Aug. 16, 2022

Episode 98 - Without Content You Don’t Have A Brand

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In this episode of Nicky & Moose, they discuss how to add longevity to creating content by staying consistent, effectively planning, staying true to yourself, and having a clear goal and process for your brand. 


What You Will Learn 

  • How to meet the promise you made when marketing through you’re process.
  • Whether you should meet the needs of customers vs creating something new. 
  • Differentiating wants and needs for your brands direction.


6:15 - “There is impact in consistency.” 


9:30 - Giving your audience an explanation to why your creative break occurred is a way to build trust with your community. 


16:01 - Explanation of ways to schedule postings for your content. Later is good for YouTube postings while Creators Studio is useful for Facebook an Instagram. 


19:35 - Discussion of Gary Vee’s perspective on consistently posting content. 


22:56 - Discussion of ways to effectively create content. Your style is often found when being authentically you. 


28:30 - Are you concerned with how people are perceiving you? “People who are winning aren’t having those thoughts.” 


32:45 - What’s the heart of your brand? It keeps you honest & provides passion to keep going. Especially when it’s hard to continue progressing forward. 


43:45 - Continue to keep working on what you’re good at. Pick your own goals and not what others think you should do. 


46:20 - Discussion on the Influencer vs the Product. “Influencer brings you to the first purchase, but the product keeps you coming back.”  


Creative Takeaways

  • Breaks are good to recharge the mind. 
  • Strategize ways to make & spread out content for weeks at a time.
  • Are you clear on what the process is for the goals you’ve set?
  • Is the product your seeking a want that turns into a need?
  • “The only time you lose is when you quit.”


Listener Perks

  • Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.icom/ecamm