Episode 6 - The Kardashians Breakdown

Nicky Saunders: 0:00

What's poppin'? What's poppin'? What's poppin? Welcome Nicky and Moose! I'm, Nicky! That's Moose! 'Sup Moose?

Mostafa Ghonim: 0:07

What up y'all?

Nicky Saunders: 0:08

And today we are talking about kind of, I don't know how to explain this. So some people like them, some people love them, some people can't stand them, whatever it is. They have been making noise for multiple, multiple years. And so we're not just going to talk about one, we're pretty much going to be talking about the whole family. Yes, we are talking about the Kardashians. Moose how we feeling about the Kardashians.

Mostafa Ghonim: 0:39

Interesting, interesting, interesting hookup, you know? I'm, I'm trying not to be one-sided with it and not be a bandwagon fan either. You know, like I can, I can respect and appreciate greatness. But I think for the sake of the episode, it's good to take a very just a neutral side of it and detach or pull, pull the lesson share with the people and and keep it rolling.

Nicky Saunders: 1:03

So let's get right into this intro.

Jaymie Jordan: 1:07

Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah, I'm talking about Nicky and Moose, bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, but more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders: 1:37

So it would be crazy not to bring up this topic of um...we have a new president! Shout out to...I'm gonna say shout out like I know my man. Shout the Biden ya mean.

Mostafa Ghonim: 1:55

Aye Biden, appreciate you bro! Thanks, man.

Nicky Saunders: 1:57

Shout out to Biden, ya mean?

Mostafa Ghonim: 1:58

Kam! Aye Kam! Thanks Kam! We'll see you at lunch tomorrow. Lunch vibes.

Nicky Saunders: 2:08

I've been doing that. I don't know why I be doing that. But um, the only thing I'm gonna say about it is that Yo, this took forever. Like, I don't, I don't really pay attention to elections, I will admit that. I really don't pay attention to elections. Because when I wake up, I know the results. Right? And so this one, I was actually on CNN like 'til 2. Like, yo, what's happening? And it's bad that I don't really understand the difference between like the votes and the electorial thing like, I just don't understand it. But regardless of how you feel we have a new president.

Mostafa Ghonim: 2:52

We have a new president y'all!

Nicky Saunders: 2:55

It's weird. It's weird. It's weird. That's all I want to say. Like, it's weird. It's like, it's weird.

Mostafa Ghonim: 3:05

It just felt I mean, it just felt different. I, you know, I personally can't vote. It's not that I don't want to vote. I can't vote. I've just accepted it. That's been the reality. It is what it is. But I think it just it was different...

Nicky Saunders: 3:19

He doesn't have a felon people. He does not have a felon, I just want to put that out there. Because people are gonna be like, trying to figure it out and put the business out there. But I don't want to make he is not a felon, okay, of any sort. I don't even think my man's ever even talked to a police officer in a negative way. So, um, I just want to put that out there.

Mostafa Ghonim: 3:41

It's crazy. That's how much you know, I'm removed from the process that I didn't even know that that's one of the reasons why somebody couldn't vote. Like if you had a...I didn't know that. Thanks. Thanks. Thanks for clarifying that. But, uh, yeah, I just think it's just, it's just different to your point, though, with the with the, you know, typically, you know, at midnight around 1am, okay, new president or if if he gets reelected, we get to know what's up. But yeah, this one felt different with the pandemic and you don't know, like you. We just didn't know like, it was okay. Wednesday, Thursday, Friday, and then I woke up today like they're not gonna announce it in the morning. Let's just wait till the nighttime and then of course, around noon it's like, wow, here it goes.

Nicky Saunders: 4:26

But I will say the internet is undefeated. These are these memes and everything that is out there. I even had to jump in. With one of the rappers dancing, I was like, This is what Tick Tock is doing once they found out that Biden won. Like, of course, I'm staying within brand and everything but the rest of the internet isn't and it's hilarious. It's just regardless of how you feel about it, it's still funny to look at. I'm just always gonna look at the humor of things.

Mostafa Ghonim: 5:00

The T.I. joint had me rolling. That was hilarious!

Nicky Saunders: 5:02

Oh my goodness. Oh my goodness. I'm gonna try to I gotta remember, I'm gonna try to put it in the in the scene right now, just in case you didn't see that one. That was hilarious. That was the best. I don't think I could hear that song the same way. For those who know, you know, like I said, I'm gonna, I'm gonna try to put it up here, aww man. You should have told me I would have had it on the ready. I would have had it on the ready. But but let's get into the review of the week. This one...what? Aww! Okay, hold on, hold on. Let me put it over here with Moose. So this one comes from OlaJ1. I probably butchered that, like I butcher everything else. But that's fine, right? Yeah, yeah. Yeah. But this one says, Nicky N Moose... Nicky N? Okay, well, you spelled that wrong. But we're gonna say Nicky and Moose energy and knowledge are directly real and onpoint and straight to it and can't forget hilarious. Shout out to you for the review. Right? Shout out to you and everybody who leaves a review. We read them all. I promise you, you could find it on nickyandmoose.com where you can read all the reviews, as well as leave a review yourself. So do that for us. Please, please, please. And we thank you. Moose. What is? Here's one random question, random question, right? What is one thing that you're ready to like come back to normal? Now that we're done hearing about the election for almost nine years? I feel like it's been forever. What is one thing that you're looking forward to that is going to be back to normal? Not necessarily because of the person just because we're not talking about the election anymore?

