May 17, 2022

Episode 85 - How Your Brand Can Stand Out Clearly

We have a jam-packed episode full of blueprints to navigate you on your branding and business journeys. Join your hosts as they discuss what’s poppin’ with Logan Paul and his defining career moment, Jack Harlow on oversaturated markets, Romero Santos showing us how to have confidence in business, and UFC fighter Francis Ngannou explaining how to handle haters.

They’ll also dive into Lenny S. and the benefits of showing up even when it’s hard.

This is definitely one you’ll need your pen, pad or favorite device for! So, grab a friend and check it out! 

What You Will Learn:

  • The importance of making the process clear and simple
  • The significance of embracing moments of success and then moving on when the moment is done.
  • How to stand out in an oversaturated industry
  • The need to have or create confidence in your career.
  • How to create confidence.
  • What to do about haters.
  • The benefits that come with showing up 
  • How to show up when you’re an introvert or nervous
Transcript

Nicky Saunders  
whats poppin whats poppin whats poppin. Welcome to Nicky and Moose. I'm Nicky, that's moose, whats up moose?

Mostafa Ghonim  
What up y'all

Nicky Saunders  
and welcome to episode 85. And listen, we're back. We're back together got a lot of clips to talk about. We're gonna talk about the moment with Logan Paul like, is it just a moment? Is it a defining moment? What is this? We're going to be talking about confidence. We're going to talk about haters. We're going to be talking about being in the room but always being and it's just a lot to talk about everything from Lenny as to Jack Harlow to a UFC fight just a lot of stuff. Moose, how do you feel about this episode?

Mostafa Ghonim  
Listen, man, this is what you got to expect when we don't talk for two weeks, which we still have a lot to say. You know, it's been it's been too long weeks that we haven't had our exchange. So now this is gonna be a good episode. A lot of really interesting perspectives. I want to say the word gems, but we say a lot a lot, but this one's gonna be special nonetheless. And we're also edging closer to Episode 100. I don't know if y'all are excited, but I'm starting to get pretty excited to edging closer to a hundo. So yeah, this is gonna be special. Now. Let's get to it.

Nicky Saunders  
Let's get into this intro

Jaymie Jordan  
Two kids from Queens. Cut from a different cloth. Now joining forces helping you to elevate your personal brand. Yeah, I'm talking about Nicky and moose, bringing you a never before seen perspective. Instead, the mindset, the mentality, the behaviors, the driving force, and more importantly, the stories behind the people and brands that you know and love the most.

Nicky Saunders  
First and foremost, of course, shout out to all our audio listeners. All our video viewers. We love you. We appreciate you. And moose. How are we feeling?

Mostafa Ghonim  
I'm feeling pretty good. I'm feeling pretty good. I am officially done with Ramadan. I don't know if I said that on the last podcast that we recorded. We got a new sound is that

Nicky Saunders  
you like that? You liked that you liked this? Shout out to move. You know, I was like I'm I'm big on like, Okay, can I have my own horn? Like we gotta have our own horn. He found the sound actually from the podcast. So somebody's going oh, that's actually one of us. Don't know. He remixed it a little bit because everybody and their mamas is doing air horns. And shout out to to all our our listeners and viewers because they're like, Yo, every time I hear air horn, I think of y'all. So that's what's now. Now we have a few options. Right? So this one was one. Shout out to Isaiah, He loves the money one. We may play that in another one. And you guys may be able to vote which horn we use, but this one I liked it because I had one of our voices so shout out to Moog beats, who I've been asking like, Yo, please do something with this horn because I want something that literally is our sound and not the default air horns that everybody uses so yeah.

Mostafa Ghonim  
That's really dope. I first I thought I was hurt hearing things because you did it the first time. I was like, Wait, is there a duplicate happening? Oh, we got a new horn.

Nicky Saunders  
Oh, yeah.

Mostafa Ghonim  
Come on what I started off. What a way to start it off. Okay, I'm loving it, then. Let's go. Yeah, lets go. 

Nicky Saunders  
Yeah, let's go. Let's just, let's just get into this episode. First, I wanted to start off with a quote. That really hit me for multiple reasons. But I was listening to a book I'm gonna stop saying reading a book. I was listening to a book and they got a quote from the founder of visa. It says simple, clear purpose and principles give rise to complex intelligent behavior. complex rules and regulation gives rise to simple stupid behavior. D Hawk, founder of visa, okay, now, I wanted your take on this. Because like I said, I heard it, and I had to rewind about 15 times, then put it on Nicky and Moose Twitter, right. And I was like, I gotta listen to this every day to the point where Kurt now reminds me every day like you'll remember. Simple, clear purpose principles. I was like,

Mostafa Ghonim  
Wow, I love that. I love that. That's funny because we spoke earlier today. And I told you, I was going to see my attorney and have like conversation. And, and I love, I love our dialogues, because he's helping me to understand that tough conversations that help you to gain clarity on how business is supposed to work actually shows how much you care about the work that you're doing. It's not that you're trying to be difficult, it's not that you're a Stiffler. But it helps you to perform the best you can. Because you know, when the out of bounds is. Like you, you, you start to gain clarity around, what is fair play and what is foul play. So he says the more that these things can be laid out, they can be simple, they're easy to understand, the better you're going to be enthusiastic about performing. So it's this, it's literally that same thing that you know, that the quote says, the better that we can make things clearer for people to understand, the better that they're going to understand them, the more enthusiastic they will be. And of course, the greater they will perform. Because there is no gray areas around. Hey, is this fair? or foul? Yeah, no, no, there's clearly a line that lets you know, this is in bounds out of bounds . And that's how the game goes.

