Welcome to Episode 52 of Nicky and Moose: The Podcast. This episode is coming straight to you fresh off the 120 Conference. Nicky and Moose are going to give you some highlights and lessons learned both on and off the stage.
This is definitely one you don’t want to miss. Grab a friend and your favorite note-taking tools so you don’t miss your business and branding blueprint. Check it out!
What You Will Learn:
Join us next year in CHICAGO if you missed this year's 120 Conference: 120series.com
Nicky Saunders 0:00
Whats poppin whats poppin whats poppin welcome to Nicky and moose I'm Nicky thats moose. whats up moose? and we are on episode 52 and I'm still like yeah we're about there but we are live from the 120 conference live whatever you want to call this thing it was lit we're gonna go into the whole situation moose how you feel about this?
Mostafa Ghonim 0:27
Man Man Man this weekend was bananas flight attendant out of control. I'm gonna just tell you that now.
Nicky Saunders 0:33
Okay, money. He got Money
Mostafa Ghonim 0:36
well talk about it more in the episode.
Nicky Saunders 0:38
Yep. So let's just get into this intro
Jaymie Jordan 0:41
two kids from Queens cut from a different cloth. Now joining forces helping you to elevate your personal brand Yeah, I'm talking about Nicky and Moose. bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, more importantly, the stories behind the people and brands that you know love the most.
Nicky Saunders 1:10
So first off, shout out to all our new listeners, our new viewers, wherever you are getting this content, we appreciate you and I know we normally do the review of the week first thing however we got alot to talk about so if you left the review, I will double up on the next week. I promise you we love all of you however, first off moose How do you feel?
Mostafa Ghonim 1:37
man I feel really good this I said we needed a conference just to hug and spend time with the people
Nicky Saunders 1:44
i hugged way too many people listen, I'm gonna say this if I catch COVID I am I'm perfectly fine I am perfectly fine with it. Why? Because I've been in the house I've drinking too many juices I've been drinking juices and umm taking my vitamins if I catch it like it was too weird not like I can't do the pound.
Mostafa Ghonim 2:13
Oh yeah no and then the mix up here like oh do we are we going yeah, like
Nicky Saunders 2:18
that was weird. I couldn't I was like no I'm a hugger. I did this whole like I'm vaccinated I'm negative and I hug right and so everybody's like oh my god I love you This is great and then but yeah, go ahead Give
Mostafa Ghonim 2:36
so much I mean like you got to think about it this is the first time a lot of the people that that are that we work with that we do conferences with is the first time we see them in two years, so seen a lot of people for the first time in two years and it's like okay, hold up a second. We know this is a serious situation but we're gonna have to we're gonna have to embrace you know, hug a little tighter take some photos the whole nine so I just came into it knowing like you know what, you've done what you had to do to take care of yourself. So just let loose have fun and we'll worry about the best the rest later so stay tuned for next episode, we'll be both negative God Willing.
Nicky Saunders 3:13
negative! Listen, I'm gonna say either or I'm okay. I'm okay. But okay, so how do how do we go into this because there is a lot to talk about everything from the experience part like just from I'll say this. I've never been to a conference that has everything. Like from an exclusivity vibe to a like a vendor vibe to like the main conference like that whole floor was super unique. Like I think it was E who said it was like you had an experience before the experience.
Mostafa Ghonim 3:57
Absolutely. Absolutely. Yeah. And what Nicky is talking about this is this is probably in my opinion, the best conference that we've ever put together and and for people walking through the door literally the minute you enter the hotel, there were branded stickers and and quotes and pictures of E so before you even got up to the conference, like while you were checking into the hotel, it's like eta or et had a dedicated hotel for his conference. So I think already you're you're starting to get excited like oh man, like I'm here at the conference. And I think that is what set up the energy for us to really feel like okay, this is about to be something special. So not to mention the setups of every room. So if you weren't here just to kind of again give you fill you in there was a lounge area for a set number of people. There was a Connect area of a photo booth I think too
Nicky Saunders 4:53
i wanted to do the 360 photo.
Mostafa Ghonim 4:54
I didn't do the I thought you didn't want with Nick
Nicky Saunders 4:56
No. no. Where's my No, no. He didn't want to do with me.
Mostafa Ghonim 5:05
thing is Nick is in the room. So he's definitely is hearing this too
Nicky Saunders 5:08
He can speak for himself. Yeah. I'm clearly lying, but it's okay. No, you know, busy lives I we went one time it was was closed. And then when I was like, let's go he was like so whatever. But no, they did the 360 it was just it was just a vibe, but I want to talk about the actual event too. Because we had just crazy amount of speakers. We had moose speaking Okay, hold on, hold on, hold on. Can we?
Mostafa Ghonim 5:43
No, no. No, no, no, no. We're gonna take it in order
Nicky Saunders 5:53
look, Moose is running this one.
Mostafa Ghonim 5:55
Yeah, no, when we get there when we get there. No, but I mean, go for it.
