July 13, 2021

Episode 41 - It's Time To Go Global

Welcome to Episode 41 of Nicky and Moose: The Podcast. As usual, your hosts have their ear to the streets. Join them as they talk about what’s poppin’ with Eric Thomas, new developments with Netflix, big tech moves with major companies, and a look back at the Fire Festival.

We’re also talking about taking your brand or business global, marketing, and if we should have a 9-5 work ethic. 

This is definitely one you don’t want to miss. Grab a friend and your favorite note-taking tools so you don’t miss your business and branding blueprint. Check it out! 

What You Will Discover:

  • The benefits of cutting out the middle man
  • The power and influence of marketing
  • The downfall of making moves out of being desperate for money
  • The importance of having reality markers in the midst of dreaming big
  • The importance of going global with our messaging
  • How to get your message to a wider audience
  • The need to set boundaries with business allowing you to enjoy life

Grab your tickets for Eric Thomas' live event 120series.com
and
Get to know the real you on a deeper level with the Flight Assessment at flightassessment.com

Transcript

Nicky Saunders:

What's poppin'? What's poppin'? What's poppin'? Welcome to Nicky and Moose! I'm Nicky! That's Moose! Whats up Moose?

Mostafa Ghonim:

What up y'all?

Nicky Saunders:

And welcome to Episode 41! So today we're going to be talking about the Fire Festival not paying out people. A huge, huge thing for Netflix to bring in podcasting, maybe. Um, we're talking about jewelry. We're talking about the return of Dr. Eric Thomas and so much more! Moose, how are we feeling about this episode?

Mostafa Ghonim:

Man, this is uh, well, first off, it's always good to come back after an interview because I feel like I haven't talked to you in super long although last week's episode was fire shout out to Erica Ford for that. But yeah, this one I'm just excited to get back to the regular flow.

Nicky Saunders:

Let's get into this intro.

Jaymie Jordan:

Two kids from Queens, cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose! Bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders:

And you already know what time it is it is the review of the week. We got "My thoughts: What's up Nicky and Moose? I just listened to the first episode of 2021." Shout out. I think that was Inky. "All the way through and I received so much value and insight from Inky. I love what you are all doing and keep up the great work." Shout out to everybody who leaves us a review. Please leave us a review on Apple Podcasts and I think Pod Chasers right on Apple Podcasts and Pod Chasers. But um shout out to all our first time listeners we got a few few new ones few new ones so welcome to the Welcome to the family salute to to all our day ones and day I want to say I want to say 400 because we've been doing this for a little bit including the the Facebook Live days. Um but if you are brand new definitely go check out on Apple Podcast All Access Squad you get access to the after show you get to try it out for three days for free free. So All Access Squad a little plug on that but let's get into this episode. First off Moose how are we feeling? How are you?

Mostafa Ghonim:

Excellent, man. Excellent. Yeah, yeah, no things are good. Let's get it.

Nicky Saunders:

You sure? You survived the flood? You survived the flood?

Mostafa Ghonim:

Yo! Did you see that? Oh my God. Yeah. Any New Yorker who was here this past weekend knows we had a ridiculous amount of rain. And it was crazy on the subways. But uh, no, thankfully, I was not commuting on the subway or the train or anything like that. So yeah, no, we're good.

Nicky Saunders:

Um, I have I have to put it up and everything. But the the footage of how much rain was happening in New York was crazy. So I was I was worried. I was like, Oh, my God. And we were talking and he was like, yo, there's so much rain. So I thought he was floating those floating for a little bit. So I was I was worried. I was worried as a friend. Right. It was worried a friend. But he's good. He is safe. So we're good. So let's get into this very first topic. Um, we kind of teased it in the beginning. We kind of hinted that it may be happening. But Dr. Eric Thomas is back with 120 live in Atlanta. Let me show you or let you listen.

E.T.:

What up?! What up?! What up?! It's your boy E.T.! Guess who's back? That's right. I've been off the road for over a year and a half. Why? COVID. Why? Because the doors weren't open. Why? Because I couldn't get to you but I'm super excited. I'm back. I'm back on stage. I'm back in the arena. I'm back in look. I'm back in your presence. I'm back in your face with that inspiration, with that passion that you're accustomed to, and I'm ready to help you go to a whole nother level. I'm ready to transform your life. So I look forward to seeing you amongst the thousands at the 120 Conference, click the link below. Let's go!

Mostafa Ghonim:

Okay, wow!

Nicky Saunders:

So first shout out to E! Shout out to whoever did those visuals. I may know. Yeah, I may know the person who did it. AKA Karl. Salute to Karl. Yeah, we had to bring him back. We had to bring him back.

Mostafa Ghonim:

He did that whole video. Wow.

Nicky Saunders:

Yeah, yeah, we had to bring him back for that one.

Mostafa Ghonim:

That's how you know you a G.O.A.T. You only come out of retirement for like, you know, top notch stuff. You kill it real quick. You go back in the hideout.

Nicky Saunders:

Yeah. Facts.

Mostafa Ghonim:

That's phenomenal.

Nicky Saunders:

Um, I think this is needed. I think the people been wanting it. The crazy thing is that this one is probably going to be the biggest one we've ever done. It fits about so I heard, like 1,000 people like over 1,000 people. That's huge. That's huge. And I know the tickets already went on sale. 120series.com. Early Bird. I listen, by the time you hear this. I don't know if the early bird situation is still happening. So bear with me. But you need to get your tickets because we're gonna be there. We're gonna be there. I had Oh, man. I forgot his name. Oh, let me see if I could pull it up real quick. There was this one follower that was like, Yo, I got the Platinum ticket. Because of y'all, like, We're going like,

Mostafa Ghonim:

Oh yeah I saw your text.

Nicky Saunders:

Yeah, see, hold on. Let me see if I go. Oh, I can't find his name because I covered it shoot. But you know who you are salute to you. Because he's like, Yo, I listen to Nicky and Moose. A huge fan.

Mostafa Ghonim:

Kyle, I got it.

Nicky Saunders:

All right, Kyle. Shout out to you. So hopefully, we'll see you guys in Atlanta, September 25 and 26. Other speakers will be announced. But we wanted to break it here. Since we teased it. So we had to bring it back one time for one time. But let's get into this next topic of Netflix. I think this is huge.

Mostafa Ghonim:

Major! Major!

