Oct. 6, 2020

Episode 1 - The Floyd Mayweather Breakdown

In this first episode of Nicky and Moose The Podcast, Nicky Saunders and Mostafa Ghonim take a behind the scenes look at the guy people love to hate, Mr. Floyd “Money” Mayweather. Say what you want about him, but the numbers definitely speak louder. 

There is no denying that he was a master of his craft, is an exceptional businessman, and a different type of leader for those in his circle. But what is the mindset that helped get him there? And, what does this mean for you? 

Listen today as we take a look at his superpower and the blueprint he’s laid out. We’ll breakdown the business and branding side of the undefeated boxing mogul so that we too can learn the mindset needed to position us to be in a place to create a legacy.

What you will discover:
- Does it help or hurt to be the bad guy?
- What it takes to be a master of your craft
- Is the type of drive Mayweather has innate or is it something that can be learned?
- The genius behind his marketing strategy and the importance of storytelling
- The game-changing effects of ownership
- Separating yourself and soberly assessing your value
- Leadership from a lesser-seen perspective


Nicky Saunders  0:00  
What's poppin'? What's poppin'? What's poppin'? Welcome to Nicky and Moose! I'm Nicky! That's Moose! What's up Moose?

Mostafa Ghonim  0:07  
What up y'all?

Nicky Saunders  0:08  
Listen, shout out to everybody who is watching or listening to this. We truly truly appreciate it. No matter where you're doing this from—Facebook Youtube, the podcast world —we appreciate you. We love you. Moose, how you feeling?

Mostafa Ghonim  0:27  
Pretty good. Pretty good. Excited to get this one under way with the one and only Floyd "Money" Mayweather, you know?

Nicky Saunders  0:35  
Ya mean? TMT! Hard work, dedication! Look, I am a big fan of Floyd. Huge fan when he was boxing. Yeah, he has some controversy things. But I think his career overall is amazing. And we have to talk about it from a standpoint of who he is, and what he's done with his career afterwards or even during like so we're not going to go too much into as far as his his boxing skills and everything like that. But Floyd has made an incredible brand, incredible businesses. Several... he's... how much is... actually let's get into the intro and then we get into the stats. 

Jaymie Jordan  1:29  
Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah I'm talking about Nicky and Moose, bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Mostafa Ghonim  1:58  
Yeah, so obviously entrepreneur, man, professional boxer, champ 50-0, 24 million Pay-Per View buys throughout his career generated 1.67 billion in sales, and then an additional billion dollars in revenue from his promotions.

Nicky Saunders  2:23  
Sheesh! Now say what you want about my man, he has created an amazing career. Undefeated. I don't care what you say about him. That's, these are facts. He is undefeated. Didn't come out any kind of injuries, too severe. Right? Because, you know, you think of boxing. Unfortunately, you have people like Freddie Roach, who's dealing with Parkinsons, and you know, getting hit upside the head several million times that can cause some health issues. But with Floyd he believed, hit and don't get hit. Right? He made smart moves, not only inside the ring, but outside the ring, and we're gonna get a lot into that. But let's, let's bring it back a little bit of what actually created this drive this hard work, dedication kind of mindset, and how it really affected him throughout his whole career.

Floyd Mayweather  3:33  
My dad was locked up in the Feds. I had to become a man at a young age, at 16. At 16 I had to provide for myself, had to make a way for myself. And everyday, all I did was continue to dedicate myself to my craft, which was boxing. Get rides to the gym any way I can. If I had to take a bus. Sometimes snow came up past my knees. I was carrying a heavy, heavy bag on my back just to get to the gym just to make things happen.

Nicky Saunders  4:04  
Moose, first off, um, this is gonna be my question...actually, let's start this off, right. I messed up again. I always do this, I always do this. So if you are new, a vet, it doesn't matter. We normally go over the greats, the legends, the living legends, all through the lens of the flight assessment, right? And of course, of course, there's some missing because that's what I do. This is of course missing. But we go through the the lens of the flight assessment, trying to figure out the patterns and characteristics of these celebrities and how we could take some of these things for our own self right so we got to figure out who's who what's what Right? So we go, pilot, flight attendant, grounds crew, air traffic controller. And some of y'all may not know what that means. So Moose, in a minute and 30, can you explain to the people what does that mean?

