Episode 70 - The New School Business Model

Nicky Saunders  
whats poppin whats poppin whats poppin. Welcome to Nicky and moose. I'm Nicky that's moose. What’s up moose? and welcome to episode 70. And we're calling this the new school business model. So, of course, we're going to talk about Kanye, and announcement of the new Donda two. Okay. Um, is Tom Brady retired, not retired, but we got a lesson from him. Hello. Something a new update with the Joe Budden network and Steve Harvey, and why did he become a judge? Moose How are we feeling about this episode?

Mostafa Ghonim  
It's exactly the title. This is you're even seeing people who have been around for a while starting to transition to the new era sly, okay, hold up the dynamics of business are shifting a little bit. So let me let me upgrade with the time so if you feel like you, you've used some upgrading. This is your episode.

Nicky Saunders  
Yep. So let's get into his intro.

Jaymie Jordan  
Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah, I'm talking about Nicky and moose, bringing you a never before seen perspective into the mindset, the mentality, the behaviors, the driving force, more importantly, stories behind the people and brands that you know and love the most.

Nicky Saunders  
And so normally, we do review the week, however, I got a DM like, Hey, I'm on this platform on this platform. So this is what we're gonna do. Shout out to everybody who's on Apple podcast, Spotify, pod chasers, Apple of Google podcast, any platform, we appreciate the reviews, the ratings, the comments on social media, we appreciate you. I'm showing love today, for all platforms. I felt some people were feeling excluded. So we see the reviews, we see the ratings, they continue to go up shout out to those people who have put us on the charts. We had a we were on the charts for what Gambia How do you say that? You know what I'm talking

Mostafa Ghonim  
about? Yeah, I saw that. Gambia I think we were number one in Gambia which is a

Nicky Saunders  
right. Salute to our listeners overseas. from Gambia to Australia to South Africa. Like I just shout out to all Yall, that was that was my shout out segment. Okay, apologize. And of course, shout out to our audio listeners and our viewers. Whether you're watching this on YouTube, Facebook, however you're watching this moose How are we feeling?

Mostafa Ghonim  
Yeah feeling good Nikki super grateful. I think this was a interesting week. Um, so I think you you can recognize your growth based on the time it takes you to bounce back when you hit a storm. Or like I feel like yeah, I just feel like sometimes when you're younger, you notice that your cycles used to be very long, like you might be in a downfall for like two three months. It's just not my season. But now it's like you know, maybe a day, maybe two days and I'm like oh that's growth no props to you moves like you bouncing back pretty quick, man. So I'm super grateful just happy to be able to keep my head on straight and navigate the storm no matter what's happening.

Nicky Saunders  
Okay, I ain’t mad at that I ain’t mad at that. I only got one complaint one complaint Um, Cox Cable. Hello. Y'all suck. Okay. Yeah, big time. Yeah, horrible. Um, every single week, I have a problem with you. If any of our listeners or viewers have this particular service or is thinking about having this service, please don't their trash. Um almost every night. My Downloads and upload speeds are trash. So I've been with them for the whole time. This is one of the main reasons why I want to move is because Um Verizon Verizon Hello, work with me here. Come come to I'm not gonna say the address, but come to my area. My area and and hook me up because I feel like I can't get anything else. There's only Cox cable. And so let's be dramatic and move me to Florida because I need better. You can't. You can't continue to do this to me every week. And they're like, Oh, we're going to send another technician. This is your third one.

Mostafa Ghonim  
Yeah, yeah.

Nicky Saunders  
What are we doing?

Mostafa Ghonim  
If you got to connect over there? Help us out, please. Because this is this is messing with our with our flow.

Nicky Saunders  
Hey, I don't I don't get it. So that that was my everything else is great, but my internet service is trash. And I don't appreciate it, and it's messing with us. So anyways, let's get into this episode. So, first and foremost from the whats poppin segment. You already know what time it is. Okay. A new Kanye West. Yay album is dropping in February.

Mostafa Ghonim  
Danda time.

Nicky Saunders  
All right. 2/22/22, which feels an amazing number to come out. But I don't know if that is actually a Friday or set. I don't. I think that's his own day. Actually. Let me when is the 20. That's a Tuesday.

Mostafa Ghonim  
Hey, no album

Nicky Saunders  
comes up. Already seen

Mostafa Ghonim  
us trying to compete with our release days on Tuesday. Oh, imagine?