Nicky Saunders:

Y'all know how I am with names. So I think I got this right. But excuse me, because I really am trying to get on Netflix now. N'Jeri Eaton, I think that's what it is cool, becomes the first Head of Podcasts at Netflix. They never had a head of podcast. Netflix hasn't done podcasting. Clearly, podcasting has made a super wave that Netflix is like Hey, hey, we might need we might need you over here. And and the cool thing is, she was the Head of Content at Apple. So she may know a few things. Right, may know, things about podcasting may know a few things. So, um, hold on, let me let me do this. Netflix, if you're listening, right? If you're listening, or anybody who may be connected to Netflix, if you're listening or when you listen, Nicky and Moose would love to be on Netflix. We happen to have a really dope podcast. Visuals already taken care of, production is great. Audio is taken care of lovely because you're listening to it and you're being amazed by my voice and Moose voice and content that we are dropping on a regular weekly basis. And we're very consistent. So Netflix, since you were growing your podcast department we happen to be available.

Mostafa Ghonim:

Right.

Nicky Saunders:

Now let me shoot... Let me shoot my shot. Okay, let me Yeah, let me shoot my shot.

Mostafa Ghonim:

Can we at N'Jeri and Netflix with that real quick. Just drop her a DM. Yeah, let's drop her a DM.

Nicky Saunders:

N'Jeri I followed you on Twitter. I followed you on Instagram what I think is your Instagram because it was private, so I'm not really sure. But um, I'm just letting you know, we kind of happened to know Dr. Eric Thomas too. So if you grab us you may grab the other.

Mostafa Ghonim:

Shoot your shot. Yep. Virtual introduction. Nice to meet you N'Jeri. My name is Mostafa. Yeah, let's talk.

Nicky Saunders:

We have really cool friends. We have inky Johnson.

Mostafa Ghonim:

We have cool friends. I like that. No you know what's dope about that move too? You know, I'm big on the diversity piece, I definitely want to go there. Of course, the move itself is major, right? Netflix expanding into that direction, major business move. I love the thought process. I love the expansion. I was on Netflix today kind of flicking, flicking around. And I saw that they have like interactive, even meditation kind of thing on Netflix, I'm okay, I see that they're expanding and really like making this a holistic, almost like just a complete platform, right, which is phenomenal. But then you also talk about hiring a minority woman to lead out to lead out a new department or a new, you know, area of the business that you're trying to expand. I love that move. I mean, some people are gonna be like, Oh, that's the PC thing to do right now in this era. But let's just say, you know, let's save that for later.

Nicky Saunders:

Let's give the flowers.

Mostafa Ghonim:

Right, let's just be like, yo, props to Netflix for making that move. Right? Putting a minority woman's you talking about a double minority really, right to lead out a new department, something that you're serious about? So of course, yep, shout out to her for doing the work and coming with a ton of experience. Like you said, If she's coming from Apple, it's, it's a big deal. But that'scool to see from Netflix.

Nicky Saunders:

She has a nice resume. So shout out to you. Congratulations on the position and shout out to Netflix for trying now what I will say, I am interested to see, because if we're so used to Netflix being a movie, video type platform to then jump into audio. I'm curious if you're going to go all audio? And how does that look like? Or are you going to latch on to the video podcast? kind of vibe, you know,

Mostafa Ghonim:

Video podcast, you know what I'm saying? Video podcast!

Nicky Saunders:

We take that we take that role very well. But I wonder what they're going to be doing with that. Because that's very, very interesting. That's right. It's even though I believe content is content its two different types. And so if I'm used to logging into Netflix, whether on, you know, on the TV, computer, whatever, I'm, I'm locked in to watch something right? Now, or is your app going to switch up to I can listen to something? I'm very interested to see that cuz? And how will that work? Shout out to all the developers out there.

Mostafa Ghonim:

I was about to say that, you know, that's that type of UI type of stuff. So yeah, that's going to be interesting to see how that plays out.

Nicky Saunders:

Yeah, so But um, no, no, I think Netflix huge move. Shout out to her for the position. And we're available. Let's get into this next topic that Moose brought to my attention, which is Apple, Amazon. Okay. Well, let me backtrack. We're hitting a little tech people. We're going into the tech world. You see the air horns going crazy. Um, trying something, you know, try something new. We're trying to get into tech world real quick, right. So Apple, Amazon, Microsoft are all designing their own chips. That's bad news for Intel, and AMD. Moose talk to the people why this attracted you because I got my own spin. But I wanted to hear from the business man himself.

Mostafa Ghonim:

Yeah, no, I love the move. Because it's, it's going directly to the source and cutting out the middleman. And this is especially in something that is so needed, right? Like we've seen, and this is a slightly different example. But in a similar industry, we know that the car industry right now is just turned upside down. Why? Because there's a shortage of chips, because of what happened, you know, with COVID, and some flooding down in China. So now cars are extremely expensive. I even saw some that said, for some vehicles or certain models, used cars are actually more expensive than a brand new car right now, because of the demand that's in the marketplace. With all the shortages that's happening. So I think you got two of the biggest or three of the biggest companies in the industry, all on the verge of breaking a trillion dollars with two of them already there. Right? They're probably seeing something all right. Let me not put my destiny in somebody else's hands. Let's start producing this stuff ourselves, and really take full control of what's happening. So I love the business move of just saying like we're expanding in almost every arena on the front end. Let's take control of our back end too, right. So that's not Something that's usually popular because it's not publicized often or people don't really see it. It's not like a new product that people can physically hold. But it is going to make a tremendous difference. Now, of course, I know that there will be some time to maybe perfect that same design or get the same performance out of their own things. But I think it's a great move for them. They're so big that it's a it makes sense.

Nicky Saunders:

Yeah, I think I think they try to cut costs and go hold you. Yeah, they they try to cut costs. From an Amazon standpoint, I believe that Yo, we sell so many of these might as well own one, right. And plus, they have a went from selling books to cloud services, right. And so to keep up the cloud service, you're gonna need your own chip well a chip, not necessarily your own. But to kind of cut costs, I believe that's the situation. And I think that's the situation with Apple as well, like, you know, what we're, we're known for our own hardware, like might as well have, if I have our own chip, I can probably add an extra couple of bucks on because now I can make it seem as this is the new and improved thing you need than necessarily an Intel or AMD, right, because we already know we're very fully familiar with their specs and everything like that. But this Apple one, we're not so sure how powerful it is, we have to go by the specs and if it beats whatever is already out there. Or they just spin it. As far as saying this Amazon one this, this Apple one...