Mostafa Ghonim  5:15  
Absolutely. So made up of the four dominant personality styles that we know exist in the world. And no, no trick question to it, man, we know that you have all four. But each one of these styles has something about them that makes them them, right? And throughout this concept, ultimately, we want to make a connection between how someone is and how they go about achieving the success that they've acquired, right? So for those pilots, when you hear us referring to pilots, we're talking about those who are super, super goal oriented, very bottom line driven, they're even a little bit aggressive. And they come off demanding, and just, a little even pushy, right? But just like a pilot, their job is to get the plane from where it is to its final destination by any means necessary. But then next, when you are getting onto your flight or onto the plane, next person you meet after you pass, the the pilot is the flight attendant, right? Now, these individuals are a lot more about the people, right? They are about making sure that there is a emotional connection, that they're building a relationship with you that you're having a phenomenal experience. So flight attendants are generally those who want to bring people together and show you a good time and them having a good time. And then next when you're at your seat, you look out the window, if you're by the window seat, you're gonna see people in orange, blue, or even green vest that are putting bags onto the plane, helping to play and get onto the runway to the gate, right, they have their hands in a lot of different places. But those grounds crew that we refer to are those individuals who are very loyal to a vision, they have their hands in a lot of different places throughout the operation. But they're really the glue that keeps everything together. And they're relatively flexible in their approach. So if like something has to go this way, but it can't, they'll just kind of quickly make an adjustment, pivot and keep going. And then last but not least, obviously, is the air traffic control. You don't see them. You don't hear them, per se, but you hear about them right before a pilot will take off. You'll often hear him say, air traffic control said we're next in line or we have to wait a couple of minutes. So usually these people are in the background. They like to work with strategy and systems, they like to pay attention to find details. They're critical thinkers by nature, and that's what makes them them. So in combination, that's what you have.

Nicky Saunders  7:23  
So definitely, definitely start commenting. What do you think Floyd Mayweather is, whether he's a pilot, flight, attendant grounds crew, air traffic controller, whatever you think, and we're gonna break it down as we get through it. Right? So, um, Moose, now that we just kind of broke that down for for people. Um, I want to know, because we saw that, you know, because his dad had gotten into some trouble early, and he felt like he had to be the man and a house, which all the sudden build this drive that he has. Like, for all the Floyd fans, you know, the most famous chant is hard work, dedication. It didn't matter, rain, sleet, snow, hail, he was going to get to that gym. And he's carried this same mindset for the longest. Now, my question to you is based off the flight assessment, right? Because we're given certain results based off our answers. But how important or non important is that background, your actual personal life? How you grew up? How does that play a part of who you are? And maybe even the results of this of this assessment?

Mostafa Ghonim  8:46  
Oh, for sure. So it's going to play a significant part if I'm being honest, right? Because oftentimes, we're not so much really focused on who you are, we're really focused on how you became the way you are, right? Like the your, your specific reactions or triggers or your responses or just your perspective and your overall approach to how you see the world, we really help you to identify, how did that get programmed into you? Right? Like that wasn't by accident that didn't just come around by chance. It happened because of how you were trained, or the type of environment or the influences that you see or saw growing up. So when we look at what you score, we look at the report and we listen to someone like Floyd kind of explain his experience, you can really see how that upbringing has wired in him a specific response and and it gives a almost a biased or a heavy reliance on hard work on pushing yourself on making sure you go the extra step that you take the path of most resistance as opposed to, you know, going in the area of least resistance or taking the easy way out. So I would say definitely while we can't guarantee that that is the only thing that attributes to his success like we talked about, you know before, you can't say that just because someone had a rough experience, they're going to be successful. And just because someone grew up in abundance, they're going to be lazy, or they don't like to work hard, right? That's not something that we can go as far into and talk about, but definitely, with Floyd Mayweather, especially, you can just see it in his wirings, and just how he's been able to prolong that for so long. That was definitely one of those survival of the fittest type mentality, or reactions that he kind of took with him, and continue to build on it in every area or every step of his career.

Nicky Saunders  10:30  
So, um, what do you think? I, you know, so we saw that he had issues with his dad, and clearly his upbringing. What else do you think plays a part with such a drive like that? Is it you're naturally born with that kind of vibe? We already discussed that the environment does play a part. But what are some other things that can help with that, or at least help recognize this is maybe the true reason why we have that? Because to see how Floyd is even till this day, right to see how driven he is? Clearly everybody's motives is different. His is purely economics, we see that that's clear. Right? But how, how else can we identify those things?

Mostafa Ghonim  11:29  
Yeah, well, I think those who come across it at a young age are really just very fortunate to identify their gifts and their values simultaneously, right? So like, you know, what you're driven and you're motivated by, and you also find some things about you that we were kind of gifted with, like we talked about with Floyd, you know, I don't know that he acquired let's say, maybe his his fast twitch muscles, or his just his his ability to duck out of punches and be very good with that naturally, or I'm sure he's developed those skills. But there were certain things that were given to him planning from a God-given ability that helped him become who he was, and not just only to stick to that particular example, but you know, you think of like a Jordan or LeBron, right, they were given the gift of the height, right? Because even with their insane work ethic, they won't be as successful had they been 5'2, for example, right. So certain things, certain things are you are born with them. And you are those who are really able to build on them quickly. They just so happen to find them and be in an environment where they can discover their values and their motivators simultaneously. So now my gift is coming out, I'm in the right environment, and I know what I'm driven by, and all of those are met in one place, you start to see like those people almost have an advantage. But if you're someone listening, and you haven't discovered that, or you haven't had those three areas, or three pillars kind of come up for you simultaneously. It's honestly never too late. Never too late. 

Nicky Saunders  12:56  
Facts. Facts. Now, clearly, we know the drive that helped him get to the point of being a pro boxer, right? With his talents with his skills and everything, but how he really transform what we thought about boxing, and how you're supposed to be a fighter. He did things a little bit differently. So let's get into this next clip and hear and see what I mean by that.