Nicky Saunders  
That'd be funny. Like, oh, Nikki Moses coming out. Right? We got to drop this album. Okay. But let's look at patterns. He delays everything. I don't know of an album. I could look it up. Shout out to our viewers. They'll probably look it up to I don't know of an album that comes out on a Tuesday. Now granted, he drops whenever he wants to drop. Clearly. But a Tuesday is majority of albums come out. Friday. Yeah, midnight Eastern. For those who are like super new release people. Right? That's the majority. Now granted, kanye is not majority. Because when the last album dropped, there was like mad days later than a Friday. But yeah, I still don't know. If it is going to come out on a Tuesday. I think that's weird. But he dropped a quick message for everybody. Oh, just really, just really quick.

Kanye West  
I don't have a phone until 222 22. My focus is taking my kids to school and finishing the app.

Nicky Saunders  
Now why is this relevant? Nicky and moose, why did you play that? That was pointless. To some, it would be pointless to us. This means he's back on album mode. And it actually brings us back to our Facebook Live days when we talked about Kanye and how he put 5000 hours into a song called power. You may know you may not. But understanding that when you're trying to make something stand out and great. Like there has to be a level of focus, like their camp and he has a lot of distractions happening right now. That can derail him from creating a really dope album. But what we know of Kanye is that he goes to different islands. He goes to Wyoming he like completely seclude himself from the rest of the world brings in a team of either producers rappers and say Yo, we're going to finish this we're going to drop this we're going to figure out a certain kind of rollout. So it makes me think when it comes to like branding and and trying to figure out how we roll stuff out. Like what level of focus do we have on particular projects? Where Okay, does this feel rushed? If we're if this feels rushed, we got to completely take away all distractions. Last Donda he completely, uh, what was it? Like lived in the Mercedes Benz Stadium in Atlanta? didn't go anywhere else. This man is a billionaire. And he could live anywhere, but he chose to live in the Mercedes Benz stadium to finish an album and make everybody stay there as well, with a certain kind of uniform. Like there's just complete focus that I've I haven't really seen publicly. Let's say that because I'm not saying that no one else does this. But I haven't seen publicly have that level of focus and has created multiple classics, multiple hits, like Kanye West. And I'm not saying that just because I'm a fan. But I'm saying that more because it's a it's a learning lesson of we have to look at each project each for for all my world, each piece of content, captions, things like that. And what is your level of focus on this particular one?

Mostafa Ghonim  
Yeah. Yeah, yeah. What's standing out to me to next is the simplicity of the rollout in terms of, you know, somebody like Kanye, you got the capacity to do do enormous marketing campaigns that he's done clearly before. Yes, but I think he's in a season where he seems to be really taking a very personable and direct approach with the audience and wanting to be very in control of his message and his narrative. So we've talked about this in many scenarios before, whether it be Will Smith and Jada and many others, who tend to figure out what's the most direct approach that I can take to make sure I control the story and what people find out about me, as opposed to giving it to somebody else. I even like this, like, it's a very random video. But to some extent, it's you're hearing it directly from his from his mouth. What I'm interested to see, though, is similar to what you said, is he sacrificing his phone to eliminate distraction? Although it may seem like a tight deadline, can he can he overcome like those super high standards and actually meet the deadline? That's gonna be that's gonna be interesting to see. But yeah, I'm not gonna hold my breath, but I will listen when it does come out. The last time I learned for the last time alone from the last time,

Nicky Saunders  
listen, um, we can only hope. We can only hope it comes out on time. I'm excited that the first Donda was good.

Mostafa Ghonim  
Incredible. I still listen to it. Yeah, it was really good.

Nicky Saunders  
Um, I wish they would have put, I love the stem player. Um, for those who remember our past episodes about the stem player, I love this stem player. I hope he comes out with more things for the Donda album, like just that expands his his whole brand into now more of a tech company. Right. But to full to feel 100% sure that he is coming out on a Tuesday. I don't know. But that would be very goat status to come out on to 2/22/22. For those people who are all into the the numbers, ya know, that's a whole big situation. But if he does come out on that, I give him props. Yeah. I listen an extra couple of times. A couple times. But, uh, this next one, all right now. Depending when you hear this, Tom Brady, may be retired, may not? We're not really sure. Okay. Well, really, really not sure about this. But regardless, what we do know is that he is not going to the Super Bowl. So but does this take away from his goatness? No. And so whatever direction this dude is going to make, because he's on a contract of like, $50 million. What thats crazy, there's still lessons we can learn from this whole journey. It's been in the game for 22 years. Like he was in this he was a six round pick or something. So the question of what is greatness in, you know, to Tom Brady, we had to go over it and how do we like really dissect this for like our own stuff. So let's hear about it.

