Did Flo Rida really won a $82.6 Million lawsuit against an energy drink company? Join Deeper Than The Brand 5 Course Bundle: https://www.deeperthanthebrand.com/
The Florida rapper Flo Rida won a lawsuit against Celsius energy drinks and was awarded $82.6 million in damages. The lawsuit was brought forward in 2021 and claimed that Flo Rida played a crucial role in the brand development and growth of Celsius between 2014 and 2018 as part of an endorsement deal. The company tried to hide information from Flo Rida during that time period, which was found to be the main reason for the jury's ruling in favor of Flo Rida. This case serves as a warning for both creators and brands, as the creator economy continues to grow. Brands should do right by their creators and fulfill the promises made in contracts, while creators should thoroughly understand the details of contracts before signing. The difference between a $30,000 payout and an $82.6 million payout can be life-changing.
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About Nicky And Moose The Podcast:
Nicky And Moose The Podcast is a weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics and thought process of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!
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