Interviewer  13:30  
Two years into his career, the man known as "Pretty Boy", was a charismatic star. He came out, he showboated a little bit early. You do that. That's part of your thing. Obviously, it rankled the crowd a little bit. They weren't thrilled with that. 

Floyd Mayweather  13:41  
That's what sales tickets. You know I'm here to sell tickets. You know? I'm a performer, that's what I do. I sell myself.

Nicky Saunders  13:50  
So what's crazy to me with that is like, when we think of sports, we don't necessarily think them as a, you know, personality, right? Besides wrestling, I think is the only one that but that's really wrestling is purely fake in storyline anyways, but you think of basketball players, football players, baseball players, they're not really known as per se a character or a brand. I think that got famous later on. Right? So he understood not only do I have to be talented and skillful in this in this craft, but I have to be entertaining. If especially if I want to get the money that I want the attention that I want. He understood at a very young age. Attention is what's going to bring people in which is going to bring me more money. Right? So he went a different where some people had the good guy kind of status. He kind of went with the bad guy, flashy you know, confidence out to the roof, cursing out everybody making a whole show. An even if you think about some of the ways that he did his press tours, right, even from a Pacquiao to Conor McGregor and all that stuff, they were all like, mini shows. Right? Why and how he went on different press tours where other people, they didn't promote like that. There wasn't a press run for majority of the fights. I believed he was one of the very few that that happened from state to state to state. Now was there an opening press release? Absolutely. But how he did it, how he made it a tour and how he put a show on for each and every single solitary one. There was a entrance, there was a standoff, there was commentary, there was giveaways there it was it the press runs was itself was an event. Like I went to the one with him and Canelo in Times Square. And yeah, that was a whole vibe. De la Hoya was there and everything. But it was a it was a show. Right? And he was very good at that. I guess my question to you Moose is, how important do you think when it comes to what you're doing is important to make yourself stand out from the crowd? Even though you can be making great money being the normal status, right? Um, at what level do you know, Yo, I need I need to stand out a little bit more, because I need to make more money or get more exposure or whatever that kind of look like?

Mostafa Ghonim  16:58  
Yeah. So when when you look at and I want to take it in this direction, so that it can really kind of click for those who are across various industries or vertical. When you look at traditionally how humans have learned or have been entertained, it's always been through some form of storytelling, right? There's a narrative that has been told that you're attracted, and you know that there are certain people that are going to play various characters, especially at the highest levels with professional sports. What is the root of professional sports? For the viewers it's entertainment. It's a form of entertainment. Yes, you're passionate about it, you have a raging fan base that really is diehard fans for specific teams and their cities. But ultimately, it is a form of entertainment, right? Really the ones benefiting from it from it feeds thier, yes, their financial pockets, but also their passions or their fuel, because they grew up playing the game, or the athletes. So when you think of it from Floyd Mayweather's standpoint, and why he took on the approach that he took, you got to go back to that time when he was coming up. Right? During that time, who was the prime boxer? Oscar de la Hoya. Right? And you think of the storyline or the narrative around him specifically was his mother was diagnosed with cancer. And unfortunately, she passed. And he was the hero, at least portrayed as such, the hero who was able to go on a run for the title, and win despite having to deal with those personal challenges. So automatically, the fan base responded to that narrative was like, "Man, that's our hero. That's our protagonist." So now here comes Mayweather, literally at the same exact time with the protagonist character already taken. Now, when you think of movies and the storyline, you see that the villain really gets just as much airtime as the protagonist does, like the main character, Batman is gonna get a lot of airtime. But guess what the Joker is gonna get a good amount of airtime too because he's right there in it, or they need each other to make the movie work. So I think what Mayweather did and was very strategic, because again, this was before the information era was available. This was before really the Internet had taken off. And information and education was available for free on platforms like YouTube and Instagram and all these areas. And he has the intellect and the wisdom to say, you know what, the weightiness really, if he's going to be the good guy, I'm going to be the bad guy, and I'm gonna make the bad guy cool. So that is his approach to get the airtime and then people were going, if you think about it, they were going really to see him lose more than they were going in support of him. But who was benefiting financially at the end of the day, you know? Him and his promotional company. So I think that was the unique thing, that that really made him different, and eventually ended up getting him an opportunity to to fight, Oscar de la Hoya. And that that was a big thing that set him apart as well. So actually, I wanted to kind of spin it back to you from, you know, a branding perspective, when we think of storytelling, narratives, main characters, do you think from your experience that this type of mentality can still be taken into industries today, right? Where you may, you may set up your personal brand, to play the role of the villain as opposed to the protagonist until you catch up to your competitors in a way? And I'm not saying don't be like, don't be the troll, right? Like, I don't like someone... I would I mean, I know that's a strategy too. But do you think that that could be an approach taken to personal brands, like, as we're able identify that that was technically the approach that Floyd took in his success? 