Tom Brady  
A lot of different elements that lead you to, you know, different levels of success. And I think for me, I've always tried to be very consistent and dependable, and knowing that the team was going to get a certain level of performance out of me every day, not just in the games, but in practice as well, because they need to count on me. And they got to trust me.

Mostafa Ghonim  
That’s deep on so many levels, because you think about the biggest battle that we all face is overcoming the consistently inconsistent, that we are, we are consistent. Many of us are consistent, but we're consistent at being inconsistent. We're consistently having high highs and low lows. So I think the reason why we're giving him so much props, and so much credit is because you're looking at someone who has held a standard of excellence for 22 years. You have not really seen a decline in his game, anyone that's notable enough for you to say, oh, yeah, now Brady, in these this time era, or this period, he wasn't all that you're looking at someone who has held that standard for so long, but I love that his approach to it is being dependable. Like there's an element of leadership that's tied to that too, right? It's like, I'm going to be consistent for me. So that from a leadership standpoint, people who need me can count on me to be there, not just when they need me, not just when I feel like it. But I'm, I'm always there, like I'm always on. And that's that's a very difficult thing like you can you can look at it from a high level and then say, Oh, well, he has to stay healthy. And he has to do this here. But just the fact that you put yourself in the mindset of every day, I'm going to put on all of the craziness, all of the life challenges that might be happening around me, all of the off the field business or the personal business aside, and just show up with a level of focus that is going to allow me to do that. I just got to make you say like, Okay, how do I do that? You know, like, how do I get to a level where I'm showing up every single day of my work? For the things that I'm doing with that same level of consistency. That's, that's incredible.

Nicky Saunders  
Yeah, I, um, I listen to this to this clip. And I almost acted as a typical, like, Okay, what's greatness was success, and you're gonna say, consistency, and being reliable. Like, that's it? And I go, No, really? Everybody says the same thing. So you can't continue to downplay just because maybe you're seeking for something else. Right? You're looking at Tom Brady. And you see the 22 years, you see the Super Bowls, you see the amount of money he continues to make, not only from, like, on field, but off field, right? Um, and you're like how there has to be more. But it goes back to even the stuff that I say with creating content. It's like, Yo, be consistent, be something that people can rely on your presence when they jump on social media. And that's, you know, that's how you get your level of success. So why does when I say that over there, why can't it just translate in anything else? But it does. If it works, to become a champion, a Super Bowl champion in a future Hall of Famer, if it works for Kobe, if it works for Jeff Bezos, and like, these are different keys in when we're looking at, you know, our brand and our business. Like we have to master that. We have to master the consistency we have to master. You know, it may not be the greatest, but it is super reliable. You know, it's easy to understand. It's something that when all fails, I know I can go over here. And it's funny because I was doing some research and, of course, the video that he did about Tom Brady, and how he was like, Tom Brady doesn't do anything. He just jumps in one kind of spot, and then boom, right and he even explained Tom Brady even explained in an interview talking about Aaron Rodgers like Aaron Rogers wouldn't mind taking and going for a run with the ball, where Tom Brady doesn't even think about that. He's like, I stay in the pocket. I concentrate I  focus, and I go, right. And where some people would see it as a good throw. I'm like, man, it's like, a few inches off from his right shoulder, but it made his left shoulder and he like, that's, that's a different kind of talk, you know, where he understands his pocket, he understands his lane. And he only focuses on staying right there all the time, and just mastering debt particular part. So when when I really listened to these things, and not just only from Tom but like, from all the people that we normally cover, and even maybe some of our listeners like, Yo, okay, consistency, I get it, I get it, I get it. I do you because you probably still not. Huh. If me, like I could even be honest with myself. I could be consistent in what I'm dope at. But just in other things. That is part of the brand. I'm not. Right. And that's just either do I focus more on it? Or do I find somebody who could focus on that particular part and stay within my pocket? You know, so yeah, the Tom Brady with the with the consistency and, and being reliable is something that shouldn't just kind of be downplayed, just because it sounds so simple. 100% just saying, but I'm transitioning to something interesting. Okay. Um, we've covered the Joe Budden situation, Joe Budden network, kind of in detail throughout, you know, throughout the year or so, I was gonna say years, like, we've been in this, like, super years, but we really haven't. We've been in like, a year and a half, something like that. Right. Um, but we've seen and covered the growth of it. We've seen the breakup, and how he was still making a network. But the funny thing is, I was going on his channel, and I realize that he had a, he had two female podcasts, he had the Karen civil one. And he had the Mandy, and I think her name is Bridget podcast as well. And I didn't see, I know, Karen civil hasn't been podcasting for a while, but I didn't see the lady the other ladies for a minute for about three months. And I'm like, yo, what happened? Let's, because I was expecting, if anything was to go wrong, right? If anything, it would probably happen after the Rori and mall situation. Like, okay, that's pretty much. And then there was a complaint with one of the female co hosts on this particular podcast that we're going to be talking about. And that kind of like, talked about the Joe Budden network in a negative way. And then I thought, Okay, this is this got to be done. But actually, they left three, like pretty much three months ago. And we found out why so we gone talk about it.

