Aug. 10, 2021

Episode 45 - The Billionaire Freedom

Welcome to Episode 45 of Nicky and Moose: The Podcast. Today’s episode is full of money and gems so, be sure to tune in  as your hosts discuss what’s poppin’ with South Park, Verzuz, Rhianna of course, and Diddy or Sean Combs or…you’ll see.

Also, Nicky and Moose discuss Tyler the Creator and take a moment to celebrate Nipsey Hussle on his birthday. Don’t miss it!

What You Will Discover:

  • Be prepared for competition even if your competition isn’t prepared for competition.
  • Influence is not the end goal
  • You don’t necessarily have to do something new when you get bored.
  • You don’t have to reinvent the wheel. People still need the basics.
  • Teams must know their roles to be successful
  • Your world is not everyone else’s reality
  • We don’t have to always stick to the old script

Grab your tickets for Eric Thomas' live event
Get to know the real you on a deeper level with the Flight Assessment at


Nicky Saunders  0:00  
What's poppin'? What's poppin'? What's poppin'? Welcome to Nicky and Moose! I'm Nicky! That's Moose! What’s up Moose? 

Mostafa Ghonim  0:08  
What up y'all?

Nicky Saunders  0:09  
And we are in Episode 45! And this is going to be the money episode. Yep. The money episode. We're gonna talk about somebody making a billion dollars. Somebody making $900 million. Changing your name just because you have a million dollars or billion I don't know what how much he has.

Mostafa Ghonim  0:34  
Right? Right. Yeah.

Nicky Saunders  0:35  
People just make too much money. We're going to talk about it because we're trying to make that much money too. Moose, how are you feeling about this episode?

Mostafa Ghonim  0:47  
Yeah, I mean, you're talking about this is this week is probably gonna go down in the history books. For real there's a lot of records that were broken this week. Some people that just, you know, kind of revived their careers I feel in a way so yeah, this is uh, this is probably especially for those of you who are from New York, you might especially enjoyed this one. I know I sure did so yeah, I'm excited to dive in.

Nicky Saunders  1:09  
Let's get into this intro.

Jaymie Jordan  1:12  
Two kids from Queens, cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose! Bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders  1:41  
So you know what time it is the review of the week. So, this one says, "Yo, it's Mr. Run That Back. Been rocking with you guys since Facebook Live. Love the podcast and how you guys always put that branding spin on current situations, but at the same time, keeping them bombs dropping like air horns. Always Deeper Than the Brand. Marathon flag, marathon flag, marathon flag." 

Mostafa Ghonim  2:18  
One time with the horns. One time.

Nicky Saunders  2:20  
Yeah shout out to Mr. Run That Back and everybody who leaves us a review. Please leave us a review on Apple podcasts and Podcast Chaser. As well as shout out to our All Access Squad. I almost forgot what I was saying. But All Access Squad shout out to y'all try that. Only on Apple podcast for three days for free. We do an after show that is only exclusive on Apple podcast. So go check that out. And of course, me and Moose are going to be talking at the 120 series along with other big names, you know, but we're important. We're important. I mean, y'all came y'all came on the podcast to hear us. That's a that's a light flex but not really. Um, but, . Okay, I'm doing my little promo. Anyways, how are you feeling?

Mostafa Ghonim  3:15  
I'm feeling great. I'm feeling great. I am. Yeah, fresh off of a very exciting week in New York last I don't know. I'm just feeling definitely probably. I don't know. We're gonna talk about it. But definitely Verzuz revitalized like the New Yorker in me. You see me back with my New York hat. Original true Yankee blue. Yeah, just New York just feels very, very right this time of year. So yeah...

Nicky Saunders  3:36  
It's relaxed. You seem relaxed now.

Mostafa Ghonim  3:53  
Really? I was just about to ask you. You just came back from vacation, what Costa Rica? 

Nicky Saunders  3:58  
Costa Rica. Yeah.

Mostafa Ghonim  4:00  
How was that? Tell the people.

Nicky Saunders  4:01  
That was relaxing. That was extremely relaxing and clouds moving and volcanoes and riding horses that I you know, whatever, that I never felt safe. But it was an amazing experience. 

Mostafa Ghonim  4:16  
Outside showers. 

Nicky Saunders  4:17  
Outside showers and a massage in outdoors covered while it's raining. I never knew I needed that. No more fake spa sound noises ever again. Not doing it. I don't want to hear no fake rain. Anything wind whatever. No, I was in a rain forest having a massage. Crazy. But anyways, um, yeah, that was that was pretty dope. So if we have any Costa Rica people, shout out to y'all because y'all have an amazing place. An amazing volcano that was really dope to see from just my bed. 

Mostafa Ghonim  4:58  
Your relaxation energy rubbed off on me now.

Nicky Saunders  5:03  
You know, New York has this different vibe. And I'm like, yo, that was bad energy when we get into that topic, that was real aggressive kind of strategic vibes. And you're like, yeah, you know, I don't know what it is, but I got my New York hat and it's just...

Mostafa Ghonim  5:23  
Not the R&B voice. 

Nicky Saunders  5:25  
That's how you sounded!

Mostafa Ghonim  5:28  
I don't know. Maybe I need to make adjustments to my mic. All right, come on. Let me sit up. Alright, y'all we going to give you a good energetic podcast? Here we go. So yeah, sorry if that came off, you know, R&B. No, no, no no R&B sounds.

Nicky Saunders  5:44  
You know, it's just, it feels different. Yes, it does.

Mostafa Ghonim  5:49  
It does feel different, though. It does feel different. I'm not going to lie.

Nicky Saunders  5:52  
We're gonna get into it. But first, we actually were reading something right before the podcast. And let's start with the first big money talk. Right. South Park creators sign a massive new $900 million deal with Viacom, CBS. Right. Crazy. First off, um, shout out to the young uns that don't know what South Park is. You're about to figure it out. Right. But $900 million. What? Now that that includes six seasons, right. And like, I think they said 14 spin offs, it is a lot of work. So I'm not saying like they're doing one season and making 900. If they did, that's G.O.A.T. status. I just want to put that on there. But this is still G.O.A.T. status. This is still crazy. $900 mil for South Park cartoon. Listen, I'm out here. We had, of course, we're going to talk about the billionaire status in a little bit. But we just had the the free agency with the with the NBA, and finding out whose contracts got extended. $200 mil here. $100 mil here. $183 mil here. I'm like. I need to be entertaining. I can't do this. Why am I Why am I trying to inform the world? I'm still going to inform the world. Don't worry about it, people. But this makes you almost question like, am I? Am I doing something wrong?

