July 19, 2022

Episode 94 - How I Went From BROKE To MILLIONAIRE With A Camera w/ BrandonShotMe


This week Nicky Saunders And Moose Ghonim sit down with expert videographer and business owner Brandon “BrandonShotMe” Dixon. Brandon went from wanting to be a rapper to a 7 Figure Businessman all with a camera.

 What you will learn in this episode:

  • The Correct Creative Mindset
  • How To Niche Down As A Creative
  • How To Increase Your Pay and Get Your Time Back
  • How To Narrow Down Your Offers
  • How To Start Your Own Agency
  • How To Provide Exactly What The Client Wants As A Creator
  • How To Systemize Creativity

 

Sponsored By Ecamm Live: An all-in-one live streaming & video production studio. With Ecamm Live, video creation is easy, professional, and fully customizable. If you can think it, you can create it in Ecamm Live. Try it for free www.nickyandmoose.com/ecamm

Transcript

Nicky Saunders  
whats poppin whats poppin whats poppin welcome to Nicky and Moose I'm Nicky that's Moose, What's up moose?

Mostafa Ghonim  
What up y'all

Nicky Saunders  
and we have a very very special episode let me just get the air horns already I personally love this dude. One of the funniest guys behind the camera and in front of the camera okay has created an amazing mazing amazing amazing shooters camp shooters agency

Mostafa Ghonim  
said the word

Nicky Saunders  
yeah i know i know i wonder what they still may not know they may still not know i don't i don't know I'm just a really dope individual that we had to make sure get on this platform and break down how he went from a rapper to now a millionaire so um, this we will talk about it Moose who we talking about?

Mostafa Ghonim  
Man the one and only Brandon the shooter. So its on.

Nicky Saunders  
Let's let's get into this intro

Jaymie Jordan  
Two kids from Queens cut from a different cloth. Now joining forces helping you to elevate your personal brand Yeah, I'm talking about Nicky and Moose bringing you a never before seen perspective instead the mindset, the mentality, the behaviors, the driving force, and more importantly, the stories behind the people and brands that you know love the most.

Nicky Saunders  
And you already know before we start this this, this episode is powered by Ecamm live everything you're seeing everything you're hearing is done by Ecamm live the all in one streaming platform that takes care of your audio. That takes care of your video for whether you want to do pre recorded stuff whether you want to stream on Facebook, YouTube, all of it. That's all done through Ecamm live so go hit us up www all those W's. Nicky andmoose.com/ecamm for your free 14 day but let's get into this interview. We have the one and only Brandon shot me Yeah.

Brandon The Shooter  
Man, I'm glad to be here. Um, I have the Hennessy its just not with me.

Nicky Saunders  
Okay. We while me and Moose talk a little bit real quick until the meantime. So you know, this is going to be a very unusual and silly interview. I'm just wanting to put that out there. Um, before he comes back, moose, do you have any? Oh, wait, Nope, he's Nope, he's back.

Mostafa Ghonim  
That was quick. Quick,

Brandon The Shooter  
we're not gonna sponsor them I'm just gonna

Nicky Saunders  
No we’re not, Because they don't they don't pay us. They don't give us a check. Nor unless they give you a check. They give you a check.

Brandon The Shooter  
I'm working on it.

Nicky Saunders  
Okay, as long as we work. All right. Now listen, listen, I'm here for it. Wait before before anything before? Because there's probably like three or four people who don't know who you are. Right? There's three or four? Not not too many. But if you could, right, can you introduce yourself and kind of just like, how did how did we get here? Because my man has the I don't know if y'all see him. Let me let me show you. The chain is some heavy lately. The chain is Oh, can we talk about that?

Brandon The Shooter  
Yeah, so really so my name is Brandon shot me I'm a photography videography business coach. And I literally came from employee to videographer to photography videography coach, as I got here a small hometown North Carolina was about you know, 10 people in the city. Well, one was nine now because I moved out so was my area man and now men Atlanta. Doing what I like to do.

Nicky Saunders  
Doin what he likes to do

Brandon The Shooter  
Helping people.

Mostafa Ghonim  
Love it. Love it. Love it. Yeah, man and you know what's funny is I still remember meeting you for the very first time. Back Back at Shane's a spy I think we were there for like one of the game changes event. And then of course, seeing you in that realm. But my favorite part is that I've seen the growth strictly online. And it was what's unique about it, it makes it extra special is that it's usually a role that people who like they aspire to jump out from behind the camera, but they almost never know how to. So just just kind of talk about maybe even as people get to learn more about what you've been doing, what was the the switch that happened in your mind to say, Oh, I'm gonna go from person behind the camera to in front of the camera to helping people utilize this as a tool and actually make something of it?

Brandon The Shooter  
Yeah, so one, I think, one hanging around a different group of people. So when I was working a job, all I hung around was employees. And we we talked about employee stuff. Right now all I wanted to talk about entrepreneurship, I want to talk about business one, I didn't know anything about entrepreneurship. I didn't know anything about business. So I can't talk about things I don't know about. Right. So once I quit my job, I started hanging around David shares, and he introduced me to a host of other auction was around this time. So once you started hanging around different people, we start to think like them, right. So they were the terminology was different. The language was different. Everything, everything that everyone did, even when I met Nicky, and Eric Thomas always for the first time, everything was different. So what happens is, we start to pick up a different lifestyle. And that, I guess, transformed me to the person that I am today. So the only thing that separates me from a lot of other photographers or videographers, is that other photography photographers hanging around each other. I decided to some thing else something different, which was business owners, millionaires, entrepreneurs, you guys. I think that's what

Nicky Saunders  
this is the this thing right there. What Why did you do that? Like, you're right. Creators stick with creators like CEOs stick with CEOs. You said, No, I'm gonna go over here. What? What was the reason for that? And kind of what was the result of it?

Brandon The Shooter  
Cool. So what happened was in 2016, when I quit my job, I wrote my first book and passed since high school, right? It was called 10 distinctions between entrepreneurs and employees. So what happened was, this book just told me what the difference between the two. So entrepreneurs do, they have to take risks, and also other stuff, and employees don't whatever, I realized I was everything on the entrepreneur side. But I also didn't know anything about entrepreneurship. So all I really wanted to do would just be around a entrepreneur that could show me how to be an entrepreneur. So it wasn't like I was trying to plan to be behind the camera. I wasn't trying to plan to get super rich, I was just like, I need to be around an entrepreneur that can show me how to do this thing that I am know what i mean? It's kind of like, finally find out your ego for the first time. It's like, well, how do I fly? Like, how do I do ego stuff? Right? So I don't want to do it. Just be around someone who can show me how to beat that. So I can be the best entrepreneur. I can be in and through that time. I just happen to like literally, when I first went to David's kiosk, it was like a whole bunch of people when I got my job. I'm like, I just can't hear why anybody working nobody got no job. I knew they were gonna floors. This is weird. Um, so yeah, it just kind of happened over time. I wasn't I wasn't intentional about it. I wouldn't tell you about being an entrepreneur was it was intentional about like, being around so many different entrepreneurs and being around millionaires. And I just really want to I want it everything out of like a David at a time when when everything out of his head in my head, essentially.