Mandii B  
Works for Joe does not work for two women newly into this space. And Joe doesn't like advertising dollars and the way in which we look at CPM and ad space and all those things. Yeah, Joe's model doesn't work for maybe the newcomer Joe's model doesn't work for someone who maybe doesn't have a built in audience like right and we're not the we're not the loving Hip Hop audience. We're not the r&b songstress. This is not a show that talks about sex. And so in terms of all of us going in as partners, it didn't seem to work overall as a partnership and to be honest, the fact that we were able to leave with everything that we that we

Nicky Saunders  
so this podcast was called or still is called them finish. See, the thing is, right and I thought, first off, got to applaud me for them. Let me applaud them. It's funny in this interview, the guy who was hosting this, Adam, Adam 21, or something like that, but Adam, right? He was like, Yo, you did the only the only lick you you got away with everything. They're like, What are you talking about, right. And this is, this is mastery of leverage. You get on a network, you leverage the audience that you didn't have, right? You get on their particular platform, you get on their YouTube page that has 918 subscribers at this moment. You create a buzz, you create great content, in order to take, not take, but leverage the audience. And then you realize, some things may not be adding up as far as money wise, when it comes to ads. You fill your contract up, you fulfill that. And then you leave with all that you have created. Your IP, your your content is still up there. So you know, you'll still be getting people coming in who do search for it. But yet, you can now go to different brands and corporations in order to get those AdSense that you didn't have in this particular agreement. I think that is the super blueprint for anybody who gets on a network that is like, here's a brand new podcast. Yes, let's jump on a network. You could give me eyes, you could give me exposure. Great. Now, I do love that they said they notice in which I don't know if we've gone over it. Joe Budden does not do ads for his podcast. Yeah. Right Which is very interesting, because majority of podcasters that the way they make money from it is ads. That's one way there's there's multiple ways affiliate marketing, we talked about it in when we were breaking down, the I Am athlete, the seven ways of, of how you can monetize a podcast, right. But there are ad placement, that, depending on your CPM, which can bring you a good amount of money, depending on your downloads, and if Joe Budden didn't believe in ads, that means that would pretty much trickle down to the whole network. Which is interesting, because I'm like them, then what is besides the exposure, or maybe it was only the exposure? And look, we're cool. I want to get you out there. Like, come on my network. I've been doing this for years. It it makes sense. Right? But I like how they identified is, this is not long term. We love you, everybody. Like met on equal grounds. Like, you know what, this isn't working. But I want you to succeed. I want you to have everything. Now. If it was sheisty. Joe could have kept the IP, Joe could have kept certain things. I think this is I think this is really dope. But it's very rare at the same time. I don't know what it is.

Mostafa Ghonim  
It's interesting. And I definitely want to approach it from a business standpoint. But let me ask you this first. So for those who are listening, and let's say they take that approach, you take your your podcasts on a network, and then you make a move and you take your IP with you. Is there a way to transfer the videos that let's say were updated or uploaded to the Nicky and moose YouTube page for for this new podcasts that we brought on? Can that Podcast Take their videos off of our YouTube and take them with with them somewhere else? So how does that work?