Mostafa Ghonim  7:49  
Oh, 100% 100% 100%. Yeah, entertaining seems to be the way.

Nicky Saunders  7:57  
And the crazy thing is, what was it? Um, that's why and shout out to E. We have many conversations. But that's why E was like, yo, we have to figure out how to bring entertainment into this. Because people adore entertainment more than they deal with information. And I'm like, I'm still confused by that. Because without information, you're dumb.

Mostafa Ghonim  8:27  
This this is facts too. And this is facts too. Yeah. Yeah.

Nicky Saunders  8:32  
Without that like, now, I'm not sitting here saying there's no millionaire people who give out information clearly there is. But Sheesh. 900 and it's already, I was reading is set to come out this year. Wow. Crazy.

Mostafa Ghonim  9:00  
Yeah, no, I mean, I think the market is just changing in such a crazy way. There's so much money being spent right now. Call it what you want, call it inflation, call it whatever you want. But at the end of the day, there's a ton of money that's being spent right now. And especially in sports, that TV, his salary cap money is expanding. And we're about to see some crazy numbers. I mean, not to what was it a year, maybe two years ago when Mahomes signed half a billion dollars I think it was. Yeah, I mean, I think we talked about it too. I don't know if it was on a live or even on one of the episodes but it's like, the money is about to get big like it's about to be numbers. You know, I think we're gonna hit somebody who's gonna you know, sign a billion dollar contract here pretty soon. I mean, if we already had a half a billion it's only a matter of time, which is I know it sounds crazy. But yeah, it's a it's gonna happen pretty soon.

Nicky Saunders  9:53  
$900 mil. Awesome. Yeah. Off of a cartoon. 

Mostafa Ghonim  10:00  
Yeah, shout out to anyone who's really been rocking with South Park though, because I never really got into it into it. I think I was at the era where I just kind of like, I had just been maybe too young for it, like a lot of the jokes that they were saying were kind of flying over my head left or right. But I think about those are like the old school like, oh, gee, writers, for real for real, like, these are the type of people who like their content creation was legit writing, right? That's how people created content. So to see him come back and sign that big of a deal. I wonder, I wonder when it originated? Do you know how long it's been out? I'm gonna pick that up real quick. No, because, yeah, because I wouldn't think that South Park would still be as popular today as it was maybe 20 years ago. Like when I was a kid. I know. Everyone would geeked up about the show. Like, I definitely remember that. A lot of my friends, older brothers, older siblings would, you know would be crazy about it. But man that much money. today's world, it's like, interesting. I definitely find that interesting. I'm gonna look it up and see.

Nicky Saunders  11:07  
My big question is like, is it still gonna work after so long? I think it will, because it will give that old that what's that big word that I never seen. Nastalgic? Hey, there we go. 

Mostafa Ghonim  11:24  
Come on!

Nicky Saunders  11:25  
It'll give that kind of vibe. I'm not going to repeat it. But it'll give that kind of vibe. What happened?

Mostafa Ghonim  11:35  
No I was saying it's coming up on their anniversary. It originated or came out August 13, 1997. And, you know, but but by the time this comes out, you know, it'll be right around that anniversary time.

Nicky Saunders  11:47  
Oh, okay. Well, Happy anniversary, South Park, and congratulations on your $900 million. Deal.

Mostafa Ghonim  11:59  
Right. That's crazy.

Nicky Saunders  12:04  
But let's get to it. Because y'all know, we were going to talk about this. Verzuz. Lox  versus Dipset. I believe Moose watched this, because he came into the podcast with a different kind of vibe and the New York hat so yeah, um, I'm going to say, I'm not gonna say it is, but it was one of the best Verzuz I've seen so far. Facts. Um, before, before I give my whole spiel about it. Moose, how did you feel about cuz I feel like I can have this conversation with you finally. Cuz you watched it, right?

Mostafa Ghonim  13:01  
Yeah, yeah. Well, first, let me apologize. Because I think on the live show, I said, You know, I think Dipset is going to take this. And I really felt that they were Yeah, but the way the way Jada I mean, Jada Kiss came out. And I'm like, who, what? What this is there's like, I don't know what happened. But it caught me by a total surprise. I think of course, it was just a tremendous display of music, like real artistry, I think again, and that's why I said people from New York will really appreciate this, because I just felt like Yo, this. It made me feel nostalgic in a way Nicks like, I'm like, Yo, I remember listening to this music or just having this feel right, growing up in the, in our neighborhood and queens and in different parts of the city. So that was really cool. The part that I appreciated Above all, though, was to see how someone can come and prepare for competition. Yeah, even when their competition is not really is not ready for competition. And I know I said competition six times, right there. But the fact that that's a lot of competition. I know. But the fact that Jada Kiss showed up, and was so determined to prove a point. And I don't know when the last time he put out new music, but he just felt like I felt like I was watching. Like like Tyson in his prime, like Ali in their prime tip top shape, like ready to go for forever. And I just really appreciated that he didn't take something lightly, because he loved to do it. Like he didn't just love the art or rapping or music, but you clearly can see someone who's a phenomenal performer. So I really appreciate it to see like, Yo there's levels to it. And you can be an all time great at one point in your career, even when you weren't actively putting out music but Yesterday's accomplishments are not going to help you in today's world in a sense, so like to see how, you know, they outmatched, Dipset, and just everyone from that side, I was just like, wow, they are not stopping. Like they just they showed no mercy whatsoever. So for me, of course, the music was great, but I really did appreciate just the like the ferociousness that Jada and the squad showed up with. Like, yo, up. Yeah, we're going to go pretty strong here today. So that that was that was next level for sure.

