Have you ever wondered why certain brands can so easily connect with their audience? Like literally - everything they put out is well received and seems as though they could never miss!
Brands like Apple, Nike & our most recent guest, ET (shameless plug) consistently put out messaging that attracts people to their brand because they have an established brand identity that is relatable to their audience.
Think about it... So much of business today is about building connections with your ideal customer first. Adding value to them to the point where they feel led to purchase your product or service.
So if connection is what we need them to feel, then putting forth a brand and messaging that produces that type of emotion is what we need to focus on!