Mostafa Ghonim: 7:04

Oh, sure. I would say...man this is such a tough time because of you know, people reporting that the cases are spiking again, so I would like to say business travel. But at the same time with somebody spikes it's like, I don't know how real that is. So yeah. But I am going to at least predict that the way the approach has been with Biden and Kam. We'll see you guys at brunch tomorrow at noon.

Nicky Saunders: 7:36

Yeah, yeah, yeah, we got you. We got you. One day, one day, it'll be on the on the podcast, you know? You'll break down this whole election thing ya mean?

Mostafa Ghonim: 7:46

Right. I would say that there's probably there's definitely more of a kind of like a unity approach that they're taking to like, let's make sure we bring the people together that regardless of who you voted for, what side of the fence you stand on, let's make sure we come together as one. So I think prayerfully at least that I would hope that there is less, you know, kind of hatred or just racism in general. That that that that kind of cuts back and we can get back to Okay, yeah, we're not seeing no craziness on a day to day basis. Where it felt like hate was becoming the norm. So yeah, I'm gonna go with that and just kind of speak it into existence that prayerfully we can see you know, people united and just rockin peacefully moving forward.

Nicky Saunders: 8:27

You're always so politically correct. I love him.

Mostafa Ghonim: 8:33

Presidential. What about you? Tell us about you. What you looking into?

Nicky Saunders: 8:38

Um, I really this going to be sad to say I'm looking forward to hearing about Coronavirus again, because can we stop acting like, this isn't happening? This is still real situation. And can we try to figure out how to like slow it down? It just keeps increasing? I just want to know about that. I know people are sick of it and want to get on with their life. But can we just kind of kill the situation? Make it better? And then I can go back to traveling. That's all you know? That's all I care about. I just want to I want to I was gonna take the team out to travel again and then I saw those numbers. And I've just been very quiet to them. I just been like... (Nicky whistles)

Mostafa Ghonim: 9:23

Yeah, yeah, no them things is no joke like today even just watching everyone celebrating. I'm like, yo, I feel you but...

Nicky Saunders: 9:30

Oh, yeah, you got a whole you got a whole couple of thousand new COVID situation. I'm not I'm not fooling with them. I'm not. Same reasons why I looked at the protesting crazy just for the standpoint of we just literally the week before we were at a whole COVID lockdown. And now everybody out here...it's crazy. Like, we never gonna get better. Every other country shuts it all the way down. We're out here like, what's up what's poppin? I can't do it. I don't understand it anyways. Alright, let's get into these Kardashians, right? Um, okay, so I'm going to admit, I am not, let's say, the biggest fan of the Kardashians, okay? All right. Not. However, however, um, some of these people that we go over, I can't say I've been 100% of a fan. Even before we started the podcast, shout out to everybody who who's been watching on the Facebook Live situation. But there is always something that we can learn from these people. And that's always the point of this podcast, where it's really just pointing out, look, they're successful. regardless how you feel about the person, they are successful. And we can learn something from a business standpoint and a branding standpoint, that we can grab something from each of these people, and figure out how to run our business and brands, right? So we can't sit here and lie that they ain't making money. We can't sit here and lie saying that they haven't been making waves when it comes to any social media platform. For them it started with Twitter, and now it's on Instagram, based off what they are categorized as right? So it was only right to go over it. And it was only right... and me and Moose talked about it, and we were like, yo, do we go over one? Do we go over all? Do we? And I was ...I think it was fair to say that we're just gonna go over...because each of them more some than the others, right, have done something with their brand and their business that it's it's created this Kardashian Empire. And so Moose I would say real quick before we get into this first clip is like what are your thoughts on the Kardashians?

Mostafa Ghonim: 12:14

Yeah, yeah, I mean, again, I think this is this is one of those episodes where, for us and and I like that you started this way because honestly, this is the approach we take into every episode. We're not particularly invested or super interested in the individual's life per se, where we're trying to, you know, almost do like a biography on their life. I mean, of course, we want to show respect where it needs to be paid and given. But for us, it's about man, what are some of the things that we can strip away in terms of the DNA or the blueprint that we can take away and, and just see that we can apply at different levels of the game or share with the people to do the same? But also, I think one of the more fascinating things for me is it's been to, it's seeing the similarities. There are so many things that are repeated in multiple industries with multiple people that is like, man, they did the same exact thing, they're all pursuing the same thing. So it kind of shows that you don't have to be a unicorn are absolutely unique. There are some fundamental, fundamental things that we all need to master. So I really enjoyed that part of it always, but overall with the Kardashians, it's that same concept. It's like, man, you know, of course, we're all going to have an opinion about what they did to get where they are, or how they, you know, and again, if you if you walk into it with the mentality of man, what can I learn from this episode? And of course, we're going to challenge you all to...or at least we're taking the ownership and responsibility of giving you a perspective that will challenge you in terms of how you see them, but ultimately, just so that you can walk away with a lesson or a gem like, okay, yep, let me try that into my space and make it work. So, yeah, I would, I would say that another very kind of political answer, but yeah.

Nicky Saunders: 14:04

Politically correct. I'm with it. Let's go into this first one. Uh, the, I think the most asked question I think a lot of people have is like, yo what, what is their talent? Like? I'm confused. So this is this is this should cover it. Regardless if you agree.

Kris Jenner: 14:27

Their talent is they have impeccable style. They get what their fan base wants out of their designs, and their lines. You know, people say, Oh, they have no talent or they don't. Yeah, they're clothing designers. They're, you know, they have a whole home line. They have businesses and shoes and fragrance and that's called being, you know, a fashion designer, they have a lifestyle line of everything they sell, that does really, really well and...