Nicky Saunders  15:32  
So I'll start off by saying, I think we both thought Dipset was going to win just because their movement was way bigger than the Lox, right? So you look at culture over music sometimes. And what they did for the culture in New York, was massive. Right? So instantly, people are like, alrigh Dipset. Boom. Right? So all my fan mode real quick before I get into the real break down. Jada is the MVP, hands down. Okay. Everybody's been saying this phrase, but the Lox did a whole masterclass on what's supposed to happen. As far as performance wise, you know, they came prepared, it was more like, Okay, if they play this song, we're going to come back with this song. If they do this song, they say this, boom, we're gonna do this, like they were extremely prepared, where Dipset was already late, didn't come out, whatever, didn't know their words. That was weird. It just looked a little sloppy on their end. But it's still appreciate that. They were there. Right? And the back and forth ish talking was appreciated. Um, and I don't know what Freekey Zekey was was doing ever, but the Lox showed out. Amazing. So for our non hip hop heads, don't worry. I gotcha. Okay. So I want to break down. How? I don't know if you caught it. But they have a subscription base now. Did you catch that?

Mostafa Ghonim  17:45  
I didn't. No.

Nicky Saunders  17:46  
Okay. So for our business and branding people that are like, Okay, you've gone over Verzuz 17 million times. What's happening? So I love how they continuously step it up. So first part, Madison Square Garden, this is not an a club. Like we've been seeing it, this is where tickets were sold. Right? And you can see certain statuses of Okay, if you were the celebrity, you're up front. Or if you purchase these particular tickets, you're up front, and you clearly saw the audience this time. Whereas before it was like, okay, we're still very aware of the pandemic, but I want you to know, we have people in it. But I don't want to let you know how much this one was like, Nah, this is packed, we outside. Right? Um, the promotion to get to it was funny, they did the entertainment kind of vibe. Let's have all these different jokes and skits and commercials, and you see the back and forth. And so that brought anticipation to this particular event right? Now, at the end, they now have a like Verzuz Fight Club or something like that, right? So for $2.99 or $29.99. This is not a commercial, I'm just breaking down the monetization side now. So for those particular prices you can get in Verzuz Fight Club exclusive fight and Verzuz battle each month. So now they're going from free 99 from your phone to then their cameras and they're set up to now have a subscription base, which I'm interested to see how that happens as far as what battles are going to still be live for free on like Instagram and Triller or what is going to be the subscription based one since now they're matched with a boxing event as well? So if if people have been paying attention to was from the jump when we've been talking about Verzuz In the beginning it showed and I keep repeating this part it shows from an idea to pure exposure to now monetization and where they're selling tickets right there they have a they allowed stock for the beginning people have a versus to have Triller stock with the Verzuz deal, right? Tim and Swizz have major like creative control and ownership on the joint still, they did the Peloton thing that it's it's just evolving into a huge massive movement and brand that is now bringing in a lot of money a lot of sponsorships and different streams of income off of just an idea of Hey, let's battle my favorite songs with your favorite songs. I am I just I you know me I love the Verzuz brand in each time it shows something new and we discussed it where we see the transition into a paid joint. We see okay, are they going to stay in Miami with the club kind of look and people will come to Miami and see it or they're going to bring it to the road and that was almost a an answer right there like now we're gonna go to the cities where these battles are going to be in and Michael Buffer was there. My man does not speak for less than a mil. So money is is there which was weirdly...

Mostafa Ghonim  22:19  
Alot of artists in the building too like Fat Joe was there like I just seen a lot of like, I'm like, man, I don't know that I've ever seen a concert, yeah, that many big name celebrities can enjoy at this scale. And to see what that was. I was like, Wow, that's really cool. Like, they've created something so unique in its essence that even people have the same think of it the same niche or the same lane. Yeah, that are still coming out to support and taking the experience. So I think yeah, that's that's really cool. 

Nicky Saunders  22:53  
Yeah, so shout out to Verzuz. That was an amazing, amazing battle. Kinda disappointed at Dipset. Um, but I just I forgot how many songs and features the Lox really have. Like...

Mostafa Ghonim  23:17  
Yeah that was fire.

Nicky Saunders  23:18  
...really have. Yeah, and there was there was rumored saying that they were supposed to bring out Mase and Diddy. Or Love but we'll get into that. But yeah, they were supposed to bring some people out.  I was expecting guests. Your in Madison Square Garden. You're home. Both of you guys are home. You didn't bring nobody out. But they I guess they didn't need to. But...

Mostafa Ghonim  23:21  
Yeah, I mean, the fact that those Jada freestyles were pretty fire though. I just, I felt like that that alone kind of made up for the lack of guests like you know what, not only am I going to give you some of my classics. Yeah, let me just give you I'm just yeah, I'm gonna just do this here too. I was just like, you know, I don't know that I don't know that anyone has done that in any of the verses battles so far. So like, yeah, that that was cool. That was cool. Because Because what I always tie it back to what sorry for this like quick personal development tip but I always tie it back to you know, being able to create your own rules even when it's like not mentioned it's not like no one said, Oh, you can't you can't you know, drop some. I know people have released albums and they've kind of set it up in a way that Okay, I'm going to you know, release music on or around the day of the battle but in a way he did it, I thought was really dope. So

Nicky Saunders  24:35  
Big facts. So shout out to Verzuz shout out to The Lox and Dipset if you watch this, that was amazing. It was amazing for New York, and very interested how they follow up. I'm very interested what's the next battle because bar is kind of high. But Let's talk about billions. Let's talk about the new billionaire that we have in the world. Okay. None. Only than Rianna. We're not gonna get music, we're just gonna get reports of how much money she is making. Praise God. But that's no stab. Super, super congratulations. Let's get into this clip.

Forbes  25:33  
But it wasn't until 2017 that she launched the brand that would take her to billionaire status and would make her the first black woman with creative control at a major fashion house. Her makeup line Fenty beauty was one of the industry's first inclusive lines, offering 40 different shades of foundation. The brand co owned with French luxury goods giant LVMH was an immediate hit. In 2018, Rianna launched Savage x Fenty. And in 2020 she launched Fenty Skin also with LVMH. Today, Forbes estimates Rhianna's net worth at $1.7 billion.

Nicky Saunders  26:17  
So, wow. Um, this is this is where I want to do the typical. Let me hold five. Let me let me hold five. You're a whole billionaire.

Mostafa Ghonim  26:29  
Let me get let me get a dollar real quick.

Nicky Saunders  26:32  
I'm just saying but, um, first off, for our true Nicky and Moose listeners, we continuously hear about this LVMH people. Okay, well, company. But what don't they have their hands on? What? Like I'm realizing this. We talked about it with with Jay. We talked about it with Virgil. We talked I feel we talked about it one more time. And now we're talking about with Rhianna.