Mostafa Ghonim  
So then, what how what happened next, right. You mentioned the story of at one point, having a nine to five, leaving a small town get into Atlanta, kind of starting to pick it up and patch it together. You connect with David, what happens after that? Do I mean, we know you don't immediately kind of get to the millionaire status. There's that journey. Well, what happened after that? What was that journey? Like?

Brandon The Shooter  
Yeah, so really, I was just really I just want to be I was trying to be, I really want to be really good at playing my role and working with David Right. So I shot for David for free for two years. Right? And then, around this time, I needed to be able to grow known for me, but also for him. Right? So I needed to like I know, I couldn't shoot and edit at the same time. So I'm like, yo, I need editors, right? I need to be able to build a team. There's a lot of stuff that I needed to do. And it was tough for me to do while still working with David. So at that point of time, I branched out and I was like, I need to be able to be better for me, my family and everything and I want to build on my own. So then when I branched out, I linked up with people like Derek Harper, call him flew overseas. I hired my first editor overseas. Then I figured out like retainer prices how to get people to pay me so they can pay for my editors. And then it kind of like grew from there.

Wait, wait you’re going to fast

In between but however yall want to

Nicky Saunders  
We're gonna break it down I got you I got you because I actually want to bring up when I first met you, like we were talking and everything like that. I remember you shooting weddings. Yeah, there was a part of life, you were shooting weddings, and then but you were also shooting, David. And so I know. But going back back, you also did music videos, I’m bringing all this up because I know you teach other videographers and photographers to kind of niche down. So I actually want you to talk about the process of all of that. But what made you niche down to what you did from the wedding standpoint? Right? Then further on, and how important it is to niche down.

Brandon The Shooter  
Oh, that's good. Thank you, Nicky

Nicky Saunders  
I'm here. I'm here for you. I'm here.

Brandon The Shooter  
So here's what happened. When I first thought, first of all, I've always had a niche up until one point, I did multiple things at one time. And that's what made me know, that's what let me know that initially that was important. So when I first started, I was doing music videos, and I was doing I'm not gonna say well, but well for me. That means I will watch porn and all of the video, whatever. I'm like, that was good money because I make $10 An hour 300-400 a video, call it what you want. Side Hustle. I need that right? Yeah. So I've done that for a couple years. And now I'm going to stop doing music videos. Then we're going to do short films, right short film, web series, whatever. So I did all that. I didn't make any money. But I did like well in it quite Yes. Well for me because like my style kind of wars on IMDb Pro. I don't make any money, but it's like, I look successful, or my stuff is doing decent. Right? I got 100,000 views a short film on YouTube, stuff like that. But it's working out I'm just not making any money. So then I stopped doing films in a way into weddings. Right? Weddings helped me get weddings helped me quit my job, right? So I'm doing, I'm traveling all over. And now I'm doing but I'm also working with David during the week and I'm gonna wait on weekends to help me pay for not only my like, you know, bills and stuff, but also so I continue to work with David for free. Okay. So this particular time I'm doing I got out. I said, Well what happened? If I just put everything together? And then I could just blow up? Right? I said what I put when I'm gonna build a website, we'll put weddings on there. I put music videos on there. I put commercials on there. I put films on there. And listen. It took me some years I'm like once you see this I'm gonna I'm gonna blow literally millionaire overnight. I couldn't wait. Right you know weeks you know we tend to jump without help you kind of like you could pick the template.

Nicky Saunders  
Yeah

Brandon The Shooter  
I was like This joint is about to be crazy. And I took time when I kept revising it because I didn't want to let them I know I can't put it's coming soon. Right? website coming soon. See what im saying? Once the website drop

Nicky Saunders  
It’s a wrap, Millions

Brandon The Shooter  
what's opening day

Unknown Speaker  
so when it finally got done when I could wait myself, but this week this the week right here. It’s a website week, webi week

Nicky Saunders  
Webi week

Webi week

Brandon The Shooter  
I dropped it. I let everybody know. I let them know on Facebook. I posted in Facebook groups. I'm not really sure I posted Instagram my posts on Twitter, but it was literally everywhere. I'm like boom, here we go.

Mostafa Ghonim  
Waiting for the failures.

Nicky Saunders  
Hold on do, I got crickets crickets crickets I got you I got you I think I do

Brandon The Shooter  
I was like hold on they might do it. Let me let me post it again. They might didn't see it take a while don't let me algorithms. I posted a poster earlier today. Sometimes after work people getting on isn't long after they probably didn’t see it dry so I did it again. You know

Nicky Saunders  
This one’s this this one's ago

Brandon The Shooter  
Yeah, its gone

Mostafa Ghonim  
Yeah, then came the millions then came the millions. 

Brandon The Shooter  
so I thought it was the same thing as early i been doing this for a long time but seven years about to be six seven years at this point. I'm like you should know you know how long I've been doing it you see all the different types you see are diverse if that should let

Nicky Saunders  
you see what I do you know what I do?

Brandon The Shooter  
This year this website is crazy

Nicky Saunders  
Facts

Brandon The Shooter  
come on, I took months for this website. This was not an overnight website. I did this by myself. No help

Nicky Saunders  
Hmm

Brandon The Shooter  
It didn't it didn't it didn't perform. It didn't convert. I didn't make any extra dollars so are this went out so now I'm doing businesses and this time most people still hit me up just referrals. Speakers. Hey, come shoot my stuff and I remember moose, I think I shot you and maybe maybe Inky Johnson, whoever that like a school. Like people just keep hiring me to like, hey, let's do speaking events. There's two entrepreneurs don't let's do business stuff, right? Even on the wedding side. The crazy thing about a wedding is that the wedding my wedding coming does did not have a face to it. So even though I was the person who always came out, but people kept booking me for weddings. In fact, I would live in a double life, okay to two different lives. So they both were doing well. Without me specifying that I'm doing them both. That makes sense?

Mostafa Ghonim  
Yeah, yeah.

Nicky , you might have been the only person who, Moose didnt know i was doing weddings.

I had no idea.

Nicky Saunders  
Yeah, we had the Convo

Brandon The Shooter  
Moose seen me like this dude is the goat when it comes to speaking. Oh, no, shoot the stupid speakers or whatever, right? And Nicky’s like Nah, he's pretty decent at weddings too.

Nicky Saunders  
Yeah, I know you more based off of our conversations on the web, like that's where the money was. So I didn't even care what you were doing with the speakers because I care where the money's coming from.

Brandon The Shooter  
So I'm like, I'm not really a speaker. But it's like, what I realized is whatever I focused on, and when I went back, whenever I focus strictly on music videos, people call me all the time to do music videos, I did weddings, when I was doing the director stuff, people always hit me up, like, Let's do web series. Whenever I got calls all the time, every time I do things. And when I was in a niche, it performed the best. And that's when I put it two and two together, I'm doing two different things. I have two different niches but nobody knows about it. The other person know that I'm doing the other sort of, You don't know what I'm doing businesses and business don't know im doing weddings.