Nicky Saunders  
Yeah, I, I have to say, from, I look at it from two sides of things, like of course, I look at it from seeing a message through content, but then also from a leadership standpoint as well. Right? To where if you leave things up to assumption, when it's complicated, right, when is too much going on, or when is not really said anything, when it's super not clear, then people lead to assumptions, which is never the right thing that you want, right? So whether it's from a message thing, and you think you have to go super detailed sometimes in something that needs to be just very clear for your audience, then they don't know what to do, or they do the wrong thing. And you're like, wait, no, that's absolutely not what I meant. And then from a leadership side, it's like, Oh, I thought this Oh, that you wanted that day, I thought. And when you make things very simple and clear, then there's no time to think. Like, it's just good. It's makes it super apparent what is needed. And then when they see that, it's like, you know what? I see what you're doing. Let me raise it one, which would bring now a new level to what you originally wanted. So now my my whole thing is like, okay, where, where did I go wrong? Did I put out everything? Was it step by step? Is it something easy for people to understand? Do they know? The real reason why why we're doing this, like I'm checking more myself? And like, okay, it just can't always be the audience. It can't always be the team. It has to be, is it simple, clear with purpose and principle? If not, I can't expect you to, to take this and add your own flair to it, I can't expect you to take it and run with it even from the face value that it is. So yeah, that that quote, for me was everything this week. 

Mostafa Ghonim  
Thats powerful. I love it.

Nicky Saunders  
So, let us know what you think about the quote. I guess. We wanted to start it off a little bit different. me just a little bit different. I think we got great response of the question today. So we're just trying out some new things you feel me, but let's get into the actual episode. So Moose gave me this really dope clip about kind of like, important moments in in your career? I don't know most of you want to start it off. 

Mostafa Ghonim  
yeah, I think that's you set it up perfectly. There is a lot of opportunities that we come up against in our career, especially ones that the world is paying attention to, or the world is like, wow, Yo, that's what's up, you know, that's Wow, that they're giving you props like they're hyping you up. And I think immediately we start to improve Late, what the opportunity is going to do to our careers without really recognizing the full depth of what it means? And what is it in the grand scheme of things. So I was reading a blog that I keep up with in preparation for the show. And they were announcing and talking about Logan, Paul's NF t move. So I started to see how he was doing that. But as I heard the backstory, I was like, Okay, let's talk about that right there. What you expect a particular moment in your career to do for you? And what is it in the grand scheme of things, and how that can stifle your growth when trying to build your brand or your business.

Logan Paul  
My whole life, I wanted to be the biggest entertainer in the world. And that somehow led to me fighting Floyd Mayweather And then, a couple of months went by gold was supposed to be this peak monumental life moment, it just felt like a moment, I still wanted to create something that was timeless, something that reflected who I was behind the camera, and then I came up with an idea 99 originals that would be 99 photos that I take every day over the course of a day.

Mostafa Ghonim  
 I'm loving the new horn, and I'm just

Nicky Saunders  
Like it? Um, I want to say that, first off the idea that the photos are going to be NFT's. And that is going to get documented. I want to break that down later. I think that's genius. But to talk about the moment part where sometimes we gear up to these real big moments, right, like, things that we think is going to define our life, our careers and things like that. We have to remember it's a moment and we can't live in that moment for too long if we're really trying to grow. Right, so it's good for whatever timeframe that were, it was there. So like, he got the, you know, the attention not only from like his fan base, but from the boxing world from the from the world period, people were looking to see what would happen you're facing Floyd Mayweather. Oh, my God, this is crazy. And then it's done. You thought that was gonna last that long? That sounds like basketball players who who did amazing in college, like y'all was fire in college, you're 42? What do you what are you doing? Before you do? Why are we still talking about your college years? Right? It was a moment. And what, what I love that Logan does is that he's like, Yo, I always need something else. Right. And so what I thought was going to be, everything really wasn't, or it was at the time. And now I still feel empty. So now I have to find something of a of a bigger purpose, or just more things to create and make more moments. Right. So now he's pretty much everything that he does. He's making it into a moment that can be documented. And if he plays his right, because I haven't seen it on his on his YouTube just yet, because the clip that we played was pretty much depending on when you hear this a month from when this is recorded. You know, to see like, where is it going to be 99 videos? Right? Because he's taking 99 pictures? Is he going to do 99 videos, so we get attached to the photos to that then when he does put it up? In the NFT? Market? We want to collect that because we were so attached to that particular episode. If he plays it that way. I think that's genius. Because if you play the story, right, um, well, I was watching something and they were they were talking about Netflix. There's I guess this series about Formula One, and is bringing in so much money. And it's all because not because of the racing. It's because of the storyline. People are getting attached to the people. Right. So if Logan Paul takes that same concept of telling the story of the picture, so they don't necessarily get attached to okay, I'm just buying a regular picture. No, there's a story behind everything. And he does it that way. I think as genius it was Sell out in 2.3 seconds, he'll become more of a millionaire than he is. And I think this is this is overall great.

