Episode 37 - The $30 Million Goal

Nicky Saunders: 0:00

What's poppin'? What's poppin'? What's poppin'? Welcome to Nicky and Moose! I'm Nicky! That's Moose! What's up Moose?

Mostafa Ghonim: 0:08

What up y'all?

Nicky Saunders: 0:09

And we are on episode 37! Yes we are and we got some jokes to talk about right some jokes. We got some, how do I put this? I don't think I'll wear a brand ever again after these conversations for the fifth time clearly. And then we're going to talk about influence and the Migos. Yes, we are. Moose, how are we feeling about this episode?

Mostafa Ghonim: 0:45

Man, the game is changing and more and more the blueprint has been revealed. So it evens the playing field. I'm ready to jump right into it.

Nicky Saunders: 0:54

Let's get into this intro

Jaymie Jordan: 0:57

Two kids from Queens, cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose! Bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders: 1:26

And you already know what time it is. It's the review of the week. I found a very like I normally don't show emojis love I don't know why not because I love emojis. But this review literally has handclaps about three of them. So that's way more than three but you know,

Mostafa Ghonim: 1:48

Clap, clap, clap.

Nicky Saunders: 1:49

Clap, , clap, clap always emoji fire. Right and always dropping the emoji gems. All right.

Mostafa Ghonim: 1:57

Let's go!

Nicky Saunders: 1:58

Shout out to everybody who leaves us a review. We read them we love them. And get on our podcast. We clearly read one every single week. But um, how are we feeling Moose?

Mostafa Ghonim: 2:16

Pretty good, man. Pretty good. Y'all know I've been out in Florida for a little bit. So this my last week here but things have been great man. I'm excited to get rolling with this. I've been I've been studying low key. I've been sending Nicky some things and I'm kind of like seeing a little bit more on the lookout and like yeah, I'm ready to ready to share what I got for this week.

Nicky Saunders: 2:37

I'm excited but I gotta go with a joke first. I gotta go with a joke first. So let's start off with this right? This is you know, for those who are brand new shout out to all our new listeners, right? Um, we go over the importance of, you know, brands and business that pretty much breaking down the blueprint of some of these top brands, celebrities influencers, right. And this would shows when you have a really establish dope, successful brand, you could do whatever in the world you want. Just like what I am showing on the screen right now. For all our YouTube viewers. Shout out to y'all y'all see what I'm seeing. But for our audio people, Balenciaga unveils new crocs collab featuring stiletto clogs. Which for our audio listeners, if you have not just Google Balenciaga and Crocs It is literally a Croc with a heel.

Mostafa Ghonim: 4:02

Simply put.

Nicky Saunders: 4:03

Seriously, these ugly, I will say ugly I'm sorry. Ugly yet very comfortable shoe wear with a loose like a just a rubber heel. It I don't

Mostafa Ghonim: 4:21

Was it price shared on that? Please don't tell me it's a crazy price.

Nicky Saunders: 4:23

I don't I don't know. Do I still have it up somewhere? I don't. I don't know if they had a price. I was just so amazed. Because you know, what was funny, right? Um, this reminded me of when people started to customize Jordans and make them into heels. Remember that phase? Yeah. Right. So people were like, Oh, this is real. And they were like, no, this is fake. Jordan would never make something like this. So I thought originally, this is this is a whole, this is a whole lie. This is a complete lie. This can't happen. But it was on all the blogs. I didn't know what to think. Like, why would Balenciaga and crocs combine to make that? Like, whoever buys that? Shout out to you. Um, I don't necessarily I don't I don't see myself. I don't. Yeah, I don't see myself buying it. Me. No, I'm not going to, but I'm not even on the flip side, I, you know what now I wonder, let me see if I could look it up as we speak. I wonder what that would cost? Because if that costs

Mostafa Ghonim: 5:42

I'd want to know the cost and the reason why I'm asking is because I looked up before we jumped on, I looked up the average price for a pair of Crocs, the average price for a pair of crocs was 22 bucks, right, some a little bit higher, some a little bit lower, but for the most part, the average is 22 bucks. The average pair for Balenciagas, is anywhere between five and $600. So it's like, Okay, hold on a second. Yeah, so crazy price gap. Yeah.

Nicky Saunders: 6:15

So shout out to Complex, real quick, cuz I looked it up. Right. And this says, with the first collab, the $850 platform clogs, had reportedly sold out before even being readily available in stores.

Mostafa Ghonim: 6:38

That's crazy. That's crazy. So if you're used to paying 22 bucks for a pair of sho... I can't even call them shoes, I was about to say shoes I had to stop myself.

Nicky Saunders: 6:49

Wow.

Mostafa Ghonim: 6:50

If you use paying $22 you gonna go drop $800? Because they put a...Yeah, interesting.

Nicky Saunders: 6:58

All right. So if you have Huh?

Mostafa Ghonim: 7:02

I was gonna say the only the only business lesson I can extract from it, though, was just the amount of pairs of Crocs that were sold, and why it was beneficial for for Balenciaga, to collab with them. There could be a lesson here, right? So they're actually a very popular shoe in Florida. And I really didn't realize this until, you know, just because it's just so happened I'm spending the time out here. But I looked it up. They sold 19 million pairs of Crocs in the last year. 19 million pairs. Crazy. Okay, that's crazy. So I can see like, you know, we always talk about a brand going younger to like, expand their reach or whatever. So I can see Balenciaga doing that like, yo, okay, I know, we got a premium brand, we make a million in revenue, or a billion in revenue. But I don't know that we sold 19 million pairs of Balenciaga sneakers. But these folks right here is interesting how stuff like that works.