Mostafa Ghonim  
Is it a, Is it a approach? Or is it a mindset? Is it an approach of like, oh, it makes sense to me. If I make myself available to more things I make more money? Or is it a mindset of like, I don't know, maybe call a limited belief of not there's no way I can make more money, focusing on less things like that don't even make sense. Like we grew up on for you to get more you got to do more.

Brandon The Shooter  
Absolutely. It was definitely it was definitely a mindset. So when, when it came to that point of time, where I felt like I wanted to make more money. That's why I put everything together. I'm like, Well, I'm super, super tough. Why don't just do everything? I get super rich. Find out it was the opposite. Like I'm super broke. So now I've been really, really homeless because most or it could be all right. creatives are multi talented. Right? We can do a lot of crap at it sing dance, do push ups, it just we just freakin I don't know, we made amazing. And it's like to be able to put that in a box is tough to tell a Creator is very, very difficult. Right? So I tried to control that to tell people like, listen, I know you can do all things. But if you can just focus on one for a short period of time to be able to get to your money goals. Now you can branch off start doing other stuff. Right?

Nicky Saunders  
That’s fact, that's perfect.

Brandon The Shooter  
So I'm not trying to take away the creative ability because I understand that creative want to keep creating, I don't want I don't want to be the guy. I'm like, you know, you can't do anything. No, I do want you to keep being creative. Because the like people don't want to do it because they think like, no, if you're taking away my talents, like I want to keep expressing my talents, you can keep doing it just not right now. Because you know, your mom's still struggling, right? You're still working a job, your wife, your spouse, still working a job, your brother needs your help. You know, your dad has cancer, you got all this stuff that you need money for you got into creative genius to be able to make that happen. But since your mindset wouldn't allow you to be able to grow, you continue to not only you suffer but the people around you also suffer because of your lack.

Nicky Saunders  
Real quick, whether it's you or your students, right, we'll give an example of possibly around about amount how much they were making, when they weren't niched down to when they did get Niched because I want people to see like, Yeah, I hear you, Brandon. But like, like you said, I'm a creator like, I could I make money off of here. I make money off the here if I work harder, I could possibly get made more, but you have real life examples of nah, let me show you this difference.

Brandon The Shooter  
Yeah, yeah. So and that's, that's a really good question. Because when people tell me that they aren't niched down, and they tell me, they say is, um, is working. I asked him like, is it working out? They said yes. And the reason why they say it's working because of money that should come into our account. It's not a lot of money is coming. So I'll ask them things like, you know, how much money were you making? How much money you're making and they can’t give me a solid answer. So I say give me a round about so they give me a range. They're gonna give me a ring for their money always fluctuates. So it'll probably Max $2,000 a month. Max, you may hit three Your best month, maybe three grand, right? So, but most of the time, it will fluctuate. They have seasons, it'll fluctuate between 500 hours, to about 2000 hours, every single month, and you can't guesstimate how much it's gonna be. It's just Whoa, somebody happened to call me. And that was $1,000 job. They just happen to work out that way. But most of the times, they're hustling every single day and are hitting every hitting every night shooting every day. They're booked and busy. They're charging $200. And at the end of the month, and we look at the bank statements of how much they made, is it Max about two grand, but they're not niched down. So it seems like he's working, right. Last month, it works. Right. But you could have made 10 easily with less work. Right? So after people start work with me, right, they start making 10,000 15,000, some even $20,000 a month. But it's not about it's not about the money is one thing, but the time is the most important. Not only they're making more money, but the less time they have to put into it. So let me let me give an example. So let's say you're talking on the phone with 10. People, let's say it takes 10 people to close the sale. If you're talking to 10 people, and you finally close one person for $200 one time. Is it worth it? Probably not. We're talking about 810 hours on the phone.

Nicky Saunders  
Yeah

Brandon The Shooter  
Right, but if you find somebody for at minimum $1,000 a month, that's $1,000. Not only you gotta fall in love, but that's 1000 a month, but $12,000 at the end of the year. Thanks. Yeah, yourself was it was worth it. I would much rather do the opposite. Now, that money is great. But it's all about the time because creators want that time back and they don't know how to get the time back. They sail more time to make more money. They call this thing called booked and busy. I don’t want that. Thats cap, Been led astray. Don't book me, I'm busy. What you doing? Nothing, Im chicken wings. I'm hanging out.

Nicky Saunders  
I remember I remember Convo where it was like, yeah, they can't. There's nowhere in my website you could find book Brandon. I remember that. was still the situation. But I remember that.

Brandon The Shooter  
Literally. I had a Guy literally. Few days ago, he called me he said listen, um, I want to come to yellow print. We got a VIP mixer that Friday night. He said, I just want to spend like an hour which I was like, Oh. I was like, I don't really do that. But what you can do at the mixer, you can ask me questions, because I'll be there. And he was like, I need to I need to go here. Because you want to hire me. You just go and sign up for coaching. Now I understand you don't think you don't have the money to invest in coaching? Which is fine. I'm not expecting anybody has the money. He's supposed to go find the money. Regardless, here we go. So he said, No, you have to do it this way. He said well, I wanted to pay for the two days. And can i ask, can i spend an hour with you there if I stay over? I'm like I'm tired. He said Listen, I'll just come in on I'll stay for another day on Monday and I'll just pay you for the hour. You don't own my time like I create I put systems and I'll put a system in place to help you win which is shooters camp shooters inner circle, how do you feel that have been placed tip you in? Go through the system that works. If you try to do a one on one or whatever, one hour call me whatever it is that actually enough information, in our view to help you go from zero to 100. So let's say you did spend 1000 hours or five grand for one hour or whatever. Was it worth it? Did you get the results that you want? Not under I want my time back but to I know that I'm not giving you the best and I know its not going to help you. So now I'm scamming you and you scam yourself.

Nicky Saunders  
Yikes

Mostafa Ghonim  
Yeah, that's that's interesting. Speaking of website, I actually saw you do something on the live ones where you talked about things that creators think they need to make money and things that they actually need to make money. You literally told somebody like go ahead and take your website down. He was like, whoa, what how am I supposed to make more money without a website talking about that philosophy? Because the just the idea of what we think we need versus what we actually need? What's that like?

Brandon The Shooter  
Before I even jump into this philosophy? Right? When creators and Nicky you get you can let me know about this. What are we literally on this on this podcast right now? When it comes to the creative field, when they're getting booked. Do they get booked off the website, or the referrals? before I even get any deeper. Before I even get any deeper? Are most creators Getting Booked off of referrals, referral based business or is it websites

Nicky Saunders  
Referrals.

Brandon The Shooter  
Most of the time, before I even get, watch me we're talking about those graphics are that you probably know, there's editor that you probably know and correct me if I'm wrong, you know, Ralph that you got their number. You're not saying if I send you a alright. Nicky, if I ask for a graphic designer right now, who was a graphic, you know, you can give me one or two or whatever, Nick, and kev, and you're gonna give me or you can give me a website or a phone number, you can put him in a group message, but you're gonna do

Nicky Saunders  
a phone number and possibly their Instagram, so you can see the work.