Mostafa Ghonim  
Yeah, it's definitely a great start. Because from what I know so far is that I think the first three from what I read on that blog, they've each sold for over 40k.

Nicky Saunders  
I'm about to take pictures people. Im about to. 

Mostafa Ghonim  
yeah, he's selling some memorable moments for sure. Because I mean, three ECheck 40k. I think the highest was 60k. And he's, he's really pushing it. So it's interesting. I mean, definitely the idea. I think it's awesome. But what led up to it, and this is this, there's lessons on this on many sides, depending on how you look at it. Right. The first, which is what we opened up and talked about the idea of one moment is not going to make your career. Yeah, it's just not right. Like, I think the most successful people out here are really journey men journey men and women, people who recognize that one thing is not going to be the ultimate finisher. And it's because we're lazy, in my opinion, is why we're, we're banking on one thing to put us up for the rest of our lives. Right. But the minute we get over that laziness, and we're, we start being fascinated with this idea of I can't wait till I no longer have to work. That's when you start uncovering one thing after the next thing, and you just start pitching together a sequence of ideas or tasks, or missions, or businesses or brands that really take you to the next level. So it was just a great reminder for myself included, like it's not going to be one thing, regardless how big one opportunity may be, you're going to need a sequence of moves and decisions to really build a career, right? Because even when LeBron wins, say an NBA championship for 2020, well, guess what? There's a new season in 2021. So it's like no matter what happens, there's always another one, a few months, after a couple days after a new, you know, there's always a new year for you to get up and do it again. So I really liked that. And of course, the NFT, like you mentioned, that's going to be an interesting idea to see how that plays out. But so far, it seems that there's some great momentum. And he's using, you know, the one thing that obviously attracted a lot of attention towards him to almost use that as leverage, or something to bounce off of. So,

Nicky Saunders  
yeah. It's crazy, because we instantly think of sports, right? When you think of just like different moments. And this is why some are known as the greats. And then some do have rings, but that's it. Like, are some do have championships. And that's it like they, they made it right. And now they can fall back. We talked about it. In the past when it came to J. Cole, where most rappers they'll get to their success and then they lean back and just chill because this is what they work for. Right? Um, same thing with with with sports. Same thing with anything like your goal is to get this his goal was to fight the best fighter ever. Like Floyd Mayweather, he did it, boom. But still, it wasn't enough. Now. You say lazy? I don't know, I don't know if I go that far. I don't. I don't know if I say lazy. But I will say you may have put a lot of expectations on a certain thing that you don't made last longer. And when you realize that literally it is that 24 hours and then maybe a little bit more time because you may you know, people may still be talking about it. But that lasts what another week and the two weeks, and then we're back to business, especially in society now. Something will happen. We'll talk about it for a week max, depending how important it was. And then as done, yeah. So it's like, you can't bank on moment, you have to create a roadmap of multiple moments. And if you do that, you will probably feel feel more fulfilled than saying, Okay, I'm gonna, I'm working my life to get to this point. Okay. And you get to it and then what? You're done, or you dead will have been what's going on? Let's and what if you do it in like 20s and 30s than what you just go sir. It's a whole different thing. So um, I'm big on, on living in the moment. And going to the next one. Yeah. Is this we still have, like air, like we still living like, Tom Right? Right. That's just that means you could do more if you got to that part you could do more everything's possible now. 

Mostafa Ghonim  
but that but but that's why I say is why to some level and for sure there is a miscalculation of what you thought it will do for one's career right what the opportunity will do for each of our careers, but a level of it is I know and look I'm speaking about myself first. There was a time where I imagined success is no longer having to work that to me at one point in my life success was yo I don't got to work no more. And that's the furthest thing from the truth. It's like why are you have no idea young man that that does not success. Right. So So I think that some part of it is oh, you kidding me? I'm gonna fight Floyd. You know, so there's that level of I'm rushing to this idea of retirement or I no longer have to work and so I miscalculate how big or small something might be I inflate a little bit too much. You know it's like oh wow, I'm by to partner with what are you kidding me? Yeah. And then and then it's like oh now what?

Nicky Saunders  
Yeah, no, but like I said, I love that idea makes me think See this is why I love what we do because now it gives me ideas like yo, what could we do if he didn't do that storyline? If he didn't drop it and get then okay, that's a gap I mean, that's a gap that could get people Oh, we better talk offline. If you want take my idea go ahead. Logan Paul. Are the Paul brothers if you want to reach people, man right back ya mean. That's fine. I just you know, I'll take a take a 5% finder's fee. Yeah, that's it. That's it. Um, we can help we can help produce it you know, run the storyline how it is but you know, but you got a team you got just give me the five or so. Anyways, let's get into this next clip. Um, okay, so, of course, his hip hop heads. Jack Harlow dropped his second album, right, which was really good. Okay, not getting into the music or anything to albums I've been impressed with is Jack Harlows and Kendricks finally Kendrick drop, thank God and it is worth the wait. But we're not going to get into that. Now we're going to talk about Jack and there was a recent interview that he did that talked about the crazy amount of music that comes out and you know, what does he do about that? But I don't want you guys to listen to it just as a music thing. I want you to listen to it as okay there is everybody in my industry there's everybody doing content there's this thing is super oversaturated of whatever I'm trying doing so kind of listen to it in that way. And then we'll come back and talk about it.