Nicky Saunders: 8:01

Listen, that's why I said, once you once you're super established, you're successful, you can pull out anything and people are going to buy it because of your name, not necessarily because of the quality. And not necessarily because of what it does. It's really, because what, well, no, I'm not its weird, its weird, but, you know, shout out shout out to Balenciaga and Crocs I don't, you know, I know...

Mostafa Ghonim: 8:33

Shout out to y'all for pulling it off.

Nicky Saunders: 8:33

Yeah, y'all really are robbers. We're gonna get into more robbers. But another thing another drop that was surprising is of course, one of my favorite people. Kanye West. All right. I promise you somehow, some way I always bring him up every month. But, um, the conversation and we've gone over this in past episodes of Yeezy and GAP, right. Well, earlier they said it wasn't going to come out for like a whole year, but I believe it was his birthday this past Monday. Yeah. And he dropped a jacket, a blue, recyclable jacket, sold it for $200. Now, that's not what I really want to talk about. What I really want to talk about is that he literally made GAP take everything down from their from their Instagram and only show the jacket only show the jacket like

Mostafa Ghonim: 9:48

Crazy.

Nicky Saunders: 9:49

You probably had a whole guap of posts. You have 3.1 million followers before. Well, maybe a little bit because of Kanye, but you were heavily established before Kanye. And this man literally made them take everything down is incredible. Super incredible. And now, when you go into gap.com that's not necessarily the case, right? But its the first thing you see. Right? The first thing you see. Now, I think so, here's the thing with this one. Because I kind of study Kanye a tad bit, right? When he drops a sneaker, right? On his website, there's nothing else that you see besides that one sneaker. That's it, there's no distractions. There's no like, oh, okay, you dropped this, but maybe I wanted this, or you still have this in stock, he makes all the focus on that one particular sneaker. And that is it, in which when all the focus is there, you're going to buy it. So he's probably was like, You know what, we're going to try this on GAP, we're going to say first off, it's a surprise, right? Like all my sneakers, and then my sneakers have true release dates. So we're going to try the same method that has been working for me over here. I'm going to work it over here and see if it works as well. And it did because a sold out a $200 blue, recyclable bubble jacket by GAP.

Mostafa Ghonim: 11:45

Not to mention that it's a jacket that's being dropped in the summer. Its June. Like you know, I'm saying like this type of stuff do you see in September October, my man is dropping it for the summer season.

Nicky Saunders: 11:58

Big facts.

Mostafa Ghonim: 11:58

So that is, that's very interesting. But that's a great point, though. I mean, the fact that you can have that much pull around a brand that you're collaborating with so much so that even their profile pic doesn't say gap. it now says Yeezy, right? Like it shows, that Yeezy logo which is crazy. It's like, man, shout out to him for being able to pull that off. But it I it almost makes me question like man, is GAP really on the verge of failing that they want to put all their eggs behind Kanye and say, Alright, help us help us stay alive? Like we're on the way out help us stay alive. Nicky's sipping a little tea. I don't know that that that really that was one of the thoughts that came to my mind too like man you are going to let go of because like Think of it this way. Imagine somebody comes in collaborates with them. And let's say they've had tremendous success in their arena or behind what they've do what they've done. But we've we've created a body of work here too, does that mean we're going to erase all of our YouTube videos? All of our podcast episodes just because we got I don't know Michael Jordan back from retirement or whatever it is? That's that's crazy you know what I'm saying? Nicky's like I mean, if its MJ I don't know, maybe.

Nicky Saunders: 13:20

We got to see the ROI on that. What what are we doing? What are we doing?

Mostafa Ghonim: 13:24

I like that. Spoken like a true business person. I like that. She said if the numbers make sense, though, we might just have to swallow our pride.

Nicky Saunders: 13:32

Listen, after this next segment. Um, yeah, I'm really, really what I'm talking about, but let's be honest. I the GAP was very famous when 90s? Early 2000s maybe whatever? We're in 2021 Ain't nobody talking about nothing of a G or P or anything of A for a while right nothing from GAP. Like its been real quiet for them. And I don't know necessarily why but it's been very quiet. And now that they have Yeezy who we can't front as if is not a very one of the most influential people in hip hop. I don't know necessarily in fashion in totality just yet. But guarantee his track record shows, I drop something it sells out. I drop something it sells out. It is it is what it is right. Um, and so I don't I can't get mad that they dropped everything just to see if it works because what was working before it was quiet. So let's let's try this and if it doesn't work, you know what we can put more pictures. We have these pictures again, we could drop them any time now. I'm confused. So we're recording this Thursday. I think that was a Monday drop. I'm confused if it's sold out why it's just...

Mostafa Ghonim: 15:16

Why its still up.

Nicky Saunders: 15:16

Yeah, yeah, I'm very confused by that. But in all actuality, at the end of the day, the fact that he used his That's a good idea, though. Because like, even if you just formula that works for Yeezy. And brought it to the Yeezy GAP really shows that yo maybe sometimes if we want something to sell, we need to get rid of all the distractions. Maybe that's what we're doing wrong. Maybe we're giving too many people too many options. Maybe saying even if it didn't sell out, even if it didn't sell out, get it out of the website, get it out. You can bring it back later. Right. But I like that that method, shoot, I'm gonna see if we could figure out how to do that somehow, some way with our stuff. want to archive all of your posts on a drop one time, and you know, like, just put all the attention to that one thing, and then archive them after like, doesn't hurt. Doesn't hurt to try. Facts, all day, but let's get into the robbery of the year. Now, of course, last episode, we spoke about Mayweather and Logan Paul fighting, and it happened and yeah, okay. And I'm going to try not to bring my boxing life into this podcast. However, there was an interview post post fight interview that Mayweather did that we're gonna play that will make this all make sense. And made me like, have whole new goals, whole new goals. So let's let's get into that.