Nicky Saunders  20:52  
I think it depends on the industry, I think it definitely still could play a role with some things. To be honest with you, it plays a role in politics. To be honest with you, it definitely plays a role in in sports. There's, there's certain industries that has to go, that makes it interesting with storyline, and you have to pick what character you want to be. And we already know, the starring roles are normally heroes and villains. Right? You don't get a starring role being a supportive cast member, you know? So for within boxing, yeah, you'll get some credit being a coach, but you won't be the star, right? Yes, you can win a bunch of fights. But if you have no personality, if you don't have a storyline, if you don't have a type of personality, that attracts other people, then you just look like an average fighter, regardless of how good you are. Right? So I think when it comes to branding, depending on your industry, story is crucial. And how you play a part of that story is very, very important because it shows what you can and can't do and why people look at you, or maybe don't look at you, or look at you just to see you go away. Right? But regardless, they're looking at you. Some people are cool with that. Like regardless of what you say to me, press, all press is good press. Like there's no such thing as bad press because you're talking about me? Right? I, you cannot be talking about me and that's when I'm a bit worried. But you're talking about me. So I'm doing something right. There's I got your attention somehow, some way. And some people are cool with that. Now, other people are very worried about, you know, "Oh my God, what do people think about me? I don't want that that that kind of personality on me. I don't want that kind of look on me." So I think it really depends on who you are. What is your goals? Definitely What is your goals? And if that kind of route is going to help you get there and can you make a shift if you want to. Some people don't want to. Like Floyd never shifted. You know? He was always known as the flashy guy he was always known as the as the really like flamboyant, not in that kind of way, but flamboyant ,flashy, always doing something that, you know, you just want my man to lose. Like, "Oh my God, please be quiet. Please shut up. I can't, I can't with you. Like I just somebody beat him so he can humble himself." Right? But that also goes with a piece of confidence. Because you're looking at it like man, like, "How can you be so full of yourself?" And when you have a undefeated record, what can you tell my man? Like and to be honest, we look at people like a De la Hoya, like a Pacquiao, you know, um, you know, Victor Ortiz, all those people that he's beat that..who didn't have a loss on their record, who were super humble, but then they lost. So you almost think of it and and maybe just in a sports standpoint, I'm not gonna necessarily say in general, but you almost think to a point like if you're not full of yourself, are you almost setting yourself up for that loss because you're so humble? Like, hmm, you know, I just, I just appreciate everything and you know, I take all my wins very serious and that is, this is for the people. He's like, "Yo, I'm good. No one could beat me. I dare you to try. Look at my work ethic." But he had so many things to back it up. So, to go back to your question, it does play a role, I think it can work but it... you have to be careful with understanding the industry that you're in. Fair. 

Mostafa Ghonim  25:22  
 I love that. 

Nicky Saunders  25:23  
Um, but while I brought up De la Hoya, and kind of just how differently, Floyd has really created a path for boxing, he did this...he brought reality TV, to boxing. He brought all of that there, right? Which was amazing and different. And like I said, how he, how he promoted himself is completely different than anybody else. So let's listen and see what I mean by that.

Narrator  26:00  
In 2007, leading up to his Korea defining fight with Oscar De La Hoya, Money Mayweather was given a national platform on a revolutionary 24 hour reality series that changed the way Pay Per View fights were promoted. 

Floyd Mayweather  26:14  
As far as all access, we're showing less boxing because we want to show more lifestyle, because, you know, that's what the people want to see. People are intrigued because people have have already seen Floyd Mayweather hit the bag 1,000 times, they've seen me hit the pads 1000 times. I'm happy with when I came over to another company, they were able to let me come up with my own ideas, and say, "You know what? For you coming up with your creative ideas, and you coming up with, you know, different ideas to build the sport and make the sport grow, you can be an executive producer." To where as you know, when I come up with other shows and other places, you know, I'm just, you know, I don't have no ownership. So whatever I get involved with no matter what it is, I have to you know, I have to have some ownership.

Nicky Saunders  26:57  
You know I love the ownership thing. But Moose, talk to the people about the stats, as far as how much did that De la Hoya fight really make? And kind of just your take on on that particular clip.

Mostafa Ghonim  27:18  
For sure, yeah. So, from a numbers standpoint, the dela Jolla fight was, at the time, at least, the highest grossing fight of all time, right? They made, they got 2.4 million pay per view, buys, and generated $19 million just from pay per view, and then $165 million in total revenue. So now at the time...absolutely worthy of it worthy of it, because these were numbers that, you know, again, we're just not heard of at the time. And the breakdown, of course, De la Hoya was the favorite at the time so he had was paid $52 million. And then Floyd was paid $25 million. Now, of course, they were under the same promotion company, right? And there's a unique story that came that came about because of that, that that really set him apart and led him down this full fledged ownership mentality. Yeah. But that was definitely one of the things that revealed to him that "Wait a minute, if I'm going to allow someone else to control my destiny...", and I want you to kind of introduce the story of the move that he made, because it was actually I believe it was right after the De la Hoya fight that he did this. And the numbers were so lopsided, that it was just like, this is a no brainer, right? I actually want you to talk to that first and then we'll kind of continue down that path.