Nicky Saunders 5:59
Look, I tell you what I wanted to talk about. I wanted to talk about this storytime that you had
Mostafa Ghonim 6:03
Yeah. No, I mean, I know what im saying? no, we'll talk a little later. I want to get warmed up first. You guys stick around for this one No, but I thought I thought what was really cool is everyone was pushing one message. So like, for those of you who were with us, you know, that E had a vision for and I remember the meeting that he had, with all the speakers, he was like, Look, I don't care what you really talk about. But no matter what you say, I want you to make sure that there's one message that the people are receiving. And, and literally every single person that came up in some shape or form helped to push that message, what was unique, and I love that, you know, karl showed this kind of as an idea for us as well. It's the credibility that each speaker had, And and if you really tune into this, you're going to start to see that credibility and branding are very similar, right, because when you have credibility in a space, or you've done the work, you've put in the time you've invested, right, your hours, if you will, you start to have an authority and a space that people are willing to listen to you, where you don't necessarily have to say anything extremely powerful or deep. But because they know you for this topic or thing that you're speaking about, every member in the audience has absolutely locked in like, okay, they're sharing with me things that are extremely important. And I want to make sure I pick up on it. And it's very correlated to branding are very closely tied to branding, because that's what you you know, even talked about in your lesson, and I'll let you get there whenever you want. But, you know, it was this idea of, well, what are you known for?and What do you want people to know you for?
Nicky Saunders 7:44
But the crazy thing is, like, you know how in the meeting, E was like, yo, I'll introduce all of y'all. I mean, like I they listen to me, right that some people don't know you. But the crazy thing is, a lot of people knew the speakers. Like it didn't really need E intro and that says a lot about the person's brand. It says a lot about, you know, what they've already built, and understanding that yo they're about to be on stage with the number one motivational speaker that you actually have to bring the crowd You can't expect the crowd to you. Like with those different types of opportunities. You're looking at it like, Yo, I can't just be a bum. Sorry for those who have done this before, guys, but I can't just be a bum that like E gives the stage to. Right. I actually have to, like people have to know me. And so when I do speak, I don't need that cosine. Like the fact that I'm on the stage is already the cosine. Yeah. And that's through and like you kind of said like, it goes through what I was talking about where, like what I brought in for those who weren't there, which I don't I don't know why you weren't, I'm kind of confused. But next year we're going into Chicago. I'm not sure if I'm going to speak but I'll put $5 on it. But in my presentation I put up like E pinky tobe and ink, right and I was like, talk about their content and everybody knew it. But these were speakers from the actual conference, right? So the fact that we can look at just a picture and we know who they are already, and we kind of have an understanding of why we're coming in there to hear them. That just says a lot like that just. That's just a lot of work. Prior to the opportunity, this is what we have to do. So if you're looking for that type of opportunity of yo I want to be on the platform I want to be on the stage I want to do this. Like you got to build it up yourself. First. I'm always big on like, yo, your social media is your stage, Before the stage It has to be that way. Because I, me, like you know what i mean like I'm five two like, why am I up there for five minutes? and that may be, you know, that may be half the show cuz I gotta release something. But anyways,
Mostafa Ghonim 10:25
yeah, no, I mean that that for me I think is the essence of it all I do want to talk about this though. And I think it's a good opportunity to squeeze this in here. Because when you talk credibility, right, we say credibility is really very closely tied to your branding, because when you do the work, you allow yourself to start getting known for something that's relatively particular, right or something specific. But there's a group of people out there, and I can kind of resonate with this a little bit, because I'm finally getting over that hump. Where and let me put it this way, maybe this is why the reason for the stories, because I've been thinking, and really like trying to do the work on myself as it relates to the flight assessment. And the big question I've been trying to answer in this season is, why don't I want to be seen? Right? That's a big question. And I think some people you know, who are listening to this, you really got to ask yourself, like, if you are someone who is talented is gifted And it's not a question of if, because we all know we are gifted at something. But why is it that some of us struggle to be seen, like, we don't want to be seen, we're doing the work. For some, like, for myself, I'm doing the work. And there was a period of time where I'm like, I didn't know what to call it. But I realized that in this season, that's because I didn't want to be seen. And I don't know if it was like maybe fear of something coming up down the line. What it I don't know what it was, but I'm definitely at a point now where I'm like, No, this is the greatest level of selfishness, right to not want to shed the bare minimum, just share, you're not trying to sell something, you're simply just sharing, hey, here's what my life is like. And you may not necessarily be super interested in in living it this way or going about it this way. But here's how I've done it, or here's how I'm doing it. So talk about that a little bit.
Nicky Saunders 12:09
Well, no, actually, I have a question for you. So for yourself, and even maybe just the totality people who may feel the same way. Is it because you don't want to be seen because you've seen results without being seen?
Mostafa Ghonim 12:22
Mm hmm. That's good. That's good.
Nicky Saunders 12:24
i have good Questions once in a while?
Mostafa Ghonim 12:31
yeah, i think so. And I think also a big part of it. There is there is a personal level and a professional level, the professional level is I value privacy. Right? Like I think it's funny, everybody at the conference. Hey, why don't you post any Wedding Pics? Hey, where are you posting your Wedding Pics?
Nicky Saunders 12:48
just go to his wife's Instagram, you'll see them all.
Mostafa Ghonim 12:51
I was like, I'm not. I'm not posting any Wedding Pics. I haven't first of all I haven't posted in about a year, right? It's true. And the other which is gonna expire pretty soon here.