Brandon The Shooter  
I'm gonna see the work and I'm probably I'm gonna hop on a call. And it's probably when I listen, there's five bands, I'm gonna pay 5000 its done. He will send me invoice repos, I'm gonna pay 5000, Nick referred them, I seen the Instagram, five grand in his pocket, no website was needed. Now, that's just off referral base, and let's get to the actual philosophy of it. Right? So when people ask you, I'm glad you mentioned Instagram. When people ask creators like, Yo, I want to see this person's work. They never specifically say website. Have you thought about that?

Mostafa Ghonim  
That’s good, That's good.

Brandon The Shooter  
They say I want to see your work or portfolio. They never specifically say websites. When they when they don't say that. They say limit them to you know, work, and work and come in different things. You can come in and Instagram, you can come in Dropbox, you can come in folder, whatever. However they can come in to freaking mail for all I care. They never heard of actually say website. Now here's a couple of things about the website. Does anyone talking about percentage? Is there a percentage? How what's the percentage of people that know how to work Instagram? Zero to 100.

Nicky Saunders  
That know how to work Instagram?

Brandon The Shooter  
I mean, just just know how to go through and look at photos on there.

Nicky Saunders  
I mean, good amount know how to look at photos.

Brandon The Shooter  
A lot of a lot of people who can't have the Instagram app, they can go to it. And I can see what photos that I like, I'm gonna saying do I know how too know a  algorithm when I'm saying I can go to Instagram and I know how to look at stuff.

Nicky Saunders  
Yeah

Brandon The Shooter  
Not many people actually know how to work your website. Right? You pray this whole website, I don't know where the about section is, I don't know where to book me is I don't know where I'm going to stuff is so narrow. This is a distraction. And that means that's longer. It takes me long it takes it takes me longer for you to get to the bank.

Nicky Saunders  
Thats good that's good.

Brandon The Shooter  
I could have already paid you. But since I got distracted now im from Amazon now now. Now I can’t , find the stuff I'm over and I'm on a whole nother place. I'm not saying do not get a website I'm not saying I'm not saying websites are not important. What I'm saying is people think that they need these certain things to get rich. Okay? Because they equate websites to money. And that's not the case. Right? They got website, you got a logo, you got your business cards, you got your business email, you got your business phone number, you got all these things. And you thought that these things mean I'm going to be rich. And no one has ever told you that. No one has never said it. You can't you can't YouTube. No one has ever said you do these things you’ll get rich has never been said before in life. So you did it. Right based off of based on no facts based off of no data. Right. And when you actually find out what you actually need is a way for people to find you easily pay you easily and you need to be able to fulfill it. That's it. So in photography been our first case that we've been able to find you what's the easiest way to find you? just Instagram. Just more cases. You can still use Facebook, whatever I don't care about to find you easily. That means my name is this is Nicky I can find her.

Nicky Saunders  
Yeah.

Brandon The Shooter  
Not not not freaking NickyBoogaloo. I can't spell it. This is Nicky I can find her. Pay you boom its a link right there or whatever boom button paid, or whatever it looks like. Okay. And then fulfill it. Can you do the stuff? Can you coach me? Can you create can you do whatever? Do you have a tripod a camera? Right? So find you Instagram pay you whatever use HoneyBook I don't care when you get paid and fulfill it. Do you have a character you have a tripod, you have a microphone that will help you get to $10,000 a month. Now there's other things I know your probably thinking what brand nowadays people say what everybody else has this stuff? Don't need this data. Yes, but just not for what you think you need it for. You need this for things like business funding, business credit, LLC, Secretary State, whatever. Alright, so it's just two separate things. That's pretty much it.

Nicky Saunders  
I could go seven different ways with this one and I'm trying not to get in my creative bag too much. I'm gonna save them. I'm gonna save them and say let's let's go back. Because some creators, especially those who hold the camera are like, move off of passion. I love the art of it. Right and like you said, Yo, I got awards, but that didn't really bring in money. So can you list out a few ways, from maybe the most obvious ways to some of the like, you probably didn't even know you can make money with, with your camera doing this, like name some of the ways people can make money off of their camera.

Brandon The Shooter  
So what I do is I focus strictly on I'm very simple, simplistic. So what I used to do, I used to give people options, now i stop giving people options. No more options. When I first started, I used to let people just do like, you know, whatever you want, you want to do music videos, you can make money off that you want to do this, which which is true. But when I hired a coach, and he asked me a couple of questions, he was like, Well, how can you help people get the fastest results and less effort and guarantee it? I was like, well, they have to do it either at work or businesses, they have to do retainer and talk mostly. Because I'll tell people do people have one pricing? One strategy, people use one platform is one everything, right? It's more so like, I create like in an Uber. So when you go to in and out, it takes literally seconds to order. Right? You get better it takes longer. So I created in and out so mean, so basically I say all that the answer your question is, there is multiple ways, but I want people to focus on one, which is predictable income, right? You work with businesses, you have them pay you 1000 A month minimum, right? If you get 10 clients, you make $10 a month. So there's no more confusion, there's no ministration there's nothing else left that you have to think about or do until you get to 10k a month. Once you get to 10k a month, I don't care what you do. You can go and travel the world, you can go and eat chicken wings, you can go and do whatever passion thing, you can go and do whatever the heck you want to do plant a garden, which has nothing to do with me at that point. Create creators been creators been broke too long for them to have options.

Nicky Saunders  
Thats a facts, That's a bar. Oh, let me let me go away. Let me go away.

Mostafa Ghonim  
Yeah, that's good. You know, you know, what's crazy, Brendon is that I, it just conversations with other creators, I say that creators are especially people who are talented with the camera, and look at them as the new wage blue collar worker, and I don't mean blue collar to dummy down what they do or make it seem like grueling work. But I literally think of it as you know, it's it's in such high demand, it's so essential to online business, heck, to any business, that the demand of it is, is critical, I find that like a critical element to that. My thing is, though, I'm just more interested in the switch that happened in your mind to say, you know, not only how am I going to do it, but I'm gonna go ahead and teach other people to do it like, like, because you've built your business model around really helping people to learn the craft to make money from the craft, and skill in that standpoint. What was the flip the switch that happened in your mind to say, Okay, I see that this is a need, there's a challenge out here in the marketplace, I'm gonna go ahead and jump into that space, and, and utilize. It's not like somebody had to give you permission. You don't say like, I feel like people often also feel like that's something that's important for him. But it don't seem like that's what happened with you.

Brandon The Shooter  
Well, one no one else knew what I knew. So I'm talking to other like, imagine. Imagine just having, like, sauce or gain or just something that people just don't know. And it seemed like no one else knew. But but you is scary. Right? It's like, one, I can't work with other people by myself, right? I can't be the only person that people call when they need stuff. I'm like, well, they can do it tomorrow. But they don't they don't do it. You know what I probably could have made for sure. Maybe I could, right? So I started to begin, like I need to create more of a impact. Because I could do this on my own and make a kajillion dollars. But why would I be on top and just watch other people suffer? Why not come from the same place as everyone else? I come from a small hometown, I come from poverty. You know, my dad's alcoholic, my brothers in prison, like I go come from nothing. And I can do it. I can't just watch other people suffer. It doesn't make sense. Right? Just like there's there. There's no way you can be a creative or be in the same place that I was I was in and just watch other people just literally just fail. And I know how to get them up like I know how to help them succeed. It makes no sense for me to watch that. So it's mostly different reasons. One impact right on To help people with phrases, when I did it, it actually helped my business grow even more. So when I wanted to help people, I realized that once I graduated people, and the people would get good and like they can work, the client said, I work how much you want, I mean, I don't shoot it. Shoot this is, it kind of added another thing. So it's like, when you start to do good, you start to operate this abundance mindset, like more will come to you. So it wasn't my plan initially. But then it turned into it.