Mostafa Ghonim:

And you know what's crazy, a couple of bucks times a couple of 100 million units that these companies push is obviously a big move. And then the other part that I'd be very interested to see how it plays out, if other companies now start going to Apple and Amazon, right to fuel their products. So like imagine like a Samsung now going to, you know, an Apple to get chips from them, instead of going to the other big two, I think that would be really cool to see like, they might create an entirely new revenue stream, we're just a different part of the company, that that maybe I don't know that they were planning on it. Because if you started something for yourself, and then you start helping other companies too. I'd be interested interested to see how that plays out.

Nicky Saunders:

Well, so like, this is this is the crazy part. And I can understand Apple and Microsoft. Right? I could completely understand that. Because when we think of computers, we think of them. Right? Is that is the Amazon one that I'm like, I'm almost like you're greedy. Like, come on, like are you really trying to take over the world. And I mean, I can understand it. But come on, leave it leave it to the computer people. Like you you good. Like there's other things.

Mostafa Ghonim:

You wouldn't consider Amazon, a tech company? You wouldn't you wouldn't consider them...? No?

Nicky Saunders:

I'm glad they're doing cloud based services, but I don't I don't put them in the tech world as far as let me get my hardware stuff from them. No, no, I would almost look at that. And I'm sorry, Amazon, I really am. But I would almost look at that as if you go to the grocery. And you get the grocery name mayonaise. Like you go to like Key Food and get the Key Food mayonaise. And the Key Food cereal.

Mostafa Ghonim:

Like the Walmart brand?

Nicky Saunders:

I would almost look at it like that. For those who knew what Key Food was shout out to you.

Mostafa Ghonim:

Yeah that's a Queens thing.

Nicky Saunders:

But yeah, but I'm sorry, a supermarket brand new supermarket brand, I realize that. But I look at it kind of more like that. You're, you're just making it very generic when it comes to Amazon. Now with Apple and Microsoft. That's a different story, because these are the top two of where we get our computers from. Right? Yeah, but we don't get our computer stuff from Amazon. It's just one of those things is one of those things. So I'm interested. If they do do that, what would be the price of it compared to an Intel and AMD one? Because if you're going from a cheaper standpoint, then I could fully understand the move right? Um, but like,

Mostafa Ghonim:

Yeah, yeah, like knowingly taking the Dollar Tree position in the market. Okay. Yeah.

Nicky Saunders:

So I could see that happening. I could see that happening. But I do find it a stretch from a brand who is so powerful. Now they are already in a non traditional way of branding stuff. Right? Like I said, they were known for books before. And now they are known for everything in the world. So they're already doing something different. So if this works, I wouldn't necessarily be surprised. But I'm like, y'all keep pushing it. Y'all, keep pushing it.

Mostafa Ghonim:

I saw, I saw I got an at on YouTube this weekend from Amazon's like, personal brand and marketing branch. Like it's crazy. They doing all types of stuff. Yeah. Yeah. It's like, yo, help us elevate your brand. Yeah, I kid you not. I gotta send Yeah. I seen it this week, and I was like, wow, y'all are doing everything. At this point. I'm just, I'm curious to know, how are you finding people? I how are you even? How are you finding that many employees to do all of these different things, man shout out to whoever's helping them recruit. That's a that's impressive.

Nicky Saunders:

Rumor is is they burn out they're employees.

Mostafa Ghonim:

Alot. Yeah. Crazy turnover rate.

Nicky Saunders:

That's a different. That's a different topic, different time. But uh, yeah, I heard they, they run them through and I don't know. I don't know if that's a good thing. But you have pretty much number one spot. So I look, this is where business and people kind of collide. Light. But, you know, like I said, another time another day, we'll get more facts on that before I even speak on that, truly. But shout out to Apple, Microsoft and Amazon for the move. But, uh, let's, uh, let's talk about something that there was this documentary, right? That I watched a long time ago, not too long ago, but long time ago about this festival. Somebody out, y'all may know. And I'll pull it up the Fire Festival, right. So for our listeners, what you're seeing, well, you will, what's being shown is what the fire festival is supposed to look like, and what it really did. So it was supposed to have all of the, you know, the luxuries in life, which is the yachts, the personal cook, the great place, the music, all that great stuff. And it um, let me let me play this over. And it ended up being a raggedy tents, cheese and bread and no music, and everything like that. Right? The reason why I'm bringing it up is because people want their money back actually, people paid to be there. Right? And this was four years ago, and pretty much the attendees from what I read between this article, which was that New York Post or something? Yep, New York Post and then of course, you know, my minority behind went to Baller Alert. Baller Alert reported they were only going to get paid back $250 right. So not only are you the attendees paid for a crazy amount of travel fare, but the tickets I heard was not cheap. not cheap at all. But the reason why I wanted to bring this up is because the power of social media and influencers is crazy. Right? So if I if I bring up this this video again and listeners I gotcha. Right. But at the end, there was a post, right? I mean, bring it up right here I'll pause it. So all the influencers and they paid a good amount of money to like Kylie Jenner, and a whole bunch of other influencers where they had this orange box and everybody would post it all on Instagram, all on the all and it just. Like took over the whole internet to where people were like, Yo, what is this and so then they started seeing the promos of the yachts and famous people and the models and everything else, which painted this picture of I have to go right I have to go. And I and I look at that from a standpoint of though, we went wrong. Really bad, really wrong. Really bad, right? There is still lesson that I would love to go over one day about the Fire Festival, which made me think of like a really dope idea of like, we watch a movie, and then we break it down with some of our audience. That would be really dope. Different idea for another day. Don't ask me about it for tomorrow. But anyways. But the documentary broke down all the social media situations that they done, to bring people to this island, for them to feel so hype. Regardless of that there wasn't so much information out there, there wasn't really true confirmation. They really just went on a limb and like, because they saw it on social media. Right. So it unfortunately, and if any of our listeners actually paid to go to the fire festival, we apologize. If this may sound a bit insensitive, I promise you. That's not the whole thing. But I think that whole Fire Festival thing. The marketing side of it, not the execution side of it was genius. Genius its given me ideas of Okay, what can I give? Because we're dealing with the 120 series, what can I give some influencers for them to be excited about and post clearly not paying the amount of money that they did? Sorry, influencers. Sorry. But um, what can we give them that can be in uniform, that everybody sees it and wants to be a part of it as well? What are the different promos that we have to put out? That is like, Yo, this is what's going to happen? This is the vibe, this is the feeling this is the emotion that I'm going to have. This is the energy that's about to be there. This is the kind of lifestyle I'll be living after it is Oh, this is amazing. So with every with every bad situation, there is something we can learn from it. Right now. Granted, my man I think went to jail or still in jail. Bankrupt. The whole nine. Right? It was just really bad. Um, I still hold on. For real. I sorry, as much of a Ja Rule fan I used to be, I still can't take him serious after that whole, like, I can't take business moves serious. Now granted, what he probably got caught up with is the whole you know, let us find a rapper. And let's attach this. And he's the face. But really, it's other people that running it. Right. So Ja Rule probably just got like, caught up...got caught up in that whole situation have let me be the face of the actual festival, right? But come on my guy, like he didn't want to back up. After you saw certain things happen and want to speak on it. You just can't. So it was just weird. But I thought it was cool to cover because we have to remember how dope that marketing situation was regardless of how bad everything ended up the fact that we saw bread and cheese in like lettuce and that's what people got to eat. And you heard that plumbing was bad, food was scarce. Like you lived in a like an evacuation tent.