Nicky Saunders 13:05
if He posts we are doing a whole podcast about this and celebrating
Mostafa Ghonim 13:10
is due to expire very soon. But I just for me, I value privacy. Right? So that's definitely part of it. It's like, okay, hold up. And, and is false reality to because you think that to be involved in social media, you have to do an or show everything, and you don't. And that's the cool thing about working closely with you. I'm like, Oh, you can be very selective. This nonetheless, is a business profile. Yeah, if you choose it to, to, you know, to brand it as so. So you don't have to show everything you have complete control over what you share, and what you don't share. So part of it is the privacy and you want to protect against that. But again, it's a personal issue, or it's a lack of, or I would say a misunderstanding, because you don't have to share everything. So if you are someone struggling with that, just know that you can share to your level of comfort And not be robbed of your privacy. You're still allowed to control whatever you want to control. But if it's work related, you have to share something and that's kind of what I took away from your session to like, yo, if you're not sharing, we almost don't feel like you're alive. which is crazy.
Nicky Saunders 14:19
Big facts No. Big facts. The people are worried about you. No they are, praise God, praise God. But um, well, because you're not the only one that I feel that has that same issue who spoke right. But I'm, I wonder why you you feel so comfortable on the stage as well as some of the other speakers, but then still have that same issue because the stage, listen, there was when I tell you like 1500 people in the building. That's not like okay, this is like a lot of people. There's a lot of People and everybody seemed very comfortable in like their natural self. And for people who like to be behind the scenes and you know, not be seen.
if i was That way I wouldn't be doing that. so , like why do you feel comfortable doing that?
Mostafa Ghonim 15:23
so that's the strange part. Because that's that's the part for me where I look at it as doing the work. Okay, I love I personally love working right. For me, it really energizes me in a sense, as I'm working, and I feel productive. I'm doing things that I love. It helps me get rejuvenated. So COVID And, and I've shared this with some of the members on the team, I said, I have over 500 recorded sessions on zoom alone, not to mention, the conferences, the virtual events that we've done some of the trainings, some of the stuff that I don't have recorded on my account. So I've done the work. So getting on stage today was like, Oh, this is no different than all the work that you've done. And even previously, yeah, but I think there was a level of self growth tied into it. And again, I just still look at it as work where or maybe because I know it's going to end at a certain period, I think that's more likely. Yeah. Okay. If you're on stage, you know, your time is an hour, or your time is 30 minutes. When you're on social media, social media is open 24/7.
Nicky Saunders 16:29
But are they looking at you 24/7
Mostafa Ghonim 16:31
Nah, that's a great point. But but that's the that's the whole, like, false perception that I think we have to call it that you see something through your eyes. That's not necessarily true, but you've accepted as absolute truth, meaning that it will never change. And that's not entirely true.
Nicky Saunders 16:47
That's fair. I actually wanted to switch real quick right? To online, because let's go the opposite of you, right? Online E. And in person E. Oh, right. Oh, yeah. So for those who've been following, et Dr. Thomas, I want to be politically correct. I don't like saying that. But um, when he is live, it is a whole different experience, like no other. But he wasn't inactive, on like, social media, he wasn't inactive as far as creating content. But recording content, compared to live is totally different. Like, some people can't do the behind the scenes and just be behind like just the camera and just talk to the camera. Some people need that energy from the actual audience. And what I've realized with E, being back on the road and being in front of people, it's so much different than zoom. Yeah. Like, it's so much different than Google meet and, and all that great stuff. But you're still talking to people.
Mostafa Ghonim 18:08
Nicky Saunders 18:09
So and you you work with him more closely than me. But what, why do you think because I'm, I can't say I'm the same way because I get energy regardless, right? Like, I could be on a live and I catch energy, and I don't even see the people I see the little comments. And I'm, I'm going Yeah, right. And then in person, I'm going, but E is more of a, you know what? I give the energy as I can, but it's completely different. Yeah. Yeah. Then up then in person. Yeah. So why do you think is that
Mostafa Ghonim 18:51
you do a great job of being able to measure impact online? Yeah. Right. And that's something very difficult, right? Because everyone can drop a like, like, I may not watch an entire video, but I will like it. I have I've been truly impacted by that video. I guess you can say that. Well, maybe I'm just showing love because were cool, right? But in person, if you're in the space, it's a certain level of dedication, at least in my opinion. Okay. So So for a speaker like E, I think he really feeds off of people in the room because he knows that for one, they're invested in the event and counting on him to help them experience some level of breakthrough or just help to get to the next level. So he really takes the personal responsibility of Okay, let me bring my everything right here and with everything that I get from them, or everything that I don't get from them, I'm going to use that as fuel to do even more on a computer screen. You can't really get that like it gets boring after a while a drop a 1 in the chat if they're so much fun. give me fires in the chat, and I think I think, for me, especially being away for that long, I started to get a little foggy. Like, is this working? What's going on? And then coming out to the event today, im, like what in the world is happening? Everyone is saying thank you people asking for pictures. And someone asked me for an autograph.
Nicky Saunders 20:32
I signed. I signed a phone. Oh, wow, I signed like the Wow, I guess that's an Android thing. I'm sorry. Only big ups though. The only big ups I'll give Androids. But he took a picture. And then he took out his little pen. He was like sign it.
