of just got tweeted out while this was being recorded, Soulja Boy versus Bow Wow Verzuz. It is official. Now, um, ya know, we are big fans of the vs battle. I don't I would watch this, I think this is going to be extremely, extremely, extremely entertaining. Bow Wow has has his...So this is the thing, right? I was having this conversation. So there is like, I want to say, two eras right. Now in our error, we saw, like Soulja Boy and Bow Wow come up, right. And I think our era will be confident enough to say that we think that Bow Wow is a little lame for some of the moves that he's made, right. Not that he's lame as a totality. I think Shad Moss is amazing. I think the character Bow Wow has made some few mistakes, with the fake jets and all that great stuff with Bow Wow challenge and all that great. But the era before us, thought Bow Wow and Soulja Boy was on top of the world. He was Bow Wow was Mr. 106 & Park and was number one forever and a day. And I was so confused why, right? Soulja Boy has been relevant. This is the thing and this is where I really want to go with this Soulja Boy, put out Crank That in 2008. And we are still talking about Soulja Boy, that has to get talked about. That has like, that's nothing light. Like 2008 there's been multiple artists, multiple people that have came out in 2008. And prior to whatever and we're not talking about them at all, in whatever level right? Now that's the that's the conversation that I really want to have. Because it's not like I've This is... Soulja, Soulja Boy is like a successful joke. A very successful joke, right? And I got a clip of him at least acknowledging that he is a successful joke.

Soulja Boy:

I look at memes and viral go hand in hand. If you get turned into a meme, you're viral. If you're viral, you turn into a meme. Drake? Drake? The ***** that got bodied by Pusha T? The ***** that's hiding his kid from the world but his world wanna hide from the kid? Aubrey Graham in the wheelchair? Drake?

Nicky Saunders:

So I'm, this is where I want to go with this. Like I think he realizes how to stay current on the internet. Okay, he learned very young of the importance of the internet before anybody really figured it out. Right? And he started a lot of things now what we give him credit for is a different story. Right? But let's just break down how he started and like what he's doing right now. So with with crank that that was a song and a dance that everybody still till this day is doing right. I don't care what race you were care what nationalities language you speak Where you from, You did that Soulja Boy dance or you at least seen it. Okay. So to to that point of understanding that when I come out with a song, and I come out with a catchy dance that everybody can do nothing too complex like all these choreographing and all that great stuff. Like if I do Something simple that I get the kids to do, and adults to do. This is going to last a bit. Right now we're in 2021. He sees you know what TikTok is the way to go. And they're doing dances. Let me make a song that is probably catchy. About 15 to 30 seconds clip that I know people will make a dance from, make a dance, let that go viral in TikTok and now from 2008 to 2021 I am still relevant and being talked about. Now clearly. There's other stuff that my man has been doing, where we remember that he was him and Bow Wow we're beefing at one point, right? We remember him trying to do a boxing match with Chris Brown. Right? Of course, like you heard and saw, got on the on The Breakfast Club and doing the whole Drake and also starting this narrative of that he started everything which I have a clip of that too.

Soulja Boy:

I created Nicki Minaj Twitter for her. I introduced y'all to the internet. I was the first artist that work with the Migos. I'm the reason why it's Apple Music and Spotify. I'm the reason there's little pumps. I'm the first rapper to come out with a video game. So I discovered Chief Keef. Rich the Kid used o sleep on my couch. I wa the first artists on YouTube Quavo met Travis Scott at my house. Why you think you got an Instagram? That's me. I'm he hottest rapper in the game

Interviewer:

I don't know that that's a fact but in your mind...

