On this week's Nicky And Moose, we have Brett Berish from @Luc Belaire in the building talking about "Branding Against the Grain". Brett Berish, entrepreneur and CEO of Sovereign Brands gives all the game on branding, business relationships, and failure. mindset and much much more.
Branding Against the Grain With Brett Berish | Nicky And Moose The Podcast Episode 84 | Brought to you by Ecamm Live (https://www.nickyandmoose.com/ecamm ) and Convertkit (https://www.nickyandmoose.com/email)
00:00 - Intro
1:30 - Welcome Brett Berish
3:11 - Who is Brett Berish
4:17 - What comes first in branding?
6:12 - Telling the Story
8:42 - Brand Story Components
10:25 - Mentality
13:05 - Researching for the Brand
16:43 - Branding Your Way
19:37 - Evolving in the Brand
21:25 - Lessons for the Personal Brand
23:40 - Relationships in Brand Building
27:32 - Failures
28:58 - Starting Again
31:42 - Lessons in Relationships
39:11 - Boundaries in Business
41:49 - Business Non-negotiables
43:59 - Idea Behind the Packaging
46:49 - Day-to-Day Business
50:54 - Takeaway from Nipsey Hussle
53:13 - The Start of Self Made Tastes Better
55:56 - Mindset Tips from Brett Berish
59:08 - Which Idea to Run With
1:00:57 - What’s Next for Brett Berish
1:02:32 - Where to Find Brett Berish
1:03:14 - Moose, Final Words ft Brett Berish
More about Brett Berish:
Brett R. Berish is the President & CEO of Sovereign Brands, a family-owned, international wine & spirits company headquartered in New York, which sells its portfolio of products in more than 100 countries globally. Brett and his company have developed some of the world’s hottest brands, including the smash-hit Luc Belaire line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking package, and is the fastest-growing French sparkling wine in the world. Sovereign’s portfolio also includes Bumbu, a craft rum from Barbados that ranks among the world’s most critically acclaimed rums and is already the best-selling brand in the U.S. premium rum category, as well as McQueen and the Violet Fog, a small-batch gin from Jundiai, Brazil, which was awarded a 93-point score by Wine Enthusiast. Sovereign’s newest release, Villon, is revolutionizing the cognac category. Brett’s past brands include Armand de Brignac (“Ace of Spades”) Champagne and D’Ussé Cognac, two of the most successful brands in the super-premium Champagne and premium Cognac categories, respectively. Mr. Berish has been profiled by Forbes, Crain’s Chicago Business, and Market Watch, among others, and was recently recognized by Goldman Sachs as one of the 100 Most Intriguing Entrepreneurs at the Goldman Sachs Builders + Innovators Summit. He has also been invited to speak on popular radio shows including The Breakfast Club and Young Money Radio. Brett’s self-made success has informed his company’s values, culture & celebrity partnerships, culminating in Sovereign’s prolific marketing campaign “Self Made Tastes Better”, which includes a series of interviews hosted by Brett alongside some of the world’s biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers – all of whom are also confirmed fans of Sovereign’s brands. Together with a proven ability to create powerful, resonant brands, the international partnerships Mr. Berish has created with some of the world’s finest wine and spirits producers have given Sovereign Brands an extraordinary and unique portfolio of wines and spirits..
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About Nicky And Moose The Podcast:
Nicky And Moose The Podcast is a weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics and thought process of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!
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