Jack Harlow  
We're in a time where there's so much music coming out that I think yeah, the situation the situation we're in just kind of cheapens music in a natural way. And so anything I can do in the studio to make it feel like a one on one experience or give people production or temples or not receiving or change the drum sounds up a little bit you know it's not not really too many trap moments on this

Nicky Saunders  
so Moose What was your take on that?

Mostafa Ghonim  
I still love the horns. Just one more letter one more time. I got it. Yeah, the horns of fire move. He killed it. You killed this, by the way nicotine. Tell me about this. So for those of you who are wondering why I'm so hooked. I just heard it for the first time on the show. I'm no different than any other listener right now. So I'm loving the horse. But now it's maybe

Nicky Saunders  
at the end. I'll play I'll play the rest of them. I have them loaded. Oh, there's more. There's more.

Mostafa Ghonim  
Oh, wow. Okay, okay. All right. Stay tuned till the end, y'all maybe maybe we're gonna get to figure out what the rest of the sound like. But no, I like it. I like it. Right. It's a there is a lot of pressure for for those of you who are familiar with some of our assessments, you'll know what I mean when I say those who are motivated to be individualistic by Right. And there's a large group of people, me being one of them, that whenever I see someone into something that I enjoy, I immediately get bored of it. Like, oh, I'm not interested in doing it anymore, right? Like, it loses its value it uses it loses its uniqueness to me

Nicky Saunders  
how I feel about Dubai right now.

Mostafa Ghonim  
Uh huh, I'm mad at you. Absolutely, I am mad at you. So you can lose almost love for something that you're super passionate, and or gifted. In because a lot of people are doing it. So I like this approach here. Because what it's telling me is that, you can just add a little bit something to it in your creative time in your building phase, so that it does stand out, it's slightly different than the one that's come before it, or then those that are already out there. So that they can keep you in tune with your work. So I like that approach. It doesn't have to be anything overly drastic. But just one extra layer one extra element a little bit something different, to make it unique enough that you can still fall in love with it, or be in love with it, and not get bored of it. Because you see that everyone is doing reels, or that everyone is now doing has a podcast, or everyone has a speaking course or their course creators or whatever it is, like it Come on is. It's no, there's no shade towards anyone who's doing that. But certainly there was a time where that wasn't the case. And now you look up and it's like, wow, it got a little crazy out here.

Nicky Saunders  
Yes, it is crazy. I do I do like this clip just because for one. When when we say, Yo, everybody's doing it, I love how he says it kind of cheapens things. You know, I love that. He said that. So like, okay, everybody's doing a course everybody's doing. For those who are speakers, everybody's speaking. Everybody's doing YouTube. Everybody's like, Yes, this is true. Um, and so hence why the question of your why would I pay for this? If everybody's doing it over here? And everybody? Why would I pay this price, but it's what you do, that makes everything different. Like, the extra effort that you put into it, the time that you put into it, the different perspectives of what you do to it adds value to it, that the, let's say the content itself, the music itself, the shirt itself, doesn't have doesn't hold weight. Such as for like, I don't know, Haines her way shirt, Haines shirt, and a Gucci shirt, right? There that a plain white tee doesn't hold weight. But when you add your own swag to it, your name to it, and the reputation that your name has, and the consistency that your name has. That's where the value comes into it. Right? And how he explained of course was what swag does he add? And what quality does he add? That gives it a one on one experience in anything that you do. When it comes to your brand or your business? It's like, how am I creating that one of one experience I live off that, like, I don't try to do anything similar. Right? The only thing similar that I do is that I create content that we have a podcast that's similar. But the format of the podcast the way we speak on the podcast, the different types of things we bring up the different ways we brand each other. The different topics we talk about this is all makes a one on one experience that you can't find anywhere else. Now of course where you can not become a one on one is when you start copying. Yeah. Is when you see okay to be successful. I have to do this particular style and that's not true. The value comes of as unique as you are already but we don't have the confidence sometimes of our uniqueness. And that takes time. And that takes some, you know it, it takes time and practice. Yeah, yeah. And what we're not understanding is that because we live in such a microwave society, we think that is supposed to, the results are supposed to come right away. But we can't expect that if we're putting something new into the world. And we have to feel confident enough within ourselves to know Yo, this is going to work. And this is something no one's ever seen. And with how Jack Harlow moves, we see that clearly, right? With the next clip that we're going to be talking about, since I'm already saying it this way, I'm just going to play it righ B. Um, we were talking about the shop, they have a whole new episode with amazing people again, and of course, Romero Santos for our Hispanics, you will love this, right. But he talks about confidence, we see his success selling out for years now. And that he had stage fright. So let me just play since we're on the topic of confidence.

Romero Santos  
And the key element for all of us is confidence total people have like this perception. Okay, she's confident she's confident the moment they feel that energy that you're not confident is wrong, who asked me maybe 20 years ago? Could you deliver a show? And the way I do today, I would have told you is no way. In fact, I remember that I would perform. And once the song was over, I couldn't speak to the crowd. Because I was so shy, that oh, it was it was terrible. It took a lot of years of practice.