Nicky Saunders:

So, the this is my thing. The one thing about branding, right? That is like an unspoken rule is that you want to be first in what you do. So people can talk about you. So you could be known as whether the godfather of it whatever it is, like you, you are the first you beat to it right now. If you are claiming that you are number one, that's why a lot of people is either clowning or maybe someone giving credit to Soulja Boy because he's saying he is number one in everything every single thing. Now, what is true and not is is, you know, separate but there are some things that he's pointed out. That makes a little bit of sense. Like there was a song that was an Ariana Grande a made that she took from Soulja Boy, right? And didn't give credit. The one person who actually gave credit to Soulja Boy was Beyonce. One of his songs, use one of her one of his bars paid him. And that was great. Now, what Ariana Grande did didn't give credit, nothing like that. Of course, the whole Drake thing with Kiss Me Through the Phone that Soulja Boy did. And then Drake took his flow. Now being the first rapper to do this, that and the third, that's a different topic, right. But I will say I could almost confidently say that he is the king of memes. Right is definitely the king of memes. I think that Drake one is going to last for years and years. Oh, yeah.

Mostafa Ghonim:

That's going into the Hall of Fame of memes.

Nicky Saunders:

Right. But like, with with Soulja Boy, we have to look at what he's done, and how he stays the king of viral. So there's two things that I see. There's, I create a formula when it comes to songs and what makes those viral and then I have the controversy ways that may mess up my reputation or not, but it's going to continue to get people to speak about me. And it is what it is right. So he was one of the top people will be known as a troll. He was calling now every rapper before Six Nine did, okay. He was trying to fight everybody hence why he was going to do a boxing match with Chris Brown. He was trying to fight everybody. Right. And I don't think necessarily the controversy way has really worked out for him more than just what he's been known for, which is the music and the dances. I think those we can safely say that we will Always remember Soulja Boy for the Crank That song and dance. Right? I think we could say that confidently right now. To say he's the first and everything. You know, it's fun. It's fun to say it's fun to do, right? But it shows people will talk about you people will check you. If you are the first of that if you are saying that you are the first and the importance of being first in the things you do, like I think, are the rappers now actually have given credit to Soulja Boy like Yo, leave Soulja Boy alone. He was the first to do like, I don't know anybody else who's saying Big Draco all that stuff right? Now we may think you're a little lame my guy. What's going on? What you doing? Are you on drugs, again? What's happening? But you can't you got to give credit where credit's due he, he has this formula down pack and what can we learn from him for us to be relevant, not maybe necessarily necessarily viral because I feel like viral are moments and you only remember those particular moments. He is like I continue to say has mastered viral so that he's the his moments are almost like every couple of years. So we don't forget him. But we're constantly speaking of Soulja Boy, whether it's good or bad. But, you know, what do you think?

Mostafa Ghonim:

Yeah, no, I think, you know, it's funny, of course, every one is going to have their own way of doing things. But I think for him, specifically, the thing that stands out is clearly clearly his mastered, how to get people's attention, you know, because it's like it that is a currency in the branding world, in an entrepreneurship or in business. Having the ability to command people's attention, or get people's attention is a is a very difficult thing to do, especially in today's era. And it's a phenomenal skill set, or a bonus to have, if you can do it. So clearly, he's able to do that, in a way that's probably not the most popular, especially if you're someone who cares to do things the right way or wants to, you know, protect how you look. for him. He's not necessarily concerned about what people say, if, you know, they joke on him for being the first or not, like even in the interview, like you gotta think about that. Typically, when someone's interviewing you, for the most part, they are asking you questions to project you in a positive light again, for the most part. So here he goes, my man interviewing him, and at the very end says, I don't know about that. Right? Like, I don't know if I can agree with you on you being the first to do all of these things. Right? So clearly, clearly, he's putting himself in a position where he's just like look, I'm gonna say whatever it is, I need to say to get attention. I'm going to do whatever I need to do to make sure I keep things rolling from my side. So you know, again, is it the most popular way of going about things no, But to your point if if it comes down to a moment that you really need some extra attention I hate to say it but it is an option you can pull the Soulja Boy route.