Nicky Saunders  28:39  
So the setup was Floyd and De la Hoya was actually on the same promotion company, top rank, right? However, Floyd wasn't getting the looks that he wants, because they De la Hoya was The Golden Boy. Clearly The Golden Boy. He was the hero of the company. He was getting the best fights as often or as least, that he wanted to fight, getting all the promotion, money, everything like that. Right? So finally, he got off the off top rank, right? And he created his own promotion, which was Mayweather Promotions. Right? So everything that was coming to him based off venue, based off concession stands, pay per view, merch, all that great stuff was finally going to him how he positioned himself. He was really big on ownership, right? And how he creates his promotions. So when you look at back then it was because he was on HBO, it was 24/7, right? That was the very first one. And they did that with De la Hoya. The first one was all about the training camps, boxing, the backstory, all that great stuff leading up to it. And it was the first of its kind. However, something happened to the point where he wasn't getting the creative control that he wanted to. So later on, they shifted to Showtime. Do you have those numbers? I wasn't really sure if you had those numbers. The Showtime one? 

Mostafa Ghonim  30:28  
Yeah, yeah, yeah. But, and just let me add this part in here, because this part was critical that put him in position to negotiate that deal with Showtime. It's, him buying out his contract, right from his current from his current promoter. So he paid 750 grand to his current promoter, which at the time was managing both him and De la Hoya, and he breaks free. Now he's independent, and he does something that really was not done before because if you think about it, and I'm sure people in musicians will, will relate to this concept, it's like you look for an agency to represent you or to a label to kind of sign you right? It's the same concept. Think of a professional athlete, if a team doesn't draft you same mentality. He says, "No, I want to be undrafted. I want to be unsigned. Basically, I want to be a free agent." Purchases his freedom for 750 grand, and then he goes on to strike a deal with with Showtime, it was a 10 fight deal for nearly $600 million. And guess what? They give him 50% ownership in that deal. So he's able to negotiate some serious leverage, because he took on such great risk. But that's that whole concept, you expose yourself to more risk. And if you have the talent, you really open up yourself for some tremendous reward.

Nicky Saunders  31:49  
Yeah. And and the thing we were going to Showtime, not only for the money, well that does play a big part, right? Because I think he was, he was with HBO for about 15 years. Right? So to move to Showtime was an...and crazy thing is after he moved to Showtime, almost like HBO boxing died, to be honest with you. And I think Floyd knew that. But when he did that, he still brought that idea of we need to show kind of reality of what happens within the camps. But he showed more of the lifestyle, he really brought more of the cars, the mansions, the girls, everything like that, the pure benefits of being the best boxer in the world, because this is what helped him get to the level that he was, as far as the attention wise, not necessarily skill wise. So let me get the creative control, which is the only way I can do this by changing networks and going to Showtime, right? And show it the way I want to and get a good cut of that, you know? When you're an innovator like that, you have those rights to do that. When you're innovator, like you can demand what you want, because there was nothing else out there like that. And I think that's why it's super important to really figure out your own lane. Regardless if you're in an industry or, or niche or whatever, that is already having people in there that are winning, right? What can you do to separate yourself that can demand that that money? We went over that before with I think, what was it Pharell? Right? And we literally said the famous quote "riches are in the niches", right? If you create something, nothing, nobody has done. There's unlimited value to that. They can't put a price tag on you, you put a price tag on on what you offer. And that's exactly what he's done with his whole boxing career. No one's ever promoted the way he does no one ever done a reality TV show. People done it after him. But no one's done it the way he does. No one has created the the attention that he has, right? So you look at that, and you look at what maybe you are building, what are you creating that no one else has right? That then now has unlimited money power. And are you utilizing that to its full potential? Because sometimes we undervalue ourselves. Right? Sometimes we're like Yo, that this that and the third. And you're like wait, no. What are you talking about? Right? And sometimes you need friends to check you on that shout out to Moose, because he did that to me yesterday. Um, but but that's the thing when you have that, that personality, that product, that service that no one else can match. Right? That that comes with a price tag that you put not them.

Mostafa Ghonim  35:28  
Yeah, yeah, absolutely. I was gonna say as long as you have the demand, you're able to use that as leverage because he's in demand enough where Showtime would be lucky to have him. The crazy thing is that some of their executives went on record saying that we are happy to give him that amount. Because they were they were in question like, are you sure you're going to give an athlete 50% of their contract? And they said, you know, they still saw the value. So think about it, you have to be and create such high demand that somebody is willingly able to give you the 50%. And on top of it they're saying, okay, we'll give you the creative freedom as well. So I think that was one of the things that from a reality situation, why isn't Floyd looked at as crazy when he went to negotiate that deal? He had the demand to leverage.

Nicky Saunders  36:16  
Right, right. Um, so so let's get into the business side real quick. Let's get into the business side real quick, just because, like we mentioned earlier, he's not only made smart moves inside the ring, but he made smart moves outside the ring, which is very important. When it comes to careers like sports, you know, that has a time period. Right? I'm not going to say a short or long time, I'm just saying it has a time period, it will end. Right? You cannot play ball or box or for the longest time. I think maybe golf is the longest career you can have. But... I don't know if a 90 year old is still golfing, like he did before. I'm just saying, you know, I haven't seen one yet. You know? So this is what he he talks about when he talks about his investments.