Mostafa Ghonim 20:47
Wow, it was dope. thats dope humbled gifts I had there were gifts dropped off at the booth. And I'm just like, Whoa, I guess this is working. Right. Like we've been hiding behind a computer screen for so. But the interesting thing, and this is why a big and that was the cool thing about the session we kind of all did together, you know, on day two is that we talked about working with people who are not like you, right? And that's why I think it's cool that you know, we've come together because all along you're like it's working.
can i be honest? Yeah. I was low key. Like, why are you putting me and karl and not me and you?
Nicky Saunders 21:32
But I was like, maybe he wants to host he just wants to facilitate how this happens, i was like,
Mostafa Ghonim 21:37
Yeah, no, Ill tell you The truth, though. It's because well, we had every style covered, except for the grounds crew. And I also wanted to get karl on stage. If it would have been me, it would have been air traffic control pilot. And then Brandon and vow air traffic control, flight attendant, no grounds crew. So that was, that was a move Yeah. Yeah.
Nicky Saunders 22:01
So talk to me, about your favorite speaker.
Mostafa Ghonim 22:06
Oh, man. That's tough. You know what? I will say? Marquay. Really? Yeah. Okay, I think Marquay. And here's why. Okay, talking about it. He was not moved from his style. Okay. And what I mean by that is, he's a very different type of speaker. Right? Probably polar opposite from what you would think of when you think of et, but his message is just as deep, his principles are just as valuable. But he wasn't like, oh, man, audiences not responding. So let me try and do something I'm not. He stayed in his lanr at all all day. And then when you look at the amount of people that were crowding him, it was insane. And I'm like, wow, this really proves that sometimes when your audience isn't responding, it's not that they don't like what you're saying. They're thinking, yeah, you're saying such deep stuff. They're like, okay, hold up, I need to process this. You're saying something that's hitting a different part of my brain, and I don't know what to call it. And I got to take a little time to really think about it. And I think that's the perspective that he brought so incredible content, incredible person, but I love how confident he was in his lane. And like you said, that pocket that no matter what I get from the audience, I'm going to stay here because I trust that what I have for them is going to hit the mark at some point. And sure enough, standing ovation, the whole nine brought back for day two, and I don't even think he wasn't part of the program. He definitely wasn't Yeah, we I guess we are Yeah, so
Nicky Saunders 23:44
he's a great dude, though. Because I say definitely wasn't that was no shade. But, um, no, he was. He was an amazing guy. But that. I want to ask that question. Like, how you said they were silent and probably just processing but for speakers because I'm not Speaker I have discussions. Right? Um, for speaker like, how do you make sure you understand that? Because, like, when karl goes up, like when we were in Mexico, anytime really that he goes up, he's like, yo, they weren't saying anything. They weren't doing anything, right. And he definitely speaks to introverts and they don't speak a lot. Right? So how do how would you know that it is more of a processing thing then? I aint feeling you?
Mostafa Ghonim 24:34
Yeah, I so I personally do things where I try and hit on the same idea. Yeah, at different parts throughout the training the message or whatever it is, so that when I'm engaging them back in, they can at least repeat one or two words that are like key principles throughout. Right so like, for me, it was abused and overused. And every time I say oh, you it's not that you don't have this is that you and I waiting for them to repeat back to me. So even if you're not necessarily screaming and hollering throughout, if I can at least get some feedback on the key points, then I know you're listening. And even if you weren't listening, I'm giving you an opportunity to get re engaged because I'm hitting on the same points. And I'm trying to show that this is something that's important.
Nicky Saunders 25:20
I want to say that one of my favorite parts, and you know, I'm big on transparency, and the boos. Yo mol. Boo. The second his son came on stage. Yeah, the second his son came on stage. Now, mind you, there's two parts. No, I didn't almost cry that one. But that was that was like the first one. Yeah, yeah, yeah, that was really sent him I was like, Oh my god, like, like, ended the almost the ugly cry because he was like, yeah. I was like, yo, you got you good. tissue, you good. But um, I think that because mal has amazing passion when he speaks. And the fact that he was like, I never wanted to be a speaker, you know, but every single time he seems like he like really gets more in his bag with like his story. But to see, like, I think in Chicago, he like cried because he was home and everything. And that was cute. But I felt like that was almost sorry, mal. I felt like that was almost staged a little bit. Okay, like if Q turn on water like that. I'm sorry. I'm sorry mal. This is no dis. But I felt this one was like, when when you do that, that is that's that's not a that's not.
Mostafa Ghonim 26:51
Those are real. No, Mal Mal was on a different level. Man mal day One mal was next level the way the way he was telling jokes the way he had people laughing the way he had people just amped up and and everyone I think from the speakers to the audience to everyone was like, Okay, hold on. This guy has taken it to a whole new level. So yeah, no, I agree with you mal Definitely. Definitely was one of the top ones from the weekend.