Mostafa Ghonim:

Yeah, no. I mean, they marketed a fancy camp trip, you know, camping trip is what it looks like, and did a phenomenal job. But I mean, number one, I think this goes to reiterate. And for those who jumped on this and saw this opportunity four years ago, this goes to show the power of influencer marketing, right. And I know that that's something that's popular in the industry, but we haven't really talked about it much, at least not on our podcast. But it really shows I mean, there are some studies now that are coming out. They're saying, you know within the next 10 years or so, You can really expect influencer marketing to almost be the only source of marketing. And and and will outgrow or outdo traditional marketing by a landslide, right? At least that's what studies are saying right now, which I think for them to do it, you know, a couple years back, it really shows that they were almost ahead of their time, in a sense. The other part of it that I still can't just, you know, work on, or move on without really speaking out about is of course, like the desperation to hang on to money or tie yourself and do everything related to money to like, cuz, you know, like, you're talking about, like, man, did Ja Rule not see? Or why would he not back out? And I think there's, there's no better way to explain that or not nothing else to speak to other than the fact that it's a desperate move for money, you know, like, and that's part of it, where we can see many people who are, you know, coming up on this topic of like, Oh, this person is a scam artists or this or this or that, you know, I again, I don't have I never think that at least I like to tell myself this so I can keep my heart pure, is like I never think that anybody is out to intentionally hurt others or another, you know, a group of people, but desperate times call for desperate measures, I guess. And that's the part that is like, yeah, as best as you can try and avoid that right? Like it at some point. Yeah, marketing and branding is phenomenal. And we do want to believe to that. But to sell people a broken promise is like in business, there's no way you can you can come back from that, like, back in the day, when you think about how were businesses in the '30s. And the '40s able to kind of grow their, their their brand. It was all reputation, right? Like, there wasn't social media back then there wasn't any of those things. So although you might have a phenomenal like sales and blow it out the mark or the ballparked out one time, just remember that your reputation, like, you know, like this guy now serving time in jail, and all this other stuff is like, was it really worth it? And he's like, Yeah, no, not really. I don't think so.

Nicky Saunders:

I mean, the the thing I did like did do some research before this podcast, where he was like, too many people invested for him to not do it. Like not try to execute on it now that's a bad judgment call. Right. But I can see, I could semi understand it like if you have so...this is where it's like, you have so much belief that is unbelievable. Right? In real life, like how do you tap? How do you tap back into reality? When you dream so big? That the only thing that's so important to us to execute on it and you're not seeing the problems? You're not seeing it? From a reality standpoint, because we hear so many...Oh, this could go into a deep conversation. So I'm going to try to tread lightly.

Mostafa Ghonim:

After show!

Nicky Saunders:

But where is there a check in? Is there a milestone, whatever it is that you get a reality check of? Okay, I'm dreaming big. And I understand I have to dream big because everybody tells me to dream big. So I'm going to do this music festival of umpteen many people. I'm going to have all these great people come and everything's going to be fine. Okay, we don't have all the details just yet. But I have faith that its going to work. I have faith. And now we're in the last week. And you still have faith? We're now in the day of. We're in the mix. We're here. Where does the switch go back to reality and be like, hold on? Hold on. Let me let me get this right. Let me let me just be honest. But I think the problem was that he was lying to the whole time. Like he lied to investors, he lied to the people he even tried to continue to lie even before the trial and things like that. I think now he's not lying. Can't there's no point. But I think that conversation needs to come into like when we dream so big because I always believe in dreaming big, but I also have a sense of reality as well. Right? Almost for me almost sometimes to a point where stops me from dreaming the biggest. Right? Um, we'll talk about that in the after show. But where is there such thing as dreaming too big? Without the reality check? Is that good to not have a reality check? Or at least this is where this is where a team is needed.

Mostafa Ghonim:

I was waiting for you to finish.

Nicky Saunders:

Sorry, I sorry.

Mostafa Ghonim:

I was like, yeah, this is this is exactly where it happens. Absolutely. That's where you insert, you know, there's got to be some person or group of people that you give permission to. If you care about that, and I think all people should care about that you should care about you're not doing wrong by people. You should care about, you know, returning loyalty if that if that's something you stand on, and it's been given to you, you should care about giving back giving that back to people. So you, yeah, you're the visionary, by all means, stretch, run, grow, aim high. Go beyond the moon, and all those cliche sayings that they tell you when it comes to dreaming big. Yeah, do those things. But yeah, have a group of people by your side that you give permission to to be like no, no, no, no, no, no, hold on a second player. You've gone a little bit too far now. You've broken the rules.

Nicky Saunders:

And maybe, maybe the maybe there was people who said something. I believe there would be and is it to the point. And this is where flightassessment.com fflightassessment.com right? Because I am a pilot and a flight attendant. Right? Um, so where at a certain points, maybe his people, love and skills went completely down and went all the way like this has to work, I don't care what you say. I'm going to make sure this is happening, maybe not as what everybody envisioned it to be.