Mostafa Ghonim  27:14  
Premium goods. Premium goods. They know, they know. Louis Vuitton Moet Hennessy.

Nicky Saunders  27:23  
And they have a Fenty beauty, which she owns 50% of that. That's the one that that's billionaire status. Right? Right. But I'm like, Yo, this is now this is now one of those remember how you said Yo, you gave up so much? What is happening this then the third. But now we're starting to hear more people like us with their partnership, being in the high status.

Mostafa Ghonim  28:04  
Right 100%. I mean, again, the talk on Virgil because I seen like some of the comments and people was like, yo, like, that's a great move. And I'm like, again, I'm not saying it's a bad move. I'm never against collaboration. I'm talking about giving away 60%. Like  50/50 right, we talked about that you can't say no to that? 

Nicky Saunders  28:22  
So 10% hurts a little bit? Ten extra percent?

Mostafa Ghonim  28:23  
Absolutely because it's the leverage. It's losing leverage. That's what it is. Right? When you when when when you cut a deal. 51/49 you lose leverage even on that 2% that's all I'm saying. It's the leverage, it's the leverage, when it comes to those things.  

Nicky Saunders  28:25  
Because if Virgil becomes a billionaire. I'm I'm coming back like.

Mostafa Ghonim  28:56  
The extra 10 didn't matter. Hmm. I'm sure he will.

Nicky Saunders  28:58  
Right. I'm like yo you still on that 10? You still on that 10? But I'm saying for me, you know, its never about the money situation. Yeah, it's always about the different opportunities and being at the seat at the table, right? Or maybe owning the table like  at some point, that table is going to get halfway full of people that look like us. But I think that's more important sometimes because if you have half of the power I can make another brand. I mean, like, um, there was this clip that we put out for E's Instagram, like creative people can't go broke because we could wake up and come up with a idea that's worth $10 million. Right? That's on a lowball with these people. Not with us, but you know with these people I'm saying 10 million is nothing, right. But um, so that's why if we go back to Virgil situation, I'm not worried about that one man has made a huge dent in in the LV brand as well as a successful brand with a Off White, so I'm not worried about him. And clearly, Rhianna isn't worried about them either, because that was a great collaboration. And then on top of her lingerie situation, Fenty Skin. Of course, our music catalog its just super disgusting. But on researching this whole Rianna thing and how much she made, they did a whole article about like, the self made women like she's the newest one. Right. But it was interesting to learn, like, Dolly Parton is on there. I was like, Oh, okay. I haven't heard that name for a little bit, but I'm not. And we'll get into that topic. I'm not of that world. So I don't think I would. But seeing some of the industries that have some of these self made women and billionaires is very interesting, right? So for our YouTube viewers, you see that we have top 10 industry for self made women. For audio listeners, don't worry, I got you. Right. So the top 10 industries that make you a lot of money. A lot of money. Technology is number one, fashion and retail number two, media and entertainment is number three, which I'm going to circle. Finance and investment is number four, five is healthcare. Six is food and beverage, seven is constructing and engineering. Eight is service, nine is manufacturing. And 10 is sports. Well, 10 for women, I can make that make sense. Okay? Because it was like 10 sports that don't make no sense. But the crazy thing, it goes from 37.2 billion from number one, two, all the way down to 940 million. Like, and it gives you the number of women on the list and 28 people on this self made lists are in technology, which I'm not shocked, because if you know, tech, you could pretty much write your own check. These are facts... 

Mostafa Ghonim  33:01  
So, I think no, I was gonna say I think my like, the cool thing about this list is it's showing you the total net worth of the people of that category and how much they kind of have together, not necessarily how much that particular industry is worth. Right? So it's like, there's definitely some something to look out for that makes a difference, right? Because like, I could look at this and be like, Oh, the fashion and retail has $19.5 billion. No, it doesn't have $19.5 billion, it could be more or less button than women who have, you know, kind of created their own within that particular industry. There's 20 of them. And combined, they have a total of 19 point 5 billion. So that's different. But the other thing that I think is equally as important Nicks, that my mind immediately went to, when I'm looking at, you know, the three names that you mentioned, Jay, Virgil, Rhianna, they all made their dent, and, you know, doing their maybe creative endeavor to gain their influence, but they took their influence, and they went to something tangible right? The food and beverage, I would say Jay is under that with, you know, his spirit business and then him selling that to Louis Vuitton. So like Moet Hennessy, I get it, right. Same thing with Virgil. So it I think that that's definitely a lesson for us who are listening, those who are watching like man, at some point, as I, as I aim to build my personal brand, aim to maybe have a large following or have a large level of influence the whole nine, just know that you can't continue to bank on just the influence alone to keep generating or creating most of your wealth and most of your revenue. At some point you got to be able to pull all of that experience, that many eyeballs that much level of attraction along with you and put it into something tangible. Right? So So I love that. And I don't know that all or every billionaire needs to do this. But I'm just seeing it again, we talked about what we mentioned, and we'll probably go to him in a different a different direction here shortly. But even when you mentioned Diddy, like Diddy on that list, but he took all of that influence all of that thing, and then started Revolt, Cirroc, the whole nine, you kind of like so you really start to see that. Eventually, at some point, while we are many of us are aiming to have such a large level of influence, just know that that's not the end goal. Right? What we're seeing a lot of these power players do when is that they're taking that influence and then dumping it into a tangible industry and accumulating, maybe 10 even 100x you know, their overall net worth because, you know, to see someone like Rhianna break in to that status at in their 30s. Yeah. Unbelievable.

Nicky Saunders  35:59  
Well, I got a surprise clip, that may explain why she's a billionaire. 

Rhianna  36:08  
Really important for me to expand, to build, to evolve, to do things bigger, better. Try new aspects of creativity. Very important for me, I get bored really quickly. So if I've done it, I'm already bored of it while I'm doing it. That's something I don't know if it's a good thing or a bad thing. But I'm always like, what's next? What's next? I want something better, I want something different. How do we it doesn't necessarily have to be bigger. But maybe it's deeper, maybe we just go deeper and explore things that aren't being discussed.