Nicky Saunders 27:17
can we finally talk about the Story Time. Yay So, okay. So let me be honest. So I've watched Moose speak quite a few times. Right? quite quite a few date. Day twos, right? Yeah. Yeah, yeah. Yeah,
Mostafa Ghonim 27:41
Nicky Saunders 27:47
I remember that. But um, the crazy part is, he normally goes into his slides. He gets real deep with it, all that great stuff. But my man turned on music and started telling a story. I me, E and Quincy was in the back like, oh, he he in his whole I he's a whole flight attendant today. Yeah. Where is the air traffic control? I'd not know what's happening. And then you went down. Do you? Did you have everybody close their eyes? Yes. Yeah. Okay, cuz I was like, I don't know if they did that on purpose. Or if he told them, I was like, wow they he may be that deep that they just knew to close their eyes. And then he's like, yo, who's who's on the last? So you can't really see right? That was Oh, I see what you did there that was smart. Okay. Okay, I see what you did there. hold on hold on. That was smart. Right? But um, and he got off the stage. Blessed somebody with some type of something. I don't know. I don't know if it was money, candy, food, whatever it was, he had something in his hoodie. And he went back. He's just like, anyways, I just wanted to bless y'all pay forward. Where in the world did that storytime came from because I've never seen you do. And the funny thing is, E was trying to do that. E was trying to do like a whole soundtrack. Like, like a whole score. Okay. Through the whole time he was talking. That was one of the things so I was like, I expect that from E, I definitely don't expect that from you.
Mostafa Ghonim 29:27
yeah. Yeah. Well, I'll be honest with you. I think I'm getting to a point now where I'm like, Okay, I have to really preach or excuse me, I have to live by what I teach. I'm like, you know, you're telling people Hey, become multi dimensional. Yeah. Hey, speak to people who are not like you and hey, embrace things that you are normally uncomfortable with. so Im like, So what am i uncomfortable with? Well, quiet as kept being vulnerable in front of a large audience. I mean, 600 people in the room, that's uh it's not easy to be like
Nicky Saunders 29:58
feel like it was more, no, feel Like,we're talking about day 2 Yeah, I feel like there was more.
Mostafa Ghonim 30:03
Yeah. But But you know, not everyone is comfortable doing that. And what else am I not comfortable with? Just going off the top without everything. Absolutely stage, whether from slides or me knowing what I'm going to hit. So I was like, yeah, yeah, yeah. Yeah, yeah, yeah. Wow. Yeah. I mean, I did, I did get with D dog the night before. And I told him, I said, Hey, this is something that I'm planning, here's what I want to do. But this is I just want the music part, you know, it'll be at this point. So that was kind of at least planned or orchestrated prior to, but the idea behind it for me was okay, start using more of the stories to connect with people who aren't in love with facts and data.
Yeah, you got my attention. I promise you, I was like,
Nicky Saunders 30:58
tone changed and everything. I was like, wait, what is happening? Yo, this? No, I gotta give you your flowers on that one. Because that was that was fire. that was absolute fire I actually, I got one thing that I realized. So the vending part. So like we said earlier, there was like a platinum club, there was a grind gear store. And then there was like, this vendor vendor kind of side. I noticed that just by being in the room, he was able to sell something. So I believe that every booth, right, that was set up, we had extreme execution, we breathe U, we had resource me or resourceful me one of the things, some insurance situation, we had, like a whole bunch of amazing things. And each one got a sale none of them got talked about,
Mostafa Ghonim 31:56
um, oh, wow, you're right. You're right, there was zero selling from the stage
Nicky Saunders 32:01
zero and because, you know, we're part of extreme execution. So I had, you know, I check up on it once, you know, I am a check up on it. And I go, I was like, yo, How's everything? Oh, we just did blah, blah, blah. Really, and we've had conversations about like, Okay, we got to get E to say something about it. Either, we got to say something about it. And I don't even think we've fully talked it out or anything, we just talked about what was possibly going to be available. But the importance of like when there are large events, and you are a business, and you're trying to find the crowd that wants to buy or just in the mood to buy because I think it was the hype, and the I need something to remember this, or I need something to take me to the next level. And just being in the room. Got the sale. Like I don't I don't know if you noticed that. But it was each of those vendors got something
Mostafa Ghonim 33:07
No, that's a great point. I didn't even think about that. And, you know, I think the reason why it worked out? Well, for one, you know, E talks about obviously not selling on the Sabbath. So that that was understood I can I can definitely most respect and appreciate that, because he literally stayed true. Always does, of course, but you know that that's a big part of it
Nicky Saunders 33:27
but even even on Sunday, he didn't do it.
Mostafa Ghonim 33:29
Yeah, no, he didn't at all this entire weekend. But I thought it was it was it was really cool. because it lets you know that your programming was on point in terms of like the information that you put out there. Because literally the next natural progression or the next logical thing to do was to take advantage of one of those offerings. Yeah, right. Like if you want it to be a part of a community, you were like, Well, okay, hold up. I've I've evaluated everything that I've been taught and clearly I need to be a part of something because I'm just running on my own. So it became well Okay, the next step is jump in a community or if you were taking inventory and you realize that, oh, maybe it's time for me to step out and be a speaker and and I need that type of training. So you went to game changers, I think the way it was designed, it was very organic, very natural. And that was the next logical thing to do. But no, I love that you pointed that out. For real Yeah, I got a couple of those messages too.