Nicky Saunders: 14:56

So, let me start this one off. Um, The fact that she said that, like, the fact you have to explain that, I'm like, yo, you know what? You are right. You semi right. I can't knock you, um, because you literally took a passion or what they love to do makeup, fashion, all that great stuff and you turned it into a brand. Absolutely. Right? That's what majority of influencers do at this moment anyways, right? Now the downfall is that no one knows that, because there's been so much that is put out in front street that it questions what exactly are you good for? Right? Um, and I'm not going to avoid this. I'm not. I'm not Moose. I'm not going to avoid it. Majority of people know Kim for a tape. It is what it is. Right? So, now how they flipped it, I think is genius. Right? How they bounced back and they've, you know, have so much other things to talk about besides that tape. Um, we have to, we have to acknowledge that that's a that's a branding that's a PR situation. That's just trumping it with years and years worth of content, right. But at the same time, is it isn't needed to put so much out there that your craft and what you are expert at has to be questioned? Like, that's my only problem with the Kardashians. Not saying they're not talented, not saying that they aren't business minded and everything like that, but at the same time, like are they to the point where the what they put out so much the controversy, the relationships, the back and forths you know? That takes more precedence than who they really are. And is that can we can we say that about majority of reality TV shows, and personalities? Can we? Because when I think of what ya ma call it...Jersey Shore. Yes. Hold on. Yes, people. I was a Jersey Shore fan. Yes. Yes, I was. I used to watch it all the time. I promise you. However, um, I always ask like, yo, if you are a reality TV show, like what else can you do? Like, what else do we know you for? Right? And the only one out of that crew was a Pauly? He was DJ. That was the only thing I knew about it. Right? Everybody else, I don't know what they do. When you look at any other reality TV show, what do they do? If you're if you've been doing it for so many seasons, we know you for that particular thing. It's almost like actors, right? If you're in a same role over and over again, like we only associate you with that. We don't necessarily associate you with anything else. You can be an amazing actor. You do comedies, all that great stuff, but we only want to see you in that light. So...

Mostafa Ghonim: 18:38

I think that a guy from from Dos Equis. Sorry, uper, super sidebar. But you kno the Dos Equis guy? The older g y?

Nicky Saunders: 18:50

Yes, yes.

Mostafa Ghonim: 18:52

I think I think that commercial literally messed up his career though. They said he couldn't get casted for anything else.

Nicky Saunders: 18:58

That's...but see but that's the thing like, now granted with with them, clearly they've taken matters in their own hands. And they said, You know what? People look at us for fashion and beauty. We are attractive females with a brother. Um, shout out to Rob. Not like he knows me. But, uh,

Mostafa Ghonim: 19:25

See you at brunch tomorrow with Joe and

Nicky Saunders: 19:28

Right, right, right, right, right. But a bunch Kam. of attractive females. Of course. Females are going to look up to them being like, yo, how did you get your hair like this? What are you wearing? What is your makeup? Where'd you get this? Where'd you get that? And, you know, the mom of course is like, yo, we can make this into a business. We can make people want us to post stuff. Cool. We make that into a business. Yo, they want to know us what we're wearing. Let's create our own stuff. Or let's partner with somebody, boom, let's do that. Right? Um, and we'll get that into the next scene in a bit. But really seeing what the people wanted based off, you know, the show in everything. I think that was a very smart move. Right? But I, it, it bothers me, at least for me, I wouldn't want anybody to question what I do, because of how transparent I am. Right? And I always say, within a branding standpoint, you have to decide, yo, are you that reality TV show kind of vibe? Or do you have boundaries? Right, when we're when we're creating our social media platforms? And when we're deciding to create these brands and businesses? Do we have boundaries? Or do we not? The Kardashians had no boundaries? Or very curated boundaries? Right? And so some people go that route, and have the same problem of, you know, what do you what do you do? Like, okay, I know, you do this, you're this person. You're this kind of personality. But what do you do? I don't want that. Like, I don't want that in my life. Like, and that's just me. I don't knock it because look, together, they make together their billions of dollars worth of money. Okay, cool, right? Kylie made a billion. That's up for question, right? But supposedly, the youngest one makes the most money. So they got something right, by being so transparent. But then I think you know, what I think about when I think about transparency, and like, always working in a family and everything like that, not necessarily transparency, but like always working. I think of Michael Jackson. I think of the Jackson family. I think of how that was documented, like in the movie and everything and how they were just not really happy. Like, how do you be happy with everything being put out in Front Street? Like, do you have a time to be sad when your relationships are trash? Do you have a time to mourn when things like when somebody dies? Shoot, even if a pet died? Do you have time to mourn? Like do you have like...and not just in between seasons? Like, do you really? Like do we have to show everything? It's just weird to me, like, I don't get it. But just because I don't get it doesn't necessarily make it wrong. So let me make that clear. Because I'm not saying they're right or wrong. I'm saying I wouldn't personally do it. But what they're doing is a model for other reality shows and reality show personalities, that they should look at that and be like, this is exactly it, because what they started what in like, 2007, or something?