Floyd Mayweather  37:19  
I'm still...my money is still making money. And as far as in real estate, I made smart investments. You know, I can think I got somewhere over 1.2 billion in real estate as of right now, but just smart investments. Like I said, I'm just truly blessed and I'm thankful for all the people that went out and bought pay per view all those years. 

Interviewer  37:37  
What about the TMT gear?  

Floyd Mayweather  37:40  
I think right now with you know, with the with The Money Team and the movement, we're making 10 - 20 million dollars a year and that's just all online. 

Nicky Saunders  37:52  
Mmhmm. Mm hmm.

Mostafa Ghonim  38:01  
I liked that part online.

Nicky Saunders  38:02  
Listen, listen. First off I am a proud...

Mostafa Ghonim  38:14  

Nicky Saunders  38:14  
Yes! We're here. Hello. Hello. Um, I will say that I have several hats and shirts from TMT just because...

Mostafa Ghonim  38:32  
You contributed to that 10 mill is what you're saying. Cool.

Nicky Saunders  38:33  
 I definitely did. You know who had a lot of my money? A lot of my money... not only now Marathon, but TMT and G Unit. G unit had... yes! G Unit had all my money! G Unit had sneakers, hats, shirts, underwear, everything G Unit had. Yes. I'm being honest. I'm being honest. I bought them. I got everything G Unit. I promise you I did. Floyd, I bought majority of it. Now there was this fire tracksuit that I wanted but my man, he made that much money because he charges. Like a, like premium charging for these shirts and these hats that don't cost that much.

Mostafa Ghonim  39:26  
Was the quality good though. Like was it still good quality? It was like the two time wear type of...

Nicky Saunders  39:31  
It's ok. No, no, it's okay. So I don't know if it's like... but it's cool. Like it's still lasting. So I bought this for a long, long time ago and the hats are still good. I think the shirt is a little because it was like the best ever, whatever. And it started to rip off but that's not the point. Right? So looking at taking his money and making those smart investments. I think one of them he like bought...he has like a few skyscrapers and everything like that. He didn't, I think he invested almost as much as he spent. You know? I think that's, that's a fair statement to say, which is a lot. Okay, which is a lot, some people will buy more than they invest, or invest and wait to, like they're 80 something to enjoy it. Right? So, I think Floyd does, honestly a healthy balance of investing and spending. Like, I have one life to live, but I do have kids, you know? So I think that that's very smart. But one thing that I do like about Floyd, is that not only does he make investments within himself and his family, he makes investments within his team. Right? Um, and I think that plays a good part when it comes to leadership, you know? Understanding, especially in the kind of role that he's in, where it's like, you know, your career isn't forever. And you know, you have certain people who make your career work. But when you hang up the gloves, then what? And he took that and was like, You know what, let's, each one of you have a business. Right? Let's each one of you have a business. I think that's, for me, I think that's more than just giving you the opportunity and the time. I think, when you give people the resources and walk them through it, right, with your network with everything, I think that's a whole different style of leadership that is very rare and doesn't get acknowledged, right? I don't think he gets enough props, or any kind of props for that. Because he could have left his his, his team high and dry when he was done. You know?

Mostafa Ghonim  42:10  
For sure. 

Nicky Saunders  42:11  
He was like, "Yo, I'm out. Like, y'all gotta figure this out. I gave y'all time. Y'all knew this day was coming. Y'all know, I'm done. I've announced it. Like, if you haven't found anything, I don't know what to tell you." Right? And he didn't do that with them. He was like, we we're all going to be set up. Um, what do you think about that approach Moose? I know, you've probably have had seen and dealt with different leadership situations, you obviously play a leadership role, like, what is your take on on that kind of concept?

Mostafa Ghonim  42:48  
Yeah, I think it's brilliant, especially for those who, you know, don't come from money and acquire a great deal of wealth. And with a giving heart, you tend to take on a lot of people's problems, and you want to obviously help them financially. But you need to take into consideration that the money is not going to continue to come in at least not that in that amount if you're not continuing to diversify, or at least figuring out methods to teach them to generate their own income. They're just relying and you're giving. As a matter of fact, that's really the worst thing that you can do for them, because you're not teaching them any good habits, like you're not transferring the knowledge or the education or the wealth that you're acquiring, for them to maintain after you're gone or after you're done, you know, with your career. So I think the brilliant thing that he does is that he begins to train them. And I think, also the fact that I don't know how much this is talked about, but his business partner, Leo, he is a graduate from Harvard Business School. Right? So like, he's getting some high level counsel. It's not just, you know, a group of minority owners trying to be flashy and ball out. There is some real strategic planning that's happening behind the moves because they know how to leverage that. You know, when you talk about the business side, we compared him to LeBron James, in the sense that, yes, very big names in their sport. But one of the things that Floyd did was he hired and shared revenues with the with the companies that run the entire fight. So when he partners with someone like MGM, he's now able to get a percentage of guess what that concession right like like food, and beverages sold in the concession stands down to the concessions, he's profiting on everything that happens under his roof or that he's involved in. Where LeBron maybe he gets some bonuses for jersey sold, I'm sure but not I don't know if he's getting paid on concession sales, right? So that wittiness nice again, to really look at every single opportunity and leave no stone unturned to figure out where can I leverage where Can I have a say in what happens if I have this much control and demand and slowly but surely started to turn over. Like there was really nothing like what he was doing. And some some some analysts say it's it's rare that it will be recreated because the sport you know, there's been talks about boxing dying out, and of course MMA on such a high demand right now, there are some doubts that it would be ever recreated. But I think what he did was brilliant, and of course, beginning to share that knowledge with his team and his people. That was a great move on his part.