Nicky Saunders  
You can take you could take the the videos If they wanted to, absolutely okay. They wanted to, um, it makes sense, because I mean, what I believe they do get, of course, we all know, they do get YouTube money. So they probably get a percentage based off the views on their YouTube, right? Because you could pretty much see what each video brings in. So maybe they have an arrangement to where, hey, if you leave the network, you have two options. And this is, this is assuming I'm not saying this is, this is what happened. You can leave it and you still get eyes, you still get exposure. Or maybe Joe was really dope and said, Hey, these particular one, I'm not adding any more. But these particular ones, you can still get a percentage from.

Mostafa Ghonim  
Hmm, interesting. Interesting. Yeah, because the part that stuck out to me and you spoke to it briefly as well was them recognizing that Joe's business model doesn't necessarily align with how they see podcasting or how they see the business world. So it's like, we believe in using analytics to drive, maybe exposure to our podcast, or we believe that one of the most valid revenue streams is ads. Now the company, the platform, even the business partners that I'm currently working with, may not believe in that, and possibly, for good reason. I think I think the thing that we need to highlight is the discipline and the awareness to say, Ah, this is great. But it has a expiration date to it, of this is a great opportunity. But it's not my forever ticket to success or to growth. So I'm a fan of tradition, I think tradition is a way to show that you're someone who's grounded in principle, and value, and you're someone of integrity. So tradition is great. But when tradition is outdated, or the way your tradition sets you up, you become outdated as the economy or the industry around you changes. You look like you're running a broken model to some right, again, depending on how, who you ask. So I think the credit here is to them for noticing that, that this they have another level to go to, or they have something else that they're striving for. So it makes for them to make the adjustment, but definitely something that I would like people to put in their ear. And if you're listening to this, and you know, you're someone who likes to stand on, again, character, integrity, longevity, all of these things, they are great. My question to you is, how are you adding principles or something in there so that your tradition is never outdated? Got something that I think we got to think about? For sure.

Nicky Saunders  
That's good. I think, well, what one thing I do hope people could also take away from this is how do you continue to have full control of your IP that like, and I'm be honest about ours, we have full control. Right? We have absolute full control. And I appreciate that. And, but looking at how other people do network is, and this is for anybody, whether it's from a podcasting standpoint, whether it's from any type of media, where it's like, you, you get on Netflix, you get you do ABC network, or any type of media content. How much control do you have? And are you willing to give it up for a level of exposure, or a percentage or amount of money? Like these are things that as much as we, especially for content creators, or anybody who may not believe they're content creators, but they make content? Sorry to tell you you're a content creator, okay. I know you didn't think you were but you are. Right. I think we get so intrigued and caught up in oh my god, they're interested in our content. I was doing this anyways. Right. And so a lot of podcasts are they always created podcasts anyways, you actually want me on the network. And you actually have some high end podcasts or you yourself has numbers In itself, and I can get more downloads, I could get more views, I could get more people looking at my videos from a YouTube standpoint and, and make more money on that way. You know, I'm just overall expose whether from a an impact way or monetization way you get very caught up in that very and you can lose sight of your ownership if you don't, if you don't play it right, if you get so blinded by the stardom of a network, a stardom of maybe who's in the network to stardom of the possibilities, the possible opportunities, not even the guaranteed opportunities, the possible opportunities of these things, like you have to keep this is why it's important to understand what is the goal of the overall content? What is the major goal, because maybe the major goal wasn't to be co signed by a network, or to get a deal here that like there may be a bigger picture. And this is just part of the path. If it's part of the path, please, whatever you could do, try to retain, like try to keep your ownership as much as you can, or even within the deal. At a certain point, you grab the ownership back, we've seen it. And we talked about it with music deals. Where, okay, you have the Masters now. But when this deal is over, you give me back my masters having the same because there's there's so much value and importance in content. And in an audience. Okay, I was going over the, the old Rihanna stuff that we talked about before, and how people will pay like brands and corporations will pay for your audience, for your loyal fans. No matter if it's 500 or 100,000. People will pay because they know you say something, they're probably going to convert. So the audience is important. But as well as the content is important, because content is king in this day and age period. So we we have to stay in control of both, somehow, someway. Get Smart with it. Please make sure there's some if you are in those certain kinds of deals, there's some lawyers that are involved. Even though I hate legal, I fully respect the situations that they protect us from. Um, but like shout out to to see the thing is podcasts and what they did, and what they're continuing to do. Because yeah, this is the this is the model for anybody who's thinking about jumping on a pod, a network of some sort, or is on a network. This is like, you, you're opening your eyes of, okay, what is the good part? And what doesn't fit our needs into true growth from a monetization standpoint, as well, so shout out to them. Now, for the last segment, I, uh, first off, Steve Harvey just had a recent birthday. I think he's like, 65 Crazy, crazy, right? Um, but I found it very interesting. He also released like a new show about being a judge. Now. Steve Harvey stays booked in busy. One of the hardest working 65 year olds, I know. Right. And the reason why he started this judge show, I thought was interesting and I wanted to get mooses take on it. Let's just play the clip.