Nicky Saunders 34:26
I was just I was shocked because like, we didn't we didn't even come with a true game plan like and like, like you said E is real big on saying you know, that this was what I was worried about. I'm be honest with you. So there was this testimonial that we had from like, 1% that we were using, that was saying like I went to E event. Um, there was no upsell other events do upsells and there was none right and yet before prior to There was conversations of aye we're going to do this January blah blah blah, and I'm like, oh man, we're about to be liars. Oh, this is not good. Yeah, right. But then nothing got nothing got said, and I was like, oh, we're not gonna make no money after this. This is why don't we talk about something like anything? Yeah. Um, and it didn't need that. And, like, I wonder if people need to create that environment for themselves. Like if you're, if you're wondering how to sell your things like how can you bring so much energy into one spot that anything that is in that same building gets blessed? Like, you're you know what, just because you're here, I'm going to buy the shirt. Half those people probably won't ever wear the shirt again. Yeah, right? But it was like I'm in the building. Let me buy the shirt. Let me buy the hat. Let me buy the hoodie. The windbreakers
Mostafa Ghonim 36:00
Oh sold out like half a day one
Nicky Saunders 36:04
half of us was like
Mostafa Ghonim 36:07
I thought it was just a E thing I'm not oh that's just a jacket for E Oh other people got them
Nicky Saunders 36:13
Mostafa Ghonim 36:16
and sure enough they was gone
Nicky Saunders 36:16
oh man it was that was crazy and then I'm be I'm be transparent I Oh, I had to walk out the room like I boohoo I boohoo one of the people who was going to all the events Yeah, all the phenomenal life all like a shout out to Eva because she just lost her husband Willie and shout out to E to like always recognize like those who are like loyal fans loyal travelers like he notices them yeah, like he did a whole slideshow shout out to Nick who did it but he picked the boys2 men its so hard like to say goodbye and like it just was so long. And I was like sitting down like okay all right this this and then I felt it like okay, that's all right. No no no no it wasn't even one year it was like oh this is about to be bad please this this needs to be short. This is like okay we honor this is great and then it kept going and I was like oh my Okay, you know what I'm gonna sit down because I'm and sorry I'm like a little small Young Thug kind of vibe like I do not cry in public. It is not my thing now at home that's a different story. But um, because I cried for a Space Jam but that's not the point. Um, but I was sitting there I was like, if I cry it's okay because people are like Ah, she's watching this and you know it's she's like touched by it but I realized it was just going on too long and I was like okay all right, I gotta leave and I'm like oh my god look Nicky is really affected like like Nicky you okay? you're alright? yeah, I'm good. And they're like, I was like oh my god this is going on too long Is it done? No, it's not done oh my god I can't and then I sat down and I was like, Oh my God its still going like its finished but I'm still going like this is horrible like it's first off this is a weird time I'm not trying to get into that but the importance of music and visuals huge because if I saw the picture Yeah, those pictures didn't do anything for me like I was like, oh man, Willie, I love you right that's all I did right? What do you do? Oh man Willie, I love you. Right? But then when he put the I didn't know he was gonna put that track on and once I heard it I was like I feel like I just need to cry for like three days like oh my god like music just does something and so I can understand like why you did your story with the music and I understand like why E pulled out a whole peloton
remember when we got the text?
and we both ignored it
Mostafa Ghonim 39:11
absolutly, because I was just like hold up I know those things weigh up a bit they're a little heavy
Nicky Saunders 39:19
so so let's talk about that because not from like we ignored it but can we talk about it because we definitely ignored it I'm sorry E I love you. You'll never listened to this but we did ignore it. Um, but can we talk about how is that a possible brand deal move? did you because I haven't put out that footage because I really got to have the conversation of are we promoting peloton like that? Because I do know some conversations were. And I'm just saying are we trying? The whole you got to make those opportunities happen before they happen.
Mostafa Ghonim 40:00
well shoot, I tell you what, the interest is definitely there. Yes. And and if the interest is there, that is a great move. that's a phenomenal move to be like, Oh, let me show you as a matter of fact, before you even cash it out, let me just show you what what I'm already doing with your product
Nicky Saunders 40:19
because how I looked at it and how he framed it was like, This is what I do in the morning. Right? And he was talking to God and he's still working out and things like that and which is going to attract people that saying, yo, E what do you do in the morning? Like, well, let me show you. And then it could be a whole peloton, peloton, cashier's check man program, but um, he's like, Well, let me show you and it opens up the whole peloton program to his track his tracks that he listens to which intervals that he does, um, and even maybe like some scriptures that come up at the same time so you can continue to I see the deal. I see. I see it . And I just want to know if that was intentional, because he could he's saying peloton because that's what he uses, but at the same time, could he have used any bike? Right?
Mostafa Ghonim 41:16
Yeah, no, that's it. You're right. Cuz he specifically asked for that one. I'm gonna have to ask. That's a good point. I'm curious now. Is he gone yet?
Nicky Saunders 41:25
I don't know.
Mostafa Ghonim 41:26
can you connect your Bluetooth here
Nicky Saunders 41:28
Do? I don't. Actually, I can. We may have to do that. I'm not doing it on the Live podcast. Do it for the for the after show. But I do want to actually know what pass my phone. pass My phone. We'll do we'll do it the very ghetto way. hold up let's do this. The very ghetto way.
Mostafa Ghonim 41:48
Hey, for the listeners we are actually gonna call
Nicky Saunders 41:51
we're gonna call E. Hold on. Let's see. Doo doo doo Can I connect it to the broadcaster?
Mostafa Ghonim 42:00
You shouldn't be able to once you to hit the YouTube boy right?