Mostafa Ghonim:

And what to be honest with you Nicks, I think from seeing a lot of these scenarios happen most of the time, those people gain so much influence and power, that they often intimidate people on their teams, and they never have people that really tell them like, even if that was a part of the plan. Be like, hey, okay, I'll give you permission to tell me when I'm being crazy. Yeah. I think when you are around someone who is that attached to their dream, or their goal or their vision, it intimidates you from from saying anything. And as a matter of fact, you buy into what they're doing, because you really believe like, Yo, this person is about to help us discover a new planet in West Africa. They said is there in like, and you start buying into it. And I remember the example of Wework's founder Adam Neumann, there's, there's a phenomenal documentary on that whole story on Amazon, and I think I may have shared it with you a couple months back, but they talked about, you know, how can this company be worth 10s of billions of dollars, literally a week away from going public and they crumbled crumbled? Because they couldn't cover up the lies anymore. So they did the whole documentary talking, you know, asking his people you know, so what was it like what was happening? And he had them doing the most off the wall stuff ever. But as they talk about their experience at the time it was happening they really bought into what what was taking place. So I think that while we say yes, have team I also believe that it becomes very difficult for the team to speak up because, you know, it's like part of you being on the team has to buy into the mission. So it's it's definitely a sticky situation. But yeah, it's interesting when that comes up, but the proper thing to do is yeah get somebody who can be bold enough to be like yeah, no, hold up.

Nicky Saunders:

I agree.

Mostafa Ghonim:

After show.

Nicky Saunders:

Yeah we gotta finish this one on the After Show show. Shout out to all our All Access Squad from Apple Podcast, if you want to hear the after show joined All Access Squad. So there's this clip, right that I found on Flagrant 2 right? That had DJ Akademiks and they were talking about since we're talking about events and things like that they were talking about how hard it is for certain rappers to sell tickets on tour. Right and the point that they said was very interesting that I wanted to talk about.

DJ Akademiks:

It's hard to sell tickets. Kanye couldn't even sell tickets, but it all does tie back to your demographics population. Daniel Hernandez that's a massive Latino population. Six Nine can sell out easier because he's talking to his people. If you're a rapper, and the other races don't f*** with you, you're talking to 12% of the US population. And they're concentrated in a few different cities. You can't go to Wichita, Kansas that easily and sell out if white people don't know about you. Six Nine is Spanish. Drake is half black, half white, we can't expect someone like Lil Baby who's straight black from the hood to compete with those numbers internationally.

Nicky Saunders:

So I brought this up, because not from a standpoint of, let's say rapping. Right. But understanding the almost the importance of connecting with different audiences in different nationalities and ethnicities, right? So I understand. Okay, so going back into the hip hop language real quick. I can understand since Lil Baby since we did go over a Lil Baby, I could say this, right? Lil Baby is talking to a majority of black audience, right? That it possibly couldn't sell as many numbers. Now granted, still, the the numbers on tour is still going to be a lot, right? But more than somebody who speaks English and Spanish, somebody who can speak English, Spanish, Arab, all this other stuff, aka Drake, maybe for a sentence, but at least he knows the sentence very well. Right. Um, and it made me think about even from a standpoint of just businesses, right? And content and just general have, we are only speaking to a certain percentage of the city, the nation, whatever it is. And we if other brands and businesses have that goal, global standpoint, that international standpoint of other different languages and other different nationalities and everything like that, it is a little bit harder. So how do we kind of integrate learning a new language or learn like how do we get Okay, here we go. Not being politically correct. You get this a little bit. How can we get the white people? How can we get the Asian people? How can we get the Indian people? Like, what do we have to do? Now granted on this podcast, we're great, because we're super mixed.

Mostafa Ghonim:

Mad diverse.

Nicky Saunders:

We are beyond mixed and Moose will point that

Mostafa Ghonim:

Facts. out because he pointed it out one day, and I was like, You are? You are so right. Like we have a wide audience just because of the two people that we are, right. But not everybody has that ability. Right? Not everybody can switch it up. Because of their nationality. Like, I'm blessed to be a mutt like I like to call myself. I'm blessed to be a mutt, right. So I'm black and Puerto Rican, right? Um, and so I can attract both sides. Depending who you ask, they're like, oh, you're mad Puerto Rican, or I hear it coming out. Or your black side is coming out today. I don't know what's happening. But the black side is coming out. So just on that standpoint, I'm

Nicky Saunders:

So in communicating... good, right? I'm a little bit I get in when I get mad, the Spanish comes out. It's really crazy came out sometimes on lives. It was crazy, right? But I'm thinking it. I think we had this conversation whether on on our YouTube, where it was like, at some point we have to build we have to come up with a strategy of going global to widen the audience and not necessarily going wider with our products and our services. Right, but is going wider with communicating to other people about stuff we already do. Right? So that's what I was hearing. With that even though They were talking about touring and everything, I was looking at it from a standpoint of they're

Mostafa Ghonim:

I like how you broke that down, that's good. not, they're not saying Drake, or Six Nine or Cardi does anything else outside of rapping, they do. But when they were talking, though, about that particular topic, all they're saying is Yo, if these people go on tour for what they are known for, which is rapping, which is hip hop, right, and we put them all on the same thing, all they're going out in the world the same time, who would have more numbers, it is the one that could communicate with more people. Come on.

Nicky Saunders:

So even. And even from a standpoint of, let's look at it Now, granted, Lil Baby has now become way more popular, then, than before. And hip hop in general, has been a a genre that all cultures are starting to want to be a part of, and all brands are starting to want to be a part of. Right. But there's still that term of crossover. Right. So of course, Cardi has crossed over to the pop lane as well. So I could rap, but I can get on with Bruno Mars anytime, right? Drake done that crossover, not only on the pop side, but on the Hispanic side as well. Right? And probably other languages, we just don't really know, because those are the two dominant ones in in our culture, right? Yeah. So you look at that, and you scrape away. The fact that it's hip hop, scrape away the fact they're even music artists, it's like I said, Who can communicate and connect with people more, the one who stays super local, with the slang and the terms of one culture, or the person who could communicate and connect with multiple cultures? And so I'm thinking, when it comes to building a brand and a business, how can we already set it up to where we understand we have to take over local, and we have to take over what our audience is rocking with. But what how are we going to be able to communicate with other cultures, when the time comes? Not instantly. But when the time comes? I'm going to need to know what cultural things I can say and can't say when it comes to my brand. How can I communicate with somebody in this country? If I'm trying to go global? So that's kind of the thing that I was getting from that.