Floyd Mayweather: 17:23

And they say it's not all about the money. Well, your kids can eat legacy. Patches on my trunks, that's $30 million alone. So who's really the smartest one in the sport of boxing? If you don't, if you guys don't want to see me do no exhibitions, don't come! Don't watch! When it comes to legalized bank robbing, I'm the best. I don't care if y'all write good stories. I don't care if y'all write bad stories, at the end of the day, I will always have the last laugh. Damn, I'm writing a story about Floyd. But look at the house I go to and look at the house he go to. All the guys that y'all said was extraordinary, the Canelos and the Pacquiaos, I made them look ordinary. And then when I said it's a chance for me to do a heist. A quick a quick heist. At the end of the day. I'm the smart one. He said oh Floyd don't look good like he used to look. My bank account looking better and better each and every day.

Mostafa Ghonim: 18:30

Wow. Well, you know, there's, there's really a lot of lessons to extract from this man. Like, the first thing that immediately comes to mind is that he's really positioned himself as an act that's tough to miss. Right? Like, regardless of how you feel about what he's doing and who he is, like because I feel like Floyd for the most part, let's just say 70% of his career, bare minimum. He's been hated. He's taunting. He's always trash talking. He's flashy. All he cares about is money. Look at what he's doing, right. Like all along. Now. It's all all he's doing is exhibition. He's not bringing out judges. So he's always been a relatively hated fighter. But what I give him a lot of credit for is doing enough work on himself to honestly not care about people's opinions. Right? Because why everyone is caught up in the limelight and what is actually happening. And we think that some of this is just like, Oh, yeah, he's just trying to do whatever. it the way you hear this man talk. It's like he really got all his ducks in a row like everything is accounted for every move. There's a reason behind it. Nothing is just a coincidence. For the most part, right? I'm sure there are some things that you know, are working out in his favor but it really seems as though there are a lot of things that are strategically positioned to work out in his favor and he does not care what you're going to think so what's himself, His family first and then if you just so happen to be you know in luck and and cat some of their favor then so be it. If not, he's not going out of his way to satisfy anyone's needs. So that's the first thing that I see that I'm like, wow shout out to you for doing enough work on yourself to really make it work. Now the second part of that, of course 30 million on the trunks like that, like I said it to me, it's like you have positioned yourself to be such a tough act to miss. You've created such high demand for yourself that even in your exhibition fights, you're going to pull, I think the number was a million people bought the Pay Per View. All right. Not to mention.

Nicky Saunders: 20:46

Yeah, I was one.

Mostafa Ghonim: 20:47

I was another indeed we here bought the fight as well. So that just between us two, there's two people here who bought the fight. Right? Not to mention the people who went to the actual fight right in Miami. So like, between it all, there's a lot of opportunity for him to continue to make money, which is I hate to say it, but can you blame him? If you had an opportunity? I think one number that was thrown out. It's like, every time he really does what he wants on a fight, he can walk away with some something like $350 million. It's like everything crazy with everything combined. Can you blame him? So that's the part where I'm like, I'm me personally, I'm just I'm saying yo don't get caught being a consumer again next time. Like he's clearly just showed his cards he said, Yo, this is what I'm about moving forward. I'm doing this I'm doing this. I'm doing this if you get upset next time because he fights he pulls this off again. That's on you. You just fell for the trick my man just showed you the game he said yo if you don't want to come Don't come but this is what I'm doing because I'm out here robbing banks legally.

Nicky Saunders: 22:01

Yeah, and then listen, he he I think it was on Earn Your Leisure. Where they it almost sound like hypocritical where he was just like nah I'm not fighting again. I've done well all I needed to do however for a YouTuber, for easy $50 mil, give me that. Right. And the crazy thing is that he made $30 mil off of his trunks

Mostafa Ghonim: 22:39

Crazy.

Nicky Saunders: 22:39

He could have just walked the whole thing he didn't have to do a punch. He didn't have to do anything. And he made $30 mil just off what he was wearing right and as a boxing fan. Yeah, I didn't like this whole thing. I didn't like it at all. But from a person who is also business minded. Like we we were live literally right before and I was like okay, I'm changing hats. Like unless you are...

Mostafa Ghonim: 23:17

Not showing brands, yeah.