Nicky Saunders:

So I would have to go almost comparing like what is the difference between a What did Soulja Boy do right with trolling everybody compared to a Six Nine right? Now it's clear as day what's different but um, I want to point out one thing I think what's different between Soulja Boy and Six Nine as far as calling people out and saying I do this and saying I do that is that Soulja Boy will do it and then kind of like fall back and like disappear for a little bit, and then come back, right. Whereas what Six Nine did was OD a little bit too much. Right? Right. Then he took trolling to a whole new level and it got him caught up in clearly some legal issues and just credibility all together. Right. Even though Soulja Boy is a huge troll, and we don't know what's right or wrong with him, right? I don't believe Soulja's credibility is too shot. Like he can still come back anytime that he wants and people are like yo it's Soulja. This is This is what he does, right? But he makes a lot of money. Like, there was a point where his website, the Soulja Boy website was making millions of dollars.

Mostafa Ghonim:

I think he's into gaming too, right? He's in the gaming world, right?

Nicky Saunders:

He's into gaming. Um, he's now saying crypto advice and things like that, like he is he he's a very

Mostafa Ghonim:

Crazy. He's done 13 years, that's a big. early adapter to certain things. Maybe not in the best execution way. Right. But he is on certain things early. And I gotta give it to him. I do. But some of the things that I want to take away from it is how can we claim that we are first in something that has credibility, clearly, right? Because if Soulja Boy is claiming I've done this, that and the third, right, I'm the first one to have a figurine. Travis Scott isn't it? It's me. I'm the first one to go on a record label. I... like he jus claims the most wildest things right. But how can we when i comes to our business claim that we are the first because that's what gets people talking? Like, oh, you're the first one. So let me check it out. Let me look at it. Right. And it brings us extra credibility. And like we've said before, it brings a sense of leadership. Because I don't necessarily have to compete with this particular industry. Because I'm the first to do this. And I've claimed my spot in this leadership because there's no nothing else. Right. So I believe that's what Soulja was doing. Now, did it work? I don't know. But, you know, we're still talking about him. We'r speaking about him on this p dcast. Well, clearly, beca se he's doing a Verzuz battle, b t he's been for... it's not lig t 2008. That's not light.

Nicky Saunders:

Right. So it's like, how do we become first? How do? How do we make that claim with truth and with credibility? What are some of the steps that we have to do to go to when we get interviewed when we, you know, get asked these particular questions to say, Yo, I'm the first to do this. And here's some receipts, like, what do you think would do that?

Mostafa Ghonim:

I think you spoke on it before, but if I could simplify this, probably three steps, niche down, take action, and promote your activity. So you talked about, if you are in a lane that has a lot of competition, create your own lane, so you can become the leader of the first in that space, right? So then you kind of create a whole new category, and you can kind of become the one running ship in that. So if you niche down, you kind of create your own category. You take action by doing something, right. Like, I think the reason why Soulja Boy is able to talk the way he is because he's doing something, right, he accomplished something, he had that boy, he had that one song, right, or he's done something, he's taken some level of activity, so that he can come out today and talk on and then he's promoting it, he's going out there and talking about it. So he's not waiting for people to come and talk to him and say, Hey, so what have you done recently, or, you know, and that's the beautiful thing about access to social platforms today is that you can actually promote yourself like that's what they are for the platforms are for you to spread and kind of share your message worldwide. don't really talk about it, you know, without having to command so much attention for dentists to then start speaking about. So I think that's that's how I can simplify it. If I can make it very practical is like your niche down, get deep enough where you'd like above the main source, and then do something that you know is worth notable, or it's worth noting, it's like you actually took action, and then go out there and talk about it. Because that's the only way that people can at least start gaining interest. Now, I do believe that some people have some, I don't want to say undeniable but definitely some unique skill sets, right? Like they have the confidence they have just like these intangible characteristics that just command attention, right? Like when you look at Nicki Minaj, or when you look at a Soulja Boy, like, they just have something about them. That makes you even if you like, I always, I always, I don't know if you ever think about this, but you ever come across somebody, and you're listening to them. And you're like, this is like the craziest thing ever. But you're still intrigued to listen, you probably disagree with how they look or what they're saying or anything, but for whatever reason, it's captivating you to continue to listen. Yeah. So I think part of it is that when it comes to being able to create, you know, this, this, this attention or getting people to really listen to you, it's figuring out what is it about you that makes you captivating, and really leaning into that a little bit more, because the right people will listen, especially if they're interested in that thing, or they're in, in interested in that thing that you have. And that's the part of it that I think is real, because oftentimes you hear people talk about, you know, like we we've heard with, E often say, Your, your sheep will hear your voice, which is really a saying of the people who are like you are going to listen to you, in a sense. But there's also people who may not be like you, but are attracted or find what they think that you have, or do to be something that's really, you know, unique in a sense that they that they will come to so it's not always about bringing people to you who are just like you sometimes you may get attract people who are not like you at all, but they're just intrigued to that tangible or, you know, that unique substance that you have. So I think a big part of it is figuring that part out too.