Nicky Saunders  
So let me let me finish my my thing, because this just goes completely with it. Um, you're not some people are confident, just naturally, it's okay not to be confident naturally, it's okay that you may doubt yourself here and there, you may have a talent, you may have a skill and you kind of doubt yourself, when it goes out to the public. Whether you're posting it, whether you're performing it, whether you are just doing it with one person doesn't matter, you may doubt that because this is now an uncomfortable situation. It doesn't mean that you're not that what you have isn't going to work or isn't needed in the world. It just means like you're not comfortable serving in the way that you're supposed to. So, for him who is super successful, to say, Yo, I, um, I was a shy when I did not want to talk to people. Like, why that doesn't make sense to what we see now. And that's the problem with a lot of people is that we feel that what we see now has always been and we don't respect the the journey of okay. He's unique. He's number one. He's one of the greatest. He was always like that. Like, confidence wise. He was always like, he always knew that. He may have always knew, but he may not have always felt it. And it's okay. Not to feel that way.

Mostafa Ghonim  
Yeah, yeah. Yeah, that's, that's, for those of you not familiar with Romero, man. This guy is, I mean, international sensation the guy has has sold out Madison Square Garden like is his backyard. Literally, he has crushed it. Right. So to hear someone to your point, Nick's speak to stage fright in the beginning of his career. I love where you're taking it. Because there's stuff that I do today that I'm still not satisfied with that. I'm like, Man, you could have been you could have done that better. You could have done that better. But I will pull on a cliche tag here for a moment and just highlight the 10,000 hour rule. Because there if you're at a point in your career where you're just not confident enough with something that you're doing, I guarantee you you haven't put in enough reps to get all the bad out of you just yet. Thanks, guys. And I've I've and as I'm like calculating, like almost my hours, just as I'm thinking about it now I'm like, man 85 podcast episodes, at least another 85 lives, over 600 Zoom recordings, multiple, like conferences and trainings in the Monday night calls and all of these different things this like, Man, I'm, I'm coming up on well over like 1000, over 1000 hours of training not to like it, I wasn't good. I think I just took all the bad out of me. And I said, oh, that didn't work. Okay, let's try that. Okay, that was better. Okay, keep that piece. And it was just a constant refinement of all of the bad reps that get you to a place where you finally feel comfortable. And you add your natural development as a person to that mix. And you finally come to your voice. And that's the part that I think is so critical for a lot of us who are creative entrepreneurs looking to accelerate brands and businesses, you've got to get to a point where you find that your own voice and you're like, Man, I'm comfortable with this. This is me, I'm not emulating someone, I may, I may have been inspired by a great, I may have been inspired by a leader or a pioneer or someone who started this industry. But I'm not emulating them. This is just as much me and my story and my experience and my style, and not just a mere copycat of somebody else. And that's where I think we all have a lot of opportunity to grow and just take off. So I don't know. I mean, do you remember? Like maybe how or what helped you to find your voice? Because I've mentioned it on multiple episodes here, that one of the things that I always appreciated and how you moved is that you were one of the first people to establish discipline to You're late. And it was although I may lose attention from the people. I know this is going to help me in the long run, because I'm not trying to be oh, oh, you talked about that. Yeah, I know how to answer that. Oh, you talked about a system. So I can do that, too. And I can do that. No, sorry. No. If you're not talking, branding, branding and content, I can't help you. Right. That's a that's a this person question or that person question. So do you remember anything that helped you to really kind of find your voice and then building that muscle or that discipline muscle to stay true to it? And just and just because I mean, obviously, it's pop now. So you know, there's some comparison to it, too.

Nicky Saunders  
Yeah. Social media, social media to me. Yeah, I'm understanding by putting myself out there, and seeing the response. made me grow the confidence and just stay in that particular lane. Right. I think, personally, off of social media, I was still somewhat trying to find what to do is, am I sure about this. But when I realized that you actually think about this all the time, and you concentrate on, like, making this better, man, how to articulate this, this better for people and how to slow it down for people. And, like, once I jumped on social media, I was like, in that lane, not just jump on social media, because I think I still have like Drake as like, one of my first like, posts or something. So not when I jumped on, I knew exactly what I was talking about. Absolutely not like people who scroll all the way back, which I don't suggest you to. But if you do whatever. You could tell when I started taking it serious, right? You could tell when I started figuring it out. And what's crazy is like when I was learning it, I was scared. Right? Like, oh, they do this better. They I was part of that like, oh, okay, this person does it better this person does it better. And then when I was just like, Yo, just speak on your experience, just your experience, just like how you do things speak on that. And it's helped even when just making these different programs and, and videos and everything like that. Not looking at how they did it, but just speak on what you do. It's like, so relieving, as I'm like, I feel confident that no one else does it. If I wasn't confident before it was because I was still seeking other people on how to do it. I don't seek other people how to Do it I just fall down on my experience and speak on that. And everything ever since then was like, Oh, wow, this is yeah, this is actually easy. This is actually fun.

