Discover the shocking rise and fall of Juul in this captivating episode of Nicky And Moose! We discuss the must-watch Netflix docuseries "Big Vape" and explore the critical branding mistake Juul made that led to its downfall. From targeting the wrong audience to not collaborating with their competitors, we reveal the valuable lessons entrepreneurs can learn from Jewel's story.
Key takeaways:
- The importance of having a clear mission and knowing your target audience
- How marketing and branding can make or break your business
- The potential consequences of not collaborating with your competitors
Don't miss out on more content like this; subscribe to Nicky And Moose on YouTube! https://bit.ly/NickyAndMooseYTSub
Catch up on our podcast episodes: https://www.nickyandmoose.com/
Join Deeper Than The Brand's Content Creation Course Bundle: https://www.deeperthanthebrand.com/
About Nicky And Moose The Podcast:
Nicky And Moose The Podcast offers an insider's perspective on the world's top personal brands and businesses. Each week, hosts Nicky Saunders and Mostafa Ghonim break down current marketing trends, revealing the strategies and branding tactics that have propelled successful entrepreneurs to new heights. Whether you're growing your personal brand or scaling your business, Nicky And Moose will guide you every step of the way!
#BigVape #Netflix #Juul
CHAPTERS:
00:00 - Introduction
00:18 - Vaping Devices Comparison
00:31 - Eliminating Cigarettes
01:41 - Marketing Strategies
02:49 - Youth Attraction Concerns
03:59 - Vaping Controversies
05:09 - Business Strategies
07:08 - Juul's Impact
09:55 - Non-traditional Marketing
11:12 - Social Media Influence
13:09 - Avoiding Big Tobacco
15:00 - Competitor Collaboration
16:35 - Big Tobacco Decline
18:26 - Balancing Goals
19:09 - Conclusion