Nicky Saunders: 23:17

Right right shout out to the people who did this chair is about to get blanked out too. So better take the screenshot of if you want to know what this chair is, its about to get blanked out right. Um or maybe shout out to Isiaha blur this out for me. But um the fact that he is taking the the awareness of this fight right understanding it was going to bring a lot of traffic understand that people were going to watch it to see what would happen if he was going to lose, how did he look? What would it do for the state of boxing all that great stuff. Like he didn't care he was like, You know what, I'm gonna make this money over here. We're That's dope. That's really cool. Floyd cut a check. gonna do a pop up shop. I saw his son's did a pop up shop, sold out of that. The his jewelry, did the NFT, he took full advantage in every single angle and making sure his family took advantage in every single angle. That probably the documentary stuff, the vlogging stuff that they normally do, got a bag for that, you know, got a bag for certain interviews, got a bag for wearing certain things got a bag for everything. He makes money from everything that he does. So is that a bad thing or a good thing? Like some people don't do it just for the heart. Some people don't necessarily just do it for the love like and you Here's the thing with with boxing, it is a one person sport. So and I think we went over this before, where it's not truly a bad thing that he's making these different things to sports never, the sport didn't really do anything for him personally, he did everything for himself in the sport. So what I mean by that is, he has his own promotion company, right when he was on Top Rank, I believe, caused him all this trouble. So he got out of it. So not only did he create his own promotion company, he created his own gear, he created his own media company to do the whole documentary stuff, he created everything, and more businesses for his team. So of course, when it comes to the sport, he's like, I'm going to create more, just now in a different way. Now, the thing is, what I said earlier, offline was, okay, we get it, if he touches the ring, it's only for money. And it is what it is. I think the level of mastery that I'm expecting from Floyd now is to do this legal robbery outside of the ring that makes us feel as if he's still inside the ring. Right? And, you know, some will say, well, that's the whole point of having his own boxing promotion company and in building up these fighters, yea, and nay. Right, I think from an entertainment if he's going to stay in this whole celebrity boxing thing, which I was truly hoping that that era would really die, because I was really hoping that Floyd would have knocked him out. But it didn't happen. Didn't happen, its okay. I didn't really expected but I kind of did at the same time. But if, if he can create an atmosphere, in in an entertainment world, where I don't know, his spirit still live, it could be a hologram, your hologram versus my hologram right, they like what holograms are fighting? Like I can see Floyd doing something like that. Let's do a model of my prime against your prime. And it'd be a video game that's literally in a ring. Floyd, cut a check! The Money Team, I'm here for all ideas. I could think of ideas in 3 seconds for you guys. So if anybody knows anybody in The Money Team or Floyd personally, just say, Nicky says that you should be making that same amount of money outside of the ring is but it feels as inside the ring. And you have the ability to create anything, just like a video game of your prime against maybe one of your biggest rivalries in their prime and duke it out. Everybody still wants you to fight Pacquiao, make it up to where both your primes and see what happens. People will pay for that people will be very confused. Just like how they were with this YouTuber, but people will pay for that. Just saying.

Mostafa Ghonim: 28:53

Crazy, crazy.

Nicky Saunders: 28:54

But, um, I wanted to go over something..so we're not a music podcast, even though we do go over a lot of music people, right? We don't necessarily talk about music as a career wise, like look at this single that came out all that great stuff and not come up with a lesson. And so we're still not going to do that. However, Migos by the time you listen to this has dropped their third album Culture 3, right. And the reason why I wanted to bring it up on the podcast today is because they literally created a new sound for like the decade, right? Everybody that comes out is pretty much having this Migo flow. They are literally the group that no one can mess with. Right now. They have brands like doing deals with Popeye's, Uber Eats, Champs, Beats by Dre and I'm like, what makes them different, right? Bump, the whole how they look, the lavish lifestyle and all the great stuff. I mean, because at this point, anybody could look as if they have everything. So there had to be something. And there's a bit of lessons when you really go under the hood of the Migos. Right? So we found a few clips and let's talk about influence on this first one.

Migos: 30:42

Cuz it's a lot of people, you know, salute all the groups in comparison because I was seeing little comparisons and stuff like that, but it's like, it's a certain way each person did it. That's what it was special in that time. Right? See what I'm saying? But our cadence is from 2013 to now, I don't care if it's a pop song, a country song, don't care if it's a new artists coming out. They don't have that cadence that how we rap. At first people didn't, they couldn't they didn't understand the cadence. So remember we had the mumble rap stage right. 2013 that's the mumble rap. They thought it was mumble rap. But really, they had not heard the cadence the order of the "ta ta", how we bouncing off. So it was like, and when you hear new songs now, I don't care what genre it is that that bounce is in the flow. You can't do it without a song ain't getting done without that in there.

Nicky Saunders: 31:36

So I wanted to bring this up. Because first off, the fact that we all thought mumble rap was a thing and they literally just said, Nah, that's not a thing. It's just you never heard the way this goes before. And and listening to that and kind of breaking down. I'm like, Nah, I didn't understand what y'all were saying. Right. Same thing with for those who are familiar with Young Thug, cuz he also and Future, also the whole Atlanta scene at one point. I don't know if they said words at a certain period, right? But as you listen to the music now, right, and you've gotten used to hearing that particular like he said, cadence, I'm listening to the music now. I don't think their cadence change. But now I'm hearing words. So it makes me want to go back. And if any of the listeners want to hear that, go back, tell me if if they were saying words or not. Right. And, and the threes that that I meant the Migos, Future and Young Thug. Tell me if they were saying words. And now we're just trying to understand it. Maybe they were like, above our time. Maybe we didn't understand that certain kind of culture, no pun intended, but didn't understand that kind of culture first, and they made it almost normal for us to, to recite those that kind of cadence to be a part of that kind of culture, to where like they said, every genre has that kind of bounce. And it has created this wave of everybody sounding the same. I don't know if that's a good thing or a bad thing. But the fact that they are the originators, one one of the originators for the sound says a lot about them, I'm not going to go into too much of where hip hop is now as far as sounding like Migos, but giving them their flowers. As far as you have created a sound you made everybody understand more about Atlanta, and that kind of culture more than anything else. Yes, we could give props and no, no offense to because I know we have a whole bunch of Atlanta people as listeners. Shout out to y'all. So this is not a no shade or anything to those who are Future fans and Young Thug fans. They have their, their their flowers as well. But the Migos I think, has done a lot. Not only with who they've worked with, but the different genres they've worked with. And you you have to give you have to Look at them like Yo, how? Like, truly truly? How did that happen? How did three individuals with just a bounce flow truly Katy Perry, and and all those other different names? Like how did they attract them? How does it matter what it was the most bubble gum songs in the world? And you hear the most random ad libs? This is what I will say. Their ad libs are one of the best ad libs ever in this world. I want somebody to fight me on that one. Fight me on that one. Hey, listen, they're their own hype man. I think that that's so dope. But overall, like the influence that they have on music, because of who they are, and mastering that, and making it so common is unbelievable. The fact that we have to say, yo, was that mumble rap was because it died. Like, we didn't. We didn't hear about mumble rap ever again. Like, but it was the same people, still relevant. Like Migos didn't go nowhere. They took a little hiatus, but they didn't go nowhere. Young didn't go nowhere. Future didn't go nowhere. But we're not saying there's mumble rap anymore.