Mostafa Ghonim  
Yeah, yeah, I made, I made my return somewhat to social earlier in this week or whatever the time you guys are listening to, it'll be a week prior. And I think the one thing that really helped me it take a lot of pressure off of coming back and all of these different rules that I put in my head, I said, bro, you're not a content creator. So I had to be honest with myself, I had to be honest with myself, like you're not a content creator, stop trying to be a content creator, you're going to produce content, you're going to share content, but you're not a content creator. So you don't have to feel the same pressure of someone who's posting three to five times a day, just use this as a as a space to be able to almost literally treat it like a documentary. This is mooses documentary that is intended to put a little bit more emphasis on sharing it in a way that can help people accomplish what you might have gone through. So one of like, my, my fine print agreements was, I will only share things that I'm mastering actively participating in or, you know, have have have experienced, and it's like, that's definitely aligned with what you're saying, because it made me feel like oh, no, just share it. Like there's who's not going to respect that who's not going to respect someone who wants to make sure they're giving you things or speaking to you about things that they've experienced and gone through and not carrying after the traditional guru talk. There's none of that is stuff that's tried and true. So yeah, that definitely, I will say, it takes off a lot of pressure when you just like, Oh, I just got to literally show what is happening. I don't got to create anything, or magnify anything. I'm just telling you what's happening.

Nicky Saunders  
Yeah, and it's your platform. So it's like, for me lately, and we talked about it kind of on the live if you're not watching the YouTube Live, for real, I don't know, tell you. So our last one was special, go, go subscribe to our YouTube channel. And Tuesdays, you know, just tap in a, you know, 8pm Eastern, but even recently, on my platform, I'm talking more about how to recharge as a creator as an entrepreneur and showing what I do, showing what other creators do and things like that. I'm not saying I am a meditation expert or anything, I'm just speaking off of what I've done, I've spoke off what is helped me I'm showing on, you know, my stories, what I do in my morning routine, why is this your platform, right? And so you have to be okay. Showing and talking about what you do, and not worry about what other people think. And because it's it was for you, personally anyways, right? Like, and it's not for everybody, but the fact that someone else is going to like what you do, someone else is going to appreciate and value what you do is makes it 10 times better. Right? And hence why I do love you know, online branding and, and having your own platform and being on these different tools such as all the social media platforms, but of course there's it's not always not everybody is going to like it. Somebody may say something crazy somebody and so what's going into and transitioning to our next topic, because not everybody is going to like it. You're gonna have haters. You're gonna have haters, it's going to happen. And on the same episode of this of the shop, one of the UFC fighters, France's I already forgot how to say his last name. And so starts with it in he's Nigerian heavyweight champion. Don't ask me to say it. I can't say right now. Okay. Yeah, we apologize. But there's no offense to him. I just don't want to butcher your name. So he spoke about haters. So let's play that.

Francis Ngannou  
To deal with them. You have to learn how to deal with them or ignore them and move on. And those no matter how good you are, you might become the best person on earth. But you will always have criticism. You're gonna have like 100 people like it. You're going to find someone like, Oh, these days is that always you can that can change. When you see those kinds of comments, look at their reply. You know, you will find your, your real fan reply and go after.

Mostafa Ghonim  
That's real. That's real. Yeah, I mean, you know, I think the one thing that we fail to realize that, on the other end of your content on the other end of the followers, the likes, all of these different things are real human beings. Like, and I was telling you, like, even just a simple example today, literally, before we started recording, I was like, Man, I should have turned the screen on my camera around, because now I'm not looking at the dark camera, I can at least look at myself. And it's probably I don't know, I just felt like it's different. When I can see someone there. Even though it's myself, I'm actually some instead of just looking into a dark hole, you forget that you're communicating with people on the other end that your podcast or whatever it is. So as content creators, I think that's a reminder. So when you start remembering that and you keep that theme, front and center in what you're doing, you're going to have people who start liking what you're saying, connecting with what you're saying, finding value in what you're sharing. And of course, just like almost family ties, you're not going to let the bully of the block come and beat up your little brother, you low sister, immediately, you're going to jump in because you're like, Yeah, hold on, you're not gonna mess with somebody that, you know, I rock with, or I support or who's held me down. So that's that same piece here is like the moment you realize that there are other people on the other end of this internet, which sometimes may feel like a black hole. And the only thing that matters is numbers and likes and all these like vanity metrics. The minute you realize that there's value there, you start to move differently. And because you're adding true value in those people's lives, they will protect you from all of the bad things that happen. Also, in this crazy world that can be the internet from time to time, because they recognize you as a real person, they see that you, you recognize them more importantly, as real people, and so they don't, they want to keep your spirit alive, they want to keep your message alive. So I love that it's like yo at some point, don't even worry about the fear that comes with growth because of haters. That shouldn't be a reason of, of why you shouldn't want to grow your brand or your business. Because if you do it with the right things in front of you, those people will come and protect you from a lot of the bad that can come anyway.

