In this video, we discuss the astonishing $170 million revenue generated by Adidas from leftover Yeezy sneakers and explore who benefits from the money.
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More about the video:
We dive into the business world and the recent development of Adidas selling their unsold Yeezy merchandise, which amounted to over $1.3 billion. Additionally, we explore the decision by Adidas to donate a portion of the proceeds to organizations affected by controversies surrounding Kanye West (Yeezy). The initial Yeezy launch already amassed $170 million in sales, proving the ongoing demand for the merchandise. However, with the dissolution of the Adidas Yeezy partnership, doubts arise regarding future sales. Despite the surplus inventory, amounting to over $1.1 billion, we can draw valuable lessons from this situation. Collaboration is essential, but it is crucial to approach it cautiously. The explosive growth of the Yeezy brand, accounting for 10% of Adidas' annual sales, highlights the need to assess risks when collaborating with a single creator. Adidas is expected to pay Yeezy 15% of the revenue from merchandise sales, amounting to an additional $25 million. As creative entrepreneurs, we can learn from this situation and exercise prudent collaboration. Join us as we explore the implications of this fascinating case. Congratulations to those who managed to catch the Yeezy restock!
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About Nicky And Moose The Podcast:
Nicky And Moose The Podcast is a weekly podcast giving you an inside look into the world’s top personal brands & businesses to reveal the blueprint behind their success. Each episode breaks down current marketing trends, as well as relevant topics to extract the business strategies, branding tactics and thought process of your favorite entrepreneurs. So, whether you are looking to grow your personal brand on social media or aim to scale your business in the digital world, your hosts; Nicky Saunders And Mostafa Ghonim will help you walk away with practical steps to take you to the next level!
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