Mostafa Ghonim: 36:40

Yeah. Yeah, I think and I think a big part of that is because they continued to make the music. You know, like you said, although they may have been on a little hiatus, they didn't come back with a completely different flow. Like they didn't come back trying to switch up to bite maybe a J Cole swag or Kendrick swag. They're like, No, we just gonna keep putting it out there. And it's a lot like that that song that you first hear on the radio, you're like, Oh, this song terrible. Yeah. You know, um, before Spotify and Apple Music and all that where many of us reverted to the radio. After a while they would kind of sell you on the song because they just kept on playing it. Yeah. So you know, as I'm as I'm kind of like listening to you, because it's funny, like, and you know, there, there are certain things that I learned from even doing a podcast with you that I'm like, wow, I maybe I need to get out a little bit more like that. That Okay, with Snoop Dogg at one time, which was hilarious. As I'm listening to the first time I heard Migos because but this was a while back. I'm just being honest.

Nicky Saunders: 37:41

If you know, you know, go back to where we talked about Snoop's NFT. That's I'm not giving you the number. I'm not give me the number go through our show notes. Go through nickyandmoose.com and just maybe search Snoop NF T's and you'll understand what we're talking about.

Mostafa Ghonim: 38:02

Yeah, yeah. And I remember when I first heard Migos couple years back, I'm like, Oh, that's a person. They were like no that's a group. I'm like Oh, okay. Got it, you know, but point is, now I do know who they are. And I'm learning more about them. And how did they capture my attention? This is they kept the same sound, you know, like, it's, it's music like thiers that I feel... And I feel like maybe at some point, we need to make a connection to this at one point as well, too. But I think of artists who make music, almost like if it's intentionally created for Tik Tok because the Tik Tok dances you know, like stuff like that. So I'd be interested to see like how their music does on Tik Tok as well, because I feel like although maybe one coast or one fan of music may not necessarily enjoy it, there's a whole nother generation or another entirely different coast that absolutely loves the sound of it. So that those two things definitely are pretty interesting.

Nicky Saunders: 39:04

I think. I think when you when you break it down with that cadence, and how we can always know when Migos come in, I think there were huge influences as well to the to DaBaby, because DaBaby has gotten, and we may have to go over him one day, but so many people's like, Yo you got to change up your cadence like you gonna change up your flow? You sound the same on every single song. But the crazy thing, he is another top, I would say top five rapper right now, and there was this. I just this is how I knew outside was outside again. He did a concert in Orlando and it looked like a whole audience of Coachella. Like, and it was just DaBaby. And it was just crazy. But he never changes his flow. Migos don't change their flow. And I think that says a lot. I think they've, they've molded some of these newer generations of rappers and I do believe that Migos do need way more flowers than they have right now. Even though their wrist and their neck and even their glasses, say something different. They gave themselves they gave themselves flowers. Yeah, I mean, I think more people need to give them flowers. But more into this. For me. I'm big on going under the hood of certain things. And always understanding when it comes to whether it's groups or, you know, I'm not gonna sit here and say Migos are the G.O.A.Ts just yet. Right? I'm not gonna say that. Though they do feel that way. And I believe all you Atlanta listeners feel that way. I'm not saying it's not true. I'm saying, I'm not gonna say just yet just yet. But I do believe the team that is behind them are G.O.A.Ts. The reason why I say that, The team who I mean is QC, Quality Control, right? Who is founded by Coach K. and Pee. Right. And these two individuals have not only not only responsible for Migos, but the Lil Yachty's, Lil Baby who is top two probably rapper in this time right now, City Girls, you know, they, but there has to be when you look at all these names that I just said, and two individuals, of course, their team as well. But two individuals clearly spearheading this situation, I had to break it down, I had to be like, What in the world is happening? How are you creating this? I found two really interesting clips. One from when they were talking at Diddy's Revolt Summit, music summit, and one that they talked about in Complex early in the days, but they create brands, let's just start there, they create brands. So this next clip, you'll understand why I had to pick it.