Mostafa Ghonim: 23:10

2007 - 17 season in the game. I love it. You know, I'm gonna take a different approach here, man and just kind of talk about more so highlighting the the, the connection that they have with their people, though, or their audience, right? The people that they rock with, because while you're right, it is a full time job. And they talk about their days. And of course, again, you can take it from a neutral perspective in terms of how long or how much work they actually do. But apparently, they're they work relatively long days between shooting and actually preparing themselves for what they have to do throughout their different businesses and brands. But I think the the one thing that they've mastered, is the ability to build connection and trust with your audience. Because again, you go back to Business 101, even in building relationships. There's this concept that we always talk about for selling right to earn revenue, and really bring income and drive sales to a business we talk about people need to know, like, and trust, you. Know, like, and trust you. Right? So when you think about what they've done, famous for being famous. And I think that's kind of what they talk about, or what the label that they're given famous for being famous, but guess what people know them. And because of how transparent and open they choose to be in terms of showcasing their life and showing every little part of it, then people begin to like them because of course it is with the perfect lighting and with the best makeup and with the best designer clothing and maybe the best cars and some of your favorite stars and superstars and rappers and musicians and whomever. So you begin you can't help that likeness factor. But then ultimately, I think they've done something and I'm not someone who's watched the show, particularly all that much if probably at all outside of some highlights, they have found a way to make people connect with them and trust them enough that when they put a product on one of their pages or their sites, people are going to sell or people are going to buy. And when we talk about people are going to buy, this is not just a couple of dollars, right? Like, we know how much they make for the post. But just to kind of give you an example of what they do, right, like Kim and Kylie collaborated on a product launch, and it was for their lipstick. They sold 300,000 units in 24 hours and generated $14 million. Yeah, know, like and trust, right? Again, you can get caught up in the I don't like... but are you building something? Or are you strategic and going out there and making sure that when I'm working with my audience, I'm strategic in this know, like, and trust factor. Again, super business one on one, but that know, like and trust trust factor generated 300,000 units and $14 million in revenue. Right? So it's that kind of principle that you can look at them and begin to say, all right, yep, these are some things I can strip and apply to my life. Not to go a little bit into what you're saying about man, like, I don't know if I want to live that life. And to be honest with you, and I'm sure there's somebody out there who deep down probably wants that. Right? Like maybe at least tried it secretly like Yo, what if I could be famous for showing myself walking the streets and doing what I do? Right? I think you said something like, man, when do you mourn? Like when do you go through that emotional hurt or healing or any of those things? And I think for them, it's become one. Like both the good and the bad has become one because you have to act it like I think there have been scenes where they're fighting, and they're arguing and there's misunderstanding so for them, both of them have come one but I think if you're not, when we see that we start to see like, okay, there is a price to everything, and maybe my sanity or my like, deepest not insecurities, but my deepest secrets and just my personal issues and maybe family business. I don't want that in the street like that. Where, I think they've made peace with yo everything. It's out to the public. Like there is no behind the scenes, really, at least not not from what I see. So yeah, I think those are some things to look at. But definitely the big takeaway here is that know, like and trust factor, which they've certainly mastered.

Nicky Saunders: 27:32

I mean, like I said, there is someone...what I do like about reality shows and personalities, if it's not fake, right? And not not saying that they are fake. I'm just saying if they're not right? But there is a fact that as we see them grow, there are certain things that as we grow we're going to deal with and they're being very open with what they have to deal with it. Now granted, clearly, they have a different price status. They they're at a different tax bracket, right? So what they may be crying about is maybe not be what we cry about. Right? So like I saw a scene where I think Kim, or one of them got thrown into the ocean. And she was like, "Oh my God, my earing, my diamond earing. Oh my God, I'm gonna cry." Right? I don't know if many people have that problem. Now what we could break it down into Did you lose a piece of jewelry at one point? Yes. Right? Now did you get splashed into the ocean with million dollar kind of jewelry on? Probably not. But we could try to break it down into skeleton vibes and everything like that. I you know, that's that's the only thing like but there is an audience like I said that no matter what way you brand yourself, put yourself out there do there is an audience for everything that you do. And they have a crazy tribe of just different individuals that look up to them. And some wish they could be them. Hate it or love it they are the Kardashians. But I want to get into the youngest one. Because she's the most paid. Let's just be real. She's the most paid. So I kind of wanted to touch on like, how did she even think about the stuff that she did? Like, where did that come from?

Kris Jenner: 29:57

Pretty much. I've always been obsessed with makeup and lip liner specifically. And I feel like my fans and followers kind of knew me for over lining my lips and getting the fuller lip look. Yeah. And every time I would release, what lip liner was using it be completely sold out everywhere, and I couldn't ever get my own lip color. So I decided to take matters into my own hands and just create my own and it's become a really big passion of mine.

Nicky Saunders: 30:29

Moose start it off.

Mostafa Ghonim: 30:31

Personal use. Yeah, I mean, it just seems like, now, I do know that she started to trend with what she called the full lips. From what I've at least have heard. I don't know, like...

Nicky Saunders: 30:46

You don't know? You haven't tried it? You haven't tried it?

Mostafa Ghonim: 30:49

No no no no.

Nicky Saunders: 30:51

Let me find out.

Mostafa Ghonim: 30:53

I know that that's her swag. Right? But I think, again, it's it's we we talked about some of these endorsements where I know at some point, they started kind of cutting back like, okay, yeah, no, we're not going to advertise the the really poppin dessert and the weight loss tee at the same time. I don't know if that's that's a good move. They, they started going off of kind of like some of the personal consumption or some of the products that they're using regularly, which I think is what happened here, but also great insight on her part. And I to to see that man, just by me revealing the product that I'm using, I'm pushing traffic and sales to that particular brand or, or that business. So why not instead of and she could have said, Well, the next logical thing to do is maybe collaborate with them. No, she just started her own makeup brand called The Kylie. And what I love here is she focuses predominantly on one thing, right? And there's literally that lip liner, right? Like, that's the main product that she puts out there. And I'm sure there are various different colors and all of these other things, but it's that one thing that she started with, and it's led to much of her success in this area.