Nicky Saunders  
Okay, let me let me stay there. So for those people who are going to like, Okay, I'm gonna take into a business, but like, maybe even the agency route. Right? Okay. What was what was the very first couple of steps that you did? Did you get a team? Did you get more equipment? Did you? Like what was those? Did you just get the logo and just kept moving? Like, what are those steps to make it into the agency that you have? And then also, on top of that, what is one thing that you wish you could do over from it? And like, avoid completely?

Brandon The Shooter  
Yeah. Alright, so um, I'm assuming you mean, like, start your own industry? Right. Do you mean Yeah. Okay, cool. So the first thing I did was I started with retainers. So initially, you charge people a lot of money every month. All right, once you start that, because what happens is great, say he creates a system, right off predictable income. And you have some you basically got this assembly line, what is Chick fil A essentially, right? Once I know that, I'm getting this amount of money every single month, I can put a system behind it, meaning I can now put, I can now put employees in place. I can put somebody to work cashier. Somebody to work fries, because if you're just don't know, if you don't know plot is if you hire people, and you don't know what gigs are coming or whatever. And they're just kind of sitting back waiting. You can't guarantee people anything, you can't guarantee people gigs, you can't guarantee people money. So first thing I do is I create a structure where I can guarantee me myself money first. And then from there, I created a system around it. Right? So I'm like, This is how I shoot this person. Right? This is how this needs to be in it. This is this the time I do it. This is the best way to do this. This is the system in place, meaning I can walk away and anybody can do it. I can go into combat tomorrow, and somebody else can be burned shot me today. So then from there, I was like alright, I need to show like my editors how to do this. So my editors know how to actually in this particular personal project or SOP right now I got money coming in from the same people. I got editors doing the exact same work. And now I don't know how to do anything because nothing changes the Chick fil A sandwiches the exact same sandwich every time we go there. Its chicken two pickles bun top and bottom bun, That's it.

Nicky Saunders  
Okay, hold on. Let me follow up. Sorry. Follow because as a creator, because some of us want to give that personal style to each client. Right?

Brandon The Shooter  
I love it.

Nicky Saunders  
So how do you avoid that like and be able to be like, here's the SOP here.

Brandon The Shooter  
I got you like I can jump right on in here, I was like that at first.

Nicky Saunders  
Right.

Brandon The Shooter  
When I was when I was it almost never fails. When I'm editing something. And the more sauce I add to it, the more the client don't like it.

Nicky Saunders  
Hmm.

Brandon The Shooter  
I don't think if you were true editor, you understand that.

Nicky Saunders  
You understand that.

Brandon The Shooter  
Oh my god, you're done. And you say you know what? I'm gonna find the sound. I went to Africa and found a real giraffe and record that flew back to the station. Put the giraffe in, boom, send to the client. Just about boy crazy. Everything is cool. But then giraffes. I'm like, you mean? I went to Africa I got a real giraffe. 

Nicky Saunders  
That was crazy shots and everything for it

Brandon The Shooter  
The giraffe sound. Right? So then I realized that okay, so coupled with it. And I'm gonna tell you what, actually. So there's actually three phases to editing. When you first this helps you overthinking when you when you get done with your first edit, like when there's a first edit where it's official. This is the one that you should send to the client. But what happens is, editors will go into two more phases that are unnecessary. So the second base has a little more editing a little more style, a little more personal to it. Right. And then I said well shoot, I said three day turnaround time I got a little more time. I'm gonna go to the third phase, which is overboard. So what happens is we're sending the client phase three, we should only send them phase one. Phase one is exactly what the client asked for. This cut, this whatever. That's it. It took hours to do it. The client could have been had posted up on the gram it would have been done. But we're thinking we're trying to put our own style to it.

Nicky Saunders  
Yeah.

Brandon The Shooter  
So here's what I did. As opposed to our, our, this our separator, I always sent my clients style one. I'm sorry, phase one, which was just nothing in the half. And then on to phase three, I did it on my stuff. That’s how trash come about. That's why you hear the same sound. I hate that sound. I don't care. I like it. It's fun to me. I'm gonna throw it in there again. So you have stuff for yourself, and the people who are paying you money. That means they also control the way you use less stressful. is less stress. Just go ahead and do they pay you 1000 a month, just do it. Phase one, you're done. So don't get too excited. express your creativity. Just not only find stuff, right? Talk about it. Let's go back. Let's go back to Chick fil A, you order number one, right? You know what your going to get chicken two pickles whatever. But now, what's your own style. So as opposed to putting chicken and pickles, You put frosted flakes on it? Right? You two to two gummy worms on it. You put some bleach on it. You like this is my style, they're gonna bang it heavy when they get this. This might be crazy. And it's like, Nah, I've seen the picture. It said pickles. I thought it was gonna be on one. No, this is the number one, i just put my own style on it. Right. But can you just, anybody work at a fast food spot?

Nicky Saunders  
No, praise god

Brandon The Shooter  
Mcdonolds was my first job, right? So we made the clients like a like a like a whatever mcdouble or double cheeseburger, whatever. But then we will sauce up our own burgers on break.

Nicky Saunders  
Right.

Brandon The Shooter  
Burgers, That was never on the menu. We’ll throw a burger in there And then we had our own burgers, that would never hit the menu. But it was our thing. We couldn't get it to the clients. That's not even on the menu.

Nicky Saunders  
Oh, that's good. All right, that's good. That's good. Yeah.

Mostafa Ghonim  
Yeah. I like the idea of even the pricing model is is one price, right? It's the retainer model. What would you say is kind of the same thing, like you said, what they need to get paid and what they actually need, what they actually do to get paid. What's the same thing when you're working with a business or how most creators would approach a business to get paid, and that they do wrong, versus what they actually should be doing to land some of those retainers and put themselves in position to get their time back and do some of these other things that you're explaining?

Brandon The Shooter  
I'm trying to understand the question. I guess you're trying to figure out like, what are they doing wrong to land his clients? As far as pricing? Yeah,

Mostafa Ghonim  
yeah. Like from their attempts to try and get retainers versus what they actually should be doing? Yeah, to get their retainer.

Brandon The Shooter  
So always a lot of things. So one, they had this thing a car, they they create this thing called a pricing sheet. I don't know if the note that you know what there is a pricing sheet. Yeah, yeah, so your credit for Abdo. Neto, regards to credit for agencies, you may have like three things on there, and maybe five your packages on there. And I have list all different things. And then they send it to a client and they say boom, you know, just pick whichever one you want. So here's the issue with that. The issue with that is you're allowing the client to be the expert in what you deliver. So most home know for your own how creative you are, but I don't know, do you know what? You know, do clients know what raw footage JPEGs, high res, all these different terminologies don't know what any of these things mean? And if it's beneficial to them?