QC: 42:47

It's a lot of stat chasing man, you know, to all you artists out here just because you, you poppin on Instagram. And, you know, you're getting a lot of likes and comments and all that, you still got a lot of work to do. You know what I mean? Like, we, when we find something, and sign it, most times we sign it from the beginning, the concept, you know, early, and we stick in with the artists and develop it until it turns into a return and until it turns into a brand. And I ain't gone front. When we sit our artists down, we tell them straight up we're not about to give you that check. But what we are about to do is put this check into you. You know what I'm saying and and by putting this check in you, and we develop you and then you create the check. And then we can continue to create the check. But we're not just going Hey, man, this here's all this money. Go ahead. No, no, no, no, no, no, no, no, no, no. We're gonna give you what's fair, you know, I'm saying for you. And we're gonna put this backing behind you and put it in you so we can really turn you into a brand.

Nicky Saunders: 43:54

I feel like I'm going to it. So I'm gonna let Moose go first.

Mostafa Ghonim: 44:03

Yeah, I liked that bar, though. He said, we're not gonna give you this check. Pause right. But we're gonna put the check into you meaning like, we're gonna reinvest the money back into you. I love that because this like, yo, so many people are quick to make a little bit of money and just take off to the races not realizing like Yo, that is nothing compared to what you need to sustain hold on to, or put back into your business really to keep it going. Right. So I love that they're like, mindful of this idea of like, Alright, but we're letting you know, even though as our artists and we're responsible for helping you out, we're not gonna give you the money up front. We're gonna have to hold on to this money, reinvest it back into your brand and your business and you'll thank us later for the lessons, you know, that you acquire from it. And of course, the other part of it is for them even as business people. They're not looking for just a talented artist, they are looking for someone who can be fully established into a brand. And I'm sure you'll talk on that part a little bit more. But I'm just thinking, for me as a business person, this is the best way to avoid, like signing an artist that becomes a one hit wonder, or someone who can just be hot for a season that can't necessarily duplicate themselves, or has to rely on one source of income to survive, when there are so many different ways to monetize now. So I really like, you know, like you said, getting under the hood, or really looking at the minds behind what is making these artists pop in and stay relevant the way that they are. Because it's not such a coincidence, after all my like, there's really something happening on a on a high level to make a click for everyone.

Nicky Saunders: 45:47

So the, you know, what, what really stood out with this one, when you said that, like, there are people who are going straight for the top tier, already, right? They are willing to put money behind those who are already the best of the best, right? Which is nothing wrong with that. But they're saying, yo, we invest in them early, like and mold them, right? I think that in itself shows like, this is where loyalty comes in. This is where if we get you early, and we mold you into the superstar that you that you are with this formula. And then it brings up to the point where, where are you going? Like, where are you going to go? I didn't have where other people will be like, yo, you knew why you got me. You know why I'm here. Like, I could go anywhere now. Like I got the leverage, you have money, but I have the leverage, because I know why you seek me out. Right. But that just popped in my head when you said that. But the biggest thing that I got out of this one is that talent doesn't make brands. And let me break that down. I posted like a couple days ago, where it was saying likes and views don't doesn't mean you have a brand. And how he said it. It was inspired by this one because it was like I said, just because you're popular. Right? Just because you're popular, you have likes your little, you know, you got a little fan base here and there. Cool. That doesn't mean that we're going to sign you that you're already established. That doesn't mean anything, that doesn't mean a guaranteed check. Right? There's so much more to building a brand that's going to last your music is going to have a deadline. Like your talent may stop at some point, depending on what you do. Right? It may be only good for a season like athletes is only good for a certain amount, your talent is only good for a certain amount, but what are you building at the same time that is going to make your talent last longer. For just legacy wise. Migos is like at the end of the day, their name will ring on for years, decades. After, right? Because of what they've established how many charts they were on, who've they've partnered with what they've done for the culture, how they've even conquered Atlanta and just hip hop in total. And then from what he said with yo we get them and we establish a brand. Let's talk about Lil Yachty real quick where they got him as literally like a teenager who didn't smoke or drink and they say Yo we could brand you brands are going to go into that. And when he was signed only six months later, he had a Sprite deal. And when one brand comes in, more will come. So now they're saying yo we could you have a bit of talent, absolutely. But, what we're going to try to do is make sure that your name rings out in households, more than just in this Culture, but worldwide. Let's start with Atlanta first. But then let's go nationwide, then let's go worldwide. And they did that with each one. Not only I'm still on Migos had Popeye's. They had a Popeye's deal and Uber Eats deal. They're on Rap Snacks heavily. They think that whole I think all of QC is on rap snacks. Right Lil Baby has a little Rap Snack thing. Migos have like a what is it Ranch and dip or some I forgot what it was dab sorry, ranch and dab. Um, they just have deals that make no sense that makes all the sense and no sense at the same time. Right. And they did that because we're going to make sure we're on, we're gonna make sure that music is cool. But you can make money, anywhere based off your name and based off your credibility. That says a lot that and the fact that so many people are so focused that their talent would get them a check. They're like, Yo, I'm not gonna give you the check right away. I'm not giving you that we're going to learn early that we have to reinvest early, you are going to be a business before anything, you're not going to be a typical little rapper that has its moment and that's it and then you're broke. Right? You're not going to be maybe a phenomenon on on social media, and then you have nothing to show for it after it's done after the season is done. We're going to reinvest it over and over again. And now you're on billboards everywhere now you're on commercials now you're on movies. Now you're you're doing everything in this entertainment world you were dominating the entertainment world, we're gonna get into that a little bit. But that says a lot to where talent doesn't instantly give you a brand. A team, investments, time makes that brand. Credibility, longevity brings that brand not just talent.