Nicky Saunders  
That's true. And I love what he said with the the tribe members, we we tend to focus on the wrong things and allow the people who you've already catered to, to worry about that is not meant for you today. They got you, right. And our jobs, as you know, personal brands is just brands in general is to cater and serve our audience. And that's it, not serve them and then address everybody who don't like you, there's going to be people who are not going that there's haters, the second that you start, right, they just talk behind your back. They're not saying anything from that front face value, right? So they're not going to be in the comments right away. But there's always going to be somebody who's not going to like what you do whether it's as simple. Just let me continue to scroll because I'm really feeling you whether it's talking somebody that you don't know, either, like, we don't know these people. And so to give energy to it makes no sense. Like And mind you, I'm the petty one. If you do this, right, if you say some crazy to me, we can go back and forth, right? I've learned to become better. I have I've learned to be I'm working on that. That's definitely part of my meditation as well as please give me patience and kind of pettiness right? Yeah, no, yeah, it's it's a struggle. But it's, it's a really bad struggle right now. But um, but also, what I love and I and I've witnessed it as well is that when somebody says something, you know, whether, you know because I run E’s you know, pages. When somebody says something crazy. His people, His fans are replying right? When I'm on live, and I have a random person saying some the people in the chat is going after them like yo, well hold on. Who? Who are you? Right? And then if I as to to address it, because some I do, right, hold on let's have this conversation right? Then it's even worse because now all the people are on it like you have nothing to worry about you all you have to do all we have to do as brands is serve those who we are meant to be for. And understand this is part of the game and it's literally a game because if you was to have a conversation with them in real life, they will switch up quick fast in a hurry. Absolutely. And so don't concentrate on the trolls, the haters, anything like that because you're gonna get exhausted because energy you don't necessarily need to waste but as part of the game.

Mostafa Ghonim  
yeah no foreal foreal just focus on that and that's where it's like you're just focused on living the life like like really, really live what you portray and the rest will take care of itself.

Nicky Saunders  
now last clip, um, shout out a funny thing shout out to Earn your Leisure. I told them I was having a little group chat with them and I was hitting up Rashad, like, we need to be like an EYL Affiliate or something as much as we go over earn your leisures interviews, they happen to have just the best interviews so from a branding and business side, we're always going to cover them it is what it is. But we may just need like a stickered Rashad Troy, as I clip this up, we we just need like a sticker like of official or Earn your leisure for like those people who rock with you boom , give them a sticker. We'll put it on our podcast or something because we just talk about you all the time. It is what it is. But let's get into the clip. They had one of my favorite people that I love to study, which is Linnaeus. Some of y'all know him is Kodak lens on Instagram, go couch and everything like that. They had him on. He's been in the bad boy era to the Rockefeller era. And now he is like, Senior Vice President of rock. Now he's a super exec at Rock nation manager of DJ Khaled. He did manage fabulous, he has accolades of amazing things. And one of my favorite photos of Nipsey he took but how he got in the game is something that needs to be talked about. Because he always wanted to be in the music industry. He actually said in another interview, my whole thing is I want to be a music exec right. And so he had to get in the game somehow some way. In this clip he talks about just always being present. So please,

Lenny S  
my whole goal from high school, go anywhere that there is music stuff going on. Learn about a video, I went to the video borrowed about a seminar in store Okay, of NAS Leo was signing autographs or whatever. I went anything news because I figured there was music related was going on as a news related people, or artists or they're getting direct credit. So I knew every person or not it's gonna be jungle. I know. I don't know them. But I know. It sounds like we're trying to establish relationships. That's very important. And it was crazy. I said, it's in London. I was talking to somebody I said, the two biggest keys and business they close into add value. And that seems like it's easy, but so many people not do that. And it's like, what you're talking about? So many people fail that part of it, where it's like, just be in the right place. How many times have you said that, like, every time we get on stage I say the same thing. It's not about being in the right place at the right time. It's being in the right place all the time.

Mostafa Ghonim  
Critical, critical man critical for anyone who's looking to acquire knowledge, build relationships, get their foot in through the door somewhere. That is the single greatest way to do it. Just show up. You'll be surprised how many people cannot just take care of all of the inconveniences that can come up in front of you and stop you from simply showing up where the action is happening. You will learn so much just by getting through the door. I'll tell you a funny story. The first time that like I really started building relationship with E and every one that kind of started with CJ, because I was starting to show up at a lot of the events. And then CJ came up to me once and he was like, Yo, are you a part of masters of the game? I said, Nah, I'm not. He said, Okay. You know what, just tell Tè to add you to the list, like don't even worry about the money. He's like the way you moving. Like you've been at every event, just come to Masters of the game And I was like, Okay, I didn't, I didn't do anything I just showed up. Like, I literally, that's all I did. Now, of course, I was helping out in some areas, from a volunteer standpoint, or wherever I can find to add some level of value or bring some level of convenience. But it wasn't an orchestrated thing, y'all, I'm gonna stand right here. And I'm aware of this right here. And I'm gonna say this, and then boom. I mean, there is like, no, sometimes just covering the inconveniences that happened on the person's day to day life and making time to show up somewhere, especially if it's an industry that you care to be a part of, in the long term. People will notice that, because it's not it's not it's not difficult, especially and here's, here's another load tip, or maybe a secret sauce that I share, when you're in front of large audiences, by a lot of speakers are trained to look for the familiar face, or the face has given them energy.

Nicky Saunders  
Yeah.