Mostafa Ghonim  
Yeah, very little, you know, so

Brandon The Shooter  
what happens is, we don't know. I'm like, Well, I'm going to assume, well, I'm not gonna assume I'm already thinking in my mind, as a client, I want the lowest package because I don't wanna spend a lot of money for it. Right? So I come in, I decide to pick the lower package, and then I'll come to the shoot, you realize that I want to shoot the whole movie. We didn't hop on a car with a client, right? We don't know. We don't want we're not a doctor. We didn't assess what they need. We end up trying to automate the business when the business name is systemized to automate. Right? So I guess problem one is pricing sheets, right? You can't necessarily tell something. You can't necessarily diagnose someone without talking to them and hearing the problems first. What do you what do you actually want? Right? And then I can price you accordingly. Our thought is, if I'm the only person who knows what you need while I allow you to pick it, that's good. If I go if I go to the doctor and I can't walk, right, I know that you need a spinal surgery because I looked at look, whatever an x ray but the nurse coming in and give you a pricing sheet. Which one do you want? You got spinal surgery, you got freakin knee surgery and you got whatever neck surgery so you just like neck surgery is 200 on you pick neck surgery. You got an excerpt to kind of find out you actually need In spinal surgery, the doctor already knew that the nurse or doctor asked series of questions, do X rays before the X will give you and they don't give you options. They're like, Listen, you need if you want to walk again, this surgery will cost you 10 grand, it's gonna take the surgeons two days, two weeks in bed rest, and you're gonna be a walking in no time. Why would you pick anything else?

Mostafa Ghonim  
Because you didn't know. You didn't know that you were trying? Are you trying to be cheap,

Brandon The Shooter  
So they should whether they like it or not, they should hop on a call with every single client period. Which is gonna suck and I get it. Because you got to work. You got to work your job. Talk to my lunch break. Talk to when you get on work. Right? Oh, they just people just trying to be cheap. I get it. I understand. But since I've been since I've been shooting, of course I hit didn't have website. I've talked to every single one of my clients on the phone, whatever work me that I'm going on for 12 years. I've never ever had someone book a link. And like I've always we've always became best friends. We start shooting out I know exactly. What's your name? I know what we're shooting. I know there's no hiccups. There is no, I've had less problems on location on set. Because I know exactly what I'm getting myself into. Before I go ship.

Mostafa Ghonim  
That's so good.

Brandon The Shooter  
So you saying the length and bone was great. That's in length, bro. You don't even know who the person is until you show up? You can't even pick them out of Atlanta.

Mostafa Ghonim  
You hear like yo, Oh, you

Brandon The Shooter  
haven't talked to each other? How? What's going to and You guys can can speak on this, If you send me a link? What's going to like incentivize me to spend more $300 credit Max, I'm gonna spend on a link. I don't know. I don't know you. I don't know if I like you. I don't trust you. You could be a scammer. How much we willing to spend?i cant do it.

Nicky Saunders  
Okay, wait stay there. So what do you suggest for those introverts that don't want to get on the phone and talk to them and just want to do the work? Are you suggesting good the same for you? Or what? What are we doing?

Brandon The Shooter  
I'm tracking? What I suggest is you hop on the phone anyway. Okay, so here's the thing. Just because you're an introvert, this is still your business. It has nothing to do with you. Hi, can you can't laugh laughing This like do I like you? Do I trust you whatever. You can be monotone on the phone. If you if if we have a connection and you act like you know what I want in a vision. What you say you being an introvert has nothing to do with the product. Those are two separate things,

Nicky Saunders  
right?

Brandon The Shooter  
You need to learn sales and marketing to better run a business. Again, you can't you can't even if supplements, I'm an entrepreneur, I'm gonna give it to somebody else. You can't give a job to someone else that you don't fully understand. Because you can't train them on a job that you don't know how you're not gonna see past and like you didn't just say what you just said. I'd say like, Man, I don't want to like do sales because I don't want I just have somebody else do it. Right. How you gonna train? Well, how you gonna? You gotta train.

Nicky Saunders  
Okay, all right. All right. That's it.

Brandon The Shooter  
Appeal, I get it introverts kind of like, oh, I don't wanna get on the phone. But I'm telling you, even if you're an introvert, you will still sale. Morning margin. I have been a coach for four years. So that means I've already coached introverts, extroverts, all type of thing, and they've all made money. So it's like, the you the type your personality type really doesn't matter. Some people I mean, these people are nice. It doesn't matter. Do you have the sauce or nunhead sauce to get to sell you only sauce? Do you? Do you understand my vision? And are you the right person for the job?

Mostafa Ghonim  
What was crazy man is that so much of what you're saying? By I know we're of course your niche is specific to videographers creative shooters, but it's it's a tangible business fundamentals. Like you could do this in any any any real business model, which, which is which is really dope. The one thing you mentioned though, is marketing. And of course, I feel like that is a whole new hurdle in itself because like you mentioned algorithms changing platforms coming up that are new. What what are some of the things that you maybe teach your students to maybe embody so that they can learn how to consistently get themselves in front of new people? You Yeah,

Brandon The Shooter  
sure. So here's the crazy thing is I strictly focus on Instagram, but you can do it for any social media. So you want you got to have like, so we understand we have a niche, we have content, or you paid us money. So let's say your Instagram, and let's say you focus strictly on like, you know, pet photography, whatever as, as, you know, work with pets, okay? Then you can literally, I focus on messaging, like DMS and messaging and outreach to other businesses, right? Meaning you can be at the house, you can be at work, you can be at the job or whatever. And you can have conversations with 50, you know, pit companies a day, right? With having these conversations with people, you got to find out whether they want your services or not. We're not spamming people, right. When we're talking to people, we're having a conversation with people, people are doing stuff anyway. Once they decide to say, Yeah, I want it, that's what I need. You hop on a call when you post it for whatever your retainer is. So now, here's the crazy thing about it, since we skipped over where I'm sorry, and also other stuff. I mean, we get right to, to the bag, we're at the house, and we're focusing, getting rid of rid of good and having a conversation with people and finding out whether they want our services, right. So let's say out of those 50, we're able to hop on a call with you know, five people, right, what two people a day, but at the end of the week, you have already closed at least one person for $1,000 a month. Now, you're probably thinking man, I'm sending these messages, my freakin fingers hurt. This sucks, right? But it's kind of like, back in the day you had to do door to door sales. Back then you had the radio advertising. Back in the day you had do all this extra work. Now we got social media, you will have to go across the street and talk to the pit company. You can find them right here on Facebook, right here on Instagram, and send them Yo what's up, I've seen your stuff. I'm ready. If it's just it's right at your fingertips. People like we're all the clients there. Wow.

Nicky Saunders  
That's okay. Here's my question is there's there's gonna be people like, Alright, I'm gonna create this business. What equipment? Do people need to start a business in photography and videography? Like some people are thinking they need the $10,000 cameras and a whole team like what is? What do they need to start off with?

Brandon The Shooter  
Sure. You need just enough to fulfill it. So let's say that we work with business right? So you know, you need a tripod to be able to hold the camera stable. Right? You know, you need you need you need a kit for your niche. I didn't want to make that round, but I guess it did.