Nicky Saunders  45:39  
Floyd is rich.

Mostafa Ghonim  45:45  
That's what's up.

Nicky Saunders  45:46  
I don't, I don't think we really need to break that down any more. He's rich. He made, he made a lot of money, doing what we continue to hear, like real estate, opening up different businesses, online businesses. I mean, if all these greats continue to do it, why haven't you? But I do have a question. Okay, I do have a question. Now, a lot of people, and I'm gonna get a little into boxing, right, just a tad bit. So do you think that the way he the people that he fought was that a disservice for the craft to the sport? Or was it strictly business, and the craft doesn't even matter because of the result that happened? Which is a flawless record and millions and highest paying athlete for several years. And his children's children's children's thought of a child's dog is perfectly for the coming years. Like, there's been so many controversies about how he got to that, you know, to that record, and I just wanted to your take on does, does that do a disservice? Or at some point, you have to think business wise?

Mostafa Ghonim  47:31  
Yeah, no, I think it's only fair man, no one's going to look after your best interests. And we've seen owners from other sports, right, the owner of the Clippers, who was disproportionately you know, favoring certain, you know... and you get the idea, I don't need to explain what happened. But you know, that ownership is not in the best interest of the athlete. They're in the best interest of themselves. So I think it's only right that if you're going to put your body on the line, you're going to jeopardize your health in the future and you're, you're facing a great deal of risk where, at some point, the owner once he generates a great sum of capital, he's really not exposing his health, for the most part. He's just putting his capital out there to run the business. And once he's accepted into that society, for the most part, again, they're able to really roll and stay afloat. So I don't think that Floyd did wrong because his work ethic never wavered. So although he was going out, and partying and shopping, and he was showing the lifestyle, on some of these shows, guess what? He was still at the gym, doing the two a days in the three days and showing his work ethic and all of that. So had his work ethic wavered, had he come into a fight and missed the weight, or didn't make the cut, or out of shape, or we saw his performance kind of dwindle, I would have said, Yeah, you disrespected the sport. That was strictly a money move. And as someone who appreciates mastery of a craft, I would have been upset. But honestly, there is nothing you can critique. I mean, the man went out 50 and 0. So what can you say about that? You know, so I think it's just someone who leveraged what the sport provided and used some of his other talents, or his resources, maybe his team or those in his corner, to say, you know what, I'm going to really expose it and make it the, you know, just monopolize, go go as much as I can. And now moving forward, he's able to open up franchise gym and run another business because it's within the boxing realm. So, excuse me, it all makes sense.

Nicky Saunders  49:36  
Yeah, um, but what do you think about... was he... as far as the Pacquiao and the Floyd, like, clearly understanding that you did not pick my man at his prime?

Mostafa Ghonim  49:55  
Oh, yeah. Yeah.

Nicky Saunders  49:56  
You know, when that was first talked about, how he prolong some of these fights. Right? to, to maybe benefit him. Right? What do...that's what I'm... like, what do you think about those kinds of movements?

Mostafa Ghonim  50:14  
Well, I mean, I can understand some of the real passionate boxing fans who want to see a great fight, right? I'm looking at it more from a business mind. And I'm just thinking that if I'm 42 and 0 or 43 and 0 when when the Pacquiao fight was being discussed, yeah, I have a lot more to lose than Pacquiao who has already lost two or three fights, right? Like he, he has everything to gain if he beats me, but I have everything to lose if I lose to him. So it's like no, it's a such a lopsided thing that I need to really take into consideration. So I think at that point, he was really looking at the fight as an investment right as a part of his investment portfolio and saying, like, is this a good move for me to enter this or make this investment at the moment? It's like, Oh, nope, not right now. So I'm not mad at him. Honestly. And again, looking at it from a business side I can understand the passionate boxing fanatic who say, Man now we want to see the best, you know, go head to head during their prime because it entertains us. You know, he's looking at it from a different perspective.

Nicky Saunders  51:16  
Okay, I'm with that. I'm with that. Look, but we you know what time it is. We got to figure out what my man Floyd "Money" Mayweather is. Let's put these characters up? Ah, I don't remember who goes first, second, third anymore.

Mostafa Ghonim  51:37  
Yeah, I'll go first this time. I'll go first this time.

Nicky Saunders  51:41  
Oh, oh, ok, ok hold on.  Wait. Wait. Wait.

Mostafa Ghonim  51:42  
Lead it off a little bit.

Nicky Saunders  51:48  
What do you got first?

Mostafa Ghonim  51:50  
He is not a grounds crew. I love your reactions every time.