Nicky Saunders  36:52  
So, shout out to all our bored people. You're about to be a billionaire. I feel good.

Mostafa Ghonim  37:04  
Shout out to you who get bored quickly.

Nicky Saunders  37:06  
I get bored quick. So but the reason why I brought that up is the main reason is the last part. She said, like goes not necessarily creating something else, or expanding or anything like it's like maybe we had to go deeper into the brand deeper into what we're honestly doing. Because once we get into the core part, then it all starts to make sense. Like then we can really touch the pain points and... because her brand is all about inclusivity. Right? And she's like, you know, how do we go deeper into that? How do we really break into that vibe? And all because she gets bored she looks for a deeper reason of things. I think that's so dope. And definitely like the little clues that they are giving us as far as like yo you don't necessarily have to do something different just go like hone in on this. What?

Mostafa Ghonim  38:20  
That's fire.

Nicky Saunders  38:23  
But I also wanted to bring up the top 10 self made women right but once again, talking more about their industry than who they are because some of y'all may not know these people but the number one self made person, Diane Hendricks, $11 bill - roofing?

Mostafa Ghonim  38:53  
Come on.

Nicky Saunders  38:54  
Roofing. What like I can understand health, IT right? I can understand eBay. I can understand gas stations. Roofing? Throws me off because I didn't even think... was like popping like that but I remembered they went they were so high and then they made a dip and then they did a comeback so I'm cool on that. But roofing? And this is I think this is consistent for her she's been on the top list like I think she's been number one for a bit Wow. And like okay, taking back the entertainment joint okay yeah what we're doing is cool. Yeah, because it rolfing can get us $11 bill Come on. Oh, we got we got some crazy we so there is hope people um if roofing can make her $11 billion you too can...

Mostafa Ghonim  40:06  
You too get a billion

Nicky Saunders  40:08  
You too get a billion

Mostafa Ghonim  40:11  
Yeah, no for me I can't see that list without thinking about like, yo, again, everyone wants a shiny object. There's somebody out there who's still making it work or black and white and making billions like just taking basic everyday stuff. Everybody needs a roof. Yeah, last time I checked everybody need a roof. A lot of people love pizza. Saw somebody on their car dealerships everyone needs a car like it's just like you know sometimes just just work with the basics like don't don't try and you know, come up with anything too crazy. There's stuff that is high demand that people will always going to be in need of. So I like seeing stuff like that to me I kind of like it's like Yo, you don't got to reinvent the wheel at least that's what it does for me next I don't know if you see something different but I definitely get that reassurance of like, Man stop trying to reinvent the wheel just stick to the basics you know,

Nicky Saunders  41:02  
I agree the basics is is what's needed and look going back to Rhianna just what we always say is something is going to get you in the door. But there's always something bigger that's going to make you way more money. Right music got her in the door to be able to have your own capital and influence to have these different collaborations in these different businesses that is now making you a self made woman in the billions that is not in the millions stats. If you go through that list on Forbes, there were people in the millions stats so we're not just only talking about billionaire females. Yeah, but she's like nah I'm a whole billionaire in the streets because of makeup because of skincare and because of lingerie. Three things that completely embody women. And I do that. We still want music RiRi we still in deep need of it. Clearly, it may not be in your billionaire status because like you said, You are probably bored of it. However, it would be appreciated. When you're bored when when you're bored of being a billionaire, right?

Mostafa Ghonim  42:37  
Go back to music. Right.

Nicky Saunders  42:47  
There's always been this debate Rhianna - Beyonce. I'm just saying, I'm just...

Mostafa Ghonim  42:53  
I just started I can't wait till we see a sorry to bring you back there. But I can't wait till we see some light. some serious big name Verzuz like, Jay Z - Kanye, like you said, like Beyonce - Rhianna. I just want to see I just want to I want to I want to speak it. I want to imagine it. Can you imagine that though? Can you imagine that though?

Nicky Saunders  43:08  
Jay is not. Well so, I'm not gonna say it's not. I'm not gonna say it's a never because clearly, and I will give my Kanye update, which will only take me five seconds. But um, we clearly know that Jay Z and Kanye are in better terms. Right, clearly. Okay. He flew in to the second listening party. 

Mostafa Ghonim  43:21  
Oh he was there? 

Nicky Saunders  43:36  
Yeah, we saw the we saw the Puma jet, we saw the Puma jet. We already know what that means. So, um, so it could happen. I just, there's certain people I just don't see doing Verzuz. I don't see it. I don't like I don't I don't feel like Diddy or Love and we'll get into that will do a Verzuz I don't feel like he will.

Mostafa Ghonim  44:06  
I don't know. Not Diddy. I want to see I want to like I said the big name you know, like Jay, Nas, Kanye...

Nicky Saunders  44:12  
I want to see Diddy. Diddy has hits that is going to like I don't truly understand who can really go against Diddy to be honest with you. And people could fight me on this. I'm cool on that. But understand that man made a movement as well and does get prepared. The Lox are as prepared as they were because of Diddy's mentoring. Because they acted and shout out to Q. We had this conversation on live last night. Um, they knew their roles. They acted like an R&B group like you are the point you are not to you or number three, you know your roles. And that's all by Q. This is this not coming from me, this is what Q said. Right? Yeah. And because they knew they roles, it did what it did. But that was because that's, that's the Diddy era. Like, yo, you Jada one, Styles, two, Sheek three, and they everybody eats. Right in which I would love maybe on an after show or something, and maybe I'll call them have that discussion as far as the teams because he was like Dipset doesn't know their roles. And if we break it down into a real, like, just real life situations, even with E, for those who don't know, who E is, Eric Thomas. He's the point. That's number one. CJ is two, Karl is three, everybody knows their roles, and hence why it's very, you know, very successful. So when teams don't know their particular roles, that's when there's chaos. That's where it seems out of sync and you can't get to that level that you deserve. Because you don't know your roles. I don't know how we got back here, but we're here.

Mostafa Ghonim  46:29  
Yeah. Yeah. What cuz you said Rihanna, Beyonce. And I'm like shoot, speaking of which...

Nicky Saunders  46:34  
Oh yeah we went back to Verzuz.

Mostafa Ghonim  46:36  
I want those classic Verzuz. 