Mostafa Ghonim:

I love. I love how you broke that down because I think you're you're absolutely right on many facets. I think the part I want to speak to a little bit more is the how part like how do we actually do that? Because I noticed that pride is kind of a double edged sword in this scenario, right? For example, you need to have pride in your own culture and in your own race, to really get people to buy into the message, the food, the ideologies, the culture, like everything phenomenal. But then at one point, that product is what makes you raise your nose just a tad bit too high, and not care about how somebody else does it. Yeah, so the reason why I've always valued diversity, and I talk about my experience and my upbringing, but we also talk like the reason why we make Queens front and center on this podcast is because that's where we grew up. Some fun facts about Queens, over 200 languages are spoken in our borough alone. Thanks. So we grew up in the mix of diversity. So I remember when I first went to Michigan for college, and I finished my bachelor's degree there. We had like a 95% Caucasian population on campus. So a lot of my teammates and other students on campus were like, yo, you come from New York City, this must be culture shock. I'm like, actually, no, because I'm so accustomed to, right like being in different circles already back home, that I just know that this is just a different type of circle, right? It's not where maybe my community rocks, so so I think that in in that upbringing, has made me want to, number one be a part of different cultures. It makes it easy for me to embrace other people's food, other people's music, right? And usually, when you think about Drake, like, why is Drake so loved by so many different popularities? Well, usually he goes to their homeland, he's looking to take part in their culture, not force his culture on them, like he's not going to the Caribbean and say, yo, let me show you what Toronto is like, No, he's going to the islands like, yo, what's your sound? What's the unique sound that you guys have here, let me be a part of that. Let me bring local artists from the island and also put them on my platform or give them you know, an opportunity to get on the track so that I can write. So I think it's the double edged side of pride. And if you're looking to become more dynamic, or more diverse, if you will, probably the better word to say and hop into other cultures, you really got to start appreciating other people's culture. And I always thought food and music are the first places to dive into once you become a part of somebody's food, and a part of their music. You're so embedded in their language and what they do that they welcome you with open arms, like I don't know, I'm sure you've experienced this. But you know, there's never somebody who probably came over your house and wanted to, you know, have maybe coffee or you know, just traditional foods that mom or grandma was like, No, no, no, get up out of here to say for you, you don't know about this? Oh, you care about our culture? Come on, let me show you. Here's what this was about. That's what my mom does. You know. So I think that for anyone who is looking to do that, just to tone down the pride a little bit and really think about embracing other people's culture, because that's the way through for sure.

Nicky Saunders:

Yeah, it's gonna be interesting. After show that's all I got to say. But let's get into this next one. This has been so let me set it up. So with the hip hop culture, we see a lot of jewelry. Right? Um, and we've had conversations in this podcast of materialistic things. Is it good or bad that it gets glorified? How do we personally feel about things about that? And there is this documentary that QC came out with, if you don't remember that is a Coach K and Pee, with all Migos and Yachty, and City Girls and everything. And they literally did a documentary about jewelry, and the importance of it in the hip hop culture. And I'm going to say, honestly, it made me think about it a little bit different. Not saying I'm going to come out here with a Rolly and iced out chain all the sudden, that's not what I am saying. But there is let's just go to the clip, because I got a lot to say. And I see the time. And if he wants to come up, it will.

Mostafa Ghonim:

Que the clip.

Nicky Saunders:

Right? Right. Right. Que the clip. Y'all know how we do it comes up when it wants to come up sometimes. But when it comes to how hip hop looks at it, it's almost, Oh, here we go.Let me get it back, get it back, bring it back bring

QC:

It's all about the music at the end of the day. But with it back. marketing and persona now, you know, once they put the jewelry on and they create who they are, those fans want to see the sh**. Man it's it's really f***ed up. It's become like, alright well you ain't got no big chain so, you must not be doing well. And then that becomes psychologically hard on the artists because then the artists like all the time, the feel like they got to be...

Nicky Saunders:

So he, here's where I want to go with this right? I love how I love how Coach K was like, yo, music comes first. Yes, granted, cool. However, comma, it is a plus and a minus with this jewelry situation like they mentioned. Because how they, how they formed it was you know what the American Dream wasn't for us. And so we don't necessarily get awards and trophies for when we do amazing things. Like maybe other people. So we're going to say jewelry is our trophy. This is something that we're proud of based off different occasions. Based off different milestones, right? Um, everybody has their vices. And this is kind of ours right? Now. For that standpoint, I'm like, Alright, you did something, no one's going to give you anything. You might as well maybe that's the only child in me might as well buy yourself some, you know, to say, congratulations to yourself, right? I'm fully aware of that, but, and the whole marketing situation, the way you look, is completely shows, Yo, I got it all together. This is just where I understand. If I have certain chains, if I have certain cars, I have certain things. I'm depicted as I got it together. I'm successful. It is what it is right? Now, I did like what they say about, yo, if I don't have it, I look like I'm broke. Like, and the crazy thing about that is like we look at a J Cole, we don't think he's broke. But my man does look a bit homeless, sometimes I'm sorry. I'm sorry. I'm gonna say it, I don't know what's happening with his hair. That's also crazy. But, um, it's a lot of things going on, it's a lot of things. Um, but even in the documentary, which was cool to, for them to point out Jay Z, whereas like, yo, Jay will come out with a whole suit, right, but he'll still come out with the chain. And it's more of a, I'm in your culture, but more of a, and pardon me, f you kind of thing, like this is this is how this is where I'm from, like, I made it, but this is where I'm from, and this is my trophy that I made it right. I have conflicting situations with it. Because for the for the sake of the rapper life has almost converted into the entrepreneurship life. And if we see and it is documented, where, yo, it can mess up your mental that if you don't have this particular chain car and everything, people don't think you got it and you have all the skills in the world. But if you don't have these things, you don't you haven't made it or you are looked at a certain kind of way. And that kind of lifestyle has almost seemed to come through to entrepreneurship because it's not necessarily if you have the best business, the best skills the best experiences anything like that it's to some if you have this mansion if you have this car if you have these types of jewelry now you're very successful entrepreneur and we could clearly see that. Now, I bring up a J Cole because a J Cole is like a Bill Gates, right? A Kendrick is like a Jeff Bezos where I'm successful, and I don't necessarily have to show you I'm successful, because clearly my body of work and what I have built, says it for itself. I wonder is it a confidence thing, after a certain point that makes you like feel that comfortable that you're like I'm cool. Because even in even in I think episode two or three of this particular documentary, little Yachty comes back and it's like Yo, a lot of change in the year I look at jewelry is cool to look at. But I'm not really about that materialistic thing anymore. I know 21 Savage, also was one of those I'm not going to really buy jewelry anymore. I'm going to go more into investing. Right? Um, so clearly certain priorities and everything like that. But if you and I understand like I said, I understand with hip hop because that's entertainment. Right? So you have to entertain you have to live a certain kind of lifestyle. And so it's it's cool for entertainment standpoint is sucks from a real life standpoint. But when you're taking a lifestyle of entertainment and putting it into a business style of entrepreneurship and making it as almost if we don't see these things, you're not a successful entrepreneur. That's when I have a bit of a problem. Keep it as a trophy. I'm for it. Yo, you got your, your, your Rolls Royce. Cool, right? What was it? Shout out to the LeBron. If you're seeing this. Your son has an amazing car. Shout out to Bronny right, he has this new charger with the stars on the top of they went to I think, was it called Stars in the Ceiling, right? Which I just found out. You put any stars in a car, and now I don't want a Rolls Royce anymore.