Nicky Saunders: 32:11

Yeah, I like how's she just concentrated on the lips. Right? So, um, and we've touched on this multiple times where it's just like, yo figure out what, what is real life to you. Right? So she had an insecurity about her lips. And then when she figured it out, she was like, Yo, I'm gonna, I'm gonna create a brand, just off of this particular thing, right? And what's funny is that when she said, Yo, I, you know, I used to talk about these brands, and then I couldn't even get the brands for myself. First off, why didn't you have them send you like a whole stockroom, first and foremost? That didn't make sense. Two, right? I love how the audience told her what her business was. Like, she didn't have to really kind of figure that out on our own. So maybe we will create a line of, I don't know, bow ties, or, you know, different kind of church hats or something like that. Whatever. was in her head. Yeah, yeah. That's the thing. I don't know. I don't wear it, but that's the thing. Ya mean? But um, so she didn't have to guess it. She literally went based off what she saw every single time she talked about something, you know, um, are you testing out your products or your ideas with your tribe? With your audience? Or are you just going based off what you think is going to work? She really went off stats, and data. Yo, really, every single time I said something, it would sell out. You know what? Let's... I see the opportunity. Let me take on that from now on. Let me put my name on it. And if I can get my own product, I'm getting my own money. Ya mean? So I can only like, I can only like give her mad props for that for finding that out very early. Taking an insecurity that she had, and flipping it into a very positive, very successful brand of hers, you know? And that's what people knew her for the fashion, the makeup, all that great stuff. So why go the opposite of what people know you for and want you for and what you have embraced the most about it. So I really like that. Now, granted, she made what a billion dollars. The company made a billion dollars what last year the year before that. When was that?

Mostafa Ghonim: 35:04

It was it was evaluated at 2019. She got that evaluation for a billion. But then she also sold about 30% to a venture capitalist, so and got just some hard cash.

Nicky Saunders: 35:23

Sheesh. Um, so granted, this is this is the problem where like, we don't know what's what. Like how much you honestly do make. Will we ever know honestly, with any of these celebrities how much to the dime and to the tee do we know how much they make? Right? We're going based off third party stuff. We're going also based off what they want us to know. You know? So clearly...all we know is she's successful and she's rich. Can we just state that? She is successful, and she rich. Now to the dollar and point it's still more money than me. So you are successful. boo boo. Congratulations! That's all. I'm not going to say. Yo, you lied about the billion dollars. You know what? How dare you? How dare I? This is the crazy part. Okay, here's a little rant. I apologize. Because I was watching the video that I sent you most with you know "Is she really a billionaire? Did she lie about it?" This that and the third Sir, Ma'am...If you haven't even gone near that amount of money, like why do we care? Like, does it really change our lives? Does it make me go to sleep different? Do I have a different appetite? Like do I look at the world differently? Because she may have lied about making a billion but she made about I don't know, let's say even the least 400 million. God. You're horrible. You're a liar. You unsuccessful human being. Get out of here. She's What? 20 something years old? Yeah. When they said that she was 21.

Mostafa Ghonim: 37:17

Yeah, it's crazy. But But you're right, though. You're right. Because I think even when they the whole thing was in question to "Oh, you're not worth a billion, you're worth $900 million."

Nicky Saunders: 37:27

Who cares? That's the crazy part. Get out of here. Like, congratulations. And congratulations to all the Kardashians. You make a lot of money. We are learning from you regardless. Okay? Congratulations. And not that you played yourself. Congratulations. That's it. But let's get into this next clip. Because, um, I agree with this, but then I don't. So let's get into this.

Andrew Ross Sorkin: 37:56

I just want to get famous as quickly as possible, get as many followers as possible, and I'm going to figure out a way to monetize that.

Kris Jenner: 38:03

And nobody has a plan B. That's the problem is if you really put all of your eggs in this basket, you know? I tell everybody that I speak to is really have to have something to hang your hat on and create something for yourself that sustainable, and a business that can grow. It's just not about being famous. For us we happen to be lucky enough and blessed enough to have a show. And that kind of started everything else.

Nicky Saunders: 38:34

All right. So here's my thing. So I agree. And then I like but, can you say this? Right? That's where I go with this. So...I realized that I say "shout out" a lot. I need to get paid for these shout outs. I need to learn from the Kardashians and get paid from these shout outs. Okay, but anyways, shout out to to Mal, The 9-5 Millionaire right? Um, when we had him on our Facebook Live show, right... 7pm on Tuesdays if you just wondering. Um, but he, what we know about Mal is that he created an empire before jumping on social media. Right? He had something that he could hang his hat on. Regardless of how many followers he has, how many likes and engagements right? Now, in this time, and this day and age, we start with social media first. Let's create the brand. And then let's create the business and but let's hang our hat on with numbers and being Instagram, Twitter, Facebook, YouTube, famous, right? And then we could figure out okay, now it's time to sell the merch. Now it's time to make the book. Now it's time to do the sponsored ads and everything like that, right? Where it should be the opposite. Now, that blueprint, pretty much left as we started getting with the millennials and Gen Z, right? Because they're seeing so many people getting becoming famous online, getting viral, all that great stuff that that literally if you ask a nine year old now, it's more of a Yeah, what do you want to be I want to be a YouTuber, you know? I want I want to be, I want to be Instagram famous, I want to be this right? I want to be an influencer, which is not bad, because you clearly are seeing people that are making a lot of money just being on these platforms being who they are. So like, there was an eight or nine year old on YouTube making $28 million. Of course, nine year olds are going to be like, I want to be a YouTuber. But my my major thing always is if YouTube was to crash was to stop today, what would happen? We saw that kind of when it came to Tik Tok. If they were to stop all these famous Tik Tok people, did you take them off social media? Have you put them in an email list in a text messaging joint? Have you sold them outside of the platform? And I think that's where she was coming from with it is like, yo, you have to have something else than just this virtual virtual world of fame. Like you should be famous in real life, the crazy thing is that we live in a time where social media, and real life is the same thing. And so we have to look at it like, What are you talking about, I could create everything on here. Because if I, if I have to do it in real life, that's a, that's a longer road, that's harder work, I have to know certain people and do this and the third. And so now, our generation and the generation underneath that is looking at it, like, shoot, I'm just gonna be able to post something and be able to reach people in Australia. So I agree with her to that standpoint of, yes, make sure that you have something solid, and not just put all your your, your strength and lean on your online presence, because that is something that you cannot control. Where your your business in real life is something that you can control to an extent, way more than what you can control on the internet world. Right? Now what I found it as almost like, Why are you saying this? Because you created everything off of a show. You see what I'm saying? Like you, you did everything based off a reality TV show. And then everything started to come along and you're like, "Oh, I see the power in this. This is great. I see the power in social media. This is great." Right? So it's kind of weird that she said that. And I'm not saying that she's wrong. I'm just saying it's weird. And I'm going to sit here and say that she said that based off, you know, just life lessons, you know? Because that's at any point, that show could have get gotten canceled. And then what, you know? What would have happened? So, I agree, but then I'm like, do you really have the right to say that, ma'am? Like, do you? What you think?