Nicky Saunders  46:38  
We went back to Verzuz I apologize. But um, yeah, I don't see those. I don't see Jay coming to Verzuz. That would be amazing. That would definitely be... I want to go to a Verzuz period. Okay, Swizz, Tim, as much as we cover you. Like Nicky and Moose would just like to go to the next Verzuz. Please don't let it be like the old school Verzuz. I'm just gonna ask that. But beggers can't be choosers. Send me to whatever, I want to go to a Verzuz that'd be fire. That'd be fire. Real quick. I, I saw this video. And I saw this cover. And I just like, I really just want to get to this status where that sense of freedom that I could do whatever I feel like changing my name for the fourth time. I mean, like, and if you don't know what I'm talking about, talking about Diddy or now known as Love. Now, he changed his name a bit ago. Okay, so this is nothing new. But they recently on Vanity Fair did a cover about it. And a little video and I got a clip of the video.

Love/Diddy  48:04  
For that superpower, which is love. It ain't no joke. The world needs it. That's the war that we in. Love this war. You know, this is very serious mission. Very high risk mission that God sent me on. It ain't no black and white thing at this point. You know what I'm saying? This love vs. hate and if you see the devil tell him I'm looking for him.

Nicky Saunders  48:31  

Mostafa Ghonim  48:33  
I'm laughing at the the water, the water, the water glass pats, you know, is just so tell them I'm looking for him.

Nicky Saunders  48:40  
So this is where I'm conflicted. Alright, first off, when you say God, I can't even make fun of you. Like, there's almost like, I don't know if you're alright, you said it. So I gotta take you serious right? Now. Granted, we do know that Diddy is very big on the community. And all the stuff that has been happening the past couple of years, not just last year, just past couple of years. He may feel that passionate about trying to make a change, that he literally calls himself Love to fully embody what he wants. For that, I'm cool with it, right? Like, sir, if you need to change your name to make sure this movement continues. I'm cool with that. But I'm just like, for me, the reason why I brought this here was like, yo, you have so much freedom that you're just like, I'm going to start a movement and I'm going to change my name and have the tattoo and everything. Chain and when you just gonna everybody call me Love. Everybody call me Love and everybody has been calling him Love. I'm ike, I'm not there yet.

Mostafa Ghonim  50:10  
From Puff to Diddy to be P. Diddy, I mean to Sean Combs to Love. Yes. Yeah, I mean hey God bless. I mean, I think, you know, you listen to some people, obviously they talk about like the importance of continuing to explore creativity. I respect it. But yeah, I think it's interesting what he's doing. I don't know what's gonna lead to just yet, but it's interesting.

Nicky Saunders  50:36  
So I don't know, I literally just wanted to do a quick random video on Mr. Love, just because these are some of the things that may be your goal to like, if you feel that passionate about something, and you have the means to do it, fully, fully embrace it fully. If that means change your name, change your hair, change your clothes to tattoo the cars, new environment, do it. And he clearly has that freedom. And that's just what I want to highlight is like that. Whatever I want to do, I can, and I make you think that, like, this is needed. That's the crazy thing about Diddy he has so much confidence that you believe whatever he’s saying, it's like, yeah, you know…

Mostafa Ghonim  51:38  
He is a genius marketer though, I will say that he's he's always been good at really, you know, making you feel like this. You need this. This is this is incredibly good.

Nicky Saunders  51:48  
He is, he is so shout out to, to Love.

Mostafa Ghonim  51:55  
The person.

Nicky Saunders  51:56  
But yeah, the person that I mean, the feeling too, you know, the movement, whatever, I don't I don't know what this is. I don't know what this. Anyways, um, so there is an interview that is trending at this moment, with Tyler the Creator, at Hot 97. Shout out to Hot 97. Right. Um, and if y'all haven't watched it, please go watch it, it's actually really good. Really, really good. And there was this point that I wanted to bring to the podcast, because I actually want to come up with different solutions, because I think we both had a conversation of yo life isn't what we thought it was like, we've been very busy. And it's not all that. But Tyler was talking about the perception of everything that we see on our phones, and just within media. And this is what he said.

Tyler the Creator   53:02  
But the perception is that people don't f*** with it. Because your gauge of if it's good or not, is based off of…if people live with that mind state, I got cars that you probably never been in the back of that and it's a whole world of guys in a certain tax bracket that drives these things. But you wouldn't know. So you can't you can't. You can't live life like thinking that things doesn't exist. Or this means that just because the only place you're you know, getting your information from or having…

Nicky Saunders  53:41  

Mostafa Ghonim  53:43  
Yeah, I've really enjoyed. I've really enjoyed this interview, man. I mean, I came across it, you know, earlier in the day, and I’ve seen multiple people share it. And I don't know what what, like caused me to go and check it out and actually listen to I sent it to you as well. And I was like, man. Again, I don't know if what it was. But to me, it was just this idea of you see someone who you probably at face value can't connect with and I'm sure some people do. He obviously has a large following. But what he's describing is you living in your own world, and expecting that to be everyone else's world or everyone else's reality. And I've talked about the desk kind of the curse of New York or a big city in general, because New York is so diverse, that you think that oh, I don't need to go anywhere else. What's the point of traveling what's the point of doing anything? I got everything right here. But… Literally, and but that's the furthest thing from the truth because when you really go out of your box and you begin to lift your head up and start to see what's happening, you recognize that there are so many different categories. I was talking to Nicks about anime and K-Pop. And all of these different South Park, we talked about one of them, like 900 million, nearly another billion dollar evaluation, because of a unique, like, maybe not something that you might be into you and I or whomever may be allowed to listen, I don't know but, when you start judging it based off of your like, I think you start almost it's like an unfair judgment, passing unfair judgment on something that could have a life of its own elsewhere. And sure, you might be judging it. But I think the true the truth coming short of or the true falling short of is that you don't get to experience something new. By by because it's not it's not what you're accustomed to, you don't get to experience something new. So like, you know, the trip that you went on to me going into the evening, something, something as much as a little about a baseball game I been to plenty of baseball games before, but just go to that last night and just experiencing the energy again in the city was like, wow, yo, get out, get out, do different things. Yeah, literally. And I'm sorry, I know it's COVID whatever Delta season, whatever, call it whatever you want. But just do different things. Yeah, do different things. And don't pass judgment on something. Because it's not what you're accustomed to in your world. Like there's there's a lot that you can experience as a result of it. So no that go check out that full interview man, I think it's really powerful. But I definitely enjoyed that clip.