Nicky Saunders  
Okay. Okay, the rabbit is coming back. Okay.

Brandon The Shooter  
I tried to so meaning it let's say if I worked with real estate, at that point, I would need a gimbal at that point, I will need a drone. If I'm working with a consultant, right at that point, I may just need a tripod camera microphone maybe mics that said feel me? so meaning I'm working with a consultant and I bought a drummer

Nicky Saunders  
Being cheap.

Brandon The Shooter  
I'm working with art consultants doing and walking up and down the street. I got a drone out of a flew it over his head and I'm like, What? Is he in the office? This is because right here right so what happens is you bought the drone for you. You didnt buy it for the client? You bought it for you okay, just enough to fulfill it. Right? You got the gimbal you got the 10 thought you don't got the 4k 8k camera. This stuff is going on Instagram, in 1080, compressed.

I do get it I do get a brand I do need to get a high quality I do need to shoot the 4k , I do need to do all that is easy to scale and it's easy for me to be able to whatever, but all right, all right. You have to think like a CEO, not a photographer a videographer. You are more than you you own a photography and videography business right you are the CEO photography to RV just a service that you provide. Okay, so let's say you jump out there and start shooting okay, right you got computer you got the you got the you got the control AK file. I don't know if y'all notice, but control AK file, you need a very, very robust computer to be able to control that. Of course, you cannot Moose did you, Did you know that?

Mostafa Ghonim  
I had no idea.

Brandon The Shooter  
Regular MacBook Pro that you get from Apple. It's not gonna be enough. You need to build a PC or you need to get a customized Mac it might cost you five grand plus. Nicky and i tripping?

Nicky Saunders  
No, that’s a fact.

Brandon The Shooter  
Okay, so you Let's say you do this, right, you shoot aka you want to give the clients the best. How are you going to be able to hire another editor to do the work for you?

Mostafa Ghonim  
Know scale. That's good.

Brandon The Shooter  
Sounds good. Meaning whenever you create a business, you want to ask yourself, is it scalable, and the way you're approaching it is not scalable, because they're going to need a robust computer as well. So if you're only making 10k a month, right, that means you can't even because this person also needs you need to be able to pay for computers or whatever for these people. You can't and you to pay for the equipment problem. So now you're 15k out door just to hire a person. Now, thinking about hiring, I get it. But the problem is people don't think far enough in the future. So let's say you're 35 Now, I don't know 30. Here, you know, 25. Okay. Do you want to keep shooting for 30 more years? 20, 15. People say I like editing. I love editing. I love shooting cool, which is fine. But do your spouse want you to keep editing all night? Don't you want to travel the world? And do all the things right? So you claim you'd like editing you? Don't? You? Stop listening. Why? Because if I asked you to edit this, or freaking go to Bali, you would go to Bali?

Nicky Saunders  
Fact

Brandon The Shooter  
You aint gotta lie to me. You aint gotta lie to me. You're just saying that for like, Oh, I just don't want to say let's stop the cap. Stop the cap. You will be in Bali  chillin with your spouse, with your family, with your kids with your mom wanted to go to Bali to Mormon the city. Let's stop.

Mostafa Ghonim  
Yeah, yeah, man. It's crazy, man. This is? This will be my last question. But I just gotta say, it is. It is so refreshing to hear how simple you've made this whole process. Right? And like I said, and it's so cool, because it's applicable to so many different variables in industries. Like it's just basics, and we got to stop complicating it for you know, ourselves, our clients, the people we work with. My thing, man, just final question. If you were to maybe give a piece of advice to younger Brandon, who before he made the jump, who was trying all these different things? What's a piece of advice you would give him early in his journey that others could probably benefit from? Or based on what you know now?

Brandon The Shooter  
I don't know, man. I will say Well, for me personally, invest into, like learning invest in education. Right? The one thing that changed my life was when I in 2016 When I started when I read that first book, and I started reading more books. And then I was looking at people like Eric Thomas. Inky Johnson, David chance, when I started investing to like knowledge. Because before I was just, you know, just hanging out watching YouTube, you know, I mean, just watching stuff, like, you know how to edit more edit better, you know, cartoons, just stuff that like was like entertaining, but never really thought about like investing into my mind. If I invest into my mind as far as reading self help books, hiring mentors, hiring coaches, even as a virtual even you can't afford them. Like, because David near Tom, that was my virtual mentors. Right? I'll consume them every week, I watched out literally, Eric Thomas helped me with, you know, my relationship with my spouse with my wife, you know, David having with like, entrepreneurship, he gained motivation, like all those things like fed my brain. So I would have done it a lot sooner. self help books, like self help books, virtual mentors, real mentors, coaches, education. If I did a long time ago, I would have shortcut along this process.

Nicky Saunders  
Okay, I got I got, I got two last questions. Two last questions because you said books. And I always get asked. So yeah, what are three books that you recommend? To all creators?

Brandon The Shooter  
They gotta say no more. You're ready. I'm gonna give you an order. You should read them in this order. The first book is 10 distinctions between millionaires in middle class. This book is one this is the first mindset shift that you're gonna need. Because now you understand that you've been living like a middle class person this whole time. And then you need to convert over into a millionaire mindset thinking, okay, the very next book is called The One Thing Okay, read this book second. The one thing the one thing talks about, obviously, you what it is right? Making a lot of money and being very impactful by focusing heavily on one thing. Because if I say if Nicky said people don't believe me, I don't know probably because I'm black. But they listen to this book, whatever. Listen to us in his book, that will be audible tapped in, right? He said a quote, this quote said, just because we can we think we should. Meaning if I know that I can sell this water bottle for $10. I'm like, Oh, I can do it as I'm going to go do it. It's like, I just keep doing stuff like like, Yo, can you just stop? Anyway, so that's the one thing it's number two. And then number three, the third book you should read is the compound effect. Right? These books build on each other. The compound effect talks about doing small things over a long periods of time. Right. So the real long guns are the places where you're now because I've tried different things. But I've always felt back went back to photography to RV, because that's the only skill set I've been doing for a long period of time.

Nicky Saunders  
Right?

Brandon The Shooter  
So people, give people quit, and give up too early and too often. So even if you're not really in, let's say you're baking cakes, even if you don't want to, like be a bake cake or whatever, if you've been doing it for five years, on a consistent basis, you will literally be an expert over most people who've been doing baking cakes for one day or two weeks or whatever. Right? Yeah. It's basically talks about consistency. The compound effect, because people didn't do a whole bunch of stuff. He do small stuff over long periods of time. This YouTube game, right? Nicky, you know, the YouTube game was a long play. Right? I've been I've been back and forth off the YouTube thing. It's tough for me to do it. But I know you guys have mastered it by listening back to it is the people watching make most podcasts right now. Oh, no, I'm describing y'all got right now they're gonna come back

Nicky Saunders  
1000 Lets talk about it

Brandon The Shooter  
back five years later, because they feel like they're both you guys started your podcasts YouTube are on the same journey. You guys gonna be at 500,000 a million subscribers. And they're gonna like where I'm at for what what I've been doing you'd have been doing the same thing. No, same thing. I've been doing it every single week or you guys were doing every single week and you haven’t. My pocket is not supposed to do anything amazing. I've been doing I just didn't give up and you did

Nicky Saunders  
Wow. Okay,

Brandon The Shooter  
You read them books in that order, I promise you, I'm gonna give you I'm gonna give you a time limit to read them. The first book is 80 pages you're probably taking two days. I'm gonna give you I'm gonna give people two weeks I'm gonna give you 30 days 30 days three all three of those books and come back to the comments or whatever and let me know as you read the book let me know your takeaways. The three are going to be life changing. And this is not your typical Rich Dad Poor Dad and whatever these are strictly if you are a creator you need a mindset shift these three reading joints in order you will never think the same ever again.