Mostafa Ghonim:

There we go. Save you 100 grand or so.

Nicky Saunders:

Fire, all I wanted was for the stars. But that's not the point. Right? Um, where was I going with this? Because I got really confused. So okay, no, I totally forgot it. Because I was like, get so excited that I don't want to get a Rolls Royce anymore. But anyways, so Okay, so shout out to Bronny because he got a new car with the ceilings, stars in the ceilings. And that's kind of like his trophy for what he's already a super talented and super successful in his already career that he has. Right? Wit how, like his his school is one of the most like notable sch ols and documented schools rig t now. Right? Yeah. So that the fact that he got that car is a t ophy, like Yo, salute to you Right, cool. But I'm, I'm con licted, because some people rea ly say, No, you don't have thi , then you're not suc essful. Right? Or the exp ctation is that, and that mes es with people's mentals. Tha 's where I have a bit of a pro lem because granted, I love sho t out to my mom, I love jew lry like anybody else. Rig t? I will keep a certain kin of look a certain kind of cha n on because that's who I am, right? And I come from the hip hop kind of lifestyle, all tha great stuff. However, take thi away, I'm still the same per on, I still murder anybody in he skills that I do. Right? And no one could say anything dif erent. But some people will loo at it from a standpoint of her are your peers, your peers hav Rollys your peers have thes particular car wash mult ple cars. Where are you with that? I do not care. Right? Wha are you talking about? Like wha ? So I'm conflicted with it. But I understood based off this doc mentary why jewelry is such a im ortant in hip hop, because we w ren't supposed to be given anyt ing anyways. So let's creat our own stuff. So I get it fr m that standpoint.

Mostafa Ghonim:

Yeah, yeah. Yeah. No. 100% I mean, I think it's more of a personality thing just as much as anything else. Right. Like, I think there are a group of people who, I'm not gonna say that something is necessarily wrong with them or something is missing, but they enjoy they have expensive taste right? Or they enjoy the luxuries of life, rightfully so. And then there's another group of people who understand that this is what you have to do to be marketable. Right? And it's not something that's not anything that they necessarily need to stay alive, but they're like, okay, like I look at a Conor McGregor, right? And, and his fight is on tonight. And I noticed what he did last fight, and he's fighting the same person, right. It's like, they're the third fight. What he did last time and he takes this he took this very friendly approach, where he used to being the villain and we we've seen a lot of people take the villain character or the villain role in their marketing efforts to really rally more people because you're either gonna love to see him or you're going to love them or hate them but you like you want to see him win or you want to see him lose, but either way you're watching. We saw Floyd do that. We saw Conor do that. But where they come from, they come from humble beginnings. They don't necessarily need those things but they know how to play the game. I think the challenge and what you're speaking to here is like if it if it becomes the thing that helps you to feel valuable, worthy confident, then man, that's something you got to really look out for because God forbid, should something happen or you can't maintain that lifestyle, then it's difficult to right feel your best or contribute or any of those things. So no, I think you spoke to a really, really well. But yeah, I just wanted to add that piece of, you know, people just more so understanding the marketing side of the business, and they play the game, and even others who choose to play the villain role, and they see what happens. So like, as you're looking at, I don't know if you've seen any comments or interviews around again, just with this example, what Conor everyone is excited that he's back being the villain and tossing my man's hot sauce. And you know, like, do all this crazy stuff. So I think some people know how to play the game. Others just get tied to it and they actually need it to, you know, be themselves or whatever. So...

Nicky Saunders:

Yeah, and from a marketing standpoint, would Floyd Mayweather be Floyd Mayweather if he didn't market himself with having the cars the money? The houses? Would? Who's another one? Would Cash Money? Let's bring it back with Baby and Lil Wayne back then would they have been sold successful being called Cash Money, and they not showing any kind of lifestyle?

Mostafa Ghonim:

...Credit cards yeah it's not good.

Nicky Saunders:

Right so I think, but then but then again, if we go all the way back now back from our kind of not like back, like, Rakim and all them. But Death Row. Now their marketing standpoint was terror, and gangs and like it wasn't the money. Its called Death Row, like you come come correct or you will probably deal with some consequences, right. I think Suge is still in jail. But sorry Suge. But um, yeah. So their marketing way was, it's not about the cars and we have that. But that's not the standpoint the standpoint is, you know, our attitudes who were affiliated, what are when we come in the room don't mess with us. Right. So I think even though you can go into a industry where it is very materialistic, there is still other ways to market that doesn't necessarily go around that. Now. I'm not saying due to Death Row way, please, please do not pick violence over money. Don't do that? Like, I'm not good with that. But I think it gets I think it only gets dangerous when it comes to the jewelry and money and when there's greed that comes in. That's when it gets a little bit crazy. That's another topic within itself. I think if it's just stays as trophies. cool with that. But let's get into this last point. Um, ya'll know, always trying to find something deep to have conversations with with with Moose, but I found this really dope clip that was on Hot 97. Right? Um, that was actually on an Instagram profile that called Hot Freestyle or something. Right? And it was talking about working with Eminem and how is it wrong to have a nine to five work ethic? So let's watch this.

Akon:

Working with him made me look at the business differently cause he was the first artist that Ive worked with that actually treated the business like a real job. The first day I come, I come around 6 A.M. Like we going to do an evening session. I get to the studio, they said Em just left! He said I am out of here! I said I just got to the studio, you coming back here? He said, yeah, Ill be back there at 9 AM. I was like, you joking right? but he was like Ill see you at 9A.M. so I get there on 9 and he shows up exactly on time. Plays some beats, we vibing, Ems like, yo I am about to go out for lunch. I said I will meet you afterHe goes takes his lunch, after an hour comes back. I play him the record, play him the chorus. He is like oh, this is it! He goes into his verse. 5 PM comes. Hes halfway in. Hes like alright bro, Ill see you tomorrow. At this point, Im like Yo, this is crazy right! but then Em said I just like to be here. I treat it like real job. I dont make it no more than what its supposed to be. I dont let it stress me out, stay longer than I have to. I got a family, I got a daughter. I want to make time. I was like d***, he is right.