Nicky Saunders  56:34  
Yeah. I want to come up with solutions of how to get out of the phone. Right? Like, yeah, we can say, go outside. But then like, we know, people argue, okay, and then there's this delta variant situation, there's this, there's that or I don't have the means, or whatever. And with our phones being so easy to navigate on and see a lot of things that we wouldn't really see, even if we went outside, like, I can see Dubai, on my phone, right, a certain part based off the perspective of who shot it. Right. Now, when you have so much information, and you have so much resources in the palm of your hand, it's hard to think that now other people are seeing what you're seeing, right? Now, granted, I look at different things on like, I don't just stay within the culture, I look at just world stuff, not necessarily news, because it just makes me sad. But just travel stuff, culture stuff, right, just to keep me like just well rounded. But I don't sit here and say, I know everything I feel like within every single tax bracket and all that because it's just in all actuality, there are conversations that are happening that we don't know, there are events that is happening that we don't know, there's collectibles, that make a whole lot of money. Like there's this Oh my God. And this is still a little bit part of the culture. But this is like bear bricks, right? That I'm looking at with collectibles, because now I'm starting to be like, oh collectibles, I like this. But there's these bear bricks, like mouse looking things that sell up to like $3,000 or something. I'm like, Why? What? And there are people who have like life size ones, and if the little small ones are 3000 how much are those? Like I'm learning something each time right? Now, how do we help those who just have their phone to experience life? And especially just I'm not even gonna say younger folks. They're just people in general. And I'm confused. Like I see what he's saying. Right? And I don't disagree with it. But it is important. It also in that interview, he was like, I'm very happy about the mentors that I have, who will show me new things as well as check me. But he's also with the circle he has is being exposed to things that may be a regular smegular person wouldn't be able to have exposure to.

Mostafa Ghonim  1:00:04  
For sure, for sure. Well, I mean, to your first question, I think the the honest answer, at least in my opinion, is curiosity. Right? Like the problem where much of what he's speaking to is being able to see someone else's opinion or hear someone else's opinion, and immediately take it on as your own. And even worse, begin to spread it to other people like, hey, here's the truth. You don't know that. That's not your truth. Right? You took somebody else's opinion, embraced it as your own and then began spreading it, you know, to your immediate circle. So like the context of that clip, he's talking about someone saying, Hey, did you hear so and so's music? I kind of liked it. And he's like, no, I thought it was terrible. But that person didn't listen to it. He just read a comment of 10 other people who said the music was terrible. So it was like, wait, now you're kind of shifting that person's perspective to also believe like, man, maybe I heard wrong, or maybe like, what I like, isn't really cool. It's like, so so he's, you know, he's really bringing context to the, to the dialogue in terms of like using your phone, or using someone else's opinion, embracing it as your own, and then spreading it to other people to almost ruin their experience. So when I think of something like that, I think about people do it on both ends, they do it from a sense of criticizing something or critiquing something, but they also do it to their own goals and their aka life visions, right? Where they start to hear Nicky say, oh, Nicky said, she wants a $10 million house with a pool and real massage sounds Oh, I want that. That's my goal. And it's like, but that's not your goal, like Nicky had a real life experience that made that a thing for her. So we do it on both ends Nicks, we lack curiosity. We're actually lazy in a sense. And so we take what we hear, and because there's not much effort that needs to go with it, we take what we hear, we're like, oh, I'm gonna make that mine. Good, bad or indifferent. So you embrace it as your own and you spread it. Curiosity, though, was saying Why? But that's kind of cool. Like, but why? How does that work? You know, what, what else is there? Right, you start asking these questions, and not taking things for face value. And you at least gather enough pieces of information, to start coming up with your own interpretation, to at least gain enough interest to be like, Yo, I want to go visit that I want to go visit a Dubai and see if the boys of Khalifa is the same way as it was projected here in this video, hey, you know, like, so but you don't arrive that if you just look at someone's opinion of something, again, good, bad or indifferent and say yep, that's mine, too. Be curious. Question things, you know, go see what's behind the surface value. So I think that's one of the solutions for sure. That will allow people to start coming up with their own honest opinions. And then more importantly, have something exciting enough to finally lift their head up, you know, a stop looking down on the phone or whatever is happening immediately in front of them to actually experience some real life stuff.

Nicky Saunders  1:03:20  
Yeah, I said it. I said last episode, how important experiences like huge, it's something that we maybe don't put too much weight on, because we feel like we can experience it all on our laptops, on our phones and things like that. But like I said earlier, in the in the episode in a joking way, but I didn't know, I needed to experience hearing real rain while getting a massage and understanding true relaxation, where people are put in an environment of fake environment to make you feel as if that is true relaxation. But you really never that came from a real life experience. They know these particular sounds really work because somebody's really experienced it. So some of these things that we see on our phone and our laptops and everything's our second hand experiences and information. And we can't necessarily say it's true or false because we never experienced it on our own. So, in that interview, he was talking about reference points and something else. Do you remember the second word? It was like referencing? Ah, I'm gonna play I'm playing it. He said it was in the clip that you sent me But I'm not gonna play here because it may have curse words, but let's try if you can. Um, but, um, as much as I know, I'm addicted to my phone. And I know that I get a lot of my information from, from the phone and the laptop and YouTube university, I also have to try it myself, I also have to do it myself experience it. Right. And I don't necessarily think things are wrong lately, as far as if somebody does something. And I don't agree with it. I go more on. I just wouldn't do it. I just wouldn't do those particular things. I don't see the benefit in that I don't necessarily understand it. And that's because based off what I've done, or based off who I am, I would I I'm just the opposite. But that doesn't make anything right or wrong. And just because we see one thing on the phone, that doesn't mean the whole world sees it like that as well. So I kind of liked what he said, Did you get the second word? Did you get the second word? 

Mostafa Ghonim  1:06:23  
I didn't. I was I want to protect the audio for our listeners. And I'm like, oh, man, this is just gonna mess it up. Sorry.

Nicky Saunders  1:06:31  
Yeah, I think it was in the second clip that, but nevermind, doesn't matter. So at the end of the day, go experience something. Go experience something. So you alright, you good?

Mostafa Ghonim  1:06:50  
Yeah I'm trying to listen for the word now. Nuance.

Nicky Saunders  1:07:02  
Okay, that, Im, with that, nuance in reference points. But I mean, it's true, because like I said, Go watch the interview. But we believe like, like we went over a few episodes ago, we believe jewelry has a certain kind of status, because of our certain reference points. Right? This culture does it this way. And so we find that acceptable, where another culture could look at it and be like, oh no, this is horrible. What are y'all doing? This isn't working, this ain't it? Right. But it's all goes based off. What we've done, what we've experienced and what we're surrounded by. So, last thing, when this drops, this is first off, shout out to all the Leos listening, or whoever's going to share this to a Leo. Shout out to all the Leo's and this is an important week because Nipsey's born day is on the 13th and that will be the week that we drop it. So you know, I had to find a quick bar to from the late great Nip about some advice that he would give to new entrepreneurs and just new people that's trying to come up on the scene. If it wants to come up, oh, what just happened? See? This is weird. What?

Mostafa Ghonim  1:08:48  
This a first.

Nicky Saunders  1:08:49  
That's a that's a real big first. What is? This is new. All right.

Mostafa Ghonim  1:08:55  
I love it. This is so dope. We get to...

Nicky Saunders  1:08:57  
Oh there there it was. I heard it, I heard it. Shout out to our people who like love us.

Nipsey Hussle  1:09:05  
I think you got to look at it like unique solutions for new comers. I don't think they gotta use the same models back in the day or the mentality of doing it the way the people before them did it because it's a totally different game, they got all types of different tools, they got to look at the game like a blank sheet of paper and go at it based on what they see. That's the best approach to picking up the moves and the wisdom of what took place and what was successful before them but not being made rigid by it and thinking that I'm gonna do it like this because it's not gonna happen like that, in my opinion. You gone have to extract the general concept and apply it to the new approach.

Nicky Saunders  1:09:47  
I'm gonna keep this quick because really, you know, the last one is normally to get Moose's kind of reaction to it. I always like doing that for some reason, but um, for me this, his advice is always goes to the point of doing something new, like creating your own path. And that there is a blueprint from before and what worked before, but that was before. I said a lot of befores. Hello. 

Mostafa Ghonim  1:10:21  
That's ok. I said a lot of competitions from earlier. 

Nicky Saunders  1:10:25  
Absolutely. Um, and the fact that we are now making money from just our ideas and the phone from a template of let's say Shopify, of Click Funnels of email marketing, there's so many things that you can make different types of money from on demand services, with shirts and merch, like, anything is possible. And so going into this entrepreneurship world, this branding world, you have to look at it, like he said, as a blank slate, and take certain things that other people before us has done. And, and try it and not be so this, this is it, this must work. If it doesn't work, I'm a failure. You look at it as like, I'm here to create a whole new vibe, a whole new movement, right? And when we look at it like that anything is possible. And the amount of money that we can make is disgusting, is just... Rhianna's a billionaire! South Park is $900 million. I don't...I don't know. I don't...once again, I still feel like I'm doing something wrong. But I mean, in all honesty, I just think we sometimes stick too much to a certain script. And we continue to do what used to work. And we're continuously going into a new year, a new month, a new day. And I feel that you should give a new energy and a new sense of structure to new ideas. Not I got a new idea. Does it fit in this box? Maybe it does, maybe it doesn't. But if it doesn't, you should still try. You should still go on because who would have thought South Park would come back. They probably pitched it. You know what, let's let's try this again. Let's run this back. But I got new ideas off of something that used to work. But I got new ideas to keep it current to keep it relevant to keep it within the times. You know. So this, I like that little, little bars.

Mostafa Ghonim  1:13:35  
For sure. For sure. For sure. No, I mean, again, I'm gonna make reference to Jada Kiss. Like Yo, everyone came in. And he could have just followed the same exact sequence of all the different artists, all the different people who've done Verzuz before him and he just came in here and innovated is still on the same platform, still the same concept, but innovated and look at how much more people enjoyed such a raw and like real life authentic experience because of how he just kind of shook it up a little bit. So I do think like your details matter, structure matters. But nothing is that serious that we can't afford to just kind of like test something, throw something a little bit against the grain and see what comes out of it. So you know, shout out to Nip man and of course rest in peace to a true great.

Nicky Saunders  1:14:28  
So you know what I'm about to say, follow us everywhere. Okay, follow us everywhere at Nicky and Moose. Join the All Access Squad because we're going to have a really great conversation after this. And the only way you can hear it is if you're part of the after show, which is part of the All Access Squad. So all my Apple podcast people. Now, Spotify, Google podcasts. We're working on something bear with us. Right now. It's only Apple podcast. There's no date, so you might as well get an iPad.

Mostafa Ghonim  1:15:03  
You might as well get your an iPad.

Nicky Saunders  1:15:10  
Go join the All Access Squad. It's it's worth it. It's worth it I'm just saying. Um, but Moose, how did you feel about this episode?

Mostafa Ghonim  1:15:21  
I liked it. I liked it. I enjoyed this episode I mean I'm saying we're talking about big money and and people with too much money and some of their ideas its okay we're here for it. You know it's a it gives it a fresh take.

Nicky Saunders  1:15:34  
Big facts and I'm going to talk on this after show of what am I doing wrong? What am I doing wrong? Yeah, we'll talk about it but a Moose, final words.

Mostafa Ghonim  1:15:50  
Yeah, I'm going back to Tyler the Creator man I'm really fascinated by the just his his energy, his creativity and everything that he has going on. And I think the thing that lesson the reminder that again, always I like to remind myself first before I remind everyone else and not always hope that it can be useful for those listening those watching it, but it's like, yo, when you see something weird and and you felt this, like you've come across people that you're like, I don't like him. I don't like her. She's this he's that. And it's like before your mind starts to gossip or take you down the rabbit hole and pass judgment ask why. Ask why. Because as I got to listen to this person, I started to see pass the nails painted. I started to see past the blonde hair. I started to see past you know what I would consider a different type of clothing. And I was like, wow, creative genius. Someone who's extremely passionate about what they do. Someone who is inspired by doing things differently. Someone who I probably have more in common with than other artists who I thought I actually liked. So not your traditional, you know, a final words but just a reminder to you that before you ask before you pass judgment, ask why.