Steve Harvey  
Because it kind of embodies all of the gifts that God has given me over the years I've been blessed. You know, I wanted to show that was funny. I wanted to show that allowed me to use my Wit Quick, Quick And uh people ask me all the time. So what made you think you could be a judge? No, no, Donald Trump was president.

Mostafa Ghonim  
I love that. I love that. That's such a that's such a good word. It's like, yo, it's already been done. Then Why are you even having that thought? Or why are you questioning yourself about what you can do? Like, is what you're trying to do? Has it been done before? Is Real like somebody documenteSo I think it serves as proof in the pudding. But man, I am on a side note, I think the the evolution of his brand. And this is really why we wanted to title this episode The way we did, it's because when you look at the ladies from the Joe Budden network, and them wanting to make the move is because the way that business model is running, it's no longer helping them or even in alignment with where they're trying to go. When you look at what Steve Harvey is doing. I watched a stand up comedy from Steve Harvey No, no, like, just last week, he's one of my favorite stand up comedians, although his stuff is from decades ago. And I'm like, Man, this dude. In the 90s, I believe he was talking about how he's been in the industry for 20 years. Here we are in 2022. And he still, he's still going, he's still evolving. So I wanted to hit on this because there's, there's a big population of us, and especially when when we think about the flight assessment, and we're definitely going to start bringing this back in a little bit more into the dialogue. But those of us who are stubborn towards change, you can become outdated, quick. If if you're not mindful of, yo, is the environment still lucrative for what I'm trying to do. But you don't necessarily got to change. What I appreciate about Steve Harvey is he's not trying to get on the show and pretend that he's there because he's now he studied law. He's like, no, no, I did stand up comedy. I'm taking my humor, right, my ability to make people laugh, and I'm bringing that in a new way. So I'm presenting it in a way that's almost more receptive, or the audience can be more receptive to it, so that I can continue to give myself opportunities to be relevant, and more importantly, profitable. So I love I love the moves. And and again, I like when our when our clips, give the audience member an opportunity to think about it and ask themselves a question like, Okay, can I take a skill set that I may have buried back 10 years, five years ago, and just revolutionize it shifted up, shine it up, present it in a new way. So we've been talking about this just kind of, even like, the things that I'm preparing to do. And I've attempted many different things with my message, how I present myself online and many different things. The one thing that I never attempted to do was to present myself or present my information in my native language. I speak English. And, uh, those who don't live in New York may think that, well, you you have an accent, but for the most part, I think my English is pretty clean. But it's Believe it or not, it's not my first language.

Nicky Saunders  
Say coffee

Mostafa Ghonim  
Coffee Coffee that was me messing around. messing around. No, nice. It's coffee. Oh, it's coffee. Now. You know, who calls me out on it? Isaiah. Isaiah is like, bro, I catch you all the time when I'm editing stuff you butcher wears all the time, which in New York accent I'm like, really? I think I like you know, I like to think I speak pretty normal. But now for sure. I'm sure the New Yorker in me is deep. But but nah just to bring it full circle man. I'm just like, Yo, you speak Arabic fluently. That is a part that is like, all of who you are is because of that. So as much as you might try to present the American English version of it. To some extent, it's still not who you are. So I say Yo, I got some for them I ain’t even gone tell you or the listeners, you know, but I aint even gone tell you. I'm like, you know, I got some for them. I know I know what I'm gonna do. So I'm bringing back something that has been a part of me my whole life. And I'm going to attempt to present it And you can leverage it for, you know, whatever you want to call it, connecting with more people establishing more relationships, bringing on more opportunities in a new way. So I'm just saying it's the same thing that Steve did didn't do anything different. He's still using his ability to do stand up or be funny and, you know, make people laugh on the spot. But it's presented in in a new way. You look at his look, his image, he's kind of changed his clothing and his style up a little bit to go along with that. So those are subtle things that brands and especially from this standpoint, personal brands and business people do to get you ready for a new season, so that you can keep watching because you I don't know about you nicks, but I'm not interested in watching Steve Harvey stuff today. If he's still dressing in the 7x. X. You feel like, it's like, okay, you you're doing a judge show, but you come in on with the big suits. I don't know that that's fly, right. But he's reinventing himself now new clothing, different style. So I think those are things that we, I just want to check. Don't be afraid to reinvent yourself in a way that's genuine and authentic to you. But it's just more fitting for what is relevant today.