Mostafa Ghonim: 44:09

Yeah, I think I think, I think to the original question, you know, and I think the original question just lacks depth. Like, oh, you're saying I can just get a whole bunch of followers and then become really famous, and then just go out there and start charging people to post. It's like, it just lacks depth, right? There's no real purpose behind it. Yeah, you know, you listen to some interviews and there's at least some responses where Kim is responding to questions about what do you want to be when she grows up? And she was watching at the time, I believe it was, was it The Real World? That was the reality show at the time. And she said, I want to be like, I want to be on my own. I want to be a reality TV show. Like reality, reality TV star, whatever it is. So it's just like, call it what you want, but she kind of worked herself into what she was aspiring to be. So there was kind of a purpose behind it. So I'm, again, I understand the business model very well, it's very clear. And clearly it's proven successful for them. But I think for others more importantly, it's, it's where's where's the purpose to it? Right? Like, what are you driving? You know, like, I love one of my favorite videos from this this gentleman, Prince EA, actually. He talked about all these influencers, but what are you influencing? Right? Like, what are you influencing people to do outside of just buying product, and selling them into this facade? And, you know, the part of it, which is crazy, and I'm sure people haven't thought about it this way, but not for nothing, every one of us probably contributed into it some shape or form, right? If we have added a view, a like, a share, a comment, right? We've kind of added into that lifestyle business that they're creating. So if you really, really don't like it, don't consume it. Don't push it. Don't contribute, right? Don't don't allow it to grow. But yeah, I would say more importantly, though, it's like if you are gonna follow that mindframe just add some purpose to it.

Nicky Saunders: 46:26

Yeah, yeah. Oh, and clearly, we we didn't do the normal setup. I wanted to apologize for that because probably are day one people are like, "What happened to the flight assessment? What are we doing?" Okay, yeah. 40 minutes into this now I'm explaining it. Yeah. Okay. Bear with me, whatever. So since we're, since we're talking about multiple people, we didn't want to like necessarily bring up the flight assessment and try to break them down. Because we're not giving you enough context on each one, like we could probably like, guesstimate. But we like to go based off facts a little bit more. And we wanted to give more context on their moves than necessarily, who they could possibly identify with, as far as the characters. Is that fair to say?

Mostafa Ghonim: 47:21

Yeah, that's real. Absolutely.

Nicky Saunders: 47:23

But however, listen, hit us up on Twitter, and Facebook and everything what you may think each one is right? Just let us know. I'm curious. However, let's get into this last one just cuz, y'all know, I always try to get a little deep and everything like that, and end it off with that kind of vibe, because Moose goes in on it. So here's our last one done by the momager herself.

Kris Jenner: 47:52

Business philosophy to anyone has always been if someone says, "No", you're talking to the wrong person. So just never give up. And if you have an idea, and you feel passionate about you know, doing that as a business, and that's what you want to do for the you know, really make a commitment, then let's go figure out how to do it. Let's roll up our sleeves and find somebody that shares the same joy.

Nicky Saunders: 48:23

Go ahead Moose.

Mostafa Ghonim: 48:25

Yeah, yeah. It's crazy, man. Think of it like this, right? If I can just kind of paint an ideal scenario for you. When you think of some of the more valuable things that we really cherish dearly, whether it be service, product, in the business or branding world, the things that we value the most are those that are rare. Right? What we value the most is rare. We've talked about it last episode, when we talked about some of the Travis Scott merchandise and how the resale market for him was tremendous. Why? There is a limited amount. It's not just something like the Air Force One that you can go and pick up since the last 20 years, 30 years, whatever it is, and they're always in stock. So when something is rare, it automatically creates value. So in the beginning, yeah, it's going to be difficult. And I like that she puts it this way. It's like if they say no, you're talking to the wrong person. You could even flip it and say, on top of that, you're not doing a good enough job communicating how valuable it is. I like I like I like the ownership approach. I like the let me take full responsibility for it. Let me not just say, Oh, they didn't get it. It probably won't work. No, but am I communicating the value correctly? Am I painting the picture enough to show them if that's one of the things that I'm building on that scarcity? That rare model? Am I am I communicating and maybe showing some facts to back that up? Just kind of like how we talked about with the flight assessment piece right now. So just know that the things that are most valuable in this world, it's those things that are rare. So not everyone is going to believe or automatically jump on your bandwagon and say, yes, this is it, go for it, I'm in full support. Sometimes you have to be that outsider, that person that's a little bit crazier, at least appears to be to build it a little bit more, and finally, start getting the momentum and the support that you deserve, when you begin communicating that value correctly and getting people to buy in.