Nicky Saunders 42:02
But I don't think we could hear it so I'm not gonna do that. We're going to be a little ghetto people. So bear with me hold on Eric. Thomas. I'm not telling you his number. Right? im not telling yall his number. Let's see if he'll pick up
Mostafa Ghonim 42:16
whats your text number? Let's do that
Nicky Saunders 42:22
E so you're on the podcast By the way, I got an important question. So the peloton move that you pulled on on stage right? Was that intentional for a possible brand deal or is it just because you liked you like peloton?
Eric Thomas 42:41
It was actually both what happened was I was I was you know, just doing my daily routine. And I was like, you know, oftentimes when we speak, we speak in theory. Yep. You know, but when you do something in a practical sense, people can see it and go oh, I see exactly what am I like I don't have to imagine it. So I was like, Yo, I'm gonna get on my bike like I do in the morning play my music and talk to myself the way I talk to myself. but then I was like, Okay, well since you're doing it then make sure you come for real for real. So when peloton see it, they know that you need to be doing a deal. You feel me.
Nicky Saunders 43:22
Okay? Because I me and, Moose. We're talking about it. Like I don't know if I should put the content out because I don't know if we want to promote the peloton. I know. I didn't have that conversation that if we tried to get the deal, dude.
Eric Thomas 43:35
No, it was it was too fun. Yeah, it was too fun.
Nicky Saunders 43:38
All right. Appreciate you E. That's all I needed. Not Many people can just call E im just saying One time fo rthe one time.
Mostafa Ghonim 43:48
i loved how He was ready to
Nicky Saunders 43:50
actually both, actually. Well, I guess I got to put up that content. Yeah, I guess I got to put out that. I did that that didn't cross your mind when you saw that?
Mostafa Ghonim 44:02
I didn't think about it because I was still caught. And I remember we spoke about it day one too we're like let us know if you magically see a peloton somewhere and sure enough, about an hour into the conference. I seen Brandon rolling that thing in and I'm like, Oh, it's really here. Yeah, it's really
Nicky Saunders 44:20
That's wild that's wild it's so so for anybody but the crazy thing is and I swear Rick Ross you need to like cash a check because as much as I talk about you, there's certain people who just really need to cash a check at this point. so um, so Rick Ross did that with with Bel Air with the champagne drink that he has. So before he got a deal. He promoted them like crazy. He was like yall don't know me? This. This is what I'm gonna show so every club every situation every live that he did, he had the the bottles in front of black bottles. And everybody thought he was like owner or how to deal with them already but he didn't he wanted to prove look I'm a promoter you already see the traffic that I do and you see the value that I add boom then he got the deal so I'm like oh so now when I see those different things happening so E just did that he's like, Yo, I'm rocking with peloton I'm showing it in front of 1500 people and now they see the peloton they probably I've talked to like four people they're like, yeah i may have to get this peloton off of just like
Mostafa Ghonim 45:40
not to mention it being online yet
Nicky Saunders 45:42
that was the main reason why i got a peleton because E was on the peloton. Like, now I want to peleton So, but it's the influence. And that's that whole, you know, you could create the opportunities because you have influence and other people are going to buy it and be a part of the program or whatever you have because of the influence.
Mostafa Ghonim 46:03
yeah thats huge. That's huge. Wow. Okay, okay, mighty. we see you peleton on the way.
Nicky Saunders 46:09
you know what i mean? I know you have one more. One more situation?
Mostafa Ghonim 46:14
I mean, I think the the final piece of this and just to kind of bring it all together, we talked about your credibility, in a very big way is your brand. right, Now there is a little situation where if you do Brand it right, you don't have to self promote, you dont have to do too much self pub, right, you can just let your credibility, your work, your results speak for themselves, you can let your brand speak for themselves for itself, because you've put in the time again, to to really build it out. But if you have to do and I get it because like, as I'm asking the question, I already know somebody out there is like, Oh, hold up, I thought you said I gotta put myself out there. Well, there's a balance to it after all, but but to be on the platform, and also doing the self pub. I don't know that that's totally 120 we believe 120 is, you know, of course, you're able to do it in a way that people already know. And if, even for the few who don't know, they're like tapping them on the shoulder, like, Hey, you know, you know who this is? what they did. So So talk about, of course, the good and the ugly of it. Because Yeah, that's that's that's something we have to touch on.
Nicky Saunders 47:25
That's funny, because, um, there was this guy. Oh, man, I you know, I can't remember the names. But there was this guy that was asking one of our extreme execution, coaches, like, yo, who are you like, he just saw me he was like, yo, she looks important, because I kept seeing her go in and out of the aisles. seemed like she was really busy people like always saying hi, like, Who are you? Well, right. And to do and the extreme. I didn't say anything, I was like, I'm just a kid from Queens. I don't know what you mean. I'm just busy, right? I'm just busy. And like, nah nah nah the coaches was like, Nah, that's Nicky, like anything. Social media, branding, whatever. You gotta go to Nicky. Right? Like yo you just seem like you got it together like this. This is before I spoke. Right? so then when he heard me speak, he was like, hold on. I asked you who you were, you'd even tell me all of this. And I was like, Well, what did you want me to do the speech right then and there? What do you What did you want? I'm not sure he's like, yo, the just the way you move. I respect it just the way, like, I didn't know you now. I'm going to follow you. The people continue to speak highly about you. Like I didn't know you at all. Now, you stuck with me and i was like
well give me a hug I promise you I just asked.