Nicky Saunders  
Like that I like that I think for me, of course, I'm gonna go more on the creative side. And of course, the leverage side where, yeah, Donald Trump made everything possible. Hate it or love it? Yeah. Okay, this is not about this is not about supporting or non supporting that man is about, they literally made an entertainer. Take the name out, they made an entertainer into a president, crazy, who's to say, nothing else is impossible. Like, everything's possible. Now, if I wanted to do a show about bird watching, and I make a huge bird house on top of a tree, and I'm just like, look at that. And look at how they were born. If I wanted to do that for some way and tie it into some type of content creation. I could do that. Why? Yeah, because this man was president at one time. So from that standpoint, I like it two, um, I like how he, you mentioned it earlier, just really identifying the gifts that you have. And finally being able to leverage the journey that you created to be able to do whatever you want. He said in that clip, yeah, these are all stuff that I had. And I can now put it all in one. It's actually a real show. Like he makes people sign, affidavits. And whatever he rolls, they actually have to go and do. But he uses what judging shows in court shows lacked was story and entertainment. And so now he's finding Yo, what, what really brought you here like any other court may not care. But what brought you here and let's have fun with this particular story. Why? Because he's a comedian. Why? Because he's a storyteller based off all the stuff that he's done. And he takes that and creates his own desire like yo why not? Why can't I be a judge? I want to be judge and let's take these gifts and do it. And this took he probably could have done this a long time ago but this took truly understanding. Okay, this is once again, this is my gift. Let me milk it out. And we're going to go talk about this on the after show. Let me milk it out on all different kinds of ways that everything that I do still represents comedy yet still brings in money still brings in an audience still break put things I could pitch to a network pitch to a higher Corporation for sponsorships for ads for a deal. Whatever. But are you identifying those true gifts and really having a project that you just fully show that in, not for money or anything, it's because I can. Why not? I've done what I have to do over here. A man has done movies, my man's man's done stand ups, shows, hosting. He's done all he needed to do. This is now more because he wants to. That's, that's really the goal. How can I use what I'm really dope at for what I want to do? Yeah, because he comes from a generation of work, work, work, work, work, work. That's how I make my money. All. But now. He's at a point like, I like working. And I don't have to, but I like to. And let me just create random stuff, while still highlighting the best of me, and what people really come to me for and just be entertaining. I think it's genius. I think this is what continues. Steve Harvey to be one of the greats as far as what he does. And a Happy belated birthday. Happy belated birthday. On that note, you know, shout out to our fan base people. Okay. We announced I think it was last week that we're on fan base. And some of y'all subscribed even before we put the exclusive content out, which is really dope. And y'all been showing us love over there. So for those people who are like, What are you talking about? Nicky and moose. The podcast is now on fan base, you can find us which is a subscription base social media. So you're going to get exclusive clips from the after show. On fan base, you could visually see the after show plus more clips from the actual podcast that maybe you remember you don't remember, and you have the option to show us love, which is like tips. Or continue to like it follow the journey. But shout out to all our subscribers. For that shout out to all our subscribers for the All Access squad as far as Apple podcasts. Just we love yall Feel me? we love y'all and all our social media followers on all the platforms, especially Instagram and YouTube. Yeah, you're killing it. But moose final words.

Mostafa Ghonim  
yeah, man. Yeah, this week. I know that a lot of us can, of course, want to be in big positions, we might strive to want to have a lot of success. My challenge for you is get in position before you get the position, meaning become the person that embodies the qualities, the traits, the habits, that's required to be in that position before you get the position. Now ironically enough, that's how you get the position.