Mostafa Ghonim  
So even in a in a large audience, the speaker will eventually know, like, I've seen this person at least 567 times, the last time I've been out here, right? Because it's like, he's he or she continue to show up. So yeah, the level of, of opportunity that will come your way just by simply removing all the obstacles that will come up, so that you can find yourself in a room where the action is happening is critical. You'll never you'll literally, I can't emphasize this enough, you'll never know where you'll end up just by simply being there.

Nicky Saunders  
Yeah, I think both of us, you know, had similar storylines with how we got with E, is by always showing up like, Ah, I still remember driving 14 hours to Miami for like a day. And then the next day, leaving again, I still remember. Yeah, that was I’ll never do that again. Um, no, I should never say never, but real highly. Try not to do that ever again. Right. Um, but yeah, the Honda has miles. Because I went everywhere, you know, just to be in the building somehow, some way. And it did get me in the positions that I am right now. And it's important because with with Lenny, he was like, Okay, I want to be in this particular industry. Well, let me go to the events that have the industry people in there, right. And so they go away, see me and sometimes I'm not saying it only takes up. But that's the first step. Like if you want to be in an industry, be where the industry is, don't assume is going to fall in your lap. Don't assume that everything on social media is going like you're seeing people have great opportunities that way. So if I do this over and over, that will happen to that's a longer process, I will say that it still could happen. It is a longer process. Now, there are you we have to understand. There are still people that love that, you know, in person feeling but what I wanted to ask you is for the introverts, especially the introverts that have come through after the pandemic, right, I'm really side note. I really need to take this as we get because I think the pandemic really messed me up even more, but I was already there. You feel me like I was already but now it's bad. So yeah, we may need to, we may need to go over that one time for the one time when when it's all said and done, but what do you think could help introverts be in these events because they know they need that like hand to hand combat. But I don't know that I'll speak for me too. I don't I don't necessarily like speaking to people, I don't really know being around people, I don't really know. Yeah, like you, I get it. Now, if there's a goal here, here's where my other side comes in. There's a goal. Absolutely. But it's still, like, the super, I don't want to do it. Um, so what would what would be the advice, if we're going to take the Linnaeus way will be the advice to introverts,

Mostafa Ghonim  
what helps is just show up with a pure heart. First and foremost, I think when you show up with a pure heart, naturally, you're attract those same type of people from the other rent, especially when you're talking about conferences and spaces that people are going to, to learn something about those spaces naturally weed out all the people who are say self centered, or narcissistic or only care about themselves. Oftentimes, when people go into that space, and they walk through the doors of a conference hall, they almost immediately humble themselves. And they recognize that there is a lot of people who are in this room that could potentially be my next business partner, that can be someone that I can join a team or, or do something with collaborate with. So I would say number one, just show up with a pure heart. And know that the space itself typically cleans up a lot of the things that you're concerned about already, people are going with similar interest to you. They're there, they have a level of desire or interest in this particular topic or industry. And they're unsure. So they're looking for community or people to help them gain confidence and take them a couple of steps forward. So there isn't as much pressure and the beautiful thing about what we're saying about continuing to show up here. You don't have to hit it out the park on the very first try. If you can just put it on the schedule a show up to three, four or five times. Those same people and they can even think about how it happens this way. If I go in event, I see you next week in passing, okay, whatever. I go to another event. See next again, I'm like, Oh, alright, maybe nothing happens even then. A third time is like, yo, yo, once you win the like, it's just so common, so natural at that point, to see to let organic conversation and things happen. So I think it's not as pressured. Or it's not as difficult as we think it is. Because the people who are in those types of rooms, they're looking for the same exact things that we are.

Nicky Saunders  
Okay, I'm with it. Oh, before we go, before we go, hold on, let me play. Yeah, yeah. Yeah, some of the sounds Hold on. Let me let me get them. I got a few. Okay. So for those people, we need your help. We need your help. Go into the comments. Which one's best? So we have the first one. The one we've been playing all right. Here's the second one thats isaiahs favorite. All right. Here's another one. Turn Up next one.

Mostafa Ghonim  
Yeah,

Nicky Saunders  
the last one. Kind of a clap. And which one do you like?

Mostafa Ghonim  
I like I like one and three.

Nicky Saunders  
One and three. So

Mostafa Ghonim  
one of the three are pretty dope.

Nicky Saunders  
This this is the third one. Turn up?

Mostafa Ghonim  
What was the one after that? I'm sorry. Now turn up, turn up. Let's go. Let's go is like party anthem. Turn. Turn up is dope turn up and the one that we have playing now is fire. I love that.

Nicky Saunders  
Yes. I like the the one we have if if anything, probably the money one, two. I do like them. But you guys definitely vote. Whether on YouTube, whether you're on our social media channels, please do that. We appreciate it. And follow us everywhere. Nicky and moose. We love you. We're still global because of you guys. Shout out to all our global listeners and viewers. Your a vibe. special announcement next week. I need y'all to stay like special announcement. Okay, we've been working on something two years in the making. Yeah, we we got to get some free Yeah, but moose final words.

Mostafa Ghonim  
Yeah, final words. Alright, I'll tell you what. Don't underestimate the power of your next move. Big or small. You could be one decision away. One relationship away. Literally just one step away from doing something that will change the rest of your life. So don't underestimate the power of your next move.