Nicky Saunders:

Moose thoughts.

Mostafa Ghonim:

I love that. I love that. You know why? Because it's like yo for them. For one. It keeps you grounded just to what you Did and the things that got you to where you are, and how to still believe in those things and stay consistent enough to stay where you are right? Like, like, stay there, right. So like, I even look back at some of the things that I do now, like, when whether it's going back home to the family's house, using different showers, whatever it is, I'm just like, here, it keeps me grounded to, I guess you could call it not wanting to go back to where you came from. But at the same time, it still keeps you tied to everyday life, like don't ever get on your high horse to break away from the things that got you to where you are. So and a lot of ways I love that mentality of like, Yo, I'm going to treat it with that same mentality still. But at the same time, I'm not going to give it more of me than it deserves. So that I don't rob myself from other parts of life, like there are still other things that matter outside of work, there is kind of like he said, family, and children and, and food and, and just, you know, just your own personal time. So I love that, like I know that there's there was definitely a maybe 10 the last 10 or 15 years where there was big promotion for you know, working hard and grinding and, and sacrifice and working 16 hours a day. And look, if that's really what makes you you and and you don't want to do anything else, and you're happy doing it, then by all means, I don't think that you should listen to anybody telling you to stop. But if you bought into that marketing right, if you bought into that storyline, and it doesn't make you happy, or you feel other parts of you are still missing or you're not fulfilled, then it's okay to change that. And I love to hear successful people or or I'm gonna use that Erica analogy, you know, people who are famous and can dangle that carrot in front of you to show you like, yo, you could still be at this level and do it a different way, as long as it works for you. So that that part I love to hear. And it's like, you know, from time to time, when we highlight people like that, it just shows that you could do it differently. And still do it at a high level. Like you don't got to do it like everybody else.

Nicky Saunders:

Big facts I um, and the fact that Eminem is pretty much known as top 20 or top 10, depending on certain people's list of all time. And to hear that he has a nine to five work ethic. Yep. When I heard this, I was like, Oh, I'm doing something wrong. I'm be honest with you, I was like, I'm doing something wrong. And I actually wanted to bring it to you. Because now that, you know, Moose is married. So now we got to be accountable for like, real life time and like, okay, you can't have all of me over here because I have a whole human being that deserves all of me. When it's you know, the time is right or even all the time doesn't even matter. I don't know. You know, that's, that's up to him how he divides his time. Or he says, bump all y'all right? So I wanted to actually bring this up as a conversation because it's like, we're actually in an environment of almost feel as if it's 24/7 right? But when we look at some of the successful people, even the successful people in our circle, right, there are complete cut off times, or cut off weeks, and things like that. And I'm like, maybe, you know, the first thought that came into me, maybe I'm not working as effective as I thought because I'm looking at it as if I have 24 hours. And if I looked at it as if I have nine to five kind of time, I would probably push myself a little bit more and get a lot more done. Because I know I don't have all that time in the world. And I possibly can have a regular life what Yeah, I'm what I saw in a video on how I was going to talk about it and probably on a live was like people actually with how the pandemic hit was, like you almost like value more of work life balance. Yes, we saw it's possible. Yeah. All right. Like I could work here. I could still chill. I'm gonna I'm home. This then the third. Let's figure out how to get rid of this. And we'll talk about that on a on a YouTube Live. But I really thought about it like, Yo, I'm doing everything wrong. And so now I'm almost gonna look at it from like, alright. These are the dedicated hours. I don't know, if I could wean myself off so so much. But I don't feel like there's something that's so much. So much of importance, than working in these between times, and these very effective and driven in these particular hours, and then dedicate the rest to whatever it needs to be dedicated to.

Mostafa Ghonim:

Yeah, that's real man. That's real. I think you're absolutely right. Because there was a time where I had to kind of train myself on time management. So when I was working from home or ran business from home, however you want to look at it, it looks like I felt like I can work any day, any time, any hour of the day, because I have the computer right there. And there's like I said, we're in that environment where it's marketed that you got to work, work, work, work, work, work, work. So when you're not working, you feel like Oh, man, I'm being lazy, or something's wrong with me, or why am I not working more, I should be doing this more. And I had to train myself to break that habit. And I remember getting a small little office space, it was at a co working space, like a little cubicle, small little cubicle, I was paying for it monthly. And I intentionally left my computer at the office, because when I came home, I couldn't do work. So you got to do work, finish your work while you're at the office. Because when you can't come home, there's no more work. So I think it's it's a habit that every entrepreneur, everybody who's going to work for themselves by themselves, whatever, just not tied to an actual organization. It's a habit that we all need to really train, which is, you know, don't romanticize work, because you work for yourself. Like don't make it the end all be all, you should really look to, like you said maybe carry more of a nine to five mentality with this. And you might actually find that you will do more like you said, there's a set time to it. So I love this clip, man. I haven't really thought about that idea in a while. But I'm really glad I'm gonna thank you for the reminder, because I know I could be doing better in that department myself.

Nicky Saunders:

Listen, he's the goat. So we got to learn. We can learn from them.

Mostafa Ghonim:

Yeah my man is the great. Yeah, that's real.

Nicky Saunders:

Listen, I'm just saying but a shout out to everybody who reached the end of this podcast. Totally appreciate it. Follow us on YouTube, Instagram, Facebook, Twitter, LinkedIn at Nicky and Moose everywhere. We have a lot to talk about on this after show. So definitely subscribe all my Apple Podcast listeners. Definitely subscribe because we're going to talk a little bit more about this. We're gonna talk about the jewelry thing we're gonna we got a lot of things about on this after show. So definitely become part of the All Access Squad. Try it out for free for three days. We got a couple of episodes y'all can binge on. I uploaded quite a few for y'all. Quite a few. But Moose, final words.

Mostafa Ghonim:

Yeah, I saw something this week that said, yo, the bad news is Time flies. The good news is you're the pilot. So while Yeah, things are slipping away and it's out of control. Just remember at the end of the day, you can take control of your time and decide what's most important.