Nicky Saunders:

I like it. Like it. Shout out to Soulja Boy, for us still talking about you so many years later.

Mostafa Ghonim:

Thirteen years later.

Nicky Saunders:

Yeah, like but like I said, He's mastered the controversy way he's mastered, you know, the regular, you know, song way dance way. He's just, he knows what to do. And we have to give him his flowers, he has demanded his flowers multiple times, we're going to give you that over here at Nicky and Moose. And if you ever want to jump on Nicky Moose and talk about it, why not? Um, but I got one more thing. You know, sometimes I try to, like find something deep to like, wow Moose, and everything like that. Um, hopefully I found one. Let's

Pharrell Williams:

People think the easiest part of a harvest is go. the harvest. He was like that's not. The easiest part is the eed, when you ask the univers for something. It's so easy to ask. You know, the hardest art is when that harvest come n,

Interviewer:

You have to catch it.

Pharrell Williams:

You got to do all that work. In the Bible that says, you know, the harvest is ripe, but the laborers are few. So it's harvests everywhere. But who's really willing to do the work?

Mostafa Ghonim:

Come on, come on, come on. I love it. I love it. I love it. You know, it immediately reminds me of like this, this assumption that everyone makes, it's like, oh, everyone out here is trying to be an entrepreneur, a business owner, an influencer have their own personal brand. Like, it's often assumed that everyone wants the responsibility of doing that very thing. And that's the furthest thing from the truth. Because when, when push comes to shove, a lot of people are not cut out for that level of responsibility. There's a lot that comes with it. So like when he says that right there. I forget the first part of it, but he says the laborers are few. It's true. It's like you know, there's a lot of opportunity. There's a lot of opportunities, a lot of different things that can be done to really, you know, whether it be create an opportunity for yourself, connect with someone do something unique, bring impact into the world, there's a lot, but there's not a lot of people who really want to do the work. But I'm I'm always just curious as to why do you think that is?

Nicky Saunders:

Why people don't want to work?

Mostafa Ghonim:

It's so weird to me because it's like, I mean, I don't know if we're like detached from it because you know our circle is relatively small when it comes to the workspace, but it's like it still surprises me like what what's the problem with the work that people you know, like, don't don't really get into it.

Nicky Saunders:

So I think because we see the final result, and we don't see the work truly, that is behind it. We may see Little bit of it, depending on the business, right? But at the same time we normally see from zero to millions, cars, houses, all that great stuff. And the individual or the brand that has that, right has the, you know, million day sales day, the, you know, millions of followers millions of views like, but they don't necessarily check prior to that, they just see what's there. Right. And so it makes it as if, if I show up a little bit, and I do what I've seen a little bit of Okay, so if you're saying, I need to be an entrepreneur, right? And that means I just start business, get an LLC, all that great stuff. Okay, I did that, okay, do a product, I did a product, why is it not selling, because they're not breaking down truly, depending on who you follow who you see the marketing side, the branding side, the team that you may need, you know, the the extra work, they the the different samples that you're going to need the different versions and everything like that you're not seeing how a lot of things are going to fail. They're just seeing the success. And so it's hard to, you know, see the want people to become workers, or willing to put the hard work in, when it's not really showcased anymore, especially on social media, because it is a highlight reel. Yeah. So how are you supposed to model some of these, you know, big influencers, big brands, people who were doing 8 million a year, 3 million a year, whatever, right? And they're like, yeah, this is what I do. And okay, here, I may go on a rant, whatever, okay, so whatever. I'm not, I'm not knocking, showing the success, right? I'm knocking the people who only harp on the mindset of it. And solely focus on you have to change your mindset for it to happen, and bla bla bla bla. Yes, and No. Because if you make this person just think that all they have to do sorry for that in the background, that was my dog. But if you if you only make people think that all they have to do is change their mindset, and they're not really ready for their product to necessarily sell really quickly, and then make no sales for next three months. Or, you know, having a malfunction in some of the products and services, but your mind is like, I'm ready to go, I'm ready to grind and that you're not showing real life examples, you're only showing how they're supposed to think. But that doesn't necessarily make the work super easy if you're not showing the work if you're not showing a b c, d, e, f g, right and I'm not sitting here saying that has to be all on social media. But if you're trying to really say you could do this to then show us then show us exactly how don't say wake up and have a morning routine Don't you know say you know it's with the the mindset of grinding and all that great stuff. And that's how you're going to get to the next level. Okay, but there was a way that you made the millions the millions did not come just because you woke up and you knew exactly what to do in the morning. You knew that you had to exercise you knew you had to do some self awareness practices you knew you had to tap in spiritually you knew you had to write the task down and things like that. Did you tell me how to execute on the task though? I have a whole task list. Did you tell me how to do it? Did you even tell me how to prioritize it. Just I have I have a struggle with that I have a struggle with it. Because it's an it's not to anybody and directly, but there is a problem, there's a huge gap with showing the receipts, but not showing the systems. And you have to actually listen, I'm all for mentorship, I'm all for paying for certain situations, I'm all for to get that kind of information, pay for it. But at the same time, sometimes these virtual ways of learning. And clearly, we've seen some stats where virtual learning for kids is going is down, it's hurting some of them, right? Though it's convenient. Sometimes we have to be have some someone to hold our hand, not necessarily hold our hand, but really show the way.

Mostafa Ghonim:

Take us through yeah.

Nicky Saunders:

Right. Stop just showing us the million dollar days stop just showing us the cars and everything like that stop telling us to go to your event. And so we pay for the event, and then there's still an extra pay to go here. It's more of a mindset thing. And though I know mindset is very, very important. It extremely is it is the first step, it is not the only step. And you're only showing when it comes to the successes is the mindset and the final product. And that's why people struggle, and maybe some people quit, because all they see is the mindset and the final product. But that's just my opinion. What do you think I don't know?

Mostafa Ghonim:

Yeah, no, that's it. That's I think it maybe you're right, maybe maybe not enough, people are showing an example of what hard work is. Right? It's like, they don't have the example for what that looks like. So they don't know how to emulate it. It's strange, because you'd like to think that hard work or working hard is one of those things. That's common practice, you just know it based on the effort and energy that you put in. But I'm also a believer that you can't assume you can't you can't you can't punish someone the first time they don't get something, right. Because that's to assume that you taught them correctly. Every time. And that's the key. And the honest truth is, that's that's just not how it works. we all we all make mistakes, we all have things to improve. So yeah, I mean, I, that's where my mind immediately went to. And I'm always curious like, man, is it not a common thing, but I haven't done it. So I'm not gonna I'm not gonna say that is common after all.