Mostafa Ghonim 49:03
Speaking of which you said you got on stage. Tell us a little bit about that. I mean, don't give us the whole thing because that's gonna be for the after show. I want to save a little bit. Okay. Yeah, yeah, your outline or what you shared on for the after show. But yeah, that was that was fire. I've never seen slides with very little words on them go such like make such an impact. And I think they were like each slide had maybe like three four words. They will and I'm only I'm well, I'm used to writing a little bit of an essay a little crazy. But I mean, you had Yeah, that was? Yeah, talk about that.
Nicky Saunders 49:35
no, no I want to hear from you. Hold on. Wait, what did you mean by that?
Mostafa Ghonim 49:38
no, i think it's a great thing.
Nicky Saunders 49:39
But the impact part
Mostafa Ghonim 49:41
Yeah, because I'm like, man, it was so simple. And again, it's reiterate reiterating the message of credibility is branding. Yeah, right. And when you have credibility, that's your brand. You don't have to say much right? People are already they already know like, if you say anything, I have immediate buy it. Meaning that if I get, I don't know fitness swimming instructions from Michael Phelps i'm not i'm not gonna be like, Hey, Mike, you sure this is the way to hit the stroke? I'll be like, Oh no, Mike said do this, you got to do it that way. So I think what I saw from you today was it was very simple. You didn't try and complicate it. You said three things. Know thyself, I'm not gonna tell you the other two, because for the listeners, you gotta go on the after show but, but I think the simplicity of it was so cool. And although it was later in the afternoon, which which is common, right? Some somebody might come back from lunch, a little tired. The audience was super engaged, right? Yeah, talk about that a little but.
Nicky Saunders 50:39
Um, I just believe that things don't have to be complicated, right? And in the world, of creating content and social media, people already think that's too much. Yeah, yeah, like putting your life out, like you said, is just a little bit too much. So who am I, to make it more complicated? who am i to say, yo, you have to do this, this, this, this, this, and then do all the social media platforms, and then like thats just, no one's gonna want to do it. Right. So if you break it down to people in a very simplistic way, it makes it like the stress, like a lot of people said, the stress is off them to feel as if they have to be a certain kind of way. And I didn't even really say what I wanted to say, but feel as if they have to be something that they're not, and show up in times that they don't necessarily want to you have to look at it. Like, yo i want to be on social media, because like, this is my platform, right? And it's just people who are on my platform. So I didn't have to go into like I was, I told Nick, I was like, yo, make it visual. This time. I don't even want to see words. Like I just want to see, like these these particular things. But I want them to see exactly the equipment, the apps, the the powerful statement, things like that. I want to give like examples, like how the George Floyd thing that I said, umm and once I did it that way. You have to get their attention, like you keep it locked with their attention, because you're like, Oh, it's not above my head. Like, branding and all that other stuff has been over my head. This isn't even above my head. I could do this. She said for us record. It's only me. I could do that. Oh, I don't need to pay for a whole graphic designer. I can use Canva I could do that. So I just tried to make it super easy for people because it's like, I always say like social media is not that deep. It's a free platform its its just whatever we make it so yeah.
Mostafa Ghonim 52:47
I love it. I love it.
Nicky Saunders 52:48
I made somebody cry. I don't know how it's like cry over social. Like you ain't cry for mal, but you cried about content. Like how did how did that happen?how did, I'm just saying I got gifts. This lady was like, I don't know. I just feel like I need to give you a T shirt. I was like, okay
Mostafa Ghonim 53:12
well, I got a T shirt too actually
Nicky Saunders 53:14
Yeah, was it the purpose one?
Mostafa Ghonim 53:15
Yes. Funny story about that. It's a female shirt.
Nicky Saunders 53:21
Is it? Because it was way too big for me and it look like a male shirt.
Mostafa Ghonim 53:24
Oh, maybe she got them confused. I legit because I looked at this. You know, the female sleeves are like kind of like shoulder cut. Yeah, I'm like, wait. Now this can't be for me. Interesting.
Nicky Saunders 53:35
Thats so weird. All right. Well
Mostafa Ghonim 53:36
have to trade.
Nicky Saunders 53:37
it is what it is. It is what it is. But oh man. I really wish you guys were at 120 Yeah. All right. I really listen, but they're going to be in Chicago. 2022 120 series.com slight plug. Slight plug. We may be speaking again. We may not you never know. But you still gotta go. We will be there. Okay, we will be there. Um, no. COVID Yeah. No, COVID and I'm going to be hugging everybody again. Okay, I'm just gonna I'm just gonna be hugging everybody. So follow us everywhere at nicky and moose. Everywhere. Okay. Instagram, Facebook, YouTube, all that great stuff. Every Tuesday, every Tuesday 8pm Eastern 7pm Central. 5 Pm West Coast time, YouTube live we're on YouTube Every single Tuesday come holla at us. But moose final words.
Mostafa Ghonim 54:43
Yeah, I'm gonna go with a piece of my presentation man. I said, you know, success is all about environment. And when you look to plant a flower in a desert, you're not going to be successful. Right? So what I mean by that is you got gifts and talents everyone got Something that they do, but no one has weaknesses really, your weaknesses come about because you overuse or abuse, what you have and try to stick it in places that don't belong. So if you're a flower, don't go planting yourself in the desert. Go find the right environment.