Mostafa Ghonim: 52:33

Some key ingredients right there.

Nicky Saunders: 52:37

We go we go further, we go further, but I want to get into this next clip and then if we go further, we go further. But let's uh, let's talk about being an underdog because clearly I don't understand why they would think they were underdogs. But there is this bar. I'm big on now finding like serious bars now like that Deion Sanders one that I had to make sure we come back. Right. So I found this bar that was still very good. I don't know if it meets up to it. Yeah, yeah, let me know. But you'll hear it.

Migos: 53:13

You guys are the mainstream. But that's the thing, when you when you go to feeling like you the mainstream, that's when you crash. Like we still feel like we the underdog. You understand I'm saying? We're going for world domination right now. How much? What percent you said we need of the market? We need 80% of the market share. Now we got about 35% of what 80%

Nicky Saunders: 53:32

The the hunger for something that is clearly of the market share look like like? Give us 24 months. yours already. Right? Yeah. Clearly. Ain't nobody bigger than Migos. Ain't nobody bigger than Lil Baby. Ain't nobody, like QC kills it. Right? You're literally still saying that you're the underdog. And there's so much more market share to grab. So that's why I'm saying like you've killed this lane. And let's just say let's just say with Migos only right? You've killed the group's lane. You've killed the crossing over which majority of artists would love to do. I think the Migos has a Spanish song. I got to look it up. I would be highly shocked if they don't. Right. But they've worked with the best. They've worked with all different types of genres. Right? What more do they need to do and maybe they dominated music and this is where I go From you dominate music with what you did, you've dominated hip hop for the other half. But now maybe Are you trying to dominate the whole entertainment world? Because I know they have film, QC films and QC sports, right? They have kind of like that Roc Nation kind of vibe. Right? So are you taking over everything entertainment? Are you going to get into because I know a Lil' Baby by...I don't know if he wanted to be in this role, but he is like, this whole political person because he spoke about the protests. And now, a few weeks ago, he was in the White House when it was the year anniversary of George Floyd. Right. So I don't know if they're going to try and conquer that side of things. But the there's so many people that are and we spoke about it with the J Cole thing, that you rap about everything that you wanted, and you have everything that you want. And you're number one, and you're killing the game. You could chill if you wanted to. But and this is where they differ from J Cole, because I don't believe J. Cole thinks he's an underdog. They're literally saying, nah, nah. Now, here's my question. And some may, some may think yay or nay on this one. Do they, do they equal up or beat a Cash Money? Do they equal up or beat Roc-A-Fella? Right. So the only two the only two record labels right now that people even recognize is QC and TDE and TDE has Kendrick. Right. So but Kendrick has not put out anything recently. But there was a time where it was just like a not like a battle. But in one of those interviews, the one where Coach was talking about branding, TDE was on that same same stage. So it was like the behind the scenes of TDE and a behind the scenes of Quality Control. Those two, like from coast to coast, killed the game and had the best out there. TDE has SZA. TDE has Jay Rock. TDE he has Kendrick. There's one more Oh, Schoolboy Q. Right. So TDE has a strong formula as well. And that's by what's his name? Oh, man, that was Punch. Man. I think it is Punch. But I'll find out as Moose talks, right? Um, cuz I watched all his interviews too at that point. But to see that these these new types of record labels are creating literally monsters, like yeah, and branding monsters, that the whole thing is now they can all create their own record labels, they can all do their own different things. Because what I'm realizing when it comes to the difference between the top, not even the top but rappers in general now they're actually getting out of the game sooner because they're already putting their money in other things way sooner than before. Yeah. So I'm saying all this because they don't necessarily have to have the underdog vibe. They don't necessarily have to feel as if there's so much more to go for but the fact that they do, like I'm very curious what's going to happen in the future, um, very, and that one. That one that interview was done years ago, right. And after that is when Lil Baby and City Girls got really big. So they're duplicating this formula. And I know one thing. And this is because you know, I study this situation, but the City Girls, for those who don't know, the City Girls go look them up. Don't watch the video. That's all I'll say, their latest song as Twerkulator, go at your own risk, that's all I'm saying, I don't know, if you want to watch that. But, um, I say that because City Girls at one point is two females, right. And one of them actually went to jail. And while one of them was in jail was when they blew up. And the reason why is because QC made them work right before the chick had to go to jail. So they had all this content, all this music. And then when one of them finally hit, even though they put out a lot, one of them finally hit, right. The chick was already gone into jail. So one of them had to perform all the time, make sure they're name and made it very clear that I'm not going to say, I think was Young Miami, right? I'm not just going to say her, we're still going to say it's City Girls. I remember I went to Summer Jam. And they said City Girls, and I'm almost contemplating like, Yo, is the chick out, how's it the City Girls. And Coach was like, yo, we did that, because we wanted them to feel as if it is still a group. It's not just one person. It's still a group. And it would make it that much grand when she does come back when JT does come back. Right? And so the demand is even more because all you saw was one when they were popping. Imagine what happens when both of them are on stage. Imagine when both of them are back making music again. That's not coincidence, you knew exactly when she was going to jail. You made them work and do videos and all that great stuff prior to. So that was strategic. And you drop them strategically. There's something to that. There's something to that. Not everybody could Yeah, not everybody could do that. So you have to look at some of the and we're big on this podcast as far as the front end, sometimes just looking at the particular celebrity or artists or influencer and looking at that. But this time, instead of just looking at the Migos itself, we have to go back because the team is what's really creating this movement, instead of just the Migos, not devaluing them, or discrediting them, because they are the talent. And they are why we come and see them. But why we hear them in household name is because of Coach and Pee is because of the team from Quality Control. So if we were to break down more of these teams, you would probably understand a bit more how some of these talents then become brands.