Nicky Saunders: 50:40

Yeah, I totally agree with that. I think first off what she said, super fire because I can I can believe that 17 million people have said no to her and her ideas for her kids. Right? Um, I think we we always look at the Kardashians as like this perfect family. And they probably were given everything with a silver spoon, bah, bah, bah. But what they've done is something that really no one's done before. Right? Not as far as a whole family. Right? Not as far as how long they've been doing it. Not as, as far as each one of them have pretty much their own career, their own brand. And that is ran pretty much by the mom, like, I think she knows what she's talking about when they're like, yo, you know, if they're saying no, you're talking to the wrong person, that doesn't necessarily mean that it's the end all be all. And there's a lot of people that get stuck on though. Like, they think that's it, it's over? Yo, the person said no. But you, you got to kind of take more control of what you want. Right? And we look at these people that we go over, and they've done things their way. There, there probably is a lot of people that talk bad about them that doesn't agree with their movements. Hence why, you know, Kylie got questioned if she made a billion dollars or not, you know? Um, but there's always going to be somebody who's not going to understand your vision, because it's your vision. Someone else's vision.. how can you expect somebody to have the same energy and the same understanding of your vision if they didn't get that? You know, if it didn't come to them? And so, when she's literally saying like, oh, okay, cool. They said, No, you know, you're talking wrong person, you know, just keep going, and just take more ownership of it. I think that's genius. I think that's like, we should all listen to that, regardless of what you think of them. And say, yo, did I stop at any moment when somebody said no? Have I really stopped some type of work some type of dreams some type of goal, and just took the L and kept it moving? Right? If it is important to you enough, a no isn't really an option. A no is, is something that is almost a foreign language to you, you just don't understand it. Right? You'll keep going to the next person to the next person to the next person till you get what you want. There's nothing once you have your mind set to it, that you can't get that it can't happen. Regardless if there's somebody who's done it before or not. That if you put your mind to it I'm, I'm going to go to typical mommy adviceyou know, all moms say if you put your mind to a baby, you can, you know, you could get anything you want. You could be anything you want. I fully believe in that. I fully believe in that, because I've seen it happen over and over again. I've done it over and over again. So there has to be some truth to it. That means you're not fully into it if you accept the No. That means you don't fully believe in it if you accept that No. Because it's your dream, your goal, your business, your brand, not theirs. They're not going to care for it as much as you do. They're not going to see it your way you have to communicate it the right way, just like how Moose said. You probably not... and sometimes it's hard. That's the crazy thing about. It's extremely hard to explain what's in your head sometimes. Right? And shout out to everybody who can fully communicate whatever comes into their head into ways that people fully understand it and give you a check. That is a gift. I don't want nobody to downplay that. That is a complete and utter gift. Like you got something charging a good bag if anybody comes to you for that, right? But it's very hard to communicate it. So that's something that you may want to even practice a bit more, you know? How do you articulate what that vision, what that goal is to maybe the next person and maybe even just practicing on your best friend, the person you talk to the most. Can they buy into... at least see it? Not necessarily buy into it because friends and family, they act all broke all of a sudden, when you have something. It's the most weirdest thing. I don't understand it, but they're not our, our ideal clients. So I'm cool with it. Right? But can you get them to be like that's, that's pretty dope, you know? Or at least get, allow them to give you honest feedback about your vision and your goal. So I have a question for you Moose. What would be what is maybe something people could do to better explain what's in their head.

Mostafa Ghonim: 56:19

It's this process that we use with the flight assessment actually, where we help people to begin by expanding their emotional intelligence. Right? When people struggle to communicate an idea, something that they feel because really, ideas come based off an emotion. It's something about that thought, or that idea that makes you feel something that you're like, Yo, this will be fire. You're like, I just don't know how to say it. And anytime you catch yourself saying that part right there, those exact words, "I just don't know how to say it" you should be like, stop yourself, right? And know that this is an area for you to expand on. Two things happen Nicky. Number one, people use the wrong words traditionally, or just over time to describe how they feel. So if I use a word out of context, I'm never communicating properly. Because I say something, you understand the word for its actual definition. I use the word of what I perceive the word to be, or the series of words for what for what it is to be. Now I'm using it through my imagination, in my experience, but you're not understanding it, because you're like, Nah, I just don't connect. And maybe you're not seeing it as Oh, well, he used the word or she used the word out of context, but just it's not clicking. So I think the first thing that happens is we use words out of context, or relationship with certain words is inaccurate. So that already puts us behind the eight ball from a communication standpoint. And number two, especially we talk about this a lot with males, especially, who downplay the idea of expanding their emotional intelligence or just talking about their emotions in general. That's typically downplayed like, Oh, that's soft, and you shouldn't be doing that, etc. But it does take a brave and a healthy male, to really figure out like, yo, how can I expand my emotional intelligence because it's those ideas, where you describe your it's the same process, by the way, like describing how you feel about a loved one, or a spouse is the same concept when you're pitching a vision to a VC or you know, an investor, it's the same concept. It's literally the same kinds of maybe different contexts. But ultimately, it comes down to that process. Do you have enough words to describe what you feel so that you can articulate it in a way that can that people can understand? And then number two, do you have the audacity? We've been using that word a lot lately. Do you have the audacity to seek alternative solutions? When someone says no? So they say No, that doesn't mean it doesn't work. Maybe it just means that way doesn't work. When I seek an alternative solution or alternative path, I'm looking for a new way, call it a compromise. But maybe I'm just looking for a new creative concept to deliver that still gets us to the destination, but not exactly as I envisioned it, but maybe it addresses the problem or the concern that you have with the idea. So I would say number two, or I think it might be number three at this point, but seek alternative solutions.

