In this captivating video, The Black Bread Company shares the story behind their name and how it changed everything for them. Full episode: https://youtu.be/o_FVAA59Tj4
Join them as they discuss their journey of brainstorming different names and ultimately deciding on "The Black Bread Company." Discover the pride they feel in making it okay to be proud of who you are and how they wanted to create a non-offensive luxury brand. Dive into the details of their packaging process and how they had to go back to the drawing board to create something that would truly represent their vision and attract customers. With their black and gold packaging, they knew they had something special that would sell itself. Don't miss out on this intriguing discussion about the power of a name and branding, and how it can transform a business. Watch now and be inspired by The Black Bread Company's incredible journey!
CHAPTERS:
00:00 - Introduction and discussion about naming the company
00:09 - Exploring different name options, including "Black Bread Company"
00:19 - Discussing the significance and potential offensiveness of the name
01:10 - Questioning the choice of "Black Bread Company" as the name
01:19 - Exploring the concept of the first African-American sliced bread company
02:08 - Discussing the potential offense and luxury branding of the company
03:09 - Considering the importance of trust and shelf presence in the market
03:38 - Reflecting on the need to go back to the drawing board for the packaging design
04:40 - Discussing the desire for a more extravagant and luxurious packaging design
05:15 - Disliking the initial idea of a purple bag and corny branding
05:28 - Expressing the importance of a brand that fits and is loved by customers
06:06 - Reflecting on the need to take time and not rush the packaging design process
06:19 - Joking about putting the bread in the White House and appealing to foreign markets.
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About Nicky And Moose The Podcast:
Nicky And Moose The Podcast is a weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics and thought process of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!
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