Nicky Saunders:

This is not like, I don't feel that everybody does that. Right. But I feel like the masses See, the success will get the most views, comments, the ones that get highlighted in articles is the success. And then when broken down, it's the mindset. And I wish that kind of, what's the word I'm looking for? Not visual, but that kind of look, right, would change up? Because I think we're setting ourselves up for just a microwave mindset. And with so many people showing that I got rich in this amount of time, you know, with this particular thing, it made me this. But why don't you break down show that because that is motivation for some that by all means like I I used to not but now I don't necessarily knock so much so much. Because some people do need to see the cars, the money and everything like that best motivation to see that yo this person who I may connect with because of who they are, where they're from nationality, upbringing, all that great stuff. Like, they are similar to me. And they're clearly showing me that this is possible. Right? They're clearly showing me they can buy these types of cars, they can go private, they can do these things they can, you know, open, they could go public in in the stock market like these are reachable and obtainable things because the person that I connect with the brand that I connect with, has done it. So I don't knock any more, I will admit that I used to, but don't knock any more that people who do it I would just hope that there is a balance that there is tangible steps for those who admire you, those people who look up to you and see the successes that you do show tangible steps eventually. Like, as to every five posts, you do that. Maybe there's two that you show some of the things besides having an amazing morning routine having a great team..

Mostafa Ghonim:

And a healthy breakfast.

Nicky Saunders:

Yeah, and a great fitness routine. Last time I checked, fitness is expensive. It costs less to be fat.

Mostafa Ghonim:

It's true. McDonald's is cheaper than...

Nicky Saunders:

I'm saying, my avocado toast compare to Wendy's is a complete difference, complete difference. Granted, I don't eat Wendy's. I don't necessarily eat fast food, but I'm saying I could get a double a double cheeseburger, right Junior's cheeseburger, a frosty fries and a drink for like $5 and my avocado toast is $10 and it's two pieces of bread with avocado.

Mostafa Ghonim:

Avocado, so expensive is crazy. I love avocado but its crazy.

Nicky Saunders:

I love avocado, right? Adore it. But But anyways, that's not the point. Shout out to everybody on your health journey, or non health journey or just accepted you for you. We appreciate you. And everything you do.

Mostafa Ghonim:

That's it. That we do.

Nicky Saunders:

Oh my goodness. Anyways, um, regular smegular stuff. Follow us and Nicky and Moose everywhere. Instagram, Facebook, Twitter, LinkedIn as well. Shout out to our LinkedIn people. And then every Tuesday, right every Tuesday 8pm Eastern, 7pm Central, three times prior to was three times what's what 8,7,6,5...5 5pm Because Moose didn't help me with that one. Five pm. I still use my fingers to add and subtract. Yes, I do. 5pm West Coast time. Go check us out Nicky and Moose live on YouTube. Every single Tuesday. Unless we are dying.

Mostafa Ghonim:

We try and make it work.

Nicky Saunders:

Right right. And once again shout out to Grind Gear. Not only for the hat but the for these mugs.

Mostafa Ghonim:

So refreshing.

Nicky Saunders:

Because the cup makes it refreshing.

Mostafa Ghonim:

Water tastes different in a mug. It's crazy.

Nicky Saunders:

Right? I don't I don't know.

Mostafa Ghonim:

Shout out to CP.

Nicky Saunders:

Yeah, shout out to Ciara we love We love you. Um, let's go cuz I was about to say something. And I realize it's, it's gonna be a major week. That's all I'm going to say. Moose, final words.

Mostafa Ghonim:

No, seriously, though, I will say this. There are certain things that you have been holding back from right certain things that you've been holding back from doing certain things that you've been holding back from creating certain things that you maybe have been holding back from even saying, out of fear from what other people's response will be. And I just want to encourage you to go out and do that thing, whatever that thing is, if you're listening to this right now and you're like, oh, shoot, there is something that I've been holding back on saying doing or creating. I just want to encourage you to go out and do that because oftentimes you think that people's response is going to be all over the place. They're not going to accept you or show you love. And to your surprise to your surprise Just Just the desire to step out and do it makes people respond totally different way man people appreciate a respect people who are doing things. People always appreciate respect people who are doing things. So stop thinking about it. Go out and get it.