Nicky Saunders: 59:28

I think that maybe up to five I don't know. I know. I know. Maybe up to five. But um, listen, slight plugs, slight plugs, y'all ready? Slight plugs. nickyandmoose.com, go there for all the latest episodes, and leave a review and all that great stuff. Especially the social medias. Nicky and Moose on all platforms, Twitter, Instagram, Facebook, all that great stuff, right? We go live and 7pm Tuesdays Eastern. Yes, chess? Wasn't really sure. I thought about it. But yeah, we go live every Tuesday 7pm come holla at us. Nicky and Moose. facebook.com/nickyandmoose We'll do that. Moose. Moose. How are we feeling? We good? We alright?

Mostafa Ghonim: 1:00:21

Yeah I feel pretty good. Pretty good.

Nicky Saunders: 1:00:23

Okay. Did your views on the Kardashians change? Look at me getting controversial? Did your views on the Kardashians change after this episode? I found it funny that last week we did Travis Scott. And now we're going over the Kardashians who is his baby moms. So? Did you views change?

Mostafa Ghonim: 1:00:48

I did to be honest with you, because... Yeah, I did. I did. I watched I watched the interview with, uh, with Kim Kardashian and, and David Letterman on Netflix. And, you know, you hear her speak, and it's just like, wow, some of the stuff that happened early on, she was 20, something like think 22 ore 23. She's near 39 or 40 now, and you see the growth overall. And it's a it's a different, it's a different story when you hear it from the person versus when you read about it, when you hear other people's perspective on it. So I will say like, through this process, definitely, like at the end of the day, man, you know, we talked about this on the Facebook Live Show, shout out to everyone who, who tunes in with us over there. But I'm gonna say it differently this time just because I want to deliver it in a new way. And they said, Don't let your twin your sins beat you twice. Mm. Alright, so the first time we talked about it, we said, you know, don't judge somebody because they sin differently than you.

Nicky Saunders: 1:01:56

Wait are you getting into the final words? Wait? Because did you just get deep?

Mostafa Ghonim: 1:02:02

I'll wait? I'll wait. No, I was I was kind of giving the recap. I didn't even know what the final words was. But I...

Nicky Saunders: 1:02:10

Do you have one because I feel like you were gonna go deep into it. And then...

Mostafa Ghonim: 1:02:15

I wasn't anticipating but i think i was i was gearing up to go there so I'm glad you stopped me. Yeah, but no, I changed my I changed my perspective on on the Kardashians, for sure.

Nicky Saunders: 1:02:27

Yeah, I think I think looking at it from this standpoint, you can see why they do certain movement and, and to be honest with you, like they're still people. You know, they're still people that have, you know, passions and goals like anybody else. Um, I think this is the only problem that fame and celebrity has is that it leaves you up to, you know, opinions and criticism that can almost negate the real human being that you are, right? I think, Kris, Kris Jenner is an amazing business person. First, first and foremost, the fact that you have created a whole empire with all of your kids, not one not two all of your kids. Right? Um, even your ex husband or wife? I don't ... we'll leave that alone. That person. Caitlin, um, I can say that. Okay, listen, I can say this.

Mostafa Ghonim: 1:03:42

I had to look away, look away for a moment.

Nicky Saunders: 1:03:47

I can say this. Um, but even with that whole situation, and how she's been able to not only give a spotlight for everybody, and allow them to be who they are, but as well as still make sure that financially they're good. I think that's amazing. I think even with the youngest one, because some people are going to be like, Oh, she was given everything. I think still to a standpoint, like you still have to figure something out by yourself. You have the name but that doesn't necessarily mean you can stand up with tha you know, with that weight. Like you think of any other... I always go back to sports with this like, will a Shaquille O'Neal son be the same as Shaq? You know, we're all looking at LeBron's son right now. Will he be the next LeBron? Can there... Oh, we looked at Michael Jordan's kids like that. You know? Same situation. So like, just because you have a certain kind of name doesn't mean you will always live up to that same standpoint. And what sucks about that is that you do get criticized, or people are looking for that wrong move, just to be like, nope, the Kardashians suck. Nope. This is why this isn't. And that's the unfortunate part. But at the end of the day, if you could lay down and be like, I am still richer and half of these fools. I've still accomplished way more. I've traveled made way more. I've experienced way more than maybe the reporter in TMZ. Hey, you know what, I will be fine with that. As I was, if I was to drive the Rolls Royce with a bag a Louie bag that is super exclusive, full of a good amount of money that I don't even know how to count with in real life. Like, I would be perfectly yes TMZ say whatever you want. Whatever you want, right? I give I give props to the Kardashians. However, most final words

Mostafa Ghonim: 1:06:15

Yeah, I'm gonna say man. Don't let your mistakes make you make more mistakes by like, like don't repeat the same mistake twice. Right? Like if you look at the Kardashian and I'm talking specifically about Kim here. Yes, she messed up. But she didn't make the same mistake twice. Like she didn't feel bad for herself. She didn't let the guilt of her first mistake. Make it okay for her to continue making more mistakes. I would say you know, don't stop making the same mistakes over and over again. You know, at some point you got to be like, okay, now's enough. Let's learn and grow.