Nicky Saunders  
Thanks. All right, last question. Last question. So Brandon the personal brand not the business man that the personal brand the the low key comedian with your videographers trash because those if if y'all have not, first off, go follow him on Instagram second, if you haven't seen any of those, those are one of the best thing every single time we post them I love them to death right. Talk to us about your strategy about you being the brand so you're normally behind the scenes you're normally you know you you have a successful business you've done everything as far as shooting every type of event ever. Right? But now it's time for you to brand yourself talk to us about that process.

Brandon The Shooter  
Um It's crazy I didn't really wasn't expecting or didn't want to like become this the shooter or brand new shot and whatever just kind of happened that way. And I don't know when you have I think everybody has something to say and everyone has something to bring to the table. I feel like it's important for everybody to of course build a business brand but it's also important to build a personal brand. I feel like I feel like everyone introvert or not. You can do videos and stuff like without showing your face. There's so much stuff everybody has something special that you need to bring to the table. And when I started like building this brand I remember having 2000 followers and people laughing at my stories. Nicky i dont know if you remember this you do Remember, actually, when I just do the thing on, um, I'll teach a lesson. And at the end, it was just fun. Like, it was like, I feel like that most people like, you know, I guess they cower when it comes to social media and stuff like that. And the thing that nobody's gonna like him I was gonna like you. And whenever it's not about having a lot of followers, or how about subscribers, it's about leaving your, your mark, leaving your personality, like on this earth, let people notice, okay, there's other people like you, you just need to be able to express that. I don't know if I answered your question. But that's kind of the way

Nicky Saunders  
 You did.

Brandon The Shooter  
That's the way I look at it. Like, just just just go out there and create the best way, you know how, don't be pressured and busy, don't be pressured by trolls online. Just do it, there's gonna be people that you're just gonna be alive, you're changing, there's gonna be people you make laugh, there's gonna be people that, that learn from you, there's gonna be people that take a interest in what you do what you say, regardless of what it is. I think if you focus heavy on the activity, and not unless you own a goal, it will make things less stressful and less chaotic. So build your personal brand, whatever it looks like for you. Oh, was that I was sitting

Mostafa Ghonim  
We get now I gave I gave my last question. Man. I just wanted to say it's been, you know, we did I always say this at the end is that our show kind of came together by accident during COVID. And, you know, everyone, of course says, Hey, we, we want to we wish you would have gave these people their flowers while they're still here. You got to appreciate them what we were like, well, let's do something about it. And actually, you know, bring that to life. Like this is our token of course of highlighting your work more importantly, highlighting you as a person. Like I said, I definitely appreciated the simplicity behind the teachings and just the straightforwardness of like, don't do that, actually, you know, still do that. Even if you are an introvert, like, you know, it's just sometimes people just need to hear it as it is it man Thanks for for definitely given the time and sharing this with the people.

Brandon The Shooter  
Thank you.

Nicky Saunders  
I you know, I have genuine love for you. And, and the wife shout out to the wife. Um, we still have to figure out what to do together. We've me and Brandon for years have been like, alright, what are we going to do? And then we both grew, he grew. I grew as a brand. And then it's like, we'll meet up, like, every two years, like, you know, what are we gonna do together? Like, okay, why don't we go, like, away and bring everybody okay, cool. And then we never talked about it. And then we're here again. So everybody look, Brandon super dope. Tell the people where they can get into the, you know, the shooters Academy. How could they, you know, get like, booked the agency because you can't you can't book Brandon sorry, you can't do that. He has a whole agency for this now. But like for people who want to get into your stuff, tell them how to get into it.

Brandon The Shooter  
Yeah, so first of all, I want to just say, I appreciate y'all man for allowing me to come on his platform. I feel like this is like probably my best podcast episode. Like I'm like, no, no, it was just

Nicky Saunders  
do we're not going to ask the typical stuff. That's why we're not going to ask them typically.

Brandon The Shooter  
Good. It was like it was it was it was question I was like, Oh, this is good. Like I really want to answer that. And I think it's probably because like you know, you guys are creatives anyways, it probably helps a lot but I'm like that's the stuff that kind of like it feeds me keeps me up at night like I don't know I love so that's more so appreciate y'all for letting me know also Yes, it's my let me know when it comes with me and he can go and do like I just felt like we like I don't know I watched him for 100 Washing charity like the best of both worlds tour. I'm like, why are we waiting? I don't know feel like we can just do something crazy but I'll figure it out. I want to make sense people I want you to get lots of value of course. Let's think it through and let's that's that outside of that y'all make sure you guys you want to know anything for me if you want to go to of course one of those shoes kind of go to she was kim.com but obviously follow your boy Instagram Brendon shot me you can pretty much DM me and I'll tell you whatever you need wondering she was Can't you can DM me if you want to get in touch he can DM me wherever it's just literally a DM away to get coaching follow me for tips or if you want to book us for events or things that nature you can also do me there as well. But outside of that I'll see you guys on the ground

Nicky Saunders  
These are facts and normally Moose ends it with final words give the people some final word so we could close this episode out or no

Brandon The Shooter  
I was looking like that when you said I would like say usually Moose now. Follow me laughs they're gonna pick moves. But now it's me now. Okay, we're back over here. Um, final words, I guess let me um, this is what I just said the other day. Um, don't let pennies distract you from dollars which is basically the shiny object syndrome. Right? So if you say oh, just because I can jump back and say this bottle of water, I can go and do it. Make a little bit of money. Focus on your goal. Focus on making money and let and let the passion like put the past to the side for right now and let your pride ego passion go right now. Focus on making money change you and your family's life and that you can come back and work on your passion later.

 

Brandon “BrandonShotMe” Dixon Profile Photo

Brandon “BrandonShotMe” Dixon

Brandon, is an expert videographer and business owner. Brandon has single-handedly turned video content into profit for serial-entrepreneurs across the country and abroad. He now shares his expertise across several platforms and is a featured speaker at conferences to aid business owners in creating engaging content.

Desiring to coach and mentor other business owners he became part-owner of The Entrepreneurship Complex in Atlanta -- a content studio and multi-use space designed for existing and up and coming talent in the entrepreneurial space. Through the E-Complex he is afforded the opportunity to guide entrepreneurs on creative ways to streamline and grow their businesses. He also serves as the lead facilitator and course instructor of the Shooters Camp hosting a 6-week intensive camp on photography, videography, and entrepreneurship.