Mostafa Ghonim: 1:03:49

Yeah, yeah. And I could definitely see it because I think, you know, going off of even like their last line in terms of we don't give you the check, we put the check back in to you, you can really see that it's a mentality thing, right? It's like, if we, if we show you your riches now, the chances of you being able to continue to work and produce and stay committed to what we're creating, can probably dwindle, like, you know, you mentioned J Cole and J Cole kind of talked about it like that was that was the reason for him going back to that environment, you know, in Queens and going back to where he was when he was in college and getting back to his old producer, like a lot of these things that he did was so that he can almost get away from the comfortable lifestyle that he's been able to attain and enjoy. Because he didn't have that same drive. So part of that I do believe that it's a mentality like, Hey, I know we're at 35% of the market share right now let's push to 80%. So it really is, at least from what I see a mentality standpoint, let's push the threshold because much of our success and this is the second part of it, because you mentioned you know Young Money, Roc-A-Fella. The second part of it is they're showing that they probably have the formula more than anything to keep groups together. Facts because that yeah, that same interview, you know, where Migos was when Migos was speaking, they were kind of talking about like, man, there was a point where a lot of people were doubting whether or not we can actually stay together as a group, or even though we're siblings, or whatever the case might be, but the fact that they survived that storm, you know, like, one of the things they were saying is, like, we're grateful for each other. I'm like, I'm grateful to be a part of this group. So I think the one thing that is, it's almost one of those things that you can account for, right? It's not like a strategic tactical or technical thing that you can say, Oh, it's because of this, that they have that you can predict it. It may be it's that maybe it's really the commitment to one another and to say, hey, although we've all expanded grown brands and businesses and can go independent on our own, let's do it let's keep the commitment to one another Let's stay together and let's see what we can really build from there. So I'm curious to see to your point Nicks I'm curious to see what happens 5-10 years from from now and can they really prove that they've have the formula more importantly to stay together and how that commitment to one another has helped them to expand and and I mean, at that at that market share you're talking about a complete domination. I mean, there's not much left that can happen without having to go through them so that's going to be very interesting to see.

Nicky Saunders: 1:06:42

Yep. It's you gotta pay attention these things got literally have like a whole little notebook on on Coach and Pee. I literally do because it was just like Yo, you keep it you keep doing this this is and it's not like like Migos has been on charts forever. Right? Streaming crazy. Lil Yachty, crazy. Lil' Baby is this is arguably like his we had the year of Drake like the decade of Drake they're saying that is probably going to be the decade of the Lil' Baby like he doesn't go wrong in any of these verses. It's disgusting it's horrible not horrible in a bad way. Um, and then what City Girls was doing it this is this is not normal. This is not normal. Like you you look at a Cash Money and yes, you had Juvenile right and of course you had Lil' Wayne but the other ones didn't go so then let's go look at Young Money right and Young Money strong. Young Money had Drake. Young Money had Nicki right and then little trickles like Tiger really didn't get famous till later like off Young Money I think but there's two so once again Cash Money well I mean Hot Boyz too, but that's more of a group right so they had two or three Young Money had two or three. Think about Roc-A-Fella had Jay had Beans had the whole State Property. Am I forgetting somebody? Did I say Bleek? I said Bleek? Did I say Bleek?

Mostafa Ghonim: 1:08:58

No, I don't think so.

Nicky Saunders: 1:08:59

Okay Bleek. Um Okay, so that's a group and like two other people to three people. I don't know if we want to count Jay...we have to count Jay for Roc-A-Fella right? Yeah. So two three people so they did good, right? Bad Boy I'm just bringing up like, Bad Boy had Biggie. Bad Boy had a Diddy because he was an artist. Um, and then and I'm talking about standing power. I'm not necessarily talking about random like they became cool and then they died like yeah, the standing power. All everybody in QC has standing power. Like that's four. So let's three three and a group no there's two groups. City girls is group. Migos is group. Lil Yachty, Lil baby like... Yeah, yeah this is ou gotta pay attention those lit le things you gotta pay attent on but um go follow us everywhe e, Nicky and Moose. Shout ut to our LinkedIn family, we got a little small LinkedIn fami y. Shout out to y'all. Shout o t, of course, shout out o our Instagram and Facebook and Twitter people. Tuesda s, every Tuesday on YouTube 8p we do a live show on YouTube. ast one was really fire.

Mostafa Ghonim: 1:10:36

Have been incredible.

Nicky Saunders: 1:10:37

They've been really great. And shout out to everybody who's been on there supporting us. So go check one of those out every Tuesday, 8pm Eastern, and Moose, final words.

Mostafa Ghonim: 1:10:52

Yeah, I can't get my mind off of $30 million o the trunks. I don't care wha you guys think about me. Yo know, like that, that tha right there was a bar in itself but what I've extracted from i is, honestly, we all have to d a better job of not putting s much emphasis on other people' opinion of us and and wanting t deeply be liked by them. Righ , at some point you got to re lize that no one's opinion is oing to help you keep your light on. Alright. It's your abi ity to believe in what is best or me. And let me push that at the front of the agenda ecause that's what's going to h lp you get to the next