Nicky Saunders  52:02  
You don't think he's supportive? You don't think, you know, he's behind the scenes? Ok never mind. All right. So, um, um, be quick with this because, and this is a no brainer is honestly a no brainer. As far as the top two. Now when we get down to what's number one that's the that's the debate. But, uh, no, no. Sorry, sorry, air traffic controllers. Sorry.

Mostafa Ghonim  52:40  
All right, maybe maybe maybe strategic during his fights, but I wouldn't say that's what he leveraged to amass what he has. So yeah, no, I'm with you on that.

Nicky Saunders  52:48  
No. So, we say, pilot and flight attendant. Now, the question is, what do we think he is? And please comment on your input and feedback about this. However, Moose, let's hear your take. And I'm going to say mine.

Mostafa Ghonim  53:17  
Okay, well, I believe he is not or is higher of pilot than he is flight attendant. That's what I'm...yeah. Let me give you my, my jurisdiction or my verdict for it. 

Nicky Saunders  53:45  
Go ahead. 

Mostafa Ghonim  53:46  
Uh, you know what, it goes back to that very first clip for me, okay, where he's talking about work ethic, that that going through it doing whatever it takes, right to get to the boxing gym and put himself in the position to be the best that he can be. And I think because that was his earliest memory, at every stage of his development, or every stage of his career, that was still the primary force that was powering, you know, his moves and his alternatives when he saw how the flashiness will impact his bottom line, when he saw how going from "Pretty Boy" Floyd to "Money" Mayweather was going to impact his overall bottom line, he was able or willing to put himself more out there as the villain or expose some of the lifestyle to bring it together. So I'm gonna stick with it and I believe that he was a predominantly a pilot, but definitely that flight attendant was super up there. He felt that that comfortable, you know, to make it click like that. What you think?

Nicky Saunders  54:48  
Ah, so I semi agree. I semi agree. Um, but I think naturally, I think he's a flight attendant. And I think, to get to where he is, he had to be a pilot. Absolutely. But as he's in his very comfortable state of just doing whatever he wants to do, going to all these lavish places having this lavish lifestyle, all that great stuff, being flashy as he is still to this day with no fighting, okay? I think, between fashion between his character and like his just his personality, I believe his flight attendant hits a little bit more, I think to get the job done. I think it's either even, or maybe just a little bit more of flight attendant. Um, just because he, he has to make the decisions. He's big on clearly economics and trying to figure out how to get the bag and everything, but my man has way too much fun. Even from a kid when we looked at the interviews, like he was always dancing, he was always the clown. He was always the life of the party and always love fashion and things like that. He was always a flashy kid, to now, he's still the flashy guy. I think just slightly, not too much dramatically. I would almost say three to five points.

Mostafa Ghonim  56:35  
Wow. Like neck to neck.

Nicky Saunders  56:36  
Yes. Yes. If it's not even already, because I mean, I think you know how to do a switch when it needs to. Right? Um, if it is not, even if it's not neck to neck, I think it is a three to five point difference. As far as he has a little bit more flight attendant because I think at some point, he would be easy on the flashiness. I think he would be easy from being so upfront. But he's not.

Mostafa Ghonim  57:09  
Yeah, yeah. And you know what, you know what example I thought back to watching like some of the 24/7s and some of those different episodes? Is that even in the gym while he was training, he would have a bunch of people in there. Like he was like...it was crazy!

Nicky Saunders  57:22  
He needs to. Affirmations all day. 

Mostafa Ghonim  57:23  
His family, his baby mom, his children, everyone just running around and that's when  he was like, at his best. So it's like, you know what, that kind of does make sense, though. I can see that for real.

Nicky Saunders  57:33  
Did I just... did I make the DISC Doctor almost change his, change his answer?

Mostafa Ghonim  57:44  
That one example. I was like, yo I gotta give that one though.

Nicky Saunders  57:46  
I'm getting better. I'm getting better. People I'm getting better. I'm just like, you know, this. When it comes to this topic, he can't beat me in any other, well, not any other, there's some several ones that I feel very strong about that he cannot. But this one, I be going with caution. I gotta get legit facts to go against my man. And normally I don't really debate like, yep, you right. You right. Nope. Can't even say anything. Nope, you got that. I forgot what...there was one time where I said something his face changed. He's like, actually, No, I don't. I don't think that's really right. I was like, nope. We're back at square one. Credibility shot.

Mostafa Ghonim  58:32  
That's hilarious.

Nicky Saunders  58:33  
It's true! It's true! But um, man, great episode. Great episode. Um, Moose, final words.

Mostafa Ghonim  58:43  
Yeah, I think going on, go in and expose yourself to risk if you if you have the gift, the values and the environment, right. Like if you've identified your gift, and you know what it is, you're motivated to use it in a way that your culture or your environment needs it. You should feel very comfortable exposing yourself to maximum risk and betting on yourself. Now I'm not saying go out there and spend a million dollars on a pair of shoes. I'm not saying that type of risk. I'm talking about really saying I'm going to bet on myself. I'm going to buy you know for ownership to be able to promote myself, I'm going to negotiate my deal. I'm going to look for ways to capitalize and expose myself to risk because with those three things in alignment, your demand is only a matter of time before it comes and pops through and that is